What was the scope of their involvement?
The first step was the website design. We have two companies, and I was handling the design for both. We ended up doing a complete redesign of the two websites and got those up and running. We also worked on a blog feature for our website to make it a resource guide for our farmers and growers who had questions.
We currently work with them on a monthly basis. They proofread, edit, and copyright any blog posts that we put up twice per month. The copywriter reads content to ensure the team has written everything professionally and without repetition. He has also reformatted our in-house data to make accessible to the average reader. We have worked together to create updated product brochures, flyers, handouts with all the new branding we have created for the website and logo.
We have also worked with them on the website redesign for the lab side of our company. Emily (Operations & Project Manager, Post Modern Marketing) created an online submittal form, which we didn’t have before. She designed the layout to work with our lab diagnostic needs so we could do online submittals and receive notifications that these samples were coming.
What is the team composition?
The team includes the copywriter and the assistant manager.
How did you come to work with Post Modern Marketing?
I did a Google search for local agencies in the Valley, as opposed to the Bay area. I met with about four companies, and Post Modern Marketing had the most well-laid out plan. They also took the time to understand our company and website. The team paid attention to what I had to say and tailored their approach to our needs.
How much have you invested in them?
We have invested between $50,000–$200,000.
What is the status of this engagement?
We started working with them in 2016 and the relationship is still ongoing. We now have a retainer for the following services: web editing, content editing, product design, email marketing, and blog content and creation.