Poast Ecommerce

BACKGROUND

Please describe your company and position.

I am the Co-founder of Feelz

Describe what your company does in a single sentence.

At Feelz, we harness nature’s best to create pure products that make intentional living feel good and effortless. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Poast Ecommerce to accomplish?

• SEO
• Email Campaigns

SOLUTION

How did you find Poast Ecommerce?

Referral

Why did you select Poast Ecommerce over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Poast Ecommerce were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Deliverables (Monthly)
1. SEO Strategy + Execution
Shopify SEO Optimization: keyword targeting, internal linking, schema, and FAQs

Geo SEO: optimization for local/regional search visibility

Product Page SEO Enhancements: copywriting and on-page improvements

CRO: site conversion strategies including bundles, upsells, and offers 

2. Blog Content Plan & Creation

4 high-quality, SEO-optimized blogs per month f

Trending and evergreen wellness search terms

Fully keyword-researched and optimized for organic growth

 3. Google Shopping Setup & Optimization
Initial setup or refinement of product feed

Keyword-aligned product listings for supplements and botanicals

Competitor monitoring and benchmarking for improved visibility

4. Klaviyo Email Marketing Strategy & Execution
Audit and enhancement of flows: Welcome, Abandon, Post-Purchase, Winback

Personalization triggers to build customer trust and retention2

-3 campaigns per month, designed to educate and convert

Template support using your current brand design
Reviews implementation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Tasks Completed
SEO updates such as product and page on-page copy and meta, detailed checklist here
Google Shopping setup & optimization with ongoing promotion for product visibility
Email flows optimized and live, 2 campaigns sent for July 4th and education
Email signup optimized, SMS signup flow created for current subscribers to join SMS
Optimized 4 existing blogs, created 2 more and implemented for organic traffic
Added “all reviews” page for user discovery and trust for increase purchases
Optimized image sizes and added titles and alt text for SEO
Added internal linking, especially on home page to “kanna” blog and FAQ page
Reworked top and bottom navigation for better UX + consolidated/hid pages
Added Schema to product pages, home page, and FAQ page for SEO
Added star ratings under product page title for better UX/product trust building
Performance Insights
Impressions are up 56%, clicks up 16% last 28 days via Search Console Insights
Signup form submission rate is at 4% now (was ~1%), excellent score from Klaviyo
Email subscriber rate up over 22% in the growth dashboard

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jeremy’s project management was excellent. He was highly responsive, always quick to address questions or adjust plans when needed. Every deliverable — from SEO updates to blog content and email campaigns — was provided on time, and he maintained clear communication throughout. He made the process smooth and efficient while ensuring the quality never slipped.

What was your primary form of communication with Poast Ecommerce?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their combination of responsiveness, reliability, and strategic thinking. He consistently delivered on time while taking the time to carefully consider approaches that would maximize our ROI. His ability to pair timely execution with thoughtful strategy made a real impact on our results.

Are there any areas for improvement or something Poast Ecommerce could have done differently?

Honestly, our experience with Poast Ecommerce was extremely positive. Jeremy was responsive, reliable, and proactive throughout the project, and everything was delivered as promised. We can’t think of any specific areas for improvement, the process and results met and exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the Owner 

Describe what your company does in a single sentence.

A gift shop selling goods for the garden, self and home.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Poast Ecommerce to accomplish?

• Optimize Online Site For Growth

SOLUTION

How did you find Poast Ecommerce?

Colleague

Why did you select Poast Ecommerce over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Poast Ecommerce were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I contacted Jeremy to help me optimize my online site for better growth, he walked me through steps I should update including adding reviews and updating my email marketing to a different provider.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I've now received 75ish reviews on my site, my orders increased after adding in email flows as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jeremy sat alongside me as I implemented many of these changes (since my background is in web design and dev too), he also took the time to create a few flows for me as well. He met me at my location and helped organize to-do's and deliverables.

What was your primary form of communication with Poast Ecommerce?

In-Person Meeting

What did you find most impressive or unique about this company?

Jeremy walked me through important steps I had not previously considered. Poast Ecommerce was flexible, knowledgeable, and actionable.

Are there any areas for improvement or something Poast Ecommerce could have done differently?

No