Perrill

BACKGROUND

Please describe your company and position.

I am the Vice President of Chopper Spotter

Describe what your company does in a single sentence.

We manufacture and sell helicopter ground handling equipment to move helicopters in and out of the hangar.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Perrill to accomplish?

• To build a new website
• To market that website

SOLUTION

How did you find Perrill?

Online Search

Why did you select Perrill over others?

• High ratings
• The team (Gyles and now Andy) where amazing to talk to

Describe the scope of work in detail. Please include a summary of key deliverables.

Perrill designed two websites for us actually, for two separate companies.  They designed the website to increase traffic and presence on the web and via search.  They built a great website that was important to work and translate well across the globe as we are a global business, as well as added a CAPTCHA to the website due to the spam on the submission forms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Every single month, since starting tracking in 2020, we've grown our traffic.  We meet monthly (Andy and Greg are why I continue to use Perrill to market the website), and every single month we grow.  They are also ecstatic to work on our company (albeit a helicopter company is pretty cool).  Anytime I say something feels like it should be a target, they get excited and work on hitting that target (and they do).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are great, I constantly feel like I am holding them up rather than the other way around.  They are always excited to work in whatever direction I point, but I also give them a lot of free reign to do it how they feel it's best.

What was your primary form of communication with Perrill?

Virtual Meeting

What did you find most impressive or unique about this company?

This is the first time I've worked with someone regarding websites, so I have nothing to compare it to, but I find the community they have is by far the most impressive part for me.  I tell my peers that I would pay for their services even if it was just to have another person that gets as excited (genuinely) as they do about what we're doing.

Are there any areas for improvement or something Perrill could have done differently?

Early on I remember the girl heading our websites being built was not great at communicating in a timely manner.  I believe she is no longer there, however.  Again, ever since the completion of the websites and starting the marketing of one of them, I feel like I am the biggest limited factor for them.

BACKGROUND

Please describe your company and position.

I am the co-founder of a non-profit company

Describe what your company does in a single sentence.

We are a non profit that connects widows to resource.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Perrill to accomplish?

• Create our website
• manage our marketing

SOLUTION

How did you find Perrill?

• Referral
• Other

Why did you select Perrill over others?

Company values aligned

How many teammates from Perrill were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Perrill is helping brand and develop a website for us. They are creating content, marketing, managing media, developing software for a specific custom tool to be used in the website. They have been great about bringing the entire team together for updates. I am very impressed on how they can relate and provide information for our brand.

Perrill has been intuitive, professional, motivating, adaptive and fun to work with. The team is very knowledgeable in their areas. We have had both virtual and in person meetings, they are flexible and willing to work with their clients needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We launched phase one of the website in October, 2023 and the plan is to launch the second phase of the site by the first part of January 2024. Each week a post is created for our social media, they will send us an email a few days to review and approve the post. Great communication provided from the company.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have a project manager assigned to us, we go through him with any questions or concerns that we have. He reaches out to the team and gets back to us in a timely manner. Most correspondence is done through email, with regularly scheduled meetings to go over updates.

What was your primary form of communication with Perrill?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company has great values and treat both their employees and customers with respect. They know how to relate to their clients needs and go above and beyond to make sure everything is the way you like it. We haven't ran into a question or request that is too big for them to handle.

Are there any areas for improvement or something Perrill could have done differently?

We haven't run into any yet.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of an injury prevention firm. 

Describe what your company does in a single sentence.

We are an injury prevention firm with a national network of healthcare providers that partners with companies of all sizes and across a wide array of industries to deliver a 50% reduction in injuries and associated costs through early intervention, ergonomics, employee testing and safety compliance efforts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Perrill to accomplish?

• Full-Service Digital Marketing

SOLUTION

How did you find Perrill?

