Pivotal Point Marketing | Top Rated Talent at your Fingertips

BACKGROUND

Introduce your business and what you do there.

I’m one of the co-owners of Monarch Sober Homes, an upscale sober-living residential. We work with treatment centers in the Northern California area and nationwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pivotal Point Marketing | Top Rated Talent at your Fingertips?

We hired Pivotal Point Marketing to ensure that our online presence is as high as it can be, especially locally and on Google search pages.

SOLUTION

What was the scope of their involvement?

Pivotal Point Marketing provides us with web development, social media marketing, and SEO. They initially restructured our first website to fix our server issues and incorporated some basic features in it.

Moreover, they manage our Facebook and Twitter accounts and use them to increase our Google rankings. They’ll create content related to our industry, which will then improve our name recognition and position on Google.

What is the team composition?

We work with Marilyn (SEO Consultant & Digital Marketing Strategist), and she’ll employ different people depending on my needs.

How did you come to work with Pivotal Point Marketing | Top Rated Talent at your Fingertips?

I may have found them on Craigslist a while back and after having a conversation with them about our requirements, we just clicked. We shared different ideas and mutual interests, which is why our connection was so profound.

Pivotal Point Marketing made the project real to me, which made working together more exciting.

How much have you invested with them?

We’ve invested somewhere between $6,000–$10,000.

What is the status of this engagement?

Our ongoing partnership started in January 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Pivotal Point Marketing is helping our continued growth. We’re always ranking first in Google, and they’re always there to further expand my ideas on how to promote the website and make it more visible.

How did Pivotal Point Marketing | Top Rated Talent at your Fingertips perform from a project management standpoint?

Project management has always been excellent and they always come up with great ideas to improve the platform. We usually communicate through email, but we can always have a conversation whenever an aspect of the project needs more focus.

What did you find most impressive about them?

I’m very impressed with their easygoing work ethic and knowledge in web development. 

Are there any areas they could improve?

I can’t think of anything they could improve on, because I’m constantly impressed by their deliverables.

Do you have any advice for potential customers?

I wasn’t really sure what I was getting into when I started working with them, but they took my business to the next level so I would suggest taking that leap of faith and just work with them.

They took care of my business and I wouldn’t be where I am now if it wasn’t for their services.

BACKGROUND

Please describe your company and your position there.

My company is Oblique and we are a web design firm. I am the founder of said company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Google Certified Marketing | Top Rated Talent at your Fingertips, and what were your goals?

I built a website for a client back in August where she could showcase empowering stories for people going through life changing surgery due to breast cancer. She asked for some help a few months later to help optimize her SEO and I decided to bring it to the professionals. I got in touch with Marilyn here and she sent her right hand man to hammer out the kinks for the empoweredmastectomy.com site. He was extremely competent, comprehensive, and easy to communicate with. I would recommend them to anyone looking for SEO help!

SOLUTION

How did you select this vendor and what were the deciding factors?

I felt like I could communicate authentically with Marilyn and Kevin, and I felt like my problem would be understood. They are also very professional, that put me at ease. I knew they knew what they were doing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with an audit of the empoweredmastectomy.com site, where Kevin laid out key points of interest in descending order of magnitude. This was helpful in identifying exactly where we could apply force multipliers to increase the site's search engine ranking. I ended up going with the total package and just had him run down the list and fix up everything he could find.

How many people from the vendor's team worked with you, and what were their positions?

Two people worked with me, Marilyn and Kevin. I initially talked with Marilyn who then onboarded me with Kevin. Marilyn is the founder and Kevin is a marketing manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Laura's site traffic is steadily growing since we reworked the key issues. At Kevin's recommendation, Laura has also started a YouTube and a TikTok account which have backlinked to structures Kevin put in place; these platforms have been doing wonderfully.

Describe their project management style, including communication tools and timeliness.

Very communicative, very timely. Kevin asked if we wanted to use Slack, I believe that's their main PM/comms tool. I just gave him my number though because I find that easier. He was accommodating and gave me a call regularly to let me know how progress was coming.

What did you find most impressive or unique about this company?

Personability. They really reach out and communicate authentically and will work with you to get whatever you need to be done.

Are there any areas for improvement or something they could have done differently?

None come to mind.

BACKGROUND

Please describe your company and position.

I am the Co-Owner of Gaul Construction Services

Describe what your company does in a single sentence.

We provide exterior repair and replacement services for customers in the Pacific Northwest.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pivotal Point Marketing | Top Rated Talent at your Fingertips to accomplish?

• Migrate our website to WordPress without ranking loses.
• Redesign and improve the look of our outdated website.
• Increase local visibility to our website and Google business page.

SOLUTION

How did you find Pivotal Point Marketing | Top Rated Talent at your Fingertips?

Referral

Why did you select Pivotal Point Marketing | Top Rated Talent at your Fingertips over others?

