What evidence can you share that demonstrates the impact of the engagement?
Pocket Whale acquired exemplary press for the launch of our product. This media coverage exceeded our expectations and had a significant impact on the number of organic installs that came in during the first three weeks of our product launch, which contributed to several million downloads even within the first couple of days the product was live on the App Store and Google Play. This launch was a big success for us, and Pocket Whale played a big part in that.
The team thoroughly understands how to sell video games. They're exceptionally knowledgeable about PR best practice in the mobile gaming, industry, which is a massive but very young and rapidly emerging market. Pocket Whale's CEO specifically has a grade-A vision of how to sell mobile products like ours. Thanks to their keen understanding of our products, I have a deep level of trust in the team.
How did Pocket Whale perform from a project management standpoint?
Pocket Whale's streamlined workflow was helpful for a fairly small team like ours. We worked in a relatively lean, agile way. We corresponded over Skype and email.
It worked well to have one point of contact who I could send all our assets and materials to. They disseminated this content to all the international territories we wanted to sell the product.
What did you find most impressive about them?
I most appreciated Pocket Whale's passion for our product, which translated into a highly successful PR campaign. Coupled with their already deep knowledge of the market, they could pick up the USPs in our product.
Are there any areas they could improve?
Since they were growing as a company at the time, we experienced some slower periods. That's just the nature of staffing up, though, and it didn't cause any problems with our campaign. At worst, we just had to wait an hour or two longer for an email response.
Do you have any advice for potential customers?
My advice to any future client of Pocket Whale is to go ahead with confidence. I like their work model and have become friends with their team since I started working with them. The mobile gaming market doesn't have very many proper PR agencies, so they are in many ways a saving grace.