The Power Agency

BACKGROUND

Introduce your business and what you do there.

I’m the communications lead for a national manufacturing company. I’m responsible for marketing communications, advertising and branding promotion events, media PR, and occasionally internal communications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Power?

We needed resources to support our marketing and advertising.

SOLUTION

What was the scope of their involvement?

In general, they supported our product/service promotions to generate brand awareness, build interest, and attract potential customers. We collaborated with Power to launch a new jet engine line, conducting a full campaign to highlight the engine’s benefits. Over the course of the engagement, we launched two engines under their guidance.

In addition to creating advertising assets in print, we started a digital effort to target aerospace customers. They designed promotional materials that walk through the engine features, using CGI animation and text. They developed the campaign over a number of weeks and advertised it for a few months.

What is the team composition?

We worked primarily with their CEO who served as our main point of contact. Our main account lead was a client services director who left 3–4 years ago. The client engagement director took over his role.

How did you come to work with Power?

Our company was working with them before I joined the team, so I don’t know how we initially hired them.

What is the status of this engagement?

Their work started in May 2007 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measured our performance in terms of impressions, outreach, and site interaction. We also tracked our landing page engagement and bounce rates. Throughout the advertisement stage, we’ve seen our site traffic double or even triple, and as well as an increase in product and brand awareness. With regards to the materials, they always produce stunning visuals and assets.

How did Power perform from a project management standpoint?

They consistently deliver on time, meeting all of our strict milestones. If we produce something that needs urgent attention, they’ve always been able to stop their current tasks to address our issues and produce quick turnarounds. In terms of communication, we have weekly meetings with the account leader to review our open projects and discuss where we both need support. Beyond in-person meetings, we coordinate through phone calls, emails, and file sharing.

What did you find most impressive about them?

Although Power has grown over time, they started out as a family company and still have a close-knit feel. Compared to other agencies that have a high turnover rate, their team members have been there for years, which allows them to build close, personal relationships. With such a long engagement, they’ve come to know our brands as well as me and my preferences.

Are there any areas they could improve?

As with any agency, we always have a challenge with copywriting, so it’s something that we could work on together.

Do you have any advice for potential customers?

Customers should spend time getting to know the team, whether that means meeting them at their facilities or inviting them into the customers’ company. The more time clients spend building a strong relationship, the stronger their quality of work.