• Referral

Why did you select Perrill over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Perrill’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Perrill is our full-service digital marketing partner, responsible for developing and executing our efforts in digital (website + social media) content, email marketing, podcasting, pay-per-click advertising and SEO content and marketing. Their team of specialists, managers and directors work in coordination to ensure our marketing efforts are evolving, consistent and effective.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• They are producing dynamic content that leads to great feedback from industry peers, lead generation numbers, website traffic and ad performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Perrill in general and each individual team member associated with our account is a responsive partner who consistently demonstrates curiosity, quality work ethic, responsiveness, open-mindedness and productivity. They deliver on time almost every time, and in the event where we are unable to meet a deadline we are never surprised because they are upfront and honest in their communication, which allows everyone to adjust when necessary.

What was your primary form of communication with Perrill?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Perrill does a great job of blending expertise, curiosity and communication to build themselves up as a responsive partner who is unafraid to exercise their strategy but who is also open to experimentation, feedback and the opportunity to adjust course in the name of meeting and exceeding goals and expectations.

Are there any areas for improvement or something Perrill could have done differently?

In hindsight, there may well have been things Perrill would have done differently with regard to certain projects or a general approach to our marketing efforts. But that isn't how life works, especially in the digital space. Perrill's true value add is not that they are perfect, rather, it's that they are correct most of the time and in the instances in which they aren't correct they are able to quickly diagnose and adjust course.

BACKGROUND

Please describe your company and position.

I am the Sr. Design & Marketing Specialist of Dura Supreme Cabinetry

Describe what your company does in a single sentence.

We manufacture semi-custom to custom cabinetry for Kitchen & Bath Showroom dealers nationwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Perrill to accomplish?

• Design a new Websites
• Monthly SEO Services to Improve Site Performance
• Web Site Maintenance & Support
• Monthly SEO Services to increase Leads

SOLUTION

How did you find Perrill?

• Online Search
• Other

Why did you select Perrill over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Other

What was the size of Perrill’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've been working with Perrill for several years. Throughout those years we've designed multiple websites, made several website upgrades, and continue to work with their team of experts on a monthly basis to improve our websites' Search Engine Performance, User Experiences, Increase Leads, and more. One of our largest websites has over 10,000 pages, an extensive resource library, and a user log in platform that integrates with an elaborate internal ordering system software.

We needed a massive amount of help in evaluating our old website and content, restructuring the navigation, becoming mobile friendly, improving the user experience, writing new content, re-writing and improving old content, an API that integrates with an internal database ,and the website seamlessly, a trendy design to appeal to our highly design focused audience, and so much more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We constantly get rave reviews and comments about how beautiful, helpful, and easy to use our websites are. It's helped improve our brand's presence in the marketplace. Our users spend much more time on our new site then they did our old one and our search engine rankings have skyrocketed. Our business is now booming! We track leads for our Business-to-Business leads and our direct customer leads.

Our Direct customer leads increased by over 700% and have consistently been growing since the site launched. Our Business-to-Business leads have improved by over 20% and continue to grow as well. With the launch of our new massive site, everything went smoothly and to plan. There were no surprises and we had lots of support checking in through out the first week to ensure it worked properly.

The customer service and IT support was amazing, kind, fast, and knowledgeable. I'm a very knowledgeable client when it comes to SEO and web design. When we used different companies in the past for our SEO support I was usually disappointed and felt like the work and advice they gave was something I could easily suggest or do myself. But not with Perrill, their team is top notch and very knowledgeable.

They take the time to understand what my company needs, what we are doing in-house and how they can expand on that and improve our goals. They truly take their time to brainstorm out-of-the-box and successful solutions and implement them quickly and efficiently. I can tell they care about our business and are making sure that every dollar of our monthly plan does not go to waste.

When we've made additions, upgrades, and changes to our site they are always well executed the first time. The projects are always well communicated through their team and implemented seamlessly unlike past companies where we had lots of re-works and added time to our project that we had to pay for due to lack of communication. You WON'T see those problems with Perrill. Every small to big project is created and launched beautifully.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management team is top-notch. You can tell the team enjoys what they do, works well together, and has pride in the work that they produce. They hold to their deadlines religiously. Also, they communicate honestly every step along the way if a new change or new addition could change the timeline of the project so that we could make proper decisions along the way. My project manager and designer went above and beyond to help on the project and delivered us a final product that was amazing!

What was your primary form of communication with Perrill?

Virtual Meeting

What did you find most impressive or unique about this company?

