Branding Creative Agency
We are PhamDtran, American creative branding agency based in Vietnam.
We create meaningful brands: Pure. Simple. Powerful.
We specialized in branding with strategic experiences to assist our clients with building their long term brand awareness with consumers.
We believed in simplicity. Great brands are clarity and surprise. Using facts and intuition, we cut through the clutter, they’re impossible to ignore. Brand with direct information, easy and friendly for the consumers to understand.
We provide:
Strategies in branding: Brand positioning, target consumers, customer insights and Brand story.
Brand Development: Brand identity guideline ,Brand communication (Advertising campaign, Packaging; Web design(UX/UI, Front & back end developing...); Photography & Art direction.
headquarters
other locations
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S El Molino AvePasadena, CA 91108United States
Focus
Portfolio
Mexx. Amsterdam, Holland Back2you. Bassano, Italy SpaceNK. UK, England La Pham. Hanoi, Vietnam Comjet. Rotterdam, Holland. Rain. Amsterdam, Holland. Poached. Portland, USA Blackglama. Seattle, WA, USA Quivr. Bodega Bay, CA, USA. Joby. San Francisco, CA, USA. Lowepro. San Francisco, CA, USA. Acme Made. San Francisco, CA, USA. Nevada Museum of Art. Reno, NV, USA. Imperia Garden Villas, Hanoi, Vietnam. Dai Nam Thai Y Vien, Hanoi, Vietnam APS, Hanoi, Vietnam
Acmemade
The young company in San Francisco which was one of the first partner's Apple for maptop holder, ipad /iphone cases and backpack.
Chris Dangtran was a creative director of the brand who created their strong brand identity and developed several campaigns to make Acememade became the first choice of young profesional in the US.
United Colors of Benetton campaign: The Faces
9000 portraits of ordinary people across the globe. The Faces reveals the DNA of the beauty of the future: young men and women of every nationality, an atlas of harmony and grace which goes beyond the commonplace and ethnic differences.
United Color of Benetton
Our founder - Chris Dangtran who used to work as creative director for Benetton, had chance to work with Massimo Vignelli to build the United Colors of Benetton Corporate Identity Manual.
SpaceNK London
Space NK is the leading Luxury beauty retailer. We rebranding with the logo - brand identity and Retail communication. Visual direction for the brand and the shops.
Back To You - Italy
The activewear from Backtoyou is made by technical soft tender garment "Innershape" that protects the skin from the sun and gives the body energy, it also activates Cellular Metabolism.
Backtoyou founder's is a Italian fashion activewear designer. She develops this brand with passion in well-being and beauty.
We did rebranding for Backtoyou from local business to international activewear brand.
At first, we changed their logo to become more simple, functional and elegent as their products are. We did photoshoots and created website, salekit....
After 3 months, they approached UK , Germany, Russia and Saudi Arabia markets.
POACHED JOBS
Poach is a startup company for hybrid job board/applicant tracking system catering to the hospitality market in the US. The company based in Portland.
We created a strong brand identity, website with good navigation, simple searching tools that helped all users easy to get their needs.
We also get along with Poached for more than 4 years to develop online and offline advertising campaigns.
Now Poached is the number 1 site for hospitality jobs in the US.
Reviews
the project
Multimedia Design for Real Estate Developer
"PhamDtran always brought out the final result/product that we expected."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Senior Marketing Executive - managing the luxury project of Grandeur Palace - Giang Vo by Van Phu - Invest JSC, one of the leading property developers in Vietnam. Grandeur Palace - Giang Vo is a project combine of Luxury 22th floors apartment building and private villas in one of the most busiest street in the center of Hanoi Capital
For what projects/services did your company hire pham dtran?
We were implementing the marketing plan for the project with the aim of improving the brand identity through various marketing channels. In order to do that, a key visual and the banner represent the whole brand is vital and we have chosen PhamDtran as out partner on to develop these products.
What were your goals for this project?
To ensure the luxury and message of the marketing strategy for Grandeur Palace - Giang Vo is expressed right through all marketing channels using the key visual and poster/banner used to promote the project. Creating a different and distinctive image compare to other projects.
How did you select pham dtran?
we has worked together through several big projects in real estate fields and PhamDtran always brought out the final result/product that we expected.
Describe the scope of their work in detail.
Base on brand identity, brand message to create a key visual represent the brand Grandeur Palace - Giang Vo then from that develop a series of key banners to promote the brand through various marketing channel: online banner, social media, OOH,...
Also in phase 2 of the project, PhamDtran took care of our branding photoshoot at the site of the project when it is finished, the images from photoshoots is use to make the key banner of phase 2
What was the team composition?
I worked with the director of the firm, we connect and exchange information, idea constantly to ensure the understanding between us, with the goal to create the most successful product which maintain the luxury and distinctive identity of the brand
Can you share any outcomes from the project that demonstrate progress or success?
The key visual marks the different and real luxury of the brand compare to any other luxury projects at the time
How effective was the workflow between your team and theirs?
It was smooth and we have no problem during the project.
What did you find most impressive about this company?
The knowledge, passion and creativeness to constantly creating amazing products
Are there any areas for improvement?
Might be the communication technique but overall we have both connected well
the project
Web Design & Branding for Job Platform
“They're fast, efficient, and they cut through all the nonsense. We had a wonderful working relationship with them.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I'm CEO and founder of a hiring platform for the hospitality industry.
What challenge were you trying to address with pham dtran?
We wanted to develop a brand that was authentic and resonated with the industry. We hoped to disrupt behavioral patterns and develop a navigational system that helped individuals find jobs more easily.
What was the scope of their involvement?
They integrated the branded experience into the navigation, so users are immersed in our brand as soon as they enter the website. They completely designed the whole site, which was built using JavaScript and Ember, and they stayed with us for years through several redesigns. They managed a lot of our advertising, our point of sale materials, our logo, and our tradeshow booths.
What is the team composition?
I had one main point of contact who became a personal friend.
How did you come to work with pham dtran?
I have a long relationship with one of their leads. They helped with a rebranding project at my previous company, and I was aware of how they worked.
What is the status of this engagement?
We worked on this project between January 2011-June 2015. Their business moved to Vietnam in 2015, but we're still implementing a lot of the work they did for us.
What evidence can you share that demonstrates the impact of the engagement?
Within our niche, we're the number one site by traffic at a national level. We're a leader in our market segment, and we get a lot of compliments from our peers.
How did pham dtran perform from a project management standpoint?
They're fast, efficient, and they cut through all the nonsense. We had a wonderful working relationship with them. Most of our communication was through email and phone.
What did you find most impressive about them?
They were exceptionally clear thinkers, and they had good suggestions for communication design.
Are there any areas they could improve?
We wish they were back in our time zone. Other than that, I don't have any recommendations for improvements.
Do you have any advice for potential customers?
Listen to their advice and trust in their process.
pham dtran produced deliverables that successfully communicated the luxury and branding of the newly developed property while distinguishing it from other projects of the real estate developer. The team was knowledgeable and fostered creativity in order to optimize the designs.