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Phantom is a multi-disciplinary Technology Company with five verticals: AdTech, RetailTech, EdTech, FinTech and Consumer-centric platforms. Globally, the Company competes in Sectors currently occupied with majors like Facebook, Google and Amazon in the Mobile Advertising domain.
We are a team of technology-driven, like-minded Individuals focused on developing solutions that disrupt any current business environment. We assist Companies in creating value across their entire operational lifecycle, by developing bespoke cutting-edge solutions. Through experience, we embrace a design-led design strategy, helping Clients re-imagine their businesses, and how they connect, engage and transact with Consumers.
As a Group, with diverse Business Units, we have partnered with Companies across every major Industry, providing value and a measured return on investment with every project undertaken. “Digitalisation requires fast decision making followed through with rapid resource allocation to make those decisions real” and we are constantly able to not only meet, but exceed our Client requirements and expectations.
Strini Naidu, Group CEO and CTO at Phantom: “We design our products expecting technology not to complicate, but simplify our lives. Technology has to be low touch, intuitive, and get what you are thinking. As a Technology Firm, we design products with personality, because people remember how it made them feel. Understanding your User, is key to product development”.
As a Digital Agency, we provide white-label solutions to a host of local and International companies who do not have the necessary skills in-house or resources to meet their client requirements. We look forward to partnering with all new Clients in digitalizing their businesses.
Marketing Strategy Development for Steel Product Supplier
Business ConsultingDigital StrategyOther Digital Marketing
Confidential
June - Dec. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
“I was very happy with our partnership with Phantom Digital.”
Mar 1, 2022
Director, CAM Steel Trading
Leonard Peters
Manufacturing
Johannesburg, South Africa
1-10 Employees
Phone Interview
Verified
Phantom Digital developed an African-centered marketing strategy for a steel company. Their team utilized their regional expertise to determine which market sectors to target to promote the client’s products.
The client received positive feedback about Phantom Digital from their in-house teammates, although they didn’t directly track deliverables. The Phantom Digital team was flexible and always available for a project call with the client. They were very responsive and eager to help the client succeed.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I am the director of CAM Steel, which provides steel products to South Africa.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Phantom Digital?
We were trying to expand our marketing efforts out of South Africa into the rest of the continent. Additionally, we wanted to bring products we’d developed in the Middle East into the South African market.
SOLUTION
What was the scope of their involvement?
Phantom Digital developed our marketing strategy. We had several in-person meetings with Phantom Digital’s team to develop the strategy. During those meetings, I provided the Phantom Digital team with a basic outline of what I needed to be done; then, they used their experience in the South African market to develop marketing strategies. They determined precisely what market sectors we needed to target. We went back and forth on deliverables throughout the partnership to ensure they perfectly met our needs.
What is the team composition?
I worked with four teammates from Phantom Digital, although I worked with Strini (Founder) most often.
How did you come to work with Phantom Digital?
I vetted several companies, but because of the COVID-19 pandemic, a lot weren’t responding quickly or not responding at all. However, Phantom Digital was very responsive and promptly provided all the information we needed.
What is the status of this engagement?
We worked with Phantom Digital from June–December 2021.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
I wasn’t tracking every deliverable from Phantom Digital, but I got a lot of positive feedback from my in-house team about their work. I was very happy with our partnership with Phantom Digital.
How did Phantom Digital perform from a project management standpoint?
We used a variety of platforms to communicate with Phantom Digital, including WhatsApp, Zoom, and Skype. They were very flexible — their team was always available and answered my questions quickly, usually within a few days if questions were more complex. Phantom Digital always met the timelines I set, and if I wasn’t happy with something, they’d rectify the issues quickly while still meeting deadlines.
What did you find most impressive about them?
Phantom Digital went above and beyond for my company. They answered our calls no matter the time — whenever I needed to talk to Strini, I just called and got an immediate response.
Are there any areas they could improve?
I have nothing specific for Phantom Digital to improve.
Do you have any advice for potential customers?
I’d advise customers to hire Phantom Digital because they’re responsive and are eager to showcase their work to customers. Their team also provides a lot of in-depth information and feedback, which I haven’t experienced with other companies in that field.
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