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Get a custom proposalYour expert partner in podcast marketing
PodMarketing is a high-performance podcast marketing agency delivering exceptional results for brands seeking to connect with deeply engaged audiences through the power of audio. We specialize in the creation, planning, and execution of high-impact podcast advertising campaigns.
Why PodMarketing?
• Niche expertise: We are not a generalist agency. We live and breathe podcasting, and we know how to craft campaigns that convert.
• Full-funnel strategy: From awareness to conversion, we build podcast campaigns that cover the entire customer journey.
• Strategic alliances: We work with Acast, Spotify Ads Studio, and leading podcast creators in Spain. This gives us premium access and preferential media rates for our clients.
• Audience-first planning: We help brands find the perfect match between their target audience and the right podcast. We combine demographic, content niche, and behavioral data to build smart media plans.
Our services
• Sponsorships & host-read Ads management
- Strategic selection of podcasts aligned with your audience and values
- Native mentions delivered by trusted hosts
- End-to-end management and measurement
• Podcast interviews
- We position your brand spokesperson as an expert
- We identify and pitch high-relevance shows
- We prep the guest to shine with message coaching and technical support
• Programmatic advertising
- Campaigns on Spotify and Acast
- Advanced targeting by interest, behavior, location, and platform
- Real-time tracking, reporting, and optimization
• Podcast marketing consulting
- We train your team to run internal podcast campaigns
- Learn how to find and negotiate with podcasters
- Build in-house knowledge to scale podcast marketing long term
Our differentiators
• Boutique service, premium results: We’re hands-on, agile, and obsessed with quality.
• Data-driven creativity: We blend strategic insights with storytelling excellence.
• Podcast-first culture: For us, podcasts aren't 'just another channel' but the future of media.
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Min project size
$1,000+
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Hourly rate
$50 - $99 / hr
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Employees
2 - 9
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Locations
Barcelona, Spain
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Year founded
Founded 2020
1 Locations
- Barcelona , Spain
Service Lines
- Pay Per Click
- 30%
- Advertising
- 25%
- Audio Production
- 20%
Select Focus Area
- Advertising Focus
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- Audio Production Focus
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- Podcasting
- 100%
- PPC Focus
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- Spotify Advertising
- 100%
Industries
- Advertising & marketing
- 30%
- eCommerce
- 20%
- Business services
- 15%
- Financial services
- 15%
- Information technology
- 15%
- Other industries
- 5%
Clients
- Small Business (<$10M)
- 60%
- Midmarket ($10M - $1B)
- 40%
Have you worked with Podmarketing?
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Our Story
We are a podcast-first marketing team with over ten years of experience in brand strategy and hands-on podcasting. We help brands grow through native, host-read podcast campaigns that build trust and long-term value. At the same time, we support podcasts by increasing their visibility, audience, and monetization through meaningful brand partnerships. We work directly with creators, respect listeners, and focus on growth that benefits everyone involved.
Meet the Team
Ana Ines Rodriguez GilesFounder & Podcast Marketing Strategist
Podcast marketing specialist with 10+ years in content and digital strategy. She connects brands and podcasts through native partnerships that build trust, grow audiences, and turn podcasting into a real growth channel.
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