What was the scope of their involvement?
The goal of our work was specific from the beginning, and consisted of a handful of digital videos, the length of which was open to creative interpretation. In order to achieve this, we had a set number of production days, rounds of feedback, and input from various stakeholders. The core goal was delivering video assets centering around a character, for which the Piro team supplied strategy and thought.
Piro was in charge of the storyboarding. They excel in terms of production, but also brought in development, strategic thinking, creativity, copyrighting, and all other skillsets for creating a really good story.
They delivered 3 videos in the end, all of them 2-3 minutes in length. They’re being used internally as a way to inject some humor and poke fun at our own culture. We aim to inspire people to understand how all of these digital technologies are changing jobs, and the way in which we go about our work. They help people understand their responsibilities and roles in this transformation.
How did you come to work with Piro?
We were introduced to them by another vendor, which Piro has a close relationship with. We did consider other companies, but Piro was chosen based on their work, particularly what they made for Shredded Wheat. They showed an understanding of how to tell a story with the right comedic notes, and the right kind of humor. After seeing that work, everyone on our team became excited about hiring Piro and harnessing that same kind of humor.
How much have you invested with Piro?
This information is confidential.
What is the status of this engagement?
We started working with Piro in January 2017. The engagement concluded in June.