Your search is over.

Perfect Search Media is a Chicago-based digital marketing agency. We’re experts in Paid Search and Social Media Advertising, SEO, Remarketing, Display, UX, Design, and Content. (And we like to think we're pretty cool, too).

We’re a results-driven, remote company with teammates from coast to coast. Our goal is to build custom strategies for your needs.

Contact us, today!

 
$5,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2010
Show all +
Chicago, IL
headquarters
  • 1658 Milwaukee Avenue #100 Suite 7522
    Chicago, IL 60647
    United States

Portfolio

Key clients: 

New York Film Academy, Columbia University, Charming Charlie, American Academy of Dermatology, American Massage Therapy Association, Rubicon, ConnectWise, Dylan's Candy Bar, and The Chicago School of Professional Psychology

Search Engine Optimization for Best Bully Sticks Image

Search Engine Optimization for Best Bully Sticks

Perfect Search Media ensured the Best Bully Sticks site was in great technical health in order to maximize their chance of improving keyword rankings. They also optimized the site’s metadata and provided assistance during site migration. The results were a 39.2% increase in YOY organic transactions, 42.7% increase in year-over-year organic revenue, and a 153.7% increase in year-over-year organic traffic.

Rubicon Case Study Image

Rubicon Case Study

Galvanize Case Study Image

Galvanize Case Study

A.C. Moore Case Study Image

A.C. Moore Case Study

Charming Charlie Case Study Image

Charming Charlie Case Study

Reviews

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SEO for Retinal Screening Company

"Each team member I have encountered so far has been an expert in their specialty."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2020 - Ongoing
Project summary: 

Perfect Search Media provided SEO services for a retinal screening company. The team was responsible for creating content and copy edits, optimizing the website, suggesting blog topics, and keyword research.

The Reviewer
 
11-50 Employees
 
Pensacola, Florida
Kacie Bittner
Mktg & Brand Specialist, Intelligent Retinal Imaging Systems
 
Verified
The Review
Feedback summary: 

While the engagement is still new, the client has already seen significantly higher viewership on blog posts. Perfect Search Media establishes a smooth workflow through clear and open communication. The team is knowledgeable and experienced.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

IRIS empowers health care organizations to perform retinal screenings on diabetic patients who would otherwise require a referral to an ophthalmologist. I currently manage the marketing department within IRIS.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Perfect Search Media?

We hired Perfect Search to assist us with our SEO strategy and content creation. We are a small company and relatively inexperienced with marketing.

What were your goals for this project?

We needed to increase our SEO presence and get into a routine of posting 1 new blog per week. No one within our company had existing knowledge of SEO best practices so we needed to work with a company like Perfect Search to build a strategy and learn best practices.

SOLUTION

How did you select this vendor?

Perfect Search was recommended to us by our re-marketing partner, Kyle Berry.

Describe the project in detail.

Perfect Search led the planning and strategy for us. We meet for an hour bi-weekly but receive deliverables from the folks on our account (Erik, Stephanie, Alison) every Friday. The deliverables include authored content, copy edits, metadata optimizations, blog topic suggestions, and keywords, among others.

When we meet on Fridays, the Perfect Search team leads the call and delivers an agenda prior to the call to ensure time is used effectively. They are extremely knowledgable and great teachers when conversation topics include something I am unfamiliar with.

What was the team composition?

The first person we met with was Rob Nimmer, who is the Vice President of Growth at Perfect Search. Once we agreed on the scope of the work with Rob, we were assigned the team we meet with weekly: Erik Helm (Analyst, SEO, and Content), Alison Ogunmokun (Manager, SEO Copywriting & Strategy), and Stephanie Castillo (Senior Manager, SEO & Content).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We just published the first PSM optimized blog last Tuesday (7/14) and we have seen significantly higher viewership of that piece than others published in the past that lacked PSM's edits/review. Once we have published a few more, it'll be easier to see the positive impact their work is having on our website traffic and content viewership.

How effective was the workflow between your team and theirs?

The workflow is extremely effective. The PSM team is reliable and are always available outside of our bi-weekly meetings to assist with questions.

What did you find most impressive about this company?

Each team member I have encountered so far has been an expert in their specialty. They are all incredibly knowledgeable and great teachers. They truly have their client's best interests in mind with every recommendation and are incredibly thorough with their work.

