What evidence can you share that demonstrates the impact of the engagement?
We started off with a small fan base, but we've grown that organically, meaning that we don't buy any followers. More importantly, our engagement has increased. We have higher engagement than any other competitors within our category of chocolate and other categories of gifting.
How did Popcorn perform from a project management standpoint?
They are very well-organized. For any collaborative projects we’ve done, they take over the project management point. They speak on our behalf for inclusion in blogs and influencer events. They are instrumental in developing and maintaining those relationships.
They make effective use of time and don’t miss deadlines. We use Slack quite often, and we use Google Sheets and Google Docs to share common documentation. We also work in person whenever possible.
What did you find most impressive about them?
We are both invested in understanding the other’s processes. They took the time to learn about our business and our audience. They don’t have a cookie-cutter formula, so we don’t get treated like any other client. They are flexible to our budget while remaining very solutions-oriented. They are always coming up with different ideas and asking smart questions. They are truly a partner for us, as opposed to an agency.
Are there any areas they could improve?
Generally, we’re always looking to accomplish tasks faster. My main concern with long-term engagements is that they will eventually become the status quo, but we haven’t experienced anything like that. We don’t accept, or we don’t have the budget for, everything Popcorn puts in front of us, but that doesn’t stop them from continuing to ask questions.
Any advice for potential customers?
Everybody’s situation is unique, and I know they provide services for other clients that we don’t ask of them. It’s important to identify your priorities.