How much knowledge each staff member has. Over the years, I've gotten to work with 10-20 of the staff now and pretty much feel like I know the whole team. There are a lot of highly talented employees who have passion for their roles as well as many long-term employees.

Each team member I've worked with has showed to be very good at what they do, takes what they do seriously, and is motivated to do their best. I think it's shows that the company is run well, employees love the company they work for, and they've been so successful they've attracted great talent.

Are there any areas for improvement or something Perrill could have done differently?

No, they are a top-notch company.

BACKGROUND

Please describe your company and position.

I am a Manager of an exterior remodeling company

Describe what your company does in a single sentence.

For over 100 years, our company family has served as a singular resource for homeowners and property managers, providing high-quality remodeling and restoration while building friendly, long-lasting partnerships along the way.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Perrill to accomplish?

• Generate lead volume
• An evolved and enhanced website and customer experience.
• Holistic digital strategy that helps position the brand for market dominance in Minnesota and Arizona.
• Robust and ongoing partnership as the brand expands and grows into additional markets.

SOLUTION

How did you find Perrill?

Other

Why did you select Perrill over others?

• High ratings
• Good value for cost
• Company values aligned

What was the size of Perrill’s team?

25+

Describe the scope of work in detail. Please include a summary of key deliverables.

SOW RELATED TO WEBITE:

1. Brand Messaging and User Persona Development Deliverables:
   • Business overview with goals, challenges, perception, and current reality
   • Positioning statements with clear unique value propositions
   • Up to 5 taglines • Up to 3 user personas 2.
2. Website Strategy Deliverables:
   • Review business objectives and define website’s role
   • Identify user actions and determine key performance indicators
   • Create site schematic and determine content requirements 
   • Define template element
3. Content Writing and Editing Deliverables:
4. Perrill will write SEO-friendly and user-driven content for all informational pages on the website.
5. Additional Websoite Related Services:
   • Responsive Web Design and Development
   • Quality Assurance
   • Launch SEO
   • Managed Hosting Services & Support

SOW RELATED TO MARKETING:

1. Search Engine Optimization (Technical SEO and SEO Strategy)
   • Keyword research and keyword tracking
   • Competitive analysis
   • Content gap analysis
   • Title tag and meta description optimization
   • Internal linking optimization
   • External link building
   • Google My Business set up, optimization, and monitoring
   • Other listing management • Schema implementation
   • XML sitemap management and submission to Bing and Google
   • Crawl error management
   • Regular broken link scans and files
   • Brand monitoring
2. Content Creation / Content Marketing
   • Content research/ideation, including keyword and audience research
   • Monthly content calendar
   • Up to 2 rounds of revisions per piece of content
   • 1 Stock image included per piece of content
   • Interviews with subject matter experts as needed
3. Digital Advertising Management
   • Daily budget monitoring
   • Campaign optimization
   • A/B testing
   • Ad copy
   • Creative elements (imagery) for up to 4 campaigns per month
   • Custom audience creation
   • Remarketing audiences
   • Conversion optimization
4. Digital Marketing Meetings and Reporting
   • Monthly meeting with account team to review performance and plan upcoming initiatives.
   • Custom Google Analytics and Google Tag Manager implementation with event and goal tracking.
   • Custom Google Data Studio dashboard with real-time access to relevant data from multiple channels to demonstrate results of marketing efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased lead volume and lower CPL
• Dynamic and enhanced site.
• Increasing search result dominance.
• Online ad campaign optimization.
• SEO to maintain domain authority.
• Ongoing full service digital agency relationship to continue building out geo search dominance and maximizing paid ad placement and keywords.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It has been such a pleasure partnering with Perrill over the years. This top, full-service digital agency has not only done the “behind-the-curtain” heavy lifting for us in terms of IT, Dev, SEO, data gathering, analytics, etc, but also have a team of highly responsive, genuinely friendly and dedicated Creators, Project Managers & Account Management folks who head up the “front-of-the-house”. Best part? They can work with wide ranging budgets…from small to epic. Either way, they deliver. Highly recommend!

