What was the scope of their involvement?
Up until the past two years, we usually worked with them on an as-needed basis for a variety of projects. This included designing a new SEO-friendly website, optimizing its pages, and implementing a new CRM. We’ve since matured a lot over the last two years and have started creating more content in-house. We’re much more regimented in our marketing focus and what we want to achieve. We now go over our expectations with them to slowly improve our digital marketing strategies/methods that aren't as successful as we'd like. For example, we tried incorporating PPC options, but they weren't cost-effective enough to continue.
They currently do a lot of SEO work, refining our keywords and suggesting new ones to improve our rankings. They've introduced a new service called Nearby Now, which allows us to utilize client testimonials across different locations to boost our SEO and drive traffic to our site. In addition, we write a company newsletter, which reaches about 3,000 readers. Planned Growth takes that content, modifies it to include our targeted keywords, and sends it out. They also post that information on Facebook, Twitter, and LinkedIn, although social media is less relevant to our business.
What is the team composition?
We’ve had one primary contact for the past few years who manages our account.
How did you come to work with Planned Growth?
I knew their people and have worked with them since their inception. We didn’t have the budget to hire someone full-time, but they worked within a price range we liked.
How much have you invested with them?
We spend around $1,800 a month.
What is the status of this engagement?
We started working together in 2011 and are still working together.