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Get a custom proposalAI-native search optimization agency.
Plate Lunch Collective is an AI search optimization agency founded in Aiea, Hawaii, specializing in generative engine optimization (GEO), answer engine optimization (AEO), and retrieval layer optimization for multi-platform content discovery.
We've been in search since 2004. The shift from keyword targeting to AI citation isn't something we adapted to. It's a pattern we recognized early and built a practice around. When a prospect asks ChatGPT for a vendor recommendation or runs a query through Perplexity, the systems retrieving that answer are working from entity signals, content structure, and format compatibility. Most optimization work ignores all three.
We identify where and how your content surfaces across retrieval systems, then restructure it so AI platforms, voice interfaces, and search engines can extract, understand, and cite it accurately.
We work in 90-day sprints. Each sprint is scoped to what the engagement actually needs, not a predetermined deliverable sequence. The work produces infrastructure your team owns and can maintain. Most clients stack sprints as visibility needs evolve.
The engagement structure is flexible. Fractional marketing leadership for teams that need strategic direction. Technical execution for teams that have the strategy and need the build. We work with founders and internal teams who have genuine authority in their space and need that authority reflected across every retrieval surface.
You have the expertise. We build the infrastructure that makes the systems find it.
No annual contracts. Based in Hawai'i. Working globally.
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Min project size
$1,000+
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Hourly rate
Undisclosed
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Employees
2 - 9
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Year founded
Founded 2025
Service Lines
- Generative AI
- 25%
- AI Agents
- 20%
- AI Consulting
- 20%
- Digital Strategy
- 20%
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Our Story
Hayden Bond founded Plate Lunch Collective in Honolulu after two decades in search and organic discovery. He is the lead practitioner on every engagement, working directly with every client from kickoff through delivery.
The practice runs on a purpose-built, human-mediated AI stack for research, content, documentation, and creative work. Hayden directs every tool, reviews every output, and owns every deliverable. Senior-level strategy at a scale that matches much larger teams.
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