Marketing & PR Services With A Personal Touch

The Postcard Agency connects brands with people who matter to them through dynamic marketing and public relations strategies. Crafty and creative, we reinvigorate brands with our imaginative mindsets and tireless work ethic.

Our penchant for quality writing, design, technology and performance measurement helps brands build brand awareness, spur engagement, demonstrate their thought leadership, generate leads and convert prospects into customers. Our services include:

Digital Marketing

  • Email marketing
  • Website design
  • SEO-friendly website copy
  • SEO strategy & implementation
  • Rebranding management
  • Conversion tracking
  • Google Analytics reporting
  • Google AdWords campaigns

Social Media Marketing

  • Social media content creation & management (Instagram, Facebook, LinkedIn, Twitter, YouTube & Pinterest)
  • Campaign strategy & management to meet business & marketing goals
  • Engagement with target audiences and influencers
  • Social media post graphic templates
  • Crisis management
  • Social media campaign tracking with UTM parameters in Google Analytics
  • In-depth monthly social media performance analysis

Content Marketing

  • Blog posts
  • Video
  • Infographics
  • White papers & FAQs
  • Sales collateral
  • Case studies

Public Relations Services

  • Media relations
  • Press releases
  • Award submissions
  • News articles
  • Trade publication articles
  • Feature stories
  • Editorials & columns
 
$1,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2018
Show all +
San Antonio, TX
headquarters
  • 633 S Saint Marys St
    San Antonio, TX 78205
    United States

Portfolio

Key clients: 

Our team members have provided marketing and public relations services to brands across industries nationwide. We specialize in the lifestyle, real estate, travel, retail, media, technology, healthcare, law, finance, media and nonprofit industries.

PBS National Sales Website Redesign Image

PBS National Sales Website Redesign

We helped PBS National Sales refresh its digital presence, reach and engage target audiences and generate quality leads. Here's how:

  • Designed an award-winning website recognized with a Gold dotCOMM Award
  • Generated a record-breaking number of quality leads thanks to well-researched SEO strategy and a fresh website design keeping target audiences’ search and website behaviors in mind
  • The new website
design also broke records for average session length and pages per session
  • Broke records for open rates, click rates and email subscribers by creating a new email template, designing eye-catching graphics and A/B testing
  • Broke records for audience engagement and new followers across the brand’s Twitter and LinkedIn platforms with a mix of B2B, news and company culture-related contentCreated modern videos, sales collateral and graphics touting the legacy of a 50-year-old brand
  • Email, Social Media, Design and Website Management Image

    Email, Social Media, Design and Website Management

    Miami Beach Pride produces one of the largest festivals in the City of Miami Beach, which is attended by more than 150,000 people each year. The nonprofit organization tapped The Postcard Agency to reach and engage more local, national and international audiences, encourage tourism, enhance brand awareness, boost event attendance and secure and showcase sponsors.

    Social Media Services:

    • The
    Postcard Agency developed and shared hundreds of social media posts across Instagram, Facebook and Twitter to generate excitement around the organization’s annual events
  • Maintaining an active social media presence across all channels, sharing user-generated content and engaging with followers led to a record-breaking marketing program (in terms of total impressions and engagements)
  • Collaborating with celebrities, government officials, sponsors and media outlets further amplified the organization’s reach and influence
  • A strategic paid social media plan across Facebook and Instagram with English and Spanish-language posts raised the organization’s profile in key markets
  • Email Marketing Services:

    • The Postcard Agency developed and distributed dozens of emails to the nonprofit organization’s newsletter subscribers ahead of and during its festival
    • Testing and refining subject lines and email copy led to an increase in email open rates
    • Enhancing the client’s email template design with clickable headers, content sections, buttons and graphics contributed an increase in click rates
    • A newsletter sign up contest across social media channels secured several new email subscribers ahead of the festival

    The Postcard Agency also managed content on the client's website. We also managed the graphic design process and direction.

    SEO & Copywriting Project Image

    SEO & Copywriting Project

    nüber-T is a private men’s health and wellness club based in Atlanta, Georgia. By offering dynamic consultations, state-of-the-art technologies and the latest health services, the club helps men look and feel their best at any age.

    As a new business, the owners wanted to increase organic search traffic to their website to build brand awareness and generate quality leads. To help the brand achieve its business and

    marketing goals, The Postcard Agency researched and identified strong local and long-tail keywords, optimized the homepage, updated metadata and repaired broken links.

    As a result of our SEO work and expertise, the health and wellness brand reached the top of Google search results for a number of keywords and enjoys continued growth in organic website traffic each month.

    SEO Project Successes:

    • Reached the top spot of Google search results for designated keywords
    • Surpassed competitors’ search rankings for long-tail keywords
    • Increases in organic search traffic correlate to increases in quality leads
    • Incorporated the keyword in a natural, seamless manner to complement existing homepage copy

    Reviews

    Sort by

    Web Dev and SEO for Realtor Website

    “The Postcard Agency was extremely responsive and accomplished our goals in a very timely fashion.”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    Less than $10,000
     
    Nov. 2018 - Dec. 2018
    Project summary: 

    The Postcard Agency designed and developed an SEO-friendly site to increase a real estate agent’s digital presence. It includes a lead capture tool with a direct feed to the MLS for users to input data.