Are there any areas for improvement?

I don't have any suggestions for improvement at this time. They are truly a terrific asset to our organization.

5.0
Overall Score Terrific company and team.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Simple and easy scheduling every time.
  • 5.0 Cost
    Value / within estimates
    Even our VP of Finance is impressed by the deliverables we receive for the price.
  • 5.0 Quality
    Service & deliverables
    Their deliverables are timely and thorough.
  • 5.0 NPS
    Willing to refer
    I will definitely recommend Perfect Search Media to anyone in need of SEO/content assistance.

Digital Marketing for Sustainability Technology Company

"I can’t overstate the importance of their effort in understanding their customers."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Feb. 2018 - Ongoing
Project summary: 

Perfect Search Media provides digital marketing services to increase online visibility for a technology company. They direct keyword research to inform paid and organic search initiatives, which they manage.

The Reviewer
 
201-500 Employees
 
New York, New York
Marketing Director, Sustainability Technology Company
 
Verified
The Review
Feedback summary: 

With comprehensive knowledge of the company, Perfect Search Media executes effective digital marketing campaigns that support growth. The team is engaged and provides valuable guidance to transform ideas into productive initiatives. Their abilities and commitment lead to ongoing engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a director of a technology company that’s based in the sustainability and recycling industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perfect Search Media?

We’re an upstart company in our industry and had significant digital footprint challenges against the incumbents. We had a unique challenge in that our principal competitor has the best possible name in the market.

SOLUTION

What was the scope of their involvement?

Perfect Search Media helps run digital marketing programs that include display ads, paid search, paid social, and other channels. Their team manages marketing campaigns that drive leads to our website for prospective customers to sign up.

The other piece of their work is all around SEO. They map out keywords and target audiences. Their team researches keywords for paid search campaigns and for seeding into our content to improve our organic search rankings. They also changed the way we use our blog content and changed our lead forms for when users visit our site.

What is the team composition?

We work with about 6–7 people from Perfect Search Media including a project manager.

How did you come to work with Perfect Search Media?

The relationship's inception was before my arrival at the company.

What is the status of this engagement?

We started working together in February 2018 and our work’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their team’s incredibly dedicated. Perfect Search Media thinks deeply about our audiences and develops campaigns that reach those different audiences. Their team has helped us grow.

They go to great lengths to understand the nuances of our business, which is complicated in that we have four main audiences. Each audience is served by a different part of our business. It’s a complex landscape in terms of the peculiarities of each audience, the messaging for each audience, and the channels through which they’re consuming content.  

How did Perfect Search Media perform from a project management standpoint?

We have a weekly meeting when their team gives us updates on performance. They’re exceptional and consistent with their reports. Their team works with us closely.

One of their strengths is translating our nebulous requests into what we actually need. We can be vague with what we’re trying to accomplish because we’re not always sure how to get there. They do a great job of getting us from our initial ask to the end product.

What did you find most impressive about them?

I can’t overstate the importance of their effort in understanding their customers.

Are there any areas they could improve?

Our team is small so there are lots of projects we’d like to do if we had the bandwidth and budget for them. They give great suggestions, but we often don’t have the internal ability to execute on those suggestions.

Do you have any advice for potential customers?

Be as open as you can be with them about your goals. You never have to be concerned about their technical skills or ability to execute. But they can only be as successful as you enable them to be.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Paid Marketing for Nonprofit Professional Association

"Their clear and concise communication is my favorite part of working with them."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2020 - Ongoing
Project summary: 

Perfect Search Media provides digital marketing services to optimize paid campaigns for a nonprofit professional association. They revamped a keyword strategy, PPC initiatives, and paid social media efforts.

The Reviewer
 
51-200 Employees
 
Evanston, Illinois
Katie Houdek
Program Manager, Nonprofit Professional Association
 
Verified
The Review
Feedback summary: 

Perfect Search Media invested time to understand the project’s goals and delivered effective digital marketing initiatives that increased sales and conversion rates. The team is transparent and accommodates the partnership’s needs. They foster collaboration, resulting in a productive partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the program manager of membership and marketing strategies for a nonprofit professional association. Under the umbrella of my responsibilities falls PPC initiatives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perfect Search Media?

