What evidence can you share that demonstrates the impact of the engagement?
Our advertising performance has been at the top of the charts in the database of the research company. We’ve outperformed with every campaign and Phoenix has played a role in that as they develop our materials.
By entering the segments that we have with them, we had a stretch to get into a leadership position, but we got there within six months. They played a role in that with the new design architecture of our branding.
How did Phoenix Advertising perform from a project management standpoint?
They have strong project management skills. It’s important for me to be ahead of schedule with all our work. They know that and operate in a way that ensures it happens.
I keep annual advertising trackers, pre- and post-campaign. They’re strongly supportive, and they utilize the recommendations that come back. We use those to build the next campaign and to develop recommendations for the media plan.
What did you find most impressive about them?
They don’t have a big ego. I’ve worked with other design agencies that required me to take everything through the project or account director, rather than talking directly to the creative team, which meant my feedback felt overlooked. Phoenix isn’t that way at all—they’re collaborative, they want us engaged for objective feedback, and we’re open with each other. We have a really good connection, culturally and they always want to improve for us.
Are there any areas they could improve?
There’s nothing major at this point. We currently have a large funnel of projects going through them, and they’re managing those well. They interface with us to ensure we can achieve certain timelines and make adjustments accordingly.
Do you have any advice for future clients of theirs?
There’s a big responsibility to establish the strategy and build a brief to work toward something clear. It’s important to work collaboratively and answer any questions before the brief is sent to the creative team. Be willing to put in the time upfront; then Phoenix is a good company to work with.
Phoenix can help build better briefs, and they want to make you look good. They don’t have big egos, and they respond well to feedback. It’s important to assess your cultural fit between both teams—Phoenix can operate like a top-five agency, but they don’t have the same culture.