Web Design and Internet Marketing
Plaudit Design is a full-service digital agency specializing in custom web design and interactive media. With offices in Minneapolis/St. Paul and New York City, we’ve helped organizations leverage digital media to get real results for over 20 years. We understand that every business is different – with different challenges, visions, and people. We use this understanding to our advantage to create the best fit solution, purpose-built for your unique organization.
Our fully-integrated in-house digital strategy, design, and development teams all share a passion for understanding the customer journey and creating websites that truly enhance the customer experience. From custom mobile/responsive websites to powerful interactive media, organizations partner with Plaudit to create digital experiences that captivate, motivate, and drive action.
Plaudit’s complete suite of digital marketing services – including website design, custom development, search engine marketing, and fully-managed website hosting – ensure that your needs are met quickly and reliably.
Nichols Kaster is a law firm dedicated to
protecting and advancing the rights of
employees and consumers. The website was
designed to help employees and consumers
to understand their rights, and to get in touch
with an expert that can help.
The design fuses clean layouts, approachable
typography, and strong contrast to
communicate the strength and support that
NKA provides. The deep “Practice Areas”
section enables visitors to learn about their
rights and how NKA can help. The site also
features an archive of cases where visitors can
learn about active cases, view eligibility, and
even register as a plaintiff.
Pace Analytical is a privately held, full-service
sampling and analytical testing firm. We
created a website that includes a dynamic
generation of used product listings from Pace
Labs’ product database and a client survey
Raffiné Bridal, one of Minnesota’s premier bridal and formal wear destinations, reached out to Plaudit Design with a vision for an entirely new website. While the previous website included the core information they needed, Raffiné needed to extend the unparalleled in-store experience to web and mobile devices. Our strategy, design, and development teams crafted a new website to better represent the premium brand they had built – from the exclusive designs customers can find, to the first-class service provided by their bridal consultants.
The Arctix brand is known for high-quality,
value priced outdoor winter clothing line.
Plaudit designed a website which reflects
their values, and turns their online presence
into an integral part of growing Arctix’s retail
21 West End is a residential rental development rising between the Hudson River and the heart of Manhattan. The website highlights the building’s unique amenities, and engages potential renters with neighborhood highlights. The searchable database of units and contact form act as a powerful call-to-action, providing valuable leads to the building’s management. The awards received for this website design include recognition from The Telegraph, Awwwards, HOW magazine, Graphic Design USA, and MarCom Awards.
EDCO Products is a top U.S. designer and manufacturer of steel siding and roofing products that are both highly durable and beautiful. EDCO partnered with Plaudit's Minneapolis web design team to plan, design and develop a new web presence. This fresh new website supports their growth and marketing initiatives by providing a strategically designed framework that guides consumer and professional audiences to discover the information and resources that are most important to them.
"Their team operates in a similarly customer-centric manner."
Plaudit Design developed a website to increase digital sales for a plastic company. They redesigned the platform to navigate Google algorithm changes. They direct SEO, SEM, PPC, and email marketing campaigns.
"Their team operates in a similarly customer-centric manner."
Apr 8, 2020
Plaudit Design executes on effective digital marketing campaigns to produce significant ROIs, which supports profitability. The team is reliable and developed a nuanced understanding of the operation to manage projects with minimal oversight. They are dedicated, leading to a long-term partnership.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of Plastic Resource.
What challenge were you trying to address with Plaudit Design?
We wanted to grow internet sales.
What was the scope of their involvement?
Plaudit Design designed our website as well as launched SEO and SEM campaigns. The first project was to build our website.
Their team first sat down with us to learn about our business and what we were trying to accomplish. Then, they put forth a detailed proposal and timeline. Once we agreed on those plans, their team commenced the work. They completed the work in the timeframe promised and below budget.
Their team’s our full-service digital marketing provider. They work with us on an ongoing basis to do SEO, SEM, and other Internet-related marketing activities. Their team integrated a survey for customers after receiving an order from us. Their team’s also done blog writing for SEO purposes. They manage all of our email campaigns too. Recently, Plaudit Design refreshed our website to accommodate changes in online marketing.
What is the team composition?
At any one time, we’re working with about three people from the Plaudit Design team.
How did you come to work with Plaudit Design?
We interviewed 3–4 agencies. Their price was competitive, and the proposal was easy for us to follow. Both the proposal for building our website and for our ongoing relationship were easy to understand. We also liked the fact that Plaudit Design was a medium-sized agency. They also had done good work with other customers. Those were some of our considerations.
How much have you invested with them?
Over a six-year period, we’ve invested more than $300,000.
What is the status of this engagement?
We started working together in 2014 and our partnership’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
On our spend with them, we’ve earned multiples of that in terms of profitability. As Google algorithms and digital marketing change, they adjust accordingly. When we started with their team, our measure of success was immediate. Those measures involved organic leads and search rankings predominately.
As the Google algorithms evolved, we started to invest in PPC and Plaudit Design structured our efforts in such a way that we achieved a positive ROI on any PPC spend. That was true from the moment that we started the campaigns until now.
How did Plaudit Design perform from a project management standpoint?
We have a monthly review with their lead project manager and have intermittent communication as needed. Their team did the work that they said they were going to do and completed when they said they were going to complete it.
More importantly, their team was able to work with autonomy. They learned our business and figured out a path of how to present our company without much direction from us.
What did you find most impressive about them?
The quality of their people is most impressive. Their team operates in a similarly customer-centric manner. They do tasks on time and communicate well. But also, their team has an innate understanding of digital marketing. They got to know our business not just from a digital marketing standpoint but also the deeper concepts that drive our business.
Are there any areas they could improve?
I don’t know if this is possible, but they could be on the frontend of any algorithm changes. Not that their team isn’t, but it’s important to be ultra-proactive with those changes. One of the biggest challenges to any company is how to respond to changes in digital marketing quickly.
Do you have any advice for potential customers?
Listen to them and their experiences with presenting a business online. They bring an unbiased, third-party perspective. Sometimes, people who are too close to the business see the digital presence through their own lens rather than that of their customers. Plaudit Design’s trustworthy in that regard.