Plus Your Business!

BACKGROUND

Please describe your company and your position there.

CEO of Orchard Media and Events - we deliver projects large and small for a wide range of clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Plus Your Business!?

We have hired Plus Your Business to support with a range of Digital Marketing Services over the past 18 Months, including website strategy, staff training and digital implementation.

What were your goals for this project?

Our goals have been to bring a new perspective to our existing approaches to digital.

SOLUTION

How did you select this vendor?

Martin and Elisa have been ‘around’ Orchard since their Virtual Reality wedding back in May 2017. From there we’ve built a strong relationship.

Describe the scope of their work in detail.

The project is ongoing, and includes strategic support, training, guidance on: How to write a digital strategy: If the output is y, what are the best tactics to use, and the best ways to measure them? Google Adwords / Paid search advertising, including: Keyword research techniques Campaign targeting, bidding and budgeting Display and Retargeting Strategy and auditing Mobile Marketing E-mail campaigns Display campaigns Remarketing Social media marketing – Facebook / Twitter / Linkedin / Youtube pre-rolls (advanced) Programmatic display advertising To include: Strategy and auditing Setting metrics and goals, and Building keywords into copy Analysis, monitoring and reporting tools Google Analytics Create custom reports and dashboards Understanding goal types, assigning Goal values and how to interpret their reports.

What was the team composition?

Martin and Elisa work together to deliver face-to-face services, and have a virtual team to support them in roll out at an operational level.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The work is ongoing.  They have significantly helped us prioritize and implement changes based on their advice.

How effective was the workflow between your team and theirs?

Communication between all team members has been excellent.

What did you find most impressive about this company?

They are solution focused, fairly priced, and ‘in it for the long run’ - putting relationships first.

Are there any areas for improvement?

None I can think of.

BACKGROUND

Please describe your company and your position there.

We’re a private practice criminal defense firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Plus Your Business!?

We were interested in learning more about social media networking and obtaining support with technical issues to achieve this.

What were your goals for this project?

We wanted to connect with potential clients who needed our services.

SOLUTION

How did you select this vendor?

We found them through an online search.

Describe the scope of their work in detail.

They provided instructional media including videos, written materials, questions and answers, and instructional platforms for members to communicate.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The social media platform allowed us to communicate with other small business owners to share ideas and troubleshoot problems, and we communicated with the leaders directly through email and social media.

We gained network relationships and were able to work through some technical issues that presented challenges. We learned how to utilize the new features that Plus Your Business made available.

How effective was the workflow between your team and theirs?

The process was effective and they communicated well.

What did you find most impressive about this company?

They were accessible and knowledgeable.

Are there any areas for improvement?

The platform we were using was discontinued, but that was outside of their control.

BACKGROUND

Introduce your business and what you do there.

I’m one of the managing partners of The Coaching Room, a corporate training company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Plus Your Business!?

We were looking for help in the marketing space in terms of generating leads, as well as public and corporate training.

SOLUTION

What was the scope of their involvement?

Our main goal was to increase sales and users, and the quality of leads in the business development space of marketing. Their team uses HubSpot for our marketing while using Google Ads and social media management techniques as well.

What is the team composition?

In total, we’ve worked with four to five people.

How did you come to work with Plus Your Business!?

We tried several others in Australia, but they were more interested in charging us for time than what our business needs were. Martin (Founder, Plus Your Business!) was much more pragmatic than others we spoke to, questioning the business systems and helping integrate the relationships between sales and marketing.

How much have you invested with them?

We’ve spent around $250,000 AUD per year (approximately $172,000 USD).

What is the status of this engagement?

Our relationship with Plus Your Business! began in July 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We now have clarity on the marketing space and how to support the sales team. We’ve grown an average of 20% per year. The marketing work Plus Your Business! has done contributed to our growth. Our objective is, and always has been, to find sustainability.

How did Plus Your Business! perform from a project management standpoint?

Our primary and most valuable experience has been with Martin. His energy, intentionality, and inquiring mind are highlights. Their support team has also been useful, but our main interactions have been with Martin.

What did you find most impressive about them?

Their tenacity and clarity have been impressive. Plus Your Business! wakes up every day with our business issues in front of mind. I think their strength is in partnering rather than being a contractor. We haven’t needed to micromanage anything. Having them as an integral part of the business, as well as their flexibility when it comes to the range of cost and scope, has been valuable for us as a small business.

Are there any areas they could improve?

There are things we would’ve liked for them to have done differently when it comes to deeper strategy and more innovation and creativity. But from our and their perspective, we had to prioritize with the fundamentals and don’t have an unlimited budget. Plus Your Business! can do other things, but we haven’t had the resources to take us to the next level.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and commercial director of Rescape Innovations Limited, a virtual reality healthcare startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Plus Your Business!?

We needed help to improve the sales team’s performance through social selling, specialist content marketing, and our website.

SOLUTION

What was the scope of their involvement?

Plus Your Business! helped us with SEO, direct marketing, and building marketing and sales qualified leads. They developed the website and platform that allow me to monitor my sales agents remotely. They started by finding more about our business and best practices and then fit technology to those practices. After considering a few options, the primary technology we chose was HubSpot.  

What is the team composition?

We have primary points of contact. However, a team behind the scenes does everything from PR stories to white papers to blogs to all those areas. Plus Your Business! has a team to support us with research, writing, and distribution as well.

How did you come to work with Plus Your Business!?

We had a previous relationship with them. I’ve known Martin (Founder, Plus Your Business!) for a while—he’s a VR enthusiast. As we worked together, Plus Your Business! came to know who we are. In the beginning, they gave us a lot of consultancy for free, which I didn’t expect. We’ve liked their hands-on, supportive approach, which led to us choosing them again for this project.

How much have you invested with them?

We spend £5,000 (approximate $6,300) per month.

What is the status of this engagement?

We started working together in December 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We increased sales and awareness. We’re number two on page one of Google, and we’re the top technology provider for our area. When people want to find us, they can find us exceptionally quickly. Plus Your Business! has improved the productivity of my sales team.

How did Plus Your Business! perform from a project management standpoint?

We talk to Plus Your Business! every day. They’re not just there when we need them. They push us and tell us what they need from us to make our business grow. Plus Your Business! engages with my team and me; they’re very approachable and easy to talk to. My sales team has no problem contacting them directly. 

What did you find most impressive about them?

They are extremely responsive—they always answer us immediately.

Are there any areas they could improve?

No, there’s nothing I’d have them improve.

BACKGROUND

Please describe your company and your position there.

I strategize bestseller campaigns for authors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Plus Your Business!?

We needed additional help with a New York Times campaign.

What were your goals for this project?

To grow a platform for the client through online courses.

SOLUTION

How did you select this vendor?

Martin (Founder, Plus Your Business!) is of the best strategic marketing minds in the business.

Describe the project in detail.

They provided consulting services and oversaw a platform-building strategy for our client, with the end goal of creating a course as a lead magnet.

What was the team composition?

I only dealt with Martin. He's amiable, knowledgeable, and a delight to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All of Martin’s ideas were sound, though the client stepped away due to personal reasons. He provided a fantastic framework and practical implementation strategies for the campaign.

How effective was the workflow between your team and theirs?

Martin is ideal to work with.

What did you find most impressive about this company?

Martin is intelligent, creative, and a master in his field.

Are there any areas for improvement?

Nothing springs to mind—perhaps more Star Wars quotes!