Point Taken Communications

BACKGROUND

Please describe your company and position.

I am the VP of Hospitality and Sales of Southern Management Companies LLC

Describe what your company does in a single sentence.

We are a AAA Four-Diamond hotel serving leisure and business travelers with meeting space, wedding venues, on-site restaurants, and proximity to a top University.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Point Taken Communications to accomplish?

• Increase leisure travel reservations and groups
• Optimize meeting/event space revenues
• • Pursue industry recognition and thought leadership opportunities to strengthen our hotel’s reputation.

SOLUTION

How did you find Point Taken Communications?

Referral

Why did you select Point Taken Communications over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Point Taken Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Delivered comprehensive media and influencer relations, managed FAM tours, developed and executed unique package offerings, and oversaw award submissions while securing thought leadership opportunities for our team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Secured multiple media placements

Increased sales via influencer marketing

Managed a successful FAM tour that raised awareness of our hotel and led to new business

Authored and submitted nominations, achieving five notable industry awards

Secured high-visibility thought leadership opportunities for senior leaders, strengthening their industry presence

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, all items were delivered promptly, with an impressively fast response rate. Their deliverables aligned with our culture and vision and turnaround and service was top of class.

What was your primary form of communication with Point Taken Communications?

Virtual Meeting

What did you find most impressive or unique about this company?

Point Taken Communications goes above and beyond to ensure our needs are met and pivots as needed to reach our public relations goals. They are transparent and provide valuable PR counsel. They also have a great ability to adapt to short-term needs, create effective strategies, and implement quickly.

Are there any areas for improvement or something Point Taken Communications could have done differently?

No - they have been amazing partners and deliver outstanding work and results.

BACKGROUND

Please describe your company and position.

 I am the Communications & Marketing Specialist of a hotel. 

Describe what your company does in a single sentence.

This AAA Four-Diamond hotel welcomes both leisure and business travelers, offering versatile meeting spaces, elegant wedding venues, exceptional on-site dining, and a prime location next to a leading university.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Point Taken Communications to accomplish?

• Drive growth in leisure travel bookings.
• Optimize revenue from meeting and event spaces.
• Secure industry accolades and thought leadership opportunities to elevate the hotel’s reputation.

SOLUTION

How did you find Point Taken Communications?

Referral

Why did you select Point Taken Communications over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Point Taken Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Directed the creation and implementation of an integrated communications strategy spanning media outreach and influencer partnerships — cultivating strong relationships with top-tier journalists and content creators to secure high-impact coverage across diverse platforms. 
• Orchestrated immersive FAM tours that showcased clients’ distinctive value propositions, delivering memorable, shareable experiences that elevated visibility and reinforced brand positioning. 
• Designed and launched tailored package offerings aligned with target audience interests, driving both awareness and direct engagement. 
• Oversaw the end-to-end process of award submissions, from identifying strategic opportunities to crafting persuasive entries, earning heightened industry recognition. 

Additionally, advanced thought leadership initiatives by securing speaking engagements, bylined articles, and prominent industry features, positioning our team as trusted authorities and innovators within the hospitality and lifestyle sectors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Achieved extensive media coverage in both regional and national outlets, elevating our hotel’s profile as a premier destination. 
• Developed and executed an influencer marketing program that broadened our digital presence and delivered measurable growth in sales and guest engagement. 
• Planned and led an immersive FAM tour that highlighted the property’s unique strengths, driving greater market awareness and securing new business partnerships. 
• Crafted and submitted award entries that resulted in five prestigious industry honors, underscoring the hotel’s leadership in hospitality. 

In addition, secured high-visibility thought leadership opportunities—including conference panels, speaking roles, and bylined articles—for senior executives, strategically enhancing their industry influence and authority.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deliverables were completed on time — often ahead of schedule — showcasing consistent efficiency and meticulous attention to detail. The team’s rapid response rate ensured questions were addressed promptly, feedback was integrated smoothly, and projects advanced without delay. This responsiveness streamlined the workflow and reinforced a strong sense of reliability and partnership throughout the engagement.

What was your primary form of communication with Point Taken Communications?

Virtual Meeting

What did you find most impressive or unique about this company?

Point Taken Communications continually exceeds expectations by deeply understanding our goals and delivering results that support our long-term vision. Their team brought remarkable agility, quickly and strategically adapting to changing circumstances while keeping our PR objectives front and center. Each engagement is marked by transparency, with open communication, clear expectations, and measurable outcomes. More than an execution partner, they serve as trusted advisors — offering thoughtful, data-driven counsel that informs our decisions and elevates our brand presence.

Are there any areas for improvement or something Point Taken Communications could have done differently?

We have absolutely no concerns — our experience has been outstanding, and we’re extremely pleased with both the quality of work and the results delivered. The team consistently meets and often surpasses our expectations, showing professionalism, creativity, and a true dedication to our success. Their ability to grasp our goals, execute flawlessly, and provide continuous support has made them an indispensable partner, and we greatly value the results they continue to achieve for us.

BACKGROUND

Please describe your company and your position there.

I’m the President of a real estate company who specializes in the Jacksonville housing market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Point Taken Communications?

We needed a new website that was more dynamic and provided our customers with information about the area, neighborhoods, and specific information to the buying and selling process. We want to be a local resource - not just a home search engine

SOLUTION

How did you select this vendor and what were the deciding factors?

Point Taken is well known for website design and development. Great reputation

Describe the project in detail and walk through the stages of the project.

The designers sat down and interviewed us and got to know what the business is about, how we operate, what we were looking for

How many resources from the vendor's team worked with you, and what were their positions?

The team leader was our main POC

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our website has generated leads that are deeper into the search process rather than just browsing. They looking for a Broker to partner with and move through the process with

How effective was the workflow between your team and theirs?

Everything was done in a timely manner and what I expected

What did you find most impressive or unique about this company?

The creativity and interest in understanding my business so the project reflected my brand and personality

Are there any areas for improvement or something they could have done differently?

Not that I can think of