Immersive digital sales experiences that WOW
Companies come to us to help them capture their customers' attention, pique their curiosity and spark meaningful conversations. We create interactive sales experience Apps for touchscreens, sales enablement tools, and virtual exhibitions.
We put their customers at the heart of the story using visually engaging digital experiences to enable them to have more focused, profitable and customer-centric business conversations with customers.
Our clients all share one key challenge - how they can clearly articulate the value, benefits and opportunities that their business can bring to their prospective customers. This is more difficult for clients with complex products or diverse portfolios, who sell across multiple industries and geographies.
We use UX, CX, Design Thinking and the latest technologies to help businesses win business. Powerful analytics provide detailed customer insights, metrics for RoI and valuable sales data.
We work with clients from a variety of different sectors, including Construction and the Buit Environment, Manufacturing, FMCG, Healthcare, Technology and Museums. Clients include BMW, The Royal Miint, Barcardi, Syntegon, Fujitsu, Coloplast, Laurus Homes and Wienerberger.
Take a look at this short video for an introduction to some of the experiences we have created for our clients: https://www.youtube.com/watch?v=edo768l26ss&t=1s
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Sales enablement platform
We create interactive sales experiences for Syntegon (formerly Bosch Packaging), that are used by their global sales teams throughout the year at global exhibitions and customer meetings.
With five main divisions, 100’s of products and services, Syntegon needed a single experience that would simply and visually articulate the value and experience they deliver whilst providing the sales team with all the collateral that their customers require.
The interactives let the sales team present in a number of different ways with the customer central to the messaging whilst also being able to easily and quickly access the right videos, technical specs, presentations and brochures as well as value benefits to support their conversations.
As well as product filters, search functionality and a video portal, we also built an interactive factory floor, allowing the sales team and customers to explore the wide range of solutions and services that Syntegon offers across the entire life cycle of their relationship.
Syntegon is able to track every interaction with a customer and any material sent to them during the meeting is logged in Syntegon’s CRM. This not only allows them to track a customer’s needs but also fine-tune content depending on what is proving most popular with customers.
Sales enablement platform
“The sales tool POP developed is the most interactive, most digital, probably coolest sales material that the sales team have ever had.” Nick Elliot, Marketing Manager Coloplast
Against the backdrop of the Covid pandemic, Coloplast the world’s leading supplier of intimate healthcare products, needed to act quickly to digitally transform their entire customer-facing sales process and materials.
With the suspension of face-to-face meetings, coupled with traditional paper-based marketing and sales materials, Coloplast’s sales teams were presented with significant challenges in meeting their customers' needs. Just three months to go until their UK National Sales Meeting Coloplast embarked on a global rollout of Showpad’s sales enablement platform to support their teams in the field to connect with their customers remotely.
Coloplast came to POP – a Showpad Gold Partner – with the brief of developing a remarkable sales experience to sit within their Showpad platform. It had to meet their ambitious digital transformation goals, help them stand apart from their competitors and provide their sales team and customers with an intuitive sales experience.
POP’s first step was to work with the Coloplast team to ensure the experience was designed with their end-users in mind – their customers, and the sales teams.
Mapping out a simple but intuitive customer journey for a digital expereince was key to building a successful tool and adapting existing content for an interactive digital experience. To encourage early buy-in from the sales team a pilot of the tool was created to explore, which acted as a teaser for the exciting new direction that the sales materials were taking.
An intuitive, immersive and engaging digital sales tool was created that has “blown away” Coloplast’s sales team and allowed sales conversations to continue through these difficult times as well as providing the flexibility to be of equal use when face-to-face meetings are possible again.
Housing development marketing suite
Ebbsfleet Garden City is a unique development currently under construction which will comprise 15,000 new homes, 30,000 jobs and 45,000m2 of commercial real estate.
In order to bring the garden city to life, the development corporation approached us to create a marketing suite within the main Ebbsfleet International train station. We surrounded the internal walls with floor to ceiling graphic panels of the architect’s visualisations, installed a 4mx3m model of the development, a 65” interactive touchscreen table and separate glass office.
The 65” interactive table lets visitors view the whole garden city, exploring the new housing developments, schools, parkland and commercial space as well as watch 3d flythroughs and aerial footage of the whole area.
