Plate Lunch Collective

Plate Lunch Collective specializes in Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and multi-platform discovery strategy. We restructure how your content appears across retrieval systems so you're cited accurately whether prospects are asking ChatGPT, using Perplexity, scrolling social feeds, or searching Google.

Based in Hawai'i and working globally, we bring 20 years of search experience to the shift from keyword targeting to retrieval layer optimization. Most businesses still optimize for keywords. We optimize for the intent, entities, and formats that AI systems, voice interfaces, and modern search platforms actually extract.

We work in 90-day sprints. Each sprint produces working infrastructure your team can maintain. Most clients stack sprints as their visibility needs evolve. No annual contracts, just focused deployments that compound.

Phase 1: We identify how your prospects discover solutions across platforms and document where you surface now. Phase 2: We restructure your content for retrieval layer optimization. Formats that work across ChatGPT, voice assistants, social discovery, and search. Phase 3: We track surfacing across channels and refine what moves. Your team learns the infrastructure. Entity authority strengthens. New channel opportunities surface.

We offer fractional marketing leadership or technical execution. You decide what the engagement looks like based on what your team needs. We work with founders and internal teams who have authority in their space and need to shift from traditional visibility to multi-platform discovery.

You have the substance. We make sure the systems can find it and cite it correctly. We observe. We document. We build the infrastructure that makes sense to both the machines retrieving your content and the people reading it.