We worked with another company but reached a point where we needed a fresh perspective. We wanted a company to dig into what we were already doing with fresh eyes to see where we could make tweaks to level up.

SOLUTION

What was the scope of their involvement?

Perfect Search Media evaluated our keywords and overhauled all of our campaigns. They restructured our campaigns and keyword strategy. Their team also rebuilt how we reach our audience on different platforms. They reevaluated certain portions of our audience and looked into how our messages fit with particular audiences.

Perfect Search Media also looked into our paid social media efforts. They looked at how we used social to see where we could maximize our efforts. Their team also assessed if we needed to pull back on certain efforts.

What is the team composition?

On their side, we work with approximately four people regularly including a main point of contact.

How did you come to work with Perfect Search Media?

I used Clutch as a resource to find our new partner agency. The site broke down what companies brought to the table in a way that other resources didn’t. It really allowed us to zero in on companies that would address our concerns. For example, we’re an association, so our needs are dramatically different from other companies. Perfect Search Media had already worked with associations and nonprofits. That was a big motivator in our decision. It was also their heavy work in keyword issues. They were able to bring to the table what we were looking for.

What is the status of this engagement?

Perfect Search Media started working with us in January 2020 and our partnership’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen a 12% increase in our year over year purchases and a 51% in our website year over year conversion rate. Our experience with them has been fantastic. They put a lot of effort into looking at our needs. Their team structured a campaign that was truly effective at getting what we were trying to achieve.

They took on a program that was created by someone else. Their team didn’t get to create it from the ground up even though they did rebuild some of our campaigns. They’ve been deferential to our expertise. Their team works with us on how to best approach our audiences.

How did Perfect Search Media perform from a project management standpoint?

We communicate via email and through bi-weekly check-ins that are typically held via Google Hangouts. Perfect Search Media was receptive to the format that worked best for us because we have a lot of people on these calls. We also tweak as we go and they’re good at incorporating our requests.

Their team’s been on top of their communication. We speak frequently and they’re responsive when I need a report. If I need anything under the sun, it happens efficiently. Their team’s also available to discuss particular findings.

With everything that’s happened with Covid-19, it’s impressive that their team’s been able to turn on a dime. I don’t feel that the attention paid to us has suffered at all. I don’t ever worry about being able to get in touch with someone from Perfect Search Media, which has been absolutely fantastic and necessary right now.

What did you find most impressive about them?

Their collaborative style and accessibility set them apart. I don’t worry about whether or not I’ll receive a response the same day. We don’t find out that our main point of contact is out of the office through an automatic email. We know ahead of time and have a temporary primary contact.

Their clear and concise communication is my favorite part of working with them. They’ve adapted to challenges quickly and make sure that we’re with them.

Are there any areas they could improve?

No, I don’t have anything to provide.

Do you have any advice for potential customers?

Know what you want to achieve. Ask them about it directly. Ask them to provide you with examples of how they’ve worked with companies in the past. They were wonderful about providing real examples of how they worked with other companies. Their team will make sure that they can do what you want.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Design, SEO, and Content Writing for Educational Nonprofit

"The Perfect Search team has been very communicative, giving us the impression that we are a valued client."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2016 - Ongoing
Project summary: 

Perfect Search provides web page and text optimization, while also writing page content, creating blog posts, and offering mockups of page designs.

The Reviewer
 
51-200 Employees
 
Chicago, Illinois
Andrew Kouba
Digital Strategist, TCS Education System
 
Verified
The Review
Feedback summary: 

Perfect Search continues to increase visibility on search engines and produce high-quality content, which boosts overall engagement. They are a responsive, insightful, and professional partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the digital strategist at TCS Education System. We operate a partnership between five nonprofit universities across the U.S. In my role, I handle our internal SEO and our digital strategy for capturing prospective students for our universities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perfect Search?

At the time of this project, our team was small, so we needed to outsource some of our digital marketing needs. We were looking for an agency to provide digital strategy and SEO services to improve our website.

SOLUTION

What was the scope of their involvement?

Perfect Search advises us on what we should be focusing on from an SEO perspective. So far, they’ve optimized the text on various pages of our website, and they continue to conduct industry research, determining the topics we should include in our web content and blog posts and then writing them. The Perfect Search team has also done a bit of design work that involved creating mockups and landing pages for our sites.

