PostMonster

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Solveary Inc, a pest control company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PostMonster?

We needed a company that could help us grow our online presence and online marketing initiatives.

SOLUTION

What was the scope of their involvement?

When we reached out to PostMonster, they came up with a proposal that included how much the project would cost and suggestions that they came up with for things like our Google ad spend, which they’ve all implemented.

We’re a newer company, so PostMonster had to create all of our content from scratch. They had a professional photographer shoot with us, and they handed me over 200 professionally shot and edited photos to put up on our website. They’re also currently working on a short film that we can upload to our website to increase its value and traffic.

Aside from that, they’ve developed and are implementing a strategy to increase our organic Google leads. They’re also responsible for uploading our pictures to our Google profile and handling our SEO efforts. This involves reaching out to customers as we complete jobs and encouraging them to leave us a Google review.

What is the team composition?

I’ve worked directly with Dan (Owner).

How did you come to work with PostMonster?

We found PostMonster through a referral.

How much have you invested with them?

We’ve spent around $10,000 so far.

What is the status of this engagement?

We started working together in June 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We used to get 1–2 leads per week before we started working with PostMonster, but now we get 5–10 quality leads per day. Moreover, we initially wanted to spend only $3,500 per month on this project, and PostMonster made a plan that would work for us with that budget. We’ve since been able to increase our budget because PostMonster is making us money. We’ve been able to sell every ad that’s come in; in fact, we’ve managed to close almost 100% of the deals that have come our way.

Overall, PostMonster provides incredible value for our money. Dan brings a lot of professionalism and experience to the table. He is able to share a lot of wisdom on how to spend money at the right time, which my team needed. This was a world I didn’t understand, and PostMonster has taken the time to educate me and my team.

How did PostMonster perform from a project management standpoint?

PostMonster has performed well in terms of project management. They’re very responsive, and they’re consistent in meeting deadlines. They definitely overdeliver most of the time.

We typically communicate through email and Google Meet. We also share files through Google Drive.

What did you find most impressive about them?

PostMonster is incredibly conscientious of our goals and mission. We’re most impressed with their overall knowledge and experience and how they’ve guided us throughout this project. They told us that they would do these things to get results, and that’s exactly what happened. I never feel like we’re misspending any money.

Are there any areas they could improve?

No, I don't have any complaints.

Do you have any advice for potential customers?

My advice is to trust the process and let them do their job.

BACKGROUND

Please describe your company and your position there.

Daniel Brian Advertising is top Clutch-ranked, full-service branding and performance marketing agency founded in 1992, with 7 locations and headquartered in Rochester, Mich., offering full coverage in LA, NY, Nashville, Dallas, Chicago and Sarasota, with international offices in Korea and London. I work as an account executive and new business marketing manager at DBA, where I handle new business development and internal marketing for the firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PostMonster?

We use a variety of PostMonster's modules to fulfill our various marketing demands. We needed a solution that would provide large marketing results in an effortless way. DBA uses PostMonster to manage all of its social media postings and scheduling, as well as ensure that it is listed in all relevant directories. With everything organized on one dashboard, PostMonster is the most effective way for us to manage our marketing initiatives.

PostMonster has quickly become integral to our marketing strategy. The software is easy to use and navigate, and provides us with everything we need to effectively market our business. PostMonster's modules are comprehensive and cover all of the necessary bases for an effective marketing campaign.

SOLUTION

How did you select this vendor?

We chose PostMonster since it satisfied all of our marketing needs in one place. It offers a variety of unique packages, allowing us to choose and customize what we want while also being able to add on extra services as needed. The software is constantly being updated with new features and integrations, making it even more valuable to our marketing efforts.

Describe the scope of their work in detail.

We first met with the PostMonster team, who assessed our requirements and what we wanted. The PostMonster crew then developed a strategy and different pricing options that suited our needs best. From there, we decided to go with PostMonster and have not regretted it since. The software is easy to use and has helped us to achieve great results. Our PostMonster plan included all the following packages:

• PostMonster Social Media Publishing Calendar
• SEO Listing Sync | Pro with Yext
• Ad Campaign with Advanced Reporting Dashboard
• ActiveCampaign CRM Database
• Strategic & Creative Consulting
• Reputation Management
• Automated Customer engagement
• Artificial Intelligence designs
• Full service offsite and Onsite SEO

What was the team composition?

