What was the scope of their involvement?
We have done two videos with Playfish. The first one was an identity video that we played at an event but used primarily for our website homepage. The second video focused on our customers, children and parents. Our customers said what they love about childcare, and the video was meant to celebrate childcare professionals. The video was shown at an event last week, but it's meant to have a long shelf-life. We plan to use it at events throughout the year such as Childcare Appreciation Day. It’s a great celebratory video.
For both videos, Playfish Media provided overall strategy, needs assessment, video shooting, editing, and production. For the first video, there was a little bit more of a script, and the Playfish team helped with those script ideas. I had a very clear dream video in mind. I had a sample video from another non-profit that I was using as a guide for the video that we wanted to make. We knew we wanted a similar look and feel, similar vibe, and similar music. The script was partly finished by the time we brought Playfish into the loop, so we mainly did the scripting internally.
The second video didn’t have a script and there was no sample. It’s very hard to find videos in the world that have children being interviewed in kind of a funny way. So, we made the video from scratch. Playfish helped locate music for both videos. They did everything I needed them to do.
Additionally, our team was using headshots of childcare providers for a recent event, and we didn’t think we had enough. I asked Playfish if they could turn some of the video footage of the providers into stills. The team explained some of the challenges in that process and they were able to help.
The team will also help to repurpose one of the video into a 30-second "thank you" video at the end of the year.
How did you come to work with Playfish?
I did a Google search and reached out to five or six lower budget video producers. Playfish was the first to get back to me. There was an immediate connection with Jillian’s [Owner, Playfish] style that I liked a lot.
How much have you invested with them?
The videos each cost between $4,000 and $5,000.
What is the status of this engagement?
We started working together in July 2016, and the work lasted until September 2017.