Vancouver Digital Marketing and PR Agency

Popcorn is Vancouver and Toronto’s premier digital marketing and public relations agency. Our passion is connecting people with the brands they love. Compelling visual content and authentic community building is at the heart of what we do.

We offer a full spectrum of services including digital strategy development, community management, public relations, content creation, event planning, digital media design, and much more.

We specialize in working with lifestyles and retail brands, food, beverage, hospitality, technology, and government clients.

 
$1,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2011
Show all +
Vancouver, Canada
headquarters
  • #112-350 E. 2nd Avenue
    Vancouver, BC V5T 4R8
    Canada

Portfolio

Key clients: 

Purdys Chocolatier

City of Surrey

Tourism Vancouver

Samsung

HARIBO

Reviews

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Social Media Marketing for Chocolatier Firm

"They don’t have a cookie-cutter formula, so we don’t get treated like any other client."

Quality: 
4.0
Schedule: 
4.0
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. 2016 - Ongoing
Project summary: 

Popcorn partners with an internal creative development team to coordinate a social media content calendar. They manage Facebook, Twitter, and YouTube accounts and operate Twitter as a customer service tool.

The Reviewer
 
501-1000 Employess
 
Vancouver, Canada
VP Merchandising & Marketing, Food Production Firm
 
Verified
The Review
Feedback summary: 

Popcorn’s team maintains a brand-appropriate voice while interacting with consumers through social channels. Their involvement has fostered a growing base of followers and has increased overall engagement. Popcorn’s organizational and strategic skills are impressive and vital for continued success.

BACKGROUND

Introduce your business and what you do there.

We are a Canadian chocolatier and retailer based in Vancouver, British Columbia. We have 80 locations across the country and an online presence, as well. I am the VP of Merchandising and Marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Popcorn?

Our social media strategy with another firm plateaued. We were looking to reinvigorate and add a different focus and energy to social media.

SOLUTION

What was the scope of their involvement?

We have aggressive goals for every quarter and every fiscal year, and that's what drives our strategy. We have a very robust internal team of creatives and content developers, including in-house photographers, graphic designers, a marketing team, and copywriters. Popcorn’s expertise helped us leverage all of that to be more strategic regarding our social media. Our biggest focus is on Facebook and Instagram because that is where we see the best results. They manage our Twitter account, though that is turning into more of a customer service avenue. They also maintain our YouTube channel. Although we no longer operate on Pinterest, Popcorn oversaw our content there, as well.

They respond to comments on all platforms on our behalf, acting as our customer service team in a way. We conduct a rigorous process of developing our tone and how we would answer as a brand. Some of the questions we receive cover serious questions, like food allergies or sustainability, so answering those questions accurately is vital. They are responsive and engaging. They manage the calendar of content and help us stay organized. They’re very integrated into our on-site team to the point that most days they feel like an extension of our staff.

What is the team composition?

The founder, Dennis, is our primary strategist, but Michael, a community manager, is our day-to-day contact. He is the main base for us in posting content, responding to customers, and running operations behind the scenes.

How did you come to work with Popcorn?

Our contract with another vendor had come to an end, and we sent an RFP to other firms in the city to explore new opportunities. Popcorn was recommended to us to include. We received proposals from about a dozen agencies with varying sets of services. We shortlisted to four, and we awarded our contract to Popcorn.

What is the status of this engagement?

We began working together in August 2016 and have ongoing projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We started off with a small fan base, but we've grown that organically, meaning that we don't buy any followers. More importantly, our engagement has increased. We have higher engagement than any other competitors within our category of chocolate and other categories of gifting.

How did Popcorn perform from a project management standpoint?

They are very well-organized. For any collaborative projects we’ve done, they take over the project management point. They speak on our behalf for inclusion in blogs and influencer events. They are instrumental in developing and maintaining those relationships.

They make effective use of time and don’t miss deadlines. We use Slack quite often, and we use Google Sheets and Google Docs to share common documentation. We also work in person whenever possible.

What did you find most impressive about them?

We are both invested in understanding the other’s processes. They took the time to learn about our business and our audience. They don’t have a cookie-cutter formula, so we don’t get treated like any other client. They are flexible to our budget while remaining very solutions-oriented. They are always coming up with different ideas and asking smart questions. They are truly a partner for us, as opposed to an agency.

Are there any areas they could improve?

Generally, we’re always looking to accomplish tasks faster. My main concern with long-term engagements is that they will eventually become the status quo, but we haven’t experienced anything like that. We don’t accept, or we don’t have the budget for, everything Popcorn puts in front of us, but that doesn’t stop them from continuing to ask questions.

Any advice for potential customers?

Everybody’s situation is unique, and I know they provide services for other clients that we don’t ask of them. It’s important to identify your priorities.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 3.5 Cost
    Value / within estimates
    I sometimes evaluate if the agency’s role should become an internal position instead.
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have already recommended them.

Social Media Marketing for Tourism Company

“They do very creative, innovative work and are a great company.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2016 - Ongoing
Project summary: 

Popcorn supports social media initiatives for a tourism company. They collaborate to create content for Twitter, Instagram, and Facebook on a project-by-project basis.

The Reviewer
 
51-200 Employees
 
Vancouver, Canada
Client Manager Convention Services
 
Verified
The Review
Feedback summary: 

Popcorn provides metrics for each campaign and stakeholders are pleased with the results. They offer a broad range of work, are strong project managers, and communicate well.

BACKGROUND

Introduce your business and what you do there.

We are a non-profit organization that markets Vancouver as a tourist destination. I work in meetings and conventions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Popcorn?

We were looking for new opportunities to market some of our programs. We don’t always have the necessary resources on staff, so we hire outside specialists to assist with some of our projects.

SOLUTION

What was the scope of their involvement?

They help with our social media accounts on Twitter, Facebook, and Instagram to improve attendance at conferences. Our work with them is very project-focused and varies with each initiative. They collaborate with us to create content and we give them free reign for certain details.

What is the team composition?

We initially worked with their principal and founder. Depending on the project, we are assigned one or two point people, but the founder is always involved.

How did you come to work with Popcorn?

Our marketing manager found them. We’d not worked with anyone else who does such specific work and were happy with the service they provide.

How much have you invested with them?

Our annual spend varies, but it’s usually between $20,000–$30,000 each year.

What is the status of this engagement?

We started working together in January 2016. We collaborate on a project by project basis, but our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They provide us with metrics for each project with a summary of the information they capture. They can see all the different posts on each initiative and other user information. We share all of those results with our stakeholders and are very pleased with their work.

How did Popcorn perform from a project management standpoint?

They do very well with project management and their communication is strong. When they’re working on a specific project, we will email each other every few days and have a face-to-face meeting as the project is coming to fruition and a follow-up meeting after it runs.

What did you find most impressive about them?

They do very creative, innovative work and are a great company. We’re very happy with them.

Do you have any advice for potential customers?

Ask about the scope of work they can provide. They do a lot of all-encompassing projects and may be able to help you in more than one way.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They give good results and ROI for their services.
  • 5.0 NPS
    Willing to refer
    We’ve recommended them to our partners.