Perrill

Apixio is on a mission to transform the healthcare industry through the power of data. By utilizing AI-driven technology and a team of industry experts, it is able to turn previously unusable data into actionable insights – and better health for patients.

To achieve a brand presence and website that aligned with this objective, Apixio turned to the experts at Perrill. The brand messaging strategy turned technical language and a range of statistics into an easily readable and understandable display of all the ways Apixio is improving healthcare. The site’s design and development processes worked together to convey a modern appearance that matches Apixio’s technology-driven platform, utilizing detailed and intriguing animations to attract users while educating them on the impact Apixio can have on the health of their patients. An ever-present search function and “Request a Demo” functionality also made it easy for users to find the information they needed and begin working with Apixio immediately from any page on the site. Overall, the company’s brand image and online presence were vastly strengthened to attract a wider range of clients and make an even greater difference in the healthcare revolution.

Apixio’s brand new website educates users on the magic of AI learning in healthcare and how data can be used to transform people’s lives. Take a look around the site and request a demo today to find out how Apixio can make a difference in your healthcare system.

Compute North is making a name for itself in the world of cryptocurrency mining by offering innovative colocation solutions to help investors and miners maximize their efforts. By focusing entirely on colocation, Compute North is helping miners capitalize on one of the market’s most exciting opportunities.

In an industry filled with fly-by-night operations trying to cash in on a hot trend, Compute North wanted to stand out as the true long-term leader. To ensure they had a web presence that matched their high-powered operations, they came to the content and web experts at Perrill. The Perrill team started by crafting a new brand messaging strategy and corresponding website content that immediately resonates with Compute North’s advanced users. Next, the design team coordinated two on-site photo shoots and created a responsive site that brilliantly showcases Compute North’s advanced capabilities. More importantly, the site is built to convert with expertly placed calls to action and easy-to-use contact forms that drive more qualified leads. The modern, tech-focused design clearly conveys a cutting-edge appearance that aligns with Compute North’s business background.

The crypto industry is rapidly changing, and Compute North is striving to stay ahead of that change and continue helping miners maximize their efforts through powerful colocation. With its brand new website, that impact is made real and can become a driving force in the future of crypto. Take a look around the site and take your first step towards mining success.

TruStone Financial has a long history of providing financial education and quality banking solutions. When they needed a new website to showcase and deliver their innovative financial services, they turned to Perrill’s web design team.

Perrill designed a responsive website that clearly conveys TruStone’s mission to a diverse audience across any device. By integrating the website with TruStone’s online banking system, Perrill created a seamless experience for all users, allowing them to bank and receive financial guidance whether they’re using mobile, tablet, or desktop.

TruStone Financial is dedicated to truly partnering with its members, not just being a place to store their money. By partnering with Perrill for web design and marketing, they have made that mission more of a reality for everyone.

A streamlined purchasing experience
82% INCREASE IN AVERAGE ORDER VALUE

Not only did revenue and conversions dramatically increase following launch, but the average value of each order also skyrocketed as users were inspired to fill their cart with a wider range of Jack Link’s products. Perrill leveraged an Adaptive Subscriptions module and Stripe Payments — both by Paradox Labs — to streamline and simplify the ecommerce shopping and purchasing experience including future support of Android and Apple Pay.

Park Dental is committed to delivering affordable, high-quality dental care to patients throughout the Twin Cities, western Wisconsin, and greater Minnesota. When they needed a new website to drive more leads, better coordinate with their brand messaging, and allow for easier internal management, they turned to the web design and development experts at Perrill.

Perrill designed a responsive website that makes it clear why Park Dental is the leading dental practice in the Minneapolis area. Patients can easily find a doctor or location, request an appointment, pay a bill, and learn about the advantages of Park Dental from any device. Perrill’s team also developed a highly customized back end on the WordPress platform to make internal management a breeze for the Park Dental team. Whether adding new locations, updating doctor profiles, or creating new community events, Park Dental can now fully and efficiently manage their own website.

In addition to designing and developing the website, Perrill’s content team updated the site’s messaging and copy to be more engaging and more patient centered. The new and expanded content positions Park Dental as approachable experts who care deeply about the well-being of their patients. Park Dental’s commitment to the community is clearly evident in their presence throughout Minnesota and Wisconsin. Thanks to their brand new responsive website, they are now the clear leader on the web.

An Optimized Path to Purchase
ONE PLATFORM TO MANAGE EVERY LOCATION

Perrill optimized all phases of Culligan’s purchasing process, providing an immediate avenue for users in both home and office environments. The result has been a colossal increase in revenue across the board. The dealer locator has made it easier than ever for users throughout the country to find their nearest Culligan provider by simply entering their ZIP code. The Magento Multi-Store functionality allows for the management of each dealer location from a single admin panel, removing the need to create multiple ecommerce backends for every location. Now, the different pricing for each dealer can be easily accommodated while all product data and content is stored and pulled from the same shared CMS.

As a rapidly growing nationwide dining establishment, Redstone Grill needed a website and social media presence that would properly convey its brand and atmosphere while informing customers of the current menu and making it easy to book a reservation. 

Perrill made it easy for each location to manage and update its info in WordPress so customers would always have access to the most up-to-date content. A primary goal for the new site was to ensure it aligned with and conveyed the upscale yet practical and inviting environment of every Redstone restaurant. Perrill improved upon the design and navigation to achieve this goal and also produced more well-organized and attractive pages, utilizing in-depth user persona research to guide the process.

After site-launch, the Perrill team took over management of Redstone’s social media accounts, creating content and curating the brand’s presence on Facebook, Instagram, and Twitter.

As the unification of two pre-existing brands – FireFly and Trinity3 – Trafera marked a new beginning in the world of educational technology. The entirely new brand faced the tall task of launching itself online and required a brand identity and website that would properly convey its message and purpose.

Before design and development could begin, Perrill first needed to establish the overarching website strategy by reviewing business objectives, defining the website’s role within them, and identifying user actions and key performance indicators. From there, Perrill created a visual representation of the sitemap that displayed the pages to be included and their hierarchy, as well as what content should be included on which pages.

Trafera’s new visual identity included the creation of a new logo, brand colorways, fonts, and iconography, in addition to competitive research against direct competition and related fields to gauge the existing landscape.

Perrill moved forward designing and developing a fully custom website built to perform on any device. The website’s design put the brand identity in motion on a large scale for the first time ever, seamlessly aligning colors, fonts, and messaging all in one place.

The process of creating a more engaging and compelling website infrastructure began with the Brand Messaging Strategy, which saw the Perrill team working closely with Dura Supreme to understand the organization and its goals. The result was an original and highly targeted brand voice paired with a gorgeous design and imagery of Dura Supreme’s exceptional cabinetry. The website also featured a “favorites” functionality powered by favoriteposts.com to allow users to save and share styles, finishes, materials, and more.

After site-launch, dealer locater pageviews increased by almost 60%, putting users in direct contact with a way to interact with and experience everything the brand has to offer. A responsive, mobile-friendly design ensures site visitors can find a showroom from anywhere, whether on desktop, mobile, or tablet devices.

As one of the world’s largest manufacturers and distributors of paint sprayers, Titan Tool needed a website that would convey its bold image while providing contractors with everything they need to get the job done.

Titan’s existing website was poorly organized and built on an inflexible and outdated platform that lacked the robust product data capabilities needed to provide users with an intuitive, frictionless experience.

Titan’s conversion rate skyrocketed after launch thanks to its streamlined mobile usability and highly targeted use of brand messaging and imagery. With a robust product selector tool and an easy-to-use dealer locator, the site presents easy paths to conversion at all points.