• High ratings
• Referred to me

How many teammates from Pivotal Point Marketing | Top Rated Talent at your Fingertips were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Pivotal Point Marketing, at the recommendation of a trusted business partner, to migrate and redesign our outdated website. We also needed to regain ranks we had lost due to website hosting issues and not being able to properly update the site. Our Google business page had also tanked in rankings so we needed to address that as well. They were tasked with; Website migration and design, Local website optimization, Content creation, Social Media Marketing, PPC management, and Analytics & Reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Our overall rankings for targeted keywords drastically improved. 
2. Website traffic tripled. 
3. Google Business page regained & improved rankings on all of our service areas with the number 1 position for 4 locations & Top 3 in 9 locations. 
4. Our business has grown so much over the last 2 years working with PPM.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive. Any questions or concerns we had were always answered promptly and they sent out reports of work done weekly.

What was your primary form of communication with Pivotal Point Marketing | Top Rated Talent at your Fingertips?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were a lot of fun to work with, and they were very honest.

Are there any areas for improvement or something Pivotal Point Marketing | Top Rated Talent at your Fingertips could have done differently?

I don't know if they could have done anything differently or not. I do know that I was very satisfied with their services.

BACKGROUND

Please describe your company and position.

 I am the CEO of an arts, entertainment & music company 

Describe what your company does in a single sentence.

Gentlemens Club Directory

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pivotal Point Marketing | Top Rated Talent at your Fingertips to accomplish?

• Improve rankings on google
• Increase traffic
• Convert leads

SOLUTION

How did you find Pivotal Point Marketing | Top Rated Talent at your Fingertips?

Upwork

Why did you select Pivotal Point Marketing | Top Rated Talent at your Fingertips over others?

• High ratings
• Close to my geographic location

How many teammates from Pivotal Point Marketing | Top Rated Talent at your Fingertips were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Website Optimization: Pivotal Point Marketing optimized our website for search engines, ensuring it was user-friendly, fast-loading, and mobile-responsive. This included optimizing meta tags, headers, and images, as well as improving site architecture and navigation. 
• Content Creation: They created high-quality, engaging content tailored to our target audience's interests and needs. This included blog posts, articles, case studies, and infographics, designed to educate and inform our audience while showcasing our expertise. 
• Social Media Management: Pivotal Point Marketing managed our social media presence across various platforms, including Facebook, Twitter, and LinkedIn. They developed a content calendar, curated relevant content, and engaged with our audience to foster brand awareness and customer loyalty. 
• SEO Strategies: They implemented advanced SEO strategies to improve our website's search engine rankings and visibility. This involved keyword research, on-page optimization, link building, and local SEO tactics to enhance our online presence and attract organic traffic. 
• PPC Campaigns: Pivotal Point Marketing set up and managed pay-per-click (PPC) advertising campaigns to drive targeted traffic to our website. They optimized ad copy, selected relevant keywords, and monitored campaign performance to maximize ROI and conversions. 
• Email Marketing: They executed email marketing campaigns to nurture leads, promote products and services, and drive engagement. This included designing email templates, segmenting our email list, and analyzing campaign metrics to optimize performance. 

Key Deliverables: 

• Fully optimized website with improved search engine rankings and user experience. 
• Compelling and relevant content tailored to our target audience. 
• Active and engaging social media presence across multiple platforms. 
• Increased organic traffic and visibility through effective SEO strategies. 
• Targeted PPC campaigns driving qualified leads and conversions. 
• Successful email marketing campaigns nurturing leads and driving engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Website Traffic: Pivotal Point Marketing's SEO efforts led to a significant increase in organic traffic to our website. We saw a steady rise in visitors accessing our site through search engine results pages (SERPs), indicating improved visibility and ranking. 
• Higher Search Engine Rankings: Through strategic keyword targeting and on-page optimization, our website achieved higher rankings in search engine results for relevant keywords and phrases. This resulted in improved visibility and increased click-through rates (CTR) from organic search results. 
• Enhanced Social Media Engagement: Pivotal Point Marketing's social media management strategies resulted in higher engagement rates across our social media channels. We observed an increase in likes, shares, comments, and overall interaction with our content, indicating improved brand awareness and audience engagement. 
• Improved Conversion Rates: The combination of optimized website design, compelling content, and targeted PPC campaigns led to improved conversion rates. We saw an increase in the number of leads generated and conversions achieved, resulting in a higher return on investment (ROI) for our digital marketing efforts. 
• Expanded Customer Base: Improved online visibility, brand awareness, and engagement resulted in growth in our customer base. We attracted new customers and retained existing ones, leading to an overall increase in sales and revenue for our business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistently provided weekly updates on a live document and monthly ranking reports. We also had bi-weekly strategy calls

What was your primary form of communication with Pivotal Point Marketing | Top Rated Talent at your Fingertips?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Communication, attention to detail, and overall results.

Are there any areas for improvement or something Pivotal Point Marketing | Top Rated Talent at your Fingertips could have done differently?

Not that I experienced.