What evidence can you share that demonstrates the impact of the engagement?
They’ve worked to make me visible on local search algorithms, and I'm up to the #2 best acupuncturist in Phoenix on search engines. On my intake questionnaire I ask every patient where they found me, and since I added the website I’ve seen a substantial uptick in referrals from Google, Yelp, or Facebook reviews as opposed to insurance or doctor referrals. That's now around 50% of my new patients coming from Internet searches, if not more.
I also saw more patients in the first quarter this year than I ever have previously, and it was a substantial increase: I went from 10 patients a week to 30 patients a week. I can only assume it's due to my website and SEO success because I haven't done any other marketing.
How did Phoenix Online Media perform from a project management standpoint?
For the most part, they're very responsive and good about getting work done in the timeframe they promise. I've only had to remind them of something once. David calls at least once a month to discuss our progress, what he needs from me, and where the project's going in the future. I'll give him ideas, like the FAQ page, and he'll tell me about his research into the kinds of content that appear during online searches for acupuncture. This helps us decide on new pages to add or ways to promote the business to people looking for a solution to a specific pain problem.
What did you find most impressive about them?
From what I understand, a lot of businesses will leave you on your own once you're up and running, but Phoenix makes time and effort to ensure my needs are met. It feels like I'm the only client, even though my site is running smoothly and my rankings would still improve even without their continued involvement. But rather than going hands-off, they still help me change strategies based on what the market's doing so I'm always in a good position to take that market share in the future.
Are there any areas they could improve?
Initially, they were inconsistent about sending receipts when I paid the bill, and it was a little frustrating since I need the receipts for end-of-year expense reports. They've just changed their billing system, so it's better now.
Do you have any advice for potential customers?
Have an open line of communication and trust their advice on how to proceed. As long as you're clear in explaining what you need, they'll make it happen.