Growth your ads profitability.
We do management & optimization of your ad campaigns on more than 5 ad serves, such as: Facebook, Instagram, Youtube, Google Search, Quora, Pinterest, TikTok.
More than 200+ successful projects.
More than $800K monthly revenue generated for our clients.
5 years on the market.
We have have less then 10% of churn rate. It means that that our clients are happy to work with us. And we proud of it.
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Portfolio
Online store with leisure goods
The priority was to increase sales on the website. Based on historical data from Google Analytics and Ads accounts, we have developed a strategy to make the most of our budget. To fulfill this, we segmented products and identified categories of products with a high average check and stable demand. We focused our main advertising activities on priority product groups and remarketing. Part of the budget was used for experiments with new audiences and new ways of communicating with them. Before we started advertising, we improved our analytics to have more accurate data and to optimize our advertising based on it. As a result of this work, we have achieved our goals.
Real estate project
After analyzing Google Analytics, CRM, and Ads accounts, we realized that the decision-making process could be divided into several stages with a total duration of 3 months. As a result, we split the marketing and communication strategy so they become most relevant to the customer at each stage. This approach has made it possible to increase the number of target customers and reduce the cost of the advertising campaign as the conversion rate increases.
Online store of underwear clothes
The first task was to identify the products with the highest margins to increase the profitability of advertising. Based on this information, we segmented products by conversion. Based on the product's characteristics, a strategy was developed to use marketing tools to interact with both the current market demand and the cold audience to obtain impulsive purchases. After that, additional channels were activated, and the advertising budget was more rationally redistributed based on analytics data. Thanks to these actions, we have steadily increased online store sales.
Event promotion
We have developed a comprehensive marketing strategy in which each segment of the target audience uses various methods of communication. We identified potential target audiences and developed hypotheses about their pains and expectations based on the main thematic flows. After that, we developed individual messages and provided their broadcast through advertising. As a result of these actions, the effectiveness of interaction with customers has increased significantly.
Reviews
the project
Digital Marketing for IT Community Platform
"Plann Ads uses the agile methodology to manage our project, and we are closely involved in all processes."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
CEO of the community which unites more than 200 tech companies and 30.000 people. For 8 years in a row I'm visionary and organizer of the biggest tech event in Ukraine and Eastern Europe, which has been named the best tech event in the country.
For what projects/services did your company hire Plann Ads, and what were your goals?
We hired Plann Ads as a digital marketing service provider to promote our conference and increase our online sales by 80%.
How did you select this vendor and what were the deciding factors?
We tried many different vendors until our partner recommended Plann Ads. An important factor for us was the format of reporting and transparency of cooperation. Plann Ads team provided us with a custom dashboard, where we could track all our advertising campaigns, communication, and work statuses in real-time.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Since we have been working with Plann Ads for 4 years, it is difficult for me to remember the whole list of services that Plann Ads provided to us. However, I can highlight the main ones we worked with:
- nternet promotion strategy
- Management and optimization of advertising campaigns
- Development of advertising creatives
- Marketing consulting
- Conversion Rate Optimization
- Setting up analytics on our resources
How many resources from the vendor's team worked with you, and what were their positions?
We work a lot with Viktor, Plann Ads CEO during the stage of the development of digital marketing strategy. Also, my team works with several Plann Ads team members: account manager, designer, creative manager, two PPC managers, analyst during the implementation stage.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
In total, we doubled our online sales in the first year of cooperation and increased our sales by an average of 20% - 40% annually.
How effective was the workflow between your team and theirs?
Plann Ads uses the agile methodology to manage our project, and we are closely involved in all processes. Of course, during the 4 years of cooperation there were shifted deadlines and some hotfixes, however, thanks to very good communication, trust, and transparency of our relationships, everything was done smoothly and professionally.
What did you find most impressive or unique about this company?
They are fully data-oriented folks. It was unusual for us to debate with Plann Ads, as on each of our arguments, they found metrics and data, that confirm or disprove our suggestions.
Are there any areas for improvement or something they could have done differently?
They didn't have enough resources to cover all our internet marketing needs, so we had to hire other PR and SEO contractors.