Can you talk about more specifically about the scope of their work? Was it like website building?
We first launched the website, a preliminary one, just to get us up and running while we were building the bigger frame. We had talked about building an app for the restaurant, and we did build one, but seeing that website design had changed in the last three years.
Now, we’re switching it up, we got the app to maintain it on a financial standpoint. For me, it’s just not as cost effective as changing to a mobile website platform. It allows me a lot more functionality at a fraction of the cost. We actually closed down the app, and then we actually currently are in the redesign of a new website for us right now to try to change up, refresh the look, and relaunch it to give people a lot more of that functionality. As for social, we do monthly meetings, and we do weekly meetings. Weekly meetings are pretty quick. It’s just kind of a synopsis of what we want to achieve for the week: Is there anything special going on, or is there anything that you guys shouldn’t do? Like, obviously don’t promote something that I’m going to run out of or that isn’t cost effective for me. We also meet monthly to cover the larger game plan on any type of special events or functions that we may have going on or holidays that we may have going on, things of that nature. We also host a fantasy football league that gets tied into social media.
We also do a huge St. Patrick’s Day celebration that we tie into social media. We have, in previous years, done Christmas parties. Anything that we can try to get people built around interacting online is what we try to do.
Can you give me a general sense of the size of their initiative with the cost estimate?
Everything obviously is priced for what it is that I want to do, then they kind of give me a breakdown, and we move forward with that. Some items you can kind of go on the cheap end, and maybe get for a couple thousand dollars. I think that, now, if I was a new customer coming on board, they would dissuade me of that kind of price point. I don’t think that’s where they really want to focus their energy on, and I understand that. I think that, since I’m an existing client and they enjoy doing business with me, they’re probably a lot more flexible on that. I know that the new revision website is probably going to be since it’s going to have a mobile platform, and it’s going to have a few other options that we’re going to try to do, it’s going to be in the $5,000 to $8,000 dollar range. Social media is kind of an ongoing contract. It’s how much attention I want us to spend every month, and how much advertising dollars I want to put on it. If I don't have the marketing dollars this month or I’m not going to have them in a couple of months, I can pull back a little bit during this time, and maybe spend a little bit more on the bigger events or on slower months when we need to push to try to really drive people and sales.
December is a really busy month for me, so being online and spending a lot of money socially is probably not the best use of my dollars. Whereas, come January and February, when my sales drop tremendously, that’s a better time. We kind of pull back in December, and then ramp back up in January. You know, working with them for as long as I have, it gave me a lot of that flexibility. I know social is not their main driving force and not something that they’re primarily advertising that they work on right now. It does take a little bit more time, but they’re definitely good at it.