Polar Advertising

BACKGROUND

Please describe your company and your position there.

I am the Owner of EPR Motorsports. EPR Motorsports Is a European focused repair and performance facility.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Polar Advertising?

We hired Polar Advertising to assist us in our digital marketing campaign. As a new company that is striving to capture more customers and become a competitive brand it was essential that we had top notch assistance with advertising in our very competitive market.

What were your goals for this project?

Our goals with this project were to understand just how we could be effective in todays digitally driven advertising world.

SOLUTION

How did you select this vendor?

We selected this vendor upon word of mouth recommendations from other business's that had success with their advertising while using Polar Advertising.

Describe the scope of their work in detail.

Their work has been impeccable with the massive amounts of research that they have done to figure out the exact keywords and areas in which we should focus on. After multiple meetings of sitting down and describing our company and the future goals they were able to complete an outline and marketing plan that fit exactly what our company needed to be successful.

What was the team composition?

We worked closely with Jason and he has been the only person we have worked with the whole time. That was a big plus for us as it was easy to continue on things between meetings. This avoided any miscommunication that could have occurred.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are now 45 days into our marketing campaign and are starting to really see a difference in our customer acquisition. Our initial goals are definitely being met with the hope that it will soon exceed that initial expectation.

How effective was the workflow between your team and theirs?

Project management was great. They were on-the-ball, always giving an accurate time frame of when they would complete a given task. 

What did you find most impressive about this company?

Polar Advertising has been great getting our auto repair and performance tuning shop off the ground. They helped us get a website up fast, and listed us with local listings and social media like Yelp. Google ppc has been something we've always considered, but the cost stopped us from starting up a campaign in the past. Our account manager walked us through the potential leads per cost we could get and created a campaign that fit our budget. So far things are going great and we've been getting customers! We really love working with our account manager. Sometimes he's a bit direct, but it's good because we feel like we're getting the truth. He's also very responsive, always responds to emails and calls back promptly if he doesn't answer a phone call.

Are there any areas for improvement?

There is nothing at this time that i thought should have gone differently with the services that were provided and continuing to provide.

BACKGROUND

Please describe your company and your position there.

I'm the owner of an online retail business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Polar Advertising?

Reaching new customers, creating an online advertising campaign, site landing page(s)

What were your goals for this project?

Increase sales to current customers and reach new customers through various online channels

SOLUTION

How did you select this vendor?

They're experience and strategy around PPC was thorough and helpful, they always picked up the phone and/or returned emails promptly. Cost was very competitive.

Describe the project in detail.

We worked to understand current advertising efforts, they then crafted a unique ad campaign with many different adds that highlighted our broad range of products. They worked with us over time to refine the adwords, PPC bid prices, and ad wording to improve conversion.

What was the team composition?

Jason was my dedicated project manager. He has been our point of contact throughout the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Results have been great so far. We're still refining the campaign to continue to improve conversions, but we've been happy so far.

How effective was the workflow between your team and theirs?

Very effective, their communication has been great.

What did you find most impressive about this company?

Their customer service is impressive.

Are there any areas for improvement?

Not at the moment, really happy so far.