We had a customer service rep who explained each step in setting up our account and ensured that our project was proceeding as planned. We also met with a strategist who led us through the parameters of what we needed, and curated our packages.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our clients got up to 15X Return On Ad Spend with PostMonster. Servicing clients including Papa John’s, Penske Automotive and Chick-fil-A, we were able to produce more consistent content and had our marketing strategy well in advance of time. We also succeeded in improving the ranks of many big directories, placing us among the top 5 agencies in the area.

How effective was the workflow between your team and theirs?

Working with the PostMonster staff was a pleasure. They were always ready to set up a Zoom meeting or assist us in using the tools and programs, and they were very attentive and prompt when we had any questions. They constantly kept us informed on our progress as well as next steps in the procedure.

What did you find most impressive about this company?

The variety of goods this firm offers and the heights at which it offers them were two things that I appreciated most about it. Each package has different levels so that it may be tailored to fit different sized businesses.

Is there any area for improvement or anything that could have been done differently?

Not at this point

BACKGROUND

Please describe your company and your position there.

As the founder of Schoenherr Roofing, I have been building the business since 1995. Our business is built on quality service. Our roofs are guaranteed for the life of the owner and life of the second owner. We have been in business for 26 years, serving the good people of Macomb and Oakland Counties.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PostMonster?

Schoenherr roofing hired PostMonster to grow our roof replacement business. PostMonster was used to launch an advertising campaign and track all our analytics and data as well as improve the quality and frequency of our social postings. PostMonster gave us the ability to create powerful campaigns that helped our brand resonate with people. We came in with aggressive expansion goals – to hit southeast Michigan and get massive return on investment. Those goals were all achieved within one year.

SOLUTION

How did you select this vendor?

We wanted a simple way to get started with advertising. PostMonster offered a user friendly service and it stood out to us because it offers multiple packages that are customizable to my company's needs. PostMonster also has an easy to read dashboard with all my data analytics displayed and updated each week. Postmonster’s team was also very attentive and cared about Schoenherr’s needs as a company.

Describe the scope of their work in detail.

The ad campaign was super easy to set up. We started out with a PostMonster package that was recommended for all our marketing needs. Key platform options included: PostMonster Social Media Publishing Calendar SEO Listing Sync | Pro with Yext Ad Campaign with Advanced Reporting Dashboard ActiveCampaign CRM Database Strategic & Creative Consulting The PostMonster team went in and set up our Facebook Business account, Twitter, Instagram, and other social media channels. PostMonster then linked all our social accounts, like our Google Adwords and Facebook Business account, together so we could collect all our analytics. After this was done our ads started running and we started seeing results within the first couple of months. The strategic consultation and creative services offered by PostMonster helped us find our voice and create the “Afterlife Guarantee,” which became our most successful campaign to date.

What was the team composition?

We had an account executive who walked us through all the steps to set up our account and made sure our project was running smoothly. The creative team supported us with advertising concepts and executions. We also had a digital media buyer and tech expert who assisted with the setup and activation of all our products and accounts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to triple sales last year, associating more than a 20:1 Return on Ad Spend in 2021. We finally have a Cost Per Acquisition model for growth. PostMonster has made advertising and tracking data easy, and has shown us where we need to improve as a company.

How effective was the workflow between your team and theirs?

The PostMonster team was very responsive to any questions we had. We had a designated account executive who handled the workflow and distributed it accordingly. Any and all questions we had were answered quickly and we were always in communication with the PostMonster representatives.

What did you find most impressive about this company?

PostMonster’s easy ‘Push button, Post ads’ program made creating an effective ad campaign simple. PostMonster was able to start a powerful ad campaign in just minutes for an affordable cost.

Is there any area for improvement or anything that could have been done differently?

Because we were an early adopter, the PostMonster team did express that there would be growing pains setting up our account – with that being said, we did not experience any major setbacks or anything that interfered with the work that needed to be done. The hardest part was getting our Google ad account and our Facebook Business account verified, but the PostMonster team helped us with that so we could hit the ground running.

BACKGROUND

Please describe your company and your position there.

Solveary pest control provides pest control solutions in Metro Detroit and Southwest Florida.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PostMonster?

Online marketing, consulting.

SOLUTION

How did you select PostMonster?

Referral

Describe the scope of their work in detail.

Online marketing, building seo, website build, google advertising.

What was the team composition?

Team was hands on and full of insight.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Google is producing many leads, very happy with results.

How effective was the workflow between your team and theirs?

The team's workflow is streamlined and efficient.

What did you find most impressive about this company?

Pedal to the metal right away, no lag time.

Is there any area for improvement or anything that could have been done differently?

No