Post Modern Marketing

BACKGROUND

Please describe your company and your position there.

The Stahl Companies provides healthcare construction project management within the State of California. My role is that of a consulting administrative assistant and marketing assistant to our marketing director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Post Modern Marketing?

The Stahl Companies engaged Post Modern Marketing in early 2019 to help us to rebrand our company, to enhance our marketing presence online by creating a new website, and to develop marketing templates to best tell the Stahl story when seeking out new prospects.

What were your goals for this project?

Their guidance in tactics to improve SEO has moved us from being 40 pages back to being on page 1 on Google searches. PMM’s website team worked collaboratively with us to create a completely new website, which we launched in late 2019.

Our website views have increased over 100% and we have received many compliments on the professional appearance and content of our website, newsletters and other materials.

SOLUTION

How did you select Post Modern Marketing?

We eventually met with three local companies, referred to us both internally and externally, after reviewing online and by phone several companies with experience in the areas needed. The three gave presentations both in our office and their offices. We had several of our team discuss our perceived belief of who could best meet our needs before making our final selection.

Describe the scope of their work in detail.

Our collaboration with PMM is ongoing. The Stahl Companies engaged Post Modern Marketing in early 2019 to help us to rebrand our company, to enhance our marketing presence online by creating a new website, and to develop marketing templates to best tell the Stahl story when seeking out new prospects.

What was the team composition?

We have worked with many members of their team, each representing their area of specific expertise dependent on our specific project and its requirements.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their guidance in tactics to improve SEO has moved us from being 40 pages back to being on page 1 on Google searches. PMM’s website team worked collaboratively with us to create a completely new website, which we launched in late 2019.

Our website views have increased over 100% and we have received many compliments on the professional appearance and content of our website, newsletters and other materials.

How effective was the workflow between your team and theirs?

The PMM team is extremely creative and has done an outstanding job delivering high quality, professional services and products on time and on budget. When it comes to advising on marketing methods, they have been a tremendous help to us and are always friendly in their communications.

What did you find most impressive about this company?

We highly recommend PMM. They deliver a great product at a reasonable cost and they have brought solid value as our marketing partner.

Are there any areas for improvement?

Perhaps a little better documentation of project history to allow for changes in personnel not to cause interruption to workflow.

BACKGROUND

Please describe your company and your position there.

I’m a project manager for the marketing & sales department for GHS Interactive Security, LLC. We’re a California-based smart home security and automation service provider for residential and commercial customers nationwide. I’m responsible for social media content, website management, and other various sales and marketing projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Post Modern Marketing?

Our website recently went down and all content was lost due to a transition in our internal leadership. We needed help to successfully restore the site from a local backup. 

What were your goals for this project?

We wanted a partner with knowledge of WordPress and reputable hosting service providers who could successfully implement a website restoration. Not having a working website would be drastically detrimental to our current and potential customers.

SOLUTION

How did you select this vendor?

I searched on Google for "how to fix your website when it is down." That led me to a useful blog by Post Modern Marketing on how to restore a site, as well as an option for a free consultation. They called me within minutes of my submission on their online contact form. I chose them for their professional response, vast knowledge of the problem, and the ability to implement a quick solution.

Describe the project and the services they provided in detail.

Post Modern Marketing completely restored our website from the local backup. I provided access to the files via Dropbox. Our hosting provider, GoDaddy, had been absolutely no help to me or our internal IT department. They interfaced with them on our behalf and got access to the DNS records. They rebuilt the site in WordPress, including multiple plugins.

What was the team composition?

I worked directly with Josh (Owner & CEO, Post Modern Marketing).

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our website has been completely restored and is now being hosted by a new provider. We’re seeing faster page load times and increased efficiency on both the back- and frontend. Post Modern Marketing massively exceeded expectations; we couldn't have asked for a more professional solution.

How was project management arranged and how effective was it?

We obviously needed our website restored as soon as possible. Post Modern Marketing worked quickly to get our site back online. Josh was so knowledgeable, and his every response was immediate and effective. We communicated through email, phone calls, and text. 

What did you find most impressive about this company?

It was an absolute pleasure to work with Post Modern Marketing. Their knowledge of the situation was impressive, as was their ability to quickly solve the problem. I really appreciated their willingness to work on such short notice, and the courteous professionalism portrayed in all communication. 

Are there any areas for improvement?

There were no areas for improvement in our project. They did a fantastic job, and we couldn't have asked for a better partner.

BACKGROUND

Please describe your company and your position there.

I’m the owner and head trainer of Dalisay Equestrian. We are a boutique equestrian facility that provides hunter/jumper training, clinics, therapy, and care for horses and riders.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Post Modern Marketing?

I hired Post Modern Marketing to design and develop our website.

What were your goals for this project?

