What evidence can you share that demonstrates the impact of the engagement?
All of the feedback that we’ve received on the videos so far has been positive. The engagement has exceeded our expectations in terms of videos for internal community use.
Our audience—a group that is highly educated—tends to be skeptical of video marketing techniques, but the reception has been excellent. The videos feel authentic, even to subject matter experts, because of People Person’s production style.
How did Person People perform from a project management standpoint?
The team from Person People sets clear expectations and is very easy to work with. They always stay on top of deadlines and budgeting. Many times, they are early with their deliverables.
I think they’ve been able to maintain this because of their documentation, especially their creative briefs and scopes of work. This keeps us all on the same page.
In terms of communication, they are very responsive via phone or email. We’ve built a stable professional relationship because of that. There’s plenty of trust between us at this point; it’s been extraordinary not having to worry about small details.
What did you find most impressive about them?
What’s impressed me the most about Person People is that they operate independently from a project manager and still meet or exceed expectations. They’ve shown an ability to implement our vision during the production process without much onsite direction. There is an intuitiveness to their approach that helps them achieve our desired outcome.
The team also clearly has a passion for videography, which shows in their creative output. This, combined with their wealth of experience and helpful questions, has made them a valuable partner.
Are there any areas they could improve?
I can’t think of any areas for improvement.
Do you have any advice for potential customers?
You can trust that they know what they are doing. They’ll be able to understand your brand and focus on delivering a quality product. Avoid micromanaging what they’re trying to do.
Feedback is also helpful. This is critical if you want to have a fruitful partnership. Offer your perspective to Person People while giving them the freedom to do what you’ve asked of them.