What was your primary form of communication with Perrill?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people! Yes, they are talented and skilled, but they are also genuinely nice humans who express care for their clients. Such a rare thing these days.

Are there any areas for improvement or something Perrill could have done differently?

Nothing that comes to mind.

BACKGROUND

Please describe your company and position.

I am the Business Manager of Gold Guys

Describe what your company does in a single sentence.

Purchase precious metals and diamonds from the public

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Perrill to accomplish?

• increase our brand and increase sales

SOLUTION

How did you find Perrill?

• Referral
• Other

Why did you select Perrill over others?

Pricing fit our budget

How many teammates from Perrill were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Tracking clicks
• tracking increase store traffic
• doing blogs for the website
• best use of SEO's

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increasing our brand and name recognition. 
• Putting our name at the top of the searchs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always response and they also bring ideas to the table.

What was your primary form of communication with Perrill?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I haven't worked with many marketing companies, but they always respond to anything we want to change and, as I have said, even have ideas to achieve our goals.

Are there any areas for improvement or something Perrill could have done differently?

Not at this time

BACKGROUND

Please describe your company and position.

I am the CEO of Siegler Consulting

Describe what your company does in a single sentence.

Helping business owners optimize operations, digitize and automate processes and return to profitability.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Perrill to accomplish?

• SEO improvements
• Inbound lead generation
• Brand recognition

SOLUTION

How did you find Perrill?

Referral

Why did you select Perrill over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Perrill were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Helped us increase our organic search results; we moved up in every SEO target we set with Google.
• Improved reputation and brand recognition with increased Google review scores.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• search results
• SEO measurements
• ROAS
• revenue growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent, hands-on follow up with action items and deliverables discussed each week.

What was your primary form of communication with Perrill?

Virtual Meeting

What did you find most impressive or unique about this company?

• Skill of team members
• diverse knowledge
• best-in-class offerings for each aspect of digital marketing.

Are there any areas for improvement or something Perrill could have done differently?

Faster results are always desired, if there was a way to test and improve faster we would have tried it.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a manufacturing company 

Describe what your company does in a single sentence.

Design and manufacture durable storage solutions for markets, including Fire/EMS, Athletic/Education, Law Enforcement, and Public Works.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Perrill to accomplish?

• Complete Redesign of Current Website

SOLUTION

How did you find Perrill?

• Referral

Why did you select Perrill over others?

• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Perrill were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Perrill Team scope of work included, Brand Messaging, Photography, Drone/Video Footage, Logo Refresh Design, Website Strategy, Content Writing, Responsive Web Design, Web Development, Content Entry, Integrations, Quality Assurance, Launch SEO, and Website Hosting, Support & Maintenance.
Key deliverables include competitive research, client interviews, comprehensive Brand Marketing Strategy document, refreshed logo delivered in a variety of different formats, edited product images, facility drone videos inside and outside, SEO friendly website content, custom theme-built website platform on WordPress with WooCommerce eCommerce solution, 3rd party integrations with other company platforms, mobile friendly website, continued website hosting/maintenance, and support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased conversions via our website, including request a quote form completions, eCommerce purchases, phone calls, and direct emails. Additionally, increased website traffic sessions and overall more engagement with our website when users are on it.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Perrill Team is incredibly organized, attentive, and delivers items on-time and as promised. They always follow through on what they say they are going to complete and in a very timely manner. They are great at project management and as their client we never had to worry if something was going to be completed or not because it always is. We cannot say enough about how amazing they are at managing the many components that go into their projects with complete effortlessness and efficiency.

What was your primary form of communication with Perrill?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We absolutely love that they are a small, but mighty team of very talented individuals. They made us feel valued and important from moment we met them, and that are project was a priority to them. They are so knowledgeable, communicative, and responsive. They also bring creative and thoughtful ideas to any meeting. The team at Perrill is the absolute best to work with, and impressed us from the very first meeting.

Are there any areas for improvement or something Perrill could have done differently?

Honestly, no. They are an all-encompassing agency that does it all. From the very start of the process they have been there to answer questions via phone or email in a very timely manner. Their customer service skills are unmatched and they truly value their customers and the projects they complete for them.