I wanted a website that represented the feel and image of my company. I also wanted it to be extremely functional and easy to navigate.

SOLUTION

How did you select this vendor?

I chose Post Modern Marketing because of their excellent communication and vast knowledge of design, development, and marketing.

Describe the project in detail.

We met a couple of times to discuss what I wanted within my website, who I wanted to attract, and what overall look and feel I was going for. They also asked many questions during each visit to better understand my industry. The team also made a demo to check that they were on the right track. We made a few changes and met again when the website was complete.

What was the team composition?

There were four people on the team. I met and communicated with the project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They had so many great ideas that I knew I was in good hands. The site has earned positive feedback from its many users. Visitors comment on the site’s navigability and beautiful design. That’s exactly what I wanted.

How effective was the workflow between your team and theirs?

From beginning to end, Post Modern Marketing was easy to communicate with and unbelievably efficient. They exceeded my expectations in every way; they are truly a unique company.

What did you find most impressive about this company?

The team’s communication, efficiency, creativity, customer support stood out. I was impressed with their creativity and suggestions throughout the process.

Are there any areas for improvement?

No, I wasn’t aware of any areas.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of Delta Charter Bus, a motor coach and school bus transportation company in Northern California.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Post Modern Marketing?

Our website was outdated and didn't render on mobile browsers. We hired Post Modern Marketing to build a fresh, professional site that would help us generate leads.

What were your goals for this project?

We were hoping to see lower bounce rates, higher levels of conversions, and more connections with larger firms.

SOLUTION

How did you select this vendor?

We compiled an initial list by gathering referrals from peers and conducting background research. We chose Post Modern Marketing after reading over reviews and holding interviews with several firms. 

Describe the project and the services they provided in detail.

Their team designed and developed our website for mobile and desktop browsers. They implemented lead capture forms and added videos and images to support our brand.

What was the team composition?

TThey assigned five people to our project.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our lead generation has been strong, and we’ve seen greater interaction with larger companies. We’ve seen a link between the quality of our website and the size of the contracts we’ve earned.

How was project management arranged and how effective was it?

Communication was easy, and their management of deadlines was highly effective. Josh (CEO, Post Modern Marketing) was proactive in solving problems and made sure the development of the site ran smoothly.

What did you find most impressive about this company?

They were responsive, even when we ran into problems. There were moments when we didn’t see eye-to-eye regarding their design choices, and they were willing to have in-depth discussions so that they could respond to our concerns.

Are there any areas for improvement?

The prototype fell short of our expectations, and there were a few instances where communication lagged. That being said, the final product was fantastic.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager of a garage door manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Post Modern Marketing?

Our website was outdated and hadn’t been revamped in almost 10 years. We hired Post Modern Marketing to update our site to match the style of the new brochure we launched.

SOLUTION

What was the scope of their involvement?

We showed Post Modern Marketing our new brochure and existing pictures of our products. After deciding we needed new photographs for the site, we had a photoshoot and their team began building and arranging the new site. They developed the site to match the style and tone of our new brochures and product photos.

What is the team composition?

There were between 3–4 people assigned to our project. Katya (COO, Post Modern Marketing) and Isabel (Project Manager, Post Modern Marketing) were very involved in the process.

How did you come to work with Post Modern Marketing?

We interviewed several teams but thought Post Modern Marketing’s approach and personalities were the right fit. They presented a set process that made us confident in their abilities to carry out the project.

How much have you invested with them?

We spent around $20,000 on their services.

What is the status of this engagement?

We worked together between July–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our dealers and internal team have given glowing feedback on the new site. The platform looks high-end, professional, and matches the brochure. We’re confident that our business stands out from others in our industry because of the new site.

How did Post Modern Marketing perform from a project management standpoint?

Their team was highly professional and efficient. If there was a task they needed us to complete, we’d be aware of it with plenty of time to accomplish it. We had no issues with communication and they’d send us links to review their work in a timely manner. We primarily spoke through email and they were good at keeping us informed.

What did you find most impressive about them?

The task-oriented mindset of Post Modern Marketing made them an effective partner. They maintained a flow that was easy to follow throughout the project. We could tell they were capable and had done this type of work before.

Are there any areas they could improve?

There’s nothing I can think of for them to improve–we’re pleased with our experience and the results.

Do you have any advice for potential customers?

Bringing a clear vision to the project will make the process easier. You’ll save time by giving their team a general direction for your goal.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a hair studio franchise.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Post Modern Marketing?

We needed help with digital marketing and recruitment.

SOLUTION

What was the scope of their involvement?

We initially asked Post Modern Marketing for help with Facebook marketing, and that has since expanded to helping us recruit through Facebook. Their team runs paid ads through the platform, and post on our website.

