Getting our clients NOTICED for over 20 Years!
posterGIANT is the one-stop shop for all your guerrilla marketing and digital marketing needs. From wild postings to publicity stunts to web portals, we do whatever it takes to get you noticed. At posterGIANT, we maximize every campaign by tailoring it to suit our clients' unique situations and needs. And whether you're looking to gain the attention of rockin' hipsters or ladies who lunch, we can access your target demographic quickly and effectively.
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Madonna The Celebration Tour 2023
posterGIANT printed, executed and maintaned this ongoing campaign for Live Nation and the upcoming Madonna The Celebration Tour 2023.
Groupon Media Buy
This billboard buy was part of a larger campaign and strategy that posterGIANT helped develop and execute that included Chalk Stencils, Street Teams, and Table Events with the goal to effect Groupon to stop selling packages that include captive animanls and captive animal performences.
WNBA 2022 Draft
posterGIANT planned and executed an integrated grassroots street level advertising campaign to bring attention to the WNBA Draft 2022 in New York City. Some of the elements of the campaign included: Wildposting, Chalk Stencils, Brand Ambassadors, and Posters on Poles. Our mission was too fully cover approximately one square mile around the WNBA Draft and engage the public with 4 teams of brand ambassadors for 48 hours with the afore mentioned media.
Billboard Buy The High Line New York City
Our client was extremely happy with this great billboard buy and the deal we were able to secure for them. Amazing location, extremely high traffic and gorgeous time of year to go up for one period.
Philo Launch Campaign
posterGIANT produced, shipped and posted a hybrid 48"x72" and 27"x40" Wildposting campaign with 3 creatives in seven markets simultaneously. posterGIANT posted over 220 walls over seven markets and maintained the campaign for a two week flight. The markets posted were: New York City, San Francisco, Philadelphia, Houston, Dallas, Detroit, and Minneapolis.
Las Vegas Billboard Buy
posterGIANT worked with Old Pal cannabis brand on a media plan and OOH buy that included three billboards and wildposting in Las Vegas for a four week flight. posterGIANT provided print production and shipping of four 24"x36" creatives for the wildposting campaign as well as print production and shipping of the billboard assets. posterGIANT teams installed and maintained the wildposting campaign for four weeks.
Reviews
the project
Outdoor Advertising Campaign for Concert Promoter
"Our company has worked with them for years."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the Senior Director of Regional Marketing for the largest concert promoter in the world, and my regional office markets hundreds of concerts per year in Washington, Oregon, Idaho, Montana, and Wyoming.
For what projects/services did your company hire posterGIANT?
We hired them to build an expansive outdoor advertising campaign in support of Pearl Jam: The Home Shows, 2 shows at Safeco Field (now T-Mobile Park) in Seattle.
How did you select this vendor?
Our company has worked with them for years (since prior to my hiring), but they are the dominant vendor for outdoor advertising in the market.
Describe the scope of their work in detail.
They created a campaign using multiple different poster designs and sizes, as well as stencils, to cover hundreds of locations around the city of Seattle with our show info. Their installations included wildposting, wheat pasting, stencils, retail placements, and pole placements.
What was the team composition?
We place our orders directly with the owner of the company, and he coordinates with his team to get all the artwork produced and installed.
Can you share any outcomes from the project that demonstrate progress or success?
The shows sold out, and the public was well-aware of them.
How effective was the workflow between your team and theirs?
The process is streamlined, so getting a typical campaign rolling usually only requires one email requesting one of their services out of the deck they have provided us. For bigger campaigns like this one there is a bit more back and forth due to the number of services involved, but it is still very quick.
What did you find most impressive about this company?
The speed with which they're able to turn around huge campaigns, both in terms of printing and installation.
the project
Poster Advertising Campaign for Live Music Company
"I am constantly impressed at their quick turnaround time and "yes, we can do that" attitude."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the Marketing Director of AEG Presents PNW. I am in charge of marketing all events produced by AEG Presents and Showbox Presents in the Pacific Northwest.
For what projects/services did your company hire posterGIANT?
We work with Poster Giant on advertising concerts throughout the Northwest United States. This includes retail and pole postering, larger snipes, and special projects.
How did you select this vendor?
We have worked with Poster Giant for 15+ years in the market. They're our instant go-to for any OOH marketing needs.
Describe the scope of their work in detail.
Poster Giant takes great care in suggesting poster campaign locations based on visibility, traffic, and accessibility. After the poster art is approved and sent for display, they are printed on high-quality materials suitable for outdoor use in all types of weather. They regularly monitor and make any necessary repairs or replacements to ensure that the posters around town remain in good condition throughout the duration of the advertising campaign.
What was the team composition?
Poster Giant has a seemingly small staff with an extremely broad reach in advertising power. They make sure to respond to us in a timely and positive manner no matter what the project is... large or small.
Can you share any outcomes from the project that demonstrate progress or success?
All poster campaigns we run through Poster Giant increase our brand visibility and help capture the attention of potential concert attendees. This is a highly cost-effective way to reach a large audience that we may not be able to target with digital, radio, or TV advertising campaigns.
How effective was the workflow between your team and theirs?
We work closely with all members of the Poster Giant family for seamless project management from inception to completion. All members of their team are quick to respond and invent effective ways to get our message out to our target audience.
What did you find most impressive about this company?
I am constantly impressed at their quick turnaround time and "yes, we can do that" attitude.
Is there any area for improvement or anything that could have been done differently?
No areas of improvement for us! It's a symbiotic relationship.
Thanks to posterGIANT's work, the concerts were sold out and the public was well aware of the show. The team's workflow was efficient and their communication was seamless. The speed with which they're able to turn around huge campaigns, both in terms of printing and installation was exceptional.