Multi-Award Winning Magento Ecommerce Specialists

Pinpoint, part of the IDHL Group, is an award-winning full-service digital agency located in North Yorkshire. We specialise in Magento store builds, website design/development, digital marketing, and custom PHP application development.

Our projects combine beautiful design with uncompromising build-quality. All underpinned by solutions and strategies that deliver measurable results. Choosing to work with us means choosing to work with a team of talented, creative and dedicated experts. 

For us, it’s all about shared goals. Even greater things can be achieved together, so we think and work as one team, collaborating with you to build the eCommerce solution you need. Since 2010, we’ve worked with leading UK and international brands including Casio, iCandy, Regis, N.Peal, Osprey Europe and Sue Ryder.

We’re dedicated to Magento. One of only 13 certified Professional UK partners, we hold more certifications per-head than any other UK Magento agency. We’re also proud to have not one, but two, Magento Top 50 contributors who call Pinpoint home.

$50 - $99 / hr
10 - 49
Show all +
Leeds, United Kingdom
  • 20 South Parade
    Leeds, WYK LS1 5QS
    United Kingdom
other locations
  • 1 Spinningfields
    Manchester, GTM M3 3JE
    United Kingdom
  • 10 York Road
    London, LND SE1 7ND
    United Kingdom


Key clients: 

Casio, Regis, iCandy, Sue Ryder, N. Peal, Osprey Europe, Beer Hawk, Pretty Little Thing

Regis - Improved Ecommerce Experience Image

Regis - Improved Ecommerce Experience

Regis have two audiences, online and in-store. These differing personas needed to be translated to create a unified brand experience across both channels. Attention to product merchandising played a key role in improving UX. The product page was redesigned, USPs were highlighted across the site including discounts, free delivery and Regis’ click and collect service, and the navigation bar was modified to better promote ‘Salons’

and ‘Services’, encouraging in-store footfall.

Building trust, Feefo was integrated to pull through customer reviews and reinforce Regis’ outstanding reputation. Adding flexibility to the checkout process, smooth payments partner, Klarna, was integrated. Together, these feature improvements empower customer engagement across each touchpoint.

Beer Hawk Image

Beer Hawk

A stable, secure, and lead-generating website, the site was replatformed to Magento 2, improving site speed, efficiency and security. For a trouble-free migration, a robust strategy was followed that covered everything from data sources, SEO redundancy, hosting, and risk mitigation.

New technology powered by Magento 2 Commerce now underpins their business. A flexible, scalable solution that will continue to support

their accelerated growth, Beer Hawk have benefited from streamlined back end processes that put them in a better position to deliver customer orders on time and with enhanced shipment options.

Scoped as a ‘Lift, Shift and Tidy Up’ of their existing Magento 1 site, the design was refined as the build was completed, focusing on small improvements that smoothed transitions and user interaction. Working to an incredibly short timeframe, development began at the beginning of January 2018 and the site went live just 12 weeks later at the end of March.

N.Peal - Internationalisation Image

N.Peal - Internationalisation

Expanding N.Peal’s global presence through internationalisation, a Magento multi-store was launched for the UK and US, with Amazon Pay integration enabling native payments in GBP and USD. Positioning their luxury products to a worldwide audience, their in-house team now have the ability to independently control content across multiple regions, easily able to tailor seasonal promotions.
iCandy Image


Luxury pram and baby travel system brand, iCandy, are the epitome of great British design, with a history that spans back to 1933. Having parted ways with their previous agency, they wanted a partner to collaborate with, helping them to grow, develop and support their international business. Who better to help than team Pinpoint?

The aim was clear. Grow the iCandy business. Site speed, performance, and design

enhancement were at the core of increasing sales and pushing their global presence. With a tight deadline and rapidly changing product range, this project was anything other than simple. Good job we like a challenge!
Custom Plugs - Enhanced User Experience Image

Custom Plugs - Enhanced User Experience

Magento Commerce was the right platform for Custom Plugs. It met feature, functionality, and manageability needs. Putting customers in the driving seat, user testing gathered detailed feedback to fuel site planning, providing a list of build considerations. With focus firmly set on offering the best possible site experience our discovery work spanned competitor sites, benchmarking usability within Custom Plugs’ niche


The new ‘Share Your Style’ social feature encourages user generated content through customer photo uploads to enter competitions and win giveaways. Part of a highly active social community, we tapped into the Custom Plugs’ social audience, leveraging significant Instagram interaction with an integrated feed.

Artistic imagery, high-contrast, and a modern style deliver visual impact that resonates with their creative and original loved audience. Bringing the products to life, interactive roll-over product tiles and the introduction of the ‘Look Book’ showcases their product range and improves UX. Featuring frequently purchased items, a custom-built ‘Best Sellers’ module draws backend data to populate a promotional carousel.

Conversion-boosting extension, Klevu, was implemented to improve search result accuracy, processing natural language for a better understanding of user search intent. A simple, two-step ‘Quick Buy’ checkout process empowers users to quickly select and add their product size to the basket. Satisfying Custom Plugs’ extensive mobile audience, Amazon Pay and Android Pay have also been integrated.

Henry London Magento 2 Upgrade Image

Henry London Magento 2 Upgrade

Upgrading from Magento 1 to Magento Open Source 2.2.6, we redesigned the site with an abundance of personalisation features rolled out across three international stores in the UK, US and EU.

A picture paints a thousand words and through the introduction of a product preview, watch engravement capabilities and showcasing user generated content thanks to an integration with Photoslurp, users are presented with a memorable


Real customer photos and videos are featured alongside Henry London’s elegant product range, and customers benefit from the new ‘stockist locator’, able to quickly and easily source their closest store. Supporting swift service and operational efficiencies, the website was also integrated with Henry London’s ERP, Winman.