The marketing suite will be at the station for three years and with almost 1.5 million commuters a year passing through the station it has already proved to be very popular with a constant influx of visitors.
Immersive touchscreen experiences
"POPcomms delivered a beautifully designed, engaging and inituitive multi-touch visitor experience that showcases the library's film and video collection." Gill Hamilton, Digital Access Manager, National Library of ScotlandThe National Library of Scotland is an information treasure trove of Scotland’s knowledge, history and culture with millions of books, manuscripts, maps and films.
In September 2016, the National Library of Scotland opened its Moving Image Archive for the very first time in Glasgow, within a transformed iconic Kelvin Hall.
The extensive archive includes a vast collection of film footage capturing the life and culture in Scotland, and Britain over the last century.
We were asked to develop a digital interactive experience that would connect people of all ages and experiences to the unique, historical and culturally rich collection of films and leave a lasting impression.
BRING THE MOVING IMAGE ARCHIVE TO LIFE
The collection consists of over 46,000 documentaries, creative, experimental and observational films from over the last 100 years. It offers a very rare insight into Scotland’s history which the experience needed to celebrate and highlight.
CREATE AN ENGAGING INTERACTIVE EXPERIENCE
Access to the digital archive needed to be fun, inviting the user to explore and discover in an intuitive and easy way. All ages should be able to interact, enjoy and revel in the experience.
DEVELOP A MEMORABLE AND EDUCATIONAL USER JOURNEY
Culturally, historically and emotionally this collection is hugely important; it has to provide a connection with the past which otherwise would disappear into history and therefore needs to be safeguarded.
Reviews
the project
Showpad Market Research & App Dev for Construction Company
“They have a good strategic viewpoint and bring a lot to the table in terms of understanding what works for customers.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I'm the lead channel marketing manager for Wienerberger UK, the global leader in Britain construction product solutions headed by our office in Vienna.
What challenge were you trying to address with POPcomms?
As a global organization, we’re always looking for solutions to have strong sales teams, internal teams, and customer communications with regards to marketing assets and best practices.
We bought a platform called Showpad, which was a sales enablement technology. Having used it before, I needed a partner that could enhance our app so that our sales team could have a better selling experience and let people discover our products if they were new to the business.
What was the scope of their involvement?
I wanted a tool to enhance our platform and allow people to do more things. They may not be aware of or familiar with our other products. I wanted POPcomms to deliver an app that would allow them to discover our products in a more natural way.
We started by running a focus group with our sales teams. POPcomms discussed what the group might need or want from the app. We went through an intense process of determining those. Then, POPcomms started working to deliver that.
There was some back and forth between us as we worked through different designs and structures. POPcomms specialized in interactive tools, so they understood how we could visualize products and marketing assets on the app. They also led the discussion about how it felt to interact with the app using mobile devices and desktops. Overall, they helped us build a 3D picture of our product landscape.
What is the team composition?
We worked with a team of about 5–6 people. There were a couple of strategic project leaders, 2–3 designers, and tech people. It was a relatively small team.
How did you come to work with POPcomms?
We met POPcomms at a conference that Showpad was running. They had experience working with the Showpad platform, so they were familiar with what we needed. They also had a background in building virtual and interactive experiences and worked with other companies in our industry or similar industries.
They brought a nice balance between technology, usability, and user-friendliness that was necessary when building this kind of application, so we hired them.
How much have you invested with them?
We spent around £25,000 (approximately $35,300 USD).
What is the status of this engagement?
We worked together from November 2019–June 2020. We wrapped the bulk of the project in March 2020, but there were still a few things to wrap up over the next 2–3 months after that.
What evidence can you share that demonstrates the impact of the engagement?
Because of the COVID-19 pandemic, we only released the app to our internal sales team towards the end of 2020. In terms of people using and accessing the data on the platform, the usage by our internal team has gone up by 200% compared to the last three months. Customer views of the assets that we’ve shared with them have also gone up by about 350%, so the results have been very positive.
How did POPcomms perform from a project management standpoint?
Their project management was one of the greatest things about working with them. Things were starting to get more difficult because of lockdowns, and we were working remotely. However, they had great project management systems that kept me updated. This was a really strong point for them. The process was collaborative.