Our salons are more of a convenience type business versus a social media-driven business. It’s a work in progress determining the best ways to go when it comes to marketing.

They are currently working with three of the salons, but it’s possible we’ll expand their services depending on the success of these

What is the team composition?

Our primary contact is Katya (Marketing Manager, Post Modern Marketing). Post Modern Marketing has a two-person team and assigns others on specific projects.

How did you come to work with Post Modern Marketing?

We used Post Modern Marketing for social media marketing for another franchise of ours. Since they did such a fantastic job, we wanted them to try with the hair salons as well.

How much have you invested with them?

We pay Post Modern Marketing between $400-$500 each month per location.

What is the status of this engagement?

We started working together in August 2017, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The work Post Modern Marketing has been successful for recruitment. We’ve had several popular discount coupons through Facebook.

How did Post Modern Marketing perform from a project management standpoint?

Katya is super-efficient and easy to work with. She makes immediate changes when we need them and meets with us on a global level to make sure everything is moving smoothly. She is also extremely open-minded. I speak to her once a month, and we go over the results. Post Modern Marketing provides me with answers right away. I receive a weekly update and extensive monthly reports.

What did you find most impressive about them?

We’ve worked with a lot of vendors and know I don’t work well with companies that aren’t responsive. Post Modern Marketing delivers a personal touch. They’re readily available for phone calls and emails. Their team accommodates to the communication model that works best for their client.

Are there any areas they could improve?

No, everything has been delivered as expected or exceeded expectations. We’re not using them company-wide, but their team continually suggests different options, and I enjoy that they do a lot of the thinking for our team.

Do you have any advice for potential customers?

Don’t stay with a process if it isn’t working. Make sure to keep in close contact with their team and change directions if you aren’t pleased.

BACKGROUND

Please describe your company and your position there.

I’m the vice president of TruEdge Builds. We’re a design-build firm that specializes in commercial construction for niche markets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Post Modern Marketing?

We engaged Post Modern Marketing to perform digital marketing for us. Services include social media marketing, email blasts, blogs, web design, logo design, and our overall branding strategy.

What were your goals for this project?

We wanted to increase user engagement and gain momentum in social media. We also wanted our various advertising components—such as our postcard mailers, email blasts, tradeshow booth, and website—to stand out.

SOLUTION

How did you select this vendor?

We found their team through Google and Yelp.

Describe the scope of their work in detail.

In our first meeting, I mapped out our company goals, culture, and other branding elements. Together, we peeled backed the layers to find our brand’s core, our goals, and the roadmap we would take to get there. Post Modern Marketing then took over all our marketing efforts. They increased our frequency in social media posts, emails, and mailers. They also perform ongoing research to understand our industry, clients, and trends and to write more nuanced content.

What was the team composition?

We work with two content writers, two designers, two digital marketers, and a manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our revamped online presence and engagement have brought more inquiries into our service.

How effective was the workflow between your team and theirs?

We structured a plan to streamline all communication from the get-go. Since then, the project has run smoothly.

What did you find most impressive about this company?

The team is full of highly skilled and professional people who make our collaboration seamless and enjoyable.

Are there any areas for improvement?

No, I genuinely enjoy partnering with this firm.

BACKGROUND

Please describe your company and your position there.

I am an attorney and the owner of the Law Office of Michael O'Brien. We specialize in patents and intellectual property matters. Our flagship service is O’Brien Patent Solutions, which helps investors obtain exclusive rights to their new products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Post Modern Marketing?

I first engaged Post Modern Marketing to develop a website and design a logo for O’Brien Patent Solutions. However, the site was falling short of the traffic I wanted, so we expanded their services to include content marketing.

What were your goals for this project?

I wanted to increase traffic and generate bottom-line growth.

SOLUTION

How did you select this vendor?

I initially searched for a local vendor in the Sacramento area. Post Modern Marketing had great reviews on Yelp, so we set up a meeting. We talked about my goals and the project budget, and Post Modern Marketing met every requirement. We started working together a few days later.

Can you go into detail about the services they provided and the scope of the project?

I wanted to filter my web visitors into two categories. People who had simple questions needed to find answers easily without involving me directly. People who wanted my legal services had to reach me quickly. Post Modern Marketing started writing articles with those two potential audiences in mind: those who needed answers and those who needed a call-to-action to purchase my services. Over time, the content has become more nuanced, detailed, and engaging. We typically release one article a week.

What was the team composition?

