Branded content as great as popular entertainment.

Piro creates, develops and produces original and branded entertainment across all media platforms. For brands, we develop and produce strategic creative for television, film, web series, digital, commercials, music and events in-house and produce original entertainment for major film studios and television networks.

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2010
Show all +
New York, NY
headquaters
  • Piro
    170 Varick Street, Level 10
    New York, NY 10013
    United States
    212.863.9656

Portfolio

Key clients: 

Chipotle Mexican Grill

Estee Lauder

E*Trade

Ferrero Rocher

General Electric

Avon

Toys "R" Us

Reviews

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Video Production for Global Engineering Company

"Piro did an amazing job of capturing it all, and doing it in a very relevant and funny way."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. - June 2017
Project summary: 

Piro acted as a creative partner in the creation of videos for internal corporate use. They focused on strategic character and story development, production, and copywriting, among other related tasks.

The Reviewer
 
10,001+ Employees
 
New York, New York
Global Director of Innovation, Global Engineering Company
 
Verified
The Review
Feedback summary: 

Piro has a talent for harnessing humor in engaging video content. The team was thorough, attentive, communicative, and dedicated. They offered a valuable perspective and initiated productive discussions and feedback sessions. Overall, Piro captured the brand and delivered exactly what was needed.

BACKGROUND

Introduce your business and what you do there.

We are a global digital industrial provider. We build, move, power, and core industries, from transportation to energy and healthcare. I am the global director of innovation for the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Piro?

For some time now, we have been navigating our way through the digital transformation of our company, in terms of the services provided to customers, the way in which digital changes how we go to market, and how we think about talent in this area. We have been changing our entire business model and culture. This is critical for many companies, especially large ones. We first started talking to the Piro team about getting help creating some interesting storytelling around our corporate culture, as a way to inspire and empower other people, who are themselves dealing with this transformation.

SOLUTION

What was the scope of their involvement?

The goal of our work was specific from the beginning, and consisted of a handful of digital videos, the length of which was open to creative interpretation. In order to achieve this, we had a set number of production days, rounds of feedback, and input from various stakeholders. The core goal was delivering video assets centering around a character, for which the Piro team supplied strategy and thought.

Piro was in charge of the storyboarding. They excel in terms of production, but also brought in development, strategic thinking, creativity, copyrighting, and all other skillsets for creating a really good story.

They delivered 3 videos in the end, all of them 2-3 minutes in length. They’re being used internally as a way to inject some humor and poke fun at our own culture. We aim to inspire people to understand how all of these digital technologies are changing jobs, and the way in which we go about our work. They help people understand their responsibilities and roles in this transformation.

How did you come to work with Piro?

We were introduced to them by another vendor, which Piro has a close relationship with. We did consider other companies, but Piro was chosen based on their work, particularly what they made for Shredded Wheat. They showed an understanding of how to tell a story with the right comedic notes, and the right kind of humor. After seeing that work, everyone on our team became excited about hiring Piro and harnessing that same kind of humor.

How much have you invested with Piro?

This information is confidential.

What is the status of this engagement?

We started working with Piro in January 2017. The engagement concluded in June.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

They were very funny in all the right ways, and did an amazing job helping create the character, and tell the story based on our direction. We gave them a lot of leeway to execute off of the outcomes, goals, and messaging points we wanted to convey. Piro did an amazing job of capturing it all, and doing it in a very relevant and funny way.

How did Piro perform from a project management standpoint?

Everyone from their team who was introduced to us was thorough, on top of everything, prepared for meetings and creative reviews, captured meeting notes, addressed our feedback, and had good, open discussions with us. There might have been some feedback we gave which probably wasn’t the right fit creatively, but we had good dialogues around it. Overall, Piro is a fantastic partner, down in the trenches of execution.

What did you find most impressive about Piro?

The way in which their principals, Daniel Rosenberg and Tim Piper, see the world is Piro’s greatest asset. They have unique perspectives on big companies, brand storytelling, and the fundamentals of how to tell a good story. They have deep expertise with a variety of mediums and partners. Thinking about Piro in relation to other companies, it’s really about Tim and Daniel. I find that their background and perspective is very valuable.

Are there any areas Piro could improve?

Adopting technology and emerging platforms into their arsenal of content creation and distribution would serve them well. Piro needs to continue to evolve their offering and model.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were always punctual.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have recommended Piro on one occasion.