JACKSONVILLE PUBLIC RELATIONS & MARKETING
Point Taken increases the return on your investment by managing your brand and messaging across all channels to ensure clarity and consistency. We provide exceptional public relations, marketing and web design services for your individualized needs. We are a full-service agency built to help corporations, medium-sized businesses, small businesses and nonprofits promote their products, services and mission to drive more dollars and donations. At Point Taken, you only work with senior-level professionals with a wealth of marketing, PR and web design knowledge who can maximize your budget, guide your marketing efforts and get the job done right the first time.
headquarters
Recommended Providers
Focus
Portfolio
Driving Coverage Through Local Media Connections
The Challenge: Pet Paradise, an upscale pet resort and day spa, wanted to meet members of the media to secure future coverage.
The Solution: Point Taken developed Mutts and the Media on behalf of Pet Paradise. Journalists competed in games such as Trivia, Best Pet Look Alike and Best Pet Trick. Each media outlet represented a local charity (assigned at random) via a pre-event media tour with the Pet Paradise mascot. Pet Paradise donated money to participating charities based on their media outlet’s score in the games. Point Taken produced the event multiple times in the Jacksonville market and once in Charlotte, N.C. for Pet Paradise.
The Result: More than 30 journalists and social media influencers attended Mutts and the Media each year. Point Taken secured at least three television appearances promoting the event and Pet Paradise for each event, a magazine cover, a feature article and newspaper coverage. Through social media, more than 250,000 people may have learned about the event from journalist and social media influencer posts.
Reviews
the project
Website Design & Development for Real Estate Company
"Everything was done in a timely manner and what I expected."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the President of a real estate company who specializes in the Jacksonville housing market.
For what projects/services did your company hire Point Taken Communications?
We needed a new website that was more dynamic and provided our customers with information about the area, neighborhoods, and specific information to the buying and selling process. We want to be a local resource - not just a home search engine
How did you select this vendor and what were the deciding factors?
Point Taken is well known for website design and development. Great reputation
Describe the project in detail and walk through the stages of the project.
The designers sat down and interviewed us and got to know what the business is about, how we operate, what we were looking for
How many resources from the vendor's team worked with you, and what were their positions?
The team leader was our main POC
Can you share any outcomes from the project that demonstrate progress or success?
Our website has generated leads that are deeper into the search process rather than just browsing. They looking for a Broker to partner with and move through the process with
How effective was the workflow between your team and theirs?
Everything was done in a timely manner and what I expected
What did you find most impressive or unique about this company?
The creativity and interest in understanding my business so the project reflected my brand and personality
Are there any areas for improvement or something they could have done differently?
Not that I can think of
Thanks to the contributions of the Point Taken Communications team, the company's new website has generated more leads from people who are much deeper into the customer journey. This result was only possible because of the team's creativity and understanding of the industry.