Spicing up your startup with quality design
A seasoned digital studio that offers product design and landing development for startups and businesses to thrive in today's socio-economic environment.
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Portfolio
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White Horse - Whisky Packaging Redesign
THE PREMIUM TOUCH A 20 YEAR OLD BLENDED WHISKEY NEEDS
In this rapid redesign concept we analyzed the positioning of the mid-range whiskey White Horse brand and applied it to a new premium product.
White Horse's packaging labels had a big number of issues:
• Composition with negative space problems.
• Problems in the application of the brand logo, since the frame of the logo has a complex shape.
• Classic colors of its premium label, lack of differentiation in a competitive environment.
• Repeated elements.
• Too few graphic resources to play with.
View more of Pesto's projects in our website: https://pesto.com.uy

Kobacan - Mexican Restauran Branding and Packaging
This restaurant brings a new way to experience Mexican food in Uruguay, from artisanal care in their dishes. In Uruguay there is an environment where traditional Mexican cuisine is not well developed, Kobacán seeks to defend and educate about that rich culinary culture.

ASSE - Mental Health Animation & Illustrations
Series of animations, illustrations and infographics for Uruguay's national public health institution. The challenge was to communicate clear information to the nurses and surgeons from all over the country.

Superfluo - Young Art Magazine Branding and Editorial
Superfluo invites to know and experience the young Uruguayan art; shortening distances between bothe digital and printed cultures. Based on liquid modernity, it constantly invites us to perceive different stimuli from artistic mutability.

Zorzal - Branding and Web Design and Development
A house / workshop where various artistic subjects coexist and dialogue; including audiovisual, painting, sculpture, photography and design.

Misteriosa Chiva - App Design and Prototype
Within the framework of the 15 years of the bike stop on the engineering faculty of Montevideo, a strategic proposal is generated to inform and encourage active mobility, showing its benefits compared to other means of transportation.

Walter Tournier - Web Design and Development
Simple web design and development for sculptor and stop-motion director Walter Tournier.
Reviews
the project
Graphic Design & Copy Layout for Artist Maagazine
"They were easily available, always extremely respectful, and willing to undertake this project."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the editor for Superfluo, a cultural magazine which promotes young artists in Uruguay.
For what projects/services did your company hire Pesto?
I hired Pesto to design our printed edition. We realised there were no printed magazines like ours in Uruguay and thought it would be a great idea to have it printed.
What were your goals for this project?
Our goals were to create a dynamic, fun, thought-provoking magazine which anybody would like to touch and, most particulary, see. We wanted it to be visually appealing.
As the guys from Pesto are young and vibrant, we thought they could be the right ones for our project. And we were right, they understood what we wanted from day one.
How did you select this vendor?
Whilst other designers were reluctant to adapt to our project, Pesto seemed capable of reshaping. From day one, they showed a willingness to try over and over, giving us lots of options and taking into account our opinions and suggestions. So it wasn't a difficult choice at all.
Describe the project in detail.
Once we commissioned them to the job, they started working immediately. Usually, we receive one or two choices. In this case, we received four choices for our identity, each one showing different targets and moods -from the colours to the fonts used.
They emphasised the process, which was great. We went through the process together, taking decisions and choosing the paths we liked the most. Whilst I expected a simple choose-this-or-that process, they involved us in it and, together, we got to a very satisfactory visual identity for our magazine.
What was the team composition?
Pesto is formed by their two designers/creators - Joaquín and Daniel. They both worked with us evenly from day one and they seemed to really complement each other.
Can you share any outcomes from the project that demonstrate progress or success?
The magazine looks way better than I expected, it looks absolutely professional. Just by catching a glimpse of it you realise there's lots of creative work behind it, and that it's not just a copy or repetition from previous projects.
It's extremely eye-catching and I can't say I would be as content as I am if I hadn't worked with Pesto. Everybody I show the cover for the first number of the magazine becomes immediately mesmerised by it.
How effective was the workflow between your team and theirs?
Absolutely perfect. We would set deadlines and they would have everything ready even before said deadlines. They were easily available, always extremely respectful, and willing to undertake this project.
What did you find most impressive about this company?
Their willingness to work and improve. They would not be content with their first try, but they would try again and again until they got to what they thought was the correct result. That's what made me hire them in the first place.
Are there any areas for improvement?
I was positively surprised and they surpassed my previous expectations, so I don't think there's anything for them to improve. Hopefully, they'll gain more experience sooner rather than later and I'm sure they'll get bigger jobs.
the project
Design Assets for Hostel
"The team has greater expertise than expected."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Assistant Manager at a hostel.
For what projects/services did your company hire Pesto?
We needed some design work, now we are looking into working with some social media.
What were your goals for this project?
We do not know anything about design and social media. We needed help in these matters.
How did you select this vendor?
By referral.
Describe the project in detail.
I am the main contact from the business, we are working closely on each design to be make a uniformed personality to our hostel.
What was the team composition?
Two designers working side by side.
Can you share any outcomes from the project that demonstrate progress or success?
We made a series of ads that increased the amount of calls we got this past few weeks.
How effective was the workflow between your team and theirs?
Very good
What did you find most impressive about this company?
We were, overall, pleasently surprised with the work. The team has greater expertise than expected.
Are there any areas for improvement?
I don't think so.
the project
Branding and Web Design for Animation Studio
"The work was well done and we had no problems."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the owner of a studio that does stop-motion animation and visual arts.
For what projects/services did your company hire Pesto?
We hired Pesto to handle web design, development, and branding.
What were your goals for this project?
Our main objective was to have a face in the digital world and to make our services easy to reach and discover.
How did you select this vendor?
I personally Pesto’s owner.
Describe the project in detail.
We had a series of strategic meetings together at the beginning which was followed by more back-and-forth meetings during the web design phase. After that, web development was done pretty quickly.
What was the team composition?
They assigned two designers and one developer to our project.
Can you share any outcomes from the project that demonstrate progress or success?
We just launched and have seen a rise in our website’s view count.
How effective was the workflow between your team and theirs?
The work was well done and we had no problems.
What did you find most impressive about this company?
We appreciated Pesto’s clear, strategic, and step-by-step process.
Are there any areas for improvement?
Pesto’s communication during web development could’ve been better.
They delivered a professional, eye-catching layout that took into account all of the client's input. From meeting deadlines to producing a quality piece, Pesto excelled in all aspects of the project. Their methodical design process ensured a smooth delivery.