Pixels and Sense

BACKGROUND

Introduce your business and what you do there.

I’m the CEO at Bid Theatre, a demand-side platform. We’re a SaaS company that provides a media buying platform and tools. Our clients are primarily media agencies and advertisers that want to display banners and videos and native ads online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pixels and Sense?

We needed someone to improve on the UI/UX of our software. All of our clients use the software in a browser and we needed it to look good and be user friendly. We weren’t quite satisfied with what we already had.

SOLUTION

What was the scope of their involvement?

They developed a consistent look and feel for the entire product. They made things function and work more intuitively: changing button location and appearance, data format and layout, etc.

What is the team composition?

We worked with two people, including Tim (Founder). There was a team under him that handled various tasks as well.

How did you come to work with Pixels and Sense?

I put a job description on Upwork to do this project and received several applications from freelancers. Pixels and Sense stood out as the most professional and best one. Tim had apparent experience from building administration UIs too. He was used to dealing with our kinds of challenges. A lot of people can make good-looking websites but they can’t handle expert tool situations.

How much have you invested with them?

We’ve spent around $20,000 in total across several initiatives.

What is the status of this engagement?

We’ve been working together on various projects since May 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s hard to quantify how good the work is since it’s a design project. We’re not a big enough product to collect metrics that describe design effectiveness. We’ve been very happy with their work, though, on a qualitative level.

How did Pixels and Sense perform from a project management standpoint?

We had email communication and regular meetings to go through their intermediate work and give feedback. This system has worked very well. We haven’t had any communication problems. There’s been one point of contact, and we use standard software to share graphical work.

What did you find most impressive about them?

I’m not an expert in the field but their experience with expert systems and UIs stands out. They’re not just a website design firm. They’re experienced with building interactive tools to manage things. They’ve also been professional in terms of communication and deliveries. They’re always timely.

Are there any areas they could improve?

We asked them to put together PowerPoint templates to present the product and the result hasn’t been super. That was partly on me, however, because our requirements changed as we went along. We followed up asking them to do more work related to that since it hasn’t turned out the way we hoped. It’s not their main focus as a company either.

Do you have any advice for potential customers?

It pays off to define requirements and specifications as well as you can. Especially with the look and feel.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Minted, a tech platform that makes investing in gold easier, more secure, and more affordable. We’re looking to introduce other commodities that people can invest in in the future.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pixels and Sense?

We’d just launched our brand, and we wanted some web design and development work done.

SOLUTION

What was the scope of their involvement?

Pixels and Sense designed our frontend website and a backend customer portal for transactions. They’ve also done the designs for an Android and iOS app, which we’re in the progress of developing.

The app is comprehensive, with a whole range of features. We have a load of different pages for people to buy, sell, and manage their settings and plans. There’s a gamification element where users can rank up and get rewards, and there’s going to be a store where people can buy gold products. They factored in different scenarios like lost connections.

What is the team composition?

Tim (Founder) has been my single point of contact. I don’t know how many people are on the team.

How did you come to work with Pixels and Sense?

We were looking for companies with fintech experience. We took a look at some of the design work Pixels and Sense had done, and we felt they were definitely a team we could work with. We had some initial discussions, and we started with a limited scope, initially for the website and web app. We liked what we saw, so we extended the work to the mobile app.

How much have you invested with them?

I’d have to speak to the finance team, but I believe we paid them £20,000 for the UI/UX work.

What is the status of this engagement?

We started working with Pixels and Sense around January 2020, and it’s ongoing. We have a lot of upcoming iterations for the mobile app.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The apps haven’t gone live yet, but we presented the designs to our focus group, and we’ve gotten positive feedback from everyone that’s had exposure to the designs.

How did Pixels and Sense perform from a project management standpoint?

We have weekly calls booked where we recap the previous week, discuss any challenges, and plan for the next week. That’s been the basis of our communication, and we schedule ad hoc call if needed. There were a couple of options on how to go about things, where Tim needed a decision from us, and we arranged calls accordingly. He would then manage the project with his team. Our meetings have been primarily to expand on the requirements from our side.

What did you find most impressive about them?

Tim doesn’t just have an eye for design. He has a clean, modern design aesthetic, but he also has the ability to grasp business concepts, flows, and logic, and he may even challenge some of the ideas we have or talk about scenarios that hadn’t been covered. He can delve deep into the business model and understand flows, and he can present actual solutions, not just designs. That’s a different skill set altogether, and he uses it very well.

Are there any areas they could improve?

No. We’ve very happy with the experience all-around. Tim is pragmatic in his approach to the work, and his way of dealing with clients is at the highest level. I’m really happy to be working with him.  

Do you have any advice for future clients of theirs?

It’s important to have requirements well-defined initially, just to make sure that the scope and timeframes are within budget. Clients should take a look at other suppliers as well, just to appreciate the quality of what Pixels and Sense delivers, as well as their pricing.

We looked at different providers out there and what they were charging, and we found that Pixels and Sense was a really good fit for us. For an app outside of fintech, a provider more in line with that industry may be more suitable. This is something to consider, but I’ve been very happy with this project overall.

BACKGROUND

Please describe your company and your position there.

I am the CEO of UniDex and we aim to provide CeFi trading strategies and tools to the DeFi space for cryptocurrency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pixels and Sense?

We needed a design team that understood trading UI and how things should flow. We directed our attention to Pixels and Sense in order create a UI/UX for our new trading terminal.

SOLUTION

How did you select this vendor?

We needed to find a team that worked on multiple different trading UI's and we decided that it was a no brainer to select this vendor.

Describe the project in detail and walk through the stages of the project.

They went through a research phase while even though new to DeFi, still understood the needs of traders in this market, even looked at multiple design types, and conduct multiple reviews.

How many resources from the vendor's team worked with you, and what were their positions?

My team worked directly with the UI/UX designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Not only has the team loved it, but the community that is using our app that was adopted by the design loves it.

How effective was the workflow between your team and theirs?

There was always constant updates between us ensuring the best outcome for the deliverable and we couldnt be more happy.

What did you find most impressive or unique about this company?

The level of understanding the company has with traders and their needs. Its no surprise so many fintech companies choose to adopt their design services.

Are there any areas for improvement or something they could have done differently?

None at all