I work with John (Copywriter, Post Modern Marketing) who serves as my primary content creator. Emily (Developer, Post Modern Marketing) helps me implement cosmetic changes to the site, and Josh (Owner and CEO) runs the show.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

To measure their impact, I created a separate payment portal for clients who found me through my site as opposed to those who found me through other sources. I compared the net revenue to the total cost of Post Modern Marketing’s advertising services. I looked for an ROI multiplier of at least two; for every dollar spent on advertising, I wanted to earn at least two dollars back in net income. In 2018, the site achieved a multiplier of 2.8. Post Modern Marketing’s articles consistently reach high SEO rankings for searches asking questions about patents or selling on Amazon. As a bonus, the time that people spend on the site has lengthened remarkably as well.

How was project management arranged and how effective was it?

John and I set up a timeline for releasing articles and other content. Post Modern Marketing manages their team well, and I don’t feel the need to micromanage their work.

What did you find most impressive about this company?

Their team is highly responsive. John frequently sends me ideas and responds professionally to my suggestions—even if he disagrees with me. They’ve never missed a deadline and sometimes exceed the production quota, which is fantastic.

Are there any areas where they can improve?

No, I can’t think of anything.

BACKGROUND

Introduce your business and what you do there.

I’m the executive director for the Association of Commercial Real Estate (ACRE) in the Sacramento region. We’re a nonprofit with a board of directors, consisting of the top-level professionals in the commercial real estate field. We bring together industry brokers, owners, and developers for business and educational events.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Post Modern Marketing?

Our website was outdated and needed to be rebuilt. It wasn’t functional and we wanted it to be more current and easy to use.

SOLUTION

What was the scope of their involvement?

The Post Modern Marketing team rebuilt an existing website from scratch. To begin the process, I'd give them detailed directions for each step of the project, and their team would report back to me with their progress. After I approved each action, they’d implement it into the site. This continued until the site was fully developed, and they continued to host and occasionally revamp the platform to keep it current.

What is the team composition?

We had a single point of contact on their team, which made communication seamless. We spoke to their project manager, and that individual then directed it to their team.

How did you come to work with Post Modern Marketing?

The board of directors our company is a part of is highly experienced, so they have a plethora of companies to recommend. We pulled those who had website development expertise and narrowed our list down to three. From there, the board gave me the responsibility of further investigating the teams, and I met with each of them. The pricing and overall feeling of trust and compatibility were the final factors because fostering a strong working relationship was a priority. We chose Post Modern Marketing because they met all of my criteria for a team.

How much have you invested with them?

From the beginning, they understood our organization was a charitable non-profit, and they were more than willing to work within our budget. We appreciated that they offered us amazing value for a fair price.

What is the status of this engagement?

We started the project in 2013 and wrapped up development within three months; it was a quick turnaround.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The new website has refreshed the look of our organization, giving us an updated, professional appearance. Users can more easily navigate the site because it’s now organized and clean. We’re able to grow our number of memberships and attract higher-quality companies to improve our organization’s profile. We’re more visible and attractive to potential members because of the revamped site.

How did Post Modern Marketing perform from a project management standpoint?

Post Modern Marketing was an excellent team regarding communication and patience. They understood my need to review each step of their process, and never rushed ahead without my approval. If they couldn’t get something exactly the way I asked, they’d come back to me with comparable options and we'd work together toward a solution. We spoke to our one contact primarily over the phone and email, making communication clear and smooth.

What did you find most impressive about them?

Their team was full of smart individuals who were dedicated to the project. They maintained a professional, personal relationship—they had a big-city feel with a small-town heart.

Are there any areas they could improve?

Even though there were times they delivered something not quite on par with what I expected, they were eager to solve the issue quickly and professionally. Their team was solution-oriented, so they listened to my problem and found alternatives immediately.

BACKGROUND

Please describe your company and your position there.

I’m the COO of The Slumber Yard. We focus on providing honest, helpful reviews and market comparisons to help consumers find mattresses and pillows that best fit their needs. We have multiple digital properties, including a website, YouTube channel, and mobile application.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Post Modern Marketing?

We needed to build our website.

What were your goals for this project?

We wanted an intricate and consumer-friendly website with an intuitive design.

SOLUTION

How did you select this vendor?

We’d worked with Post Modern Marketing on a different project. We were satisfied with those results, so we partnered with them again.

Can you go into detail about the services they provided and the scope of the project?

They designed and developed the entire website, including several of our more complex features. The platform helps consumers pick the mattress best suited to their particular sleeping habits.

What was the team composition?

They provided a large background team, but our main point of contact was Emily (Project Manager and Developer, Post Modern Marketing). She managed the project from start to finish.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

It’s still too early to gather any metrics, but we’re confident that the engaging design will generate a significant amount of revenue in the future.

How was project management arranged and how effective was it?

We communicated with Emily daily. She was extremely responsive, attentive, and professional.

What did you find most impressive about this company?

They have comprehensive knowledge in the web development space.

Are there any areas where they can improve?

I don’t have any complaints. Overall, we’re satisfied with the website that they delivered.