We are a full-service growth marketing agency in Pittsburgh, PA with a focus on marketing strategy development and implementation of data-driven inbound and account-based marketing (ABM) programs. PIC builds websites using the Hubspot CMS, Wordpress, and Shopify. We focus on organic SEO first and foremost and have a high level of expertise and experience with paid advertising strategies and management (SEM), including Google Ads campaigns (paid search, shopping search, display, YouTube and Gmail ads) and social media.
As an agency, seek to form long-term partnerships with clients, primarily B2B organizations with smaller marketing teams. Our unique Walk With You Marketing™ approach gives clients the power to easily scale services up and down, ensuring they can always leverage PIC’s services at their own pace.
Our innovative Hero Mission Strategy™ is a unique strategic marketing tool that enables organizations to move beyond the traditional buyer persona. Rather than create content that is product- or service-focused, the Hero Mission Strategy emphasizes the development and delivery of content that provides value to the buyer.
We focus on providing strategic guidance and training to support and educate our clients on the path to meeting their growth objectives.
Additional Services Availalble:
Virtual Chief Marketing Officer (vCMO)
Marketing and Go-To-Marketing Planning
Social Media Planning
Social Schedules & Post Management
Local Listing Services & Reviews Campaigns
Call Tracking
Hubspot CRM & Sales Tools - Training & Enablement
Google Analytics Setup, Audits & Management
Google Tag Manager (Basic & Advanced Configurations)
Content Marketing & Content Marketing Strategies
Copywriting Services
Email Marketing Services
Marketing Automation
Voice-of-the-Customer Research
Throughout our history, two things have been ingrained in our culture: a commitment to customers and a commitment to employees. People and relationships are at the heart of everything we do.
"They continue to elevate their team and resources to deliver high-quality work."
Mar 14, 2019
Marketing Manager, Henne Jewelers
Christine Spicuzza
Verified
Retail
Pittsburgh, Pennsylvania
11-50 Employees
Online Review
Verified
Pittsburgh Internet Consulting offers digital marketing services to a high-end jeweler. Their team focuses on website development, SEO, email and social media, and paid search advertising.
Pittsburgh Internet Consulting has driven traffic to the website through email content and social media campaigns. They’ve also improved SEO, organic search visibility, and keyword rank. They approach their work in a professional, transparent, and proactive manner.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I’m the marketing manager at Henne Jewelers, and I oversee all aspects of our traditional and digital marketing.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Pittsburgh Internet Consulting?
We hired Pittsburgh Internet Consulting to provide comprehensive digital marketing services for our business.
What were your goals for this project?
Our goals were to increase revenue and improve our online presence. We hoped to achieve this by raising our organic search rankings and expanding our digital marketing efforts.
SOLUTION
How did you select this vendor?
I had worked with Pittsburgh Internet Consulting for several years with a former employer, and that partnership went very well. After vetting a few other options, we decided to choose them to fill our needs.
Describe the scope of their work in detail.
Pittsburgh Internet Consulting supports our business in a variety of ways, including website development, e-commerce strategy, SEO, content development, email outreach, social media campaigns, and paid search advertising. Their team puts together plans for each area and executes according to a set timeline. They've helped us with content analysis, web design, image creation, and placement targeting. They also do all of our reporting and analytics to track our progress in each segment.
What was the team composition?
They’ve assigned a team of six to work closely on our account. Jeff (President, Pittsburgh Internet Consulting) is involved at least weekly, if not daily. Brad (Inbound Marketing Consultant, Pittsburgh Internet Consulting) is our account manager and oversees our SEO, content development, and e-commerce strategy. Trista (Internet Marketing Consultant, Pittsburgh Internet Consulting) manages our social media efforts. Three other team members provide design work for our site and support our digital marketing initiatives.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
In 2018, our total website visits increased by 41%, and our email marketing traffic grew by 344%. Also, social media now drives over 2,500 users to our site every month. Our Facebook likes are up by 43%, and our number of Instagram followers went from 992 to over 2,200. Due to this rise in customer engagement, we’ve added 83 reviews on Google, nearly doubling our total. We’ve also maintained and improved the organic keywords that we track.
How effective was the workflow between your team and theirs?
Pittsburgh Internet Consulting acts as a true partner for my team. We use project management software to assess each area of their service, and their team is quick to exchange feedback and reach out for approval when they have ideas. They’ve always managed to complete tasks on time, and there is also a smooth flow of communication between our teams. If there is ever a hold-up, it’s usually on our end.
What did you find most impressive about this company?
They are more than an agency; they’re a partner who is concerned first and foremost with providing the best digital marketing services for the long term. They are incredibly responsive, fair with their pricing, and willing to do what’s necessary to meet every need. They’re also forthcoming and honest with their opinions, which has helped us make decisions for our business.
Are there any areas for improvement?
At times when we’ve felt they could have done something better, we’ve had an open discussion, and they’ve come up with a plan to improve their service. They continue to elevate their team and resources to deliver high-quality work.
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