What did you find most impressive about them?
Their attention to detail and strategic view of not just my needs but also the involvement of our sales team stand out to me. POPcomms ran the thoughts and learnings they got from the focus groups with our internal team, and those things played out on the final delivery. They became involved and understood our business, internal customers, and external customers.
Are there any areas they could improve?
No, there aren’t any.
Do you have any advice for potential customers?
They listen to the people that bring them on board, and they also want to understand the business from a few different angles. They want to understand the customers and the uses of the things that they build. I may have one idea of what the product could be, but the users and customers may have a slightly different take on it.
They adapt the solution to make sure they hit everyone’s criteria. They have a good strategic viewpoint and bring a lot to the table in terms of understanding what works for customers and people in general.
the project
Sales Enablement Tool for Medical Device Company
"They had the ability to really guide us, instead of the other way around. This was a partnership."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a marketing manager for the UK subsidiary of a medical device company that specializes in medical devices and appliances for continence care and ostomy care.
What challenge were you trying to address with POPcomms?
With coronavirus, our access to customers was zero, and our entire sales force used to go into hospitals and speak to specialist nurses and doctors. We lost this physical access in the pandemic, so we had to create digital tools usable over Team or Zoom calls.
What was the scope of their involvement?
We had all the content ready to go, and POPcomms implemented it in an interactive application. They guided us on what works best on screens rather than print and offered digital design advice. The app uses HTML 5.
Our global headquarters formed a partnership with Showpad, a sales and marketing technology platform, and POPcomms helped us understand their product and develop our key campaign messages and tools. We didn’t really know anything about Showpad. This was the biggest challenge we had to overcome, and they helped us do that quite effectively. POPcomms took us on a journey very quickly and efficiently.
What is the team composition?
The lead was Damjan (Managing Director), and then we worked with Stuart (Head of Customer Experience), and Javier (Creative Director) as well. We worked with about four people in total acting as app developers, coders, and designers. They held our hand throughout the entire process.
How did you come to work with POPcomms?
We knew that we needed to develop our own app. Usually, we depend heavily on our global affiliates, but what they were creating wasn’t going to meet the needs of our market, so we looked for another agency. POPcomms was the only agency we found that was Showpad certified. They stood out through the interview process because of their expert knowledge of the platform.
How much have you invested with them?
We spent around £15,000– £20,000 (approximately $21,000–$27,800 USD).
What is the status of this engagement?
We worked together from September–October 2020. They took us from nothing to a finished product in just over one month.
What evidence can you share that demonstrates the impact of the engagement?
Our entire sales force has been completely blown away by the application. The app is very intuitive and easy to use. I was on a call with one of our sales teams, and they said their customers say it’s the most professional solution they’ve seen throughout the pandemic. The simple feature navigation really brings everything to life. It’s really above our expectations.
How did POPcomms perform from a project management standpoint?
We had a very close dialogue every week. Any issues they foresaw got picked up quickly. They were extremely reliable in communication. It was pretty much perfect regarding project management.
What did you find most impressive about them?
Their speed and agility stood out; they developed our app extremely quickly. Since then, we’ve been in pretty constant dialogue, changing and amending things up until the launch.
They were also extremely flexible. We had a smaller deadline to create a video for our teams to introduce them to the application, and POPcomms created a bespoke demo that showed some of the app’s functionality and navigation. They did this in two days — they went above and beyond to hit our deadlines.
POPcomms were very personable and operated without a massive hierarchy; we had access to the developers and the whole team.
Are there any areas they could improve?
There was a little bit missing in their attention to detail, like with spelling and punctuation. We noticed, but these things happen with agencies that are creating content.
Do you have any advice for potential customers?
Have clear deadlines; be open and honest about what you’re trying to achieve. They were fantastic at communicating, so as long as they know the objective and have a clear understanding of your motives, then you’ll be fine.
They had to ability to really guide us, instead of the other way around. This was a partnership, rather than a traditional agency-client relationship.
Although the app was only released to the company’s internal team, its performance was impressive. The app usage increased by 200%, and customer views were also high. Overall, POPcommns understood not only the business but also their clients, delivering results that met everyone’s expectations.