Please describe the scope of their involvement in detail.
PopcornApps operates across 50 top accounts worldwide, and five product categories, to a total of 250 site audits every two weeks. This gives us high-level reporting across our execution goal on topics like how partners are posting our banners, if the detail pages include all the rich content that we've provided them, in the form of videos and imagery, if they have ratings and reviews on their site and, if so, are they using a platform that can allow us, as a brand, to respond to consumer ratings?
The auditing process is something that requires advanced retail channel marketing experience, which PopcornApps doesn't necessarily have. Nonetheless, we determined that they could do our auditing for us if we trained them and ramped them up during a period of time, so that the auditing checks that they do are aligned with the way our field team has been doing it. [This way] we could, during the next few months, get our internal team out of the business of having to do that, be able to simply access the PopcornApps reports, and get the knowledge needed.
We're in the early stages of this process. They've been working on the project for about two months. We assigned the field leads who have been doing these audits to work very closely with the Popcorn team and get them to ramp up. It's taken a bit longer than we'd anticipated, but this is the first time we've tried something like this. To PopcornApps' credit, they are very persistent, learn quickly, and are able to do a good job of project management in terms of wrangling many different feedback inputs in the form of our digital leads. They're taking all the direction and guidance, from many different sources, in order to get their reports up to a standard.
How did you come to work with PopcornApps?
They have a history with our general manager, who had done much of the work with them in the past for a different company. He reached out to them. It was an established relationship that my leadership leveraged.
What is the status of this engagement?
They've done several projects for us during the past year and a half besides the ones I addressed. The relationship is ongoing.