    The Reviewer
     
    1,001-5,000 Employees
     
    Fort Lauderdale, Florida
    Steve Wetzler
    Real Estate Agent, The K Company
     
    Verified
    The Review
    Feedback summary: 

    The website The Postcard Agency produced makes it easy for users to search properties of interest. They optimized the platform to stand apart from the competition and used SEO best practice to attracts leads and consumers. A synergistic workflow yielded a timely and satisfying delivery.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I am a full-time residential real estate agent in Fort Lauderdale, FL.

     

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire The Postcard Agency?

    I hired The Postcard Agency to optimize my web presence.

    What were your goals for this project?

    My goal for this project was to create an easy-to-navigate site for consumers who are interested in either buying or selling a home in Fort Lauderdale.

    SOLUTION

    How did you select this vendor?

    When I interviewed Jonathan (President, The Postcard Agency), I found him extremely knowledgeable and forward thinking. He patiently explained the concept of SEO and how to utilize specific keywords to drive prospects to my site. 

    Describe the scope of their work in detail.

    The Postcard Agency developed my website to stand out from the competition. They built the site to be concise and easy to navigate. A lead capture tool it includes allows consumers to put in their information. A direct feed to the multiple listings service (MLS) allows them to easily search properties that interest them at their own pace.

    What was the team composition?

    I worked hand-in-hand with Jonathan (President, The Postcard Agency). He patiently explained what we needed to accomplish in order to satisfy my goals.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    I am beyond thrilled with what The Postcard Agency has been able to accomplish for me in such a short period of time. They are brilliant about website development and SEO optimization. My web presence has dramatically improved in a very competitive environment.

    How effective was the workflow between your team and theirs?

    The workflow between The Postcard Agency, the owner, and myself was extremely smooth. The entire process was uneventful; we experienced no issues.

    What did you find most impressive about this company?

    The Postcard Agency was incredibly responsive and accomplished our goals in a very timely fashion.

    Are there any areas for improvement?

    I can't think of any areas that could be improved. The Postcard Agency, especially their owner, exceeded all of my expectations.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Social Media Consulting for Digital Marketing Agency

    "Their team is reliable—they’ll go above and beyond for every step."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    Dec. 2017–Ongoing
    Project summary: 

    The Postcard Agency provides ongoing outsourced social media consulting assistance for several firms. They supply a range of services, including content creation and digital presence management.  

    The Reviewer
     
    2-10 Employees
     
    Miami, Florida
    Will Sears
    CEO, W. BRADFORD
     
    Verified
    The Review
    Feedback summary: 

    The efforts have earned relevant followers and increased online visibility for several clients. The Postcard Agency has been a consistent partner and strives to ensure every team is satisfied. Determination coupled with expertise has made for a smooth engagement.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the CEO of W. BRADFORD, a digital marketing agency. We do full-service marketing for B2B clients in the tech professional services-related industries. Our company provides a range of services including video production, marketing strategy, content creation, public relations, web development, etc.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with The Postcard Agency?

    We needed to provide social media consultation for multiple clients.

    SOLUTION

    What was the scope of their involvement?

    They handle the strategy and approach for several of our customers, but their involvement depends on the needs of the project.  In general, their team will begin by gaining an understanding of the specific market, do data-driven research on competitors, and create a sophisticated, measurable approach.

    What is the team composition?

    We work directly with Jonathan (CEO, The Postcard Agency). He has a team of vendors who support him based on the project’s requirements.

    How did you come to work with The Postcard Agency?

    I had a connection with Jonathan and decided to let him help with one of our key clients. I increased the scope after seeing the immediate results, and he was able to meet those needs.

    How much have you invested with them?

    Per month, we spend between $7,000–$10,000.

    What is the status of this engagement?

    We started working together in December 2017 and the engagement is ongoing.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    Our clients have seen an immediate increase in social media activity with The Postcard Agency’s services. Their team has delivered quality followers from each client’s specific audience. For some clients, Jonathan’s work on their Instagram led to multiple sales and inquiries. In another case, they garnered 4,500 quality followers for a B2B firm.

    How did The Postcard Agency perform from a project management standpoint?

    The deliver all projects ahead of time and efficiently. Usually, I review their work and we have rounds of revisions, if necessary. Once I get my client’s approval, The Postcard Agency implements their strategies.

    What did you find most impressive about them?

    Their team is reliable—they’ll go above and beyond for every step. Jonathan and his team have the skills to keep all parties happy and get results. They’re hardworking and professional.

    Are there any areas they could improve?

    It’ll be great to see what they can do once they grow further. Once they scale to handle more clients, they’ll be able to handle larger amounts of work.

    Do you have any advice for potential customers?

    It’s important to trust their team and let them lead the way. They know how to create a strategy that works, and they’ll be honest with you about how to get there.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer