What evidence can you share that demonstrates the impact of the engagement?
The number of transactions and sales is our key metric, and it's increased every time. Anecdotally, we do beer releases and sell a certain quantity through the app. We recently added new features to make it more user-friendly. During the first release, it took us five days to sell out. The second took three or four days, and so forth. Today, we sold out within about three hours. The app is really catching on, and they've helped us build a great support network. They've definitely been there for us, and were even online during the latest release.
I have to give them a lot of props, because they do world-class work. Compared to the work of other developers I've ever experienced, they’re really great at design. Anytime there's an issue or a bug, they're very quick to resolve it. They efficiently pinpoint what's causing a problem, and how to prevent it in the future. They made a good game plan to mitigate any possible security threat.
How did Posse perform from a project management standpoint?
We use a combination of Trello and Slack to communicate, and they're very well organized. A dedicated staff member leads the project management. We've done some very rapid development, which we try to work in as much as possible to meet timelines. Now that we're working together more long term, we've started using a scrum model that's very iterative and agile.
What did you find most impressive about them?
As a company, they're not just focused on creating an app; they also want to help you develop and grow your brand. As a close partner, they're just as invested and interested in our products as we are. They took the time to educate themselves about our industry. I don't often see that level of effort. Usually, it's more like "here's your thing, have fun with it, and when it breaks, let us know." They take an active role in making sure we're not only building an app but also starting a new wing of our business.
Are there any areas they could improve?
This could be due to our rapid schedules, but they could improve the project management side, in terms of budgetary and time constraints. Sometimes, that got pushed back a bit, but it's been nothing critical.
Do you have any advice for potential customers?
Look for a company that's invested in your idea and really wants to help you grow. Posse's mantra is "scalability." Always consider if the choices you make early on will be able to grow when you have 100, 1,000, 10,000 or a million users. That's really the key insight; don't just think of the quick fixes. Consider how things are going to scale in the long term. If you can't conceptualize that, perhaps you need to rethink your idea.