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ClaimMarket Research Los Angeles
As Poza Consulting Services, I provide strategic planning and qualitative research for advertising, consumer goods, healthcare, and entertainment industries for the U.S. Latino and Total Market.
Two main areas of interest for me are, 1) Impact of the growing U.S. Latino population on how we craft advertising and position products and services across markets and, 2) the emerging and unprecedented power of social capital (Facebook overtook Exxon as the 3rd largest company in the world) and how it fuels cross-cultural integration.
A whole new dynamic is in play where cultures more actively meet, impact and enrich each other. Social media has served to accelerate this process and provide windows into how it's happening. I deliver the in-depth and nuanced understanding of culture and communications required to help clients develop strategy, evaluate ad concepts, products and services to succeed in this new environment.
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Min project size
Undisclosed
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Hourly rate
Undisclosed
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Employees
2 - 9
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Locations
Santa Monica, CA
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Year founded
Founded 1995
1 Locations
- Santa Monica , CA
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