Powertrain Media

Powertrain Media is a data-led influencer marketing agency built for brands that care about measurable results, not vanity metrics. We help automotive and performance brands turn influencer marketing into a predictable, ROI-driven growth channel.

Founded by UK automotive marketing leader Dan Meeghan, Powertrain Media combines 20 years of commercial experience with hands-on influencer strategy, analytics, and creative execution. We’ve scaled influencer programs from test budgets to six-figure monthly spend, delivering 10× audience growth, 300M+ video views, and consistent ROAS across YouTube, TikTok, and Meta.

Unlike traditional agencies, Powertrain Media starts with the numbers — conversion rates, CTRs, CPA, and multi-year ROI curves — to prove performance before you scale. Our proprietary Influencer ROI Calculator and Revenue Engine frameworks help brands test fast, fail early, and double down on what works.

From campaign strategy and UGC production to full-funnel measurement, we support both brands and agencies looking to add clarity, confidence, and accountability to their influencer spend.

Powertrain Media is trusted by automotive, lifestyle, and consumer brands seeking transparent, data-driven influencer marketing that converts.

Core Services:

• Influencer Marketing Strategy & ROI Modelling

• Creator Sourcing & Campaign Management

• UGC Production & Performance Optimization

• Automotive & Aftermarket Brand Marketing

• Growth Strategy & Measurement Frameworks

Values:

1. Fail Early: Test fast, learn fast, scale what works.

2. Take Ownership: End-to-end accountability, from strategy to ROI.

3. Data Over Hype: Every decision must be measurable.

4. Clarity Wins: No jargon, no fluff, just results.

5. Partnership First: We act as an extension of your team, not just an agency.