What is the team composition?

Their team is composed of four people: Justin (Director of SEO & Content), Stephanie (SEO & Content Analyst), Kayla (Senior Manager, Copywriting and Content Strategy), and Anna (Senior Designer). Justin and Stephanie have worked closely with us in terms of writing blog and web content.

How did you come to work with Perfect Search?

By the time I came onboard, Perfect Search was already in place as one of our partners. A few other people in my office had worked with them previously and knew of the quality of their work. They were confident in the team’s ability to deliver, and chose them for that reason.

How much have you invested with them?

We've spent between $25,000 –$50,000.

What is the status of this engagement?

The project began in 2016 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Perfect Search team’s insight has helped us increase our organic search rankings and attract a larger volume of high-quality prospective students. We’ve also been able to publish more blog posts and boost audience engagement.

One of our campuses, in particular, was struggling with their organic search rankings. Soon after implementing Perfect Search’s strategies, we experienced a drastic improvement in the rankings of multiple keywords.

How did Perfect Search perform from a project management standpoint?

The Perfect Search team has been very communicative, giving us the impression that we are a valued client. They are very organized and detailed in creating project roadmaps. They also provide high-quality reporting and analytics for each of our accounts.

What did you find most impressive about them?

I am impressed by their responsiveness and insight, which has allowed us to plan our SEO and content strategies very far in advance. Working with Perfect Search has made my job less stressful because they are able to catch things I may not typically see.

Are there any areas they could improve?

I am not sure that there is anything that they could change or improve right now. I have been very satisfied with our relationship so far.

5.0
Overall Score 5
  • 5.0 Scheduling
    ON TIME / DEADLINES
    5
  • 5.0 Cost
    Value / within estimates
    5
  • 5.0 Quality
    Service & deliverables
    5
  • 5.0 NPS
    Willing to refer
    5

Paid and Organic Search for Arts and Crafts Business

"We’re a results-driven business and Perfect Search continues to meet our expectations."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jun. 2017 - Ongoing
Project summary: 

Perfect Search Media provides ongoing PPC campaign optimization and SEO work. They helped restructure ineffective campaigns launched by previous vendors.

 

The Reviewer
 
10-50 Employees
 
Chicago, Illinois
Ross Petersen
CEO, Blitsy
 
Verified
The Review
Feedback summary: 

Their efforts resulted in improved CPA and ROI. They’re highly responsive, clearly articulate strategies, and provide regular updates. Unlike their competitors, Perfect Search employs an experienced team and delivers results.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an online retailer that sells arts and crafts supplies directly to consumers in over 100 countries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perfect Search Media?

We’ve worked with a number of digital marketing agencies but were unhappy with the results, so we reached out to Perfect Search Media.

SOLUTION

What was the scope of their involvement?

We hired them to assist with our paid marketing deployment, specifically AdWords and Google Shopping campaigns. They optimized our existing strategies and helped us scale our spend in Google, Bing, and Facebook.

We were under a major recategorization effort, so they worked with us closely to restructure our campaigns. They provide frequent updates and take a hands-on approach to bid optimization, manually adjusting bids based on performance.

What is the team composition?

We have two account managers, one for PPC and one for SEO, though additional team members take part in our weekly phone calls.

How did you come to work with Perfect Search Media?

We’re both based in Chicago. I’ve known their management team for years, but we were always engaged with other agencies. Still, they stayed in touch and seemed to understand our goals. Unsatisfied with our previous agency, I decided to finally give Perfect Search a chance.

In my experience, most marketing agencies do a good job during the onboarding process. They introduce you to senior personnel, but then pass your project to a less experienced associate. Perfect Search assured me this wouldn’t be the case with their company, and knowing them for years, I knew they had an experienced team.

How much have you invested with them?

We spend around $10,000 per month.

What is the status of this engagement?

We started working together in June 2017 and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen improvements in cost per acquisition, return on investment, and sessions, including organic reach.

Digital marketing results are tough to measure and it’s difficult to scale the spend based on payback analysis. But Perfect Search’s team clearly puts in the effort and we’re comfortable with their output.

How did Perfect Search Media perform from a project management standpoint?

We generally communicate through phone and email and they're extremely responsive, typically getting back to me within the day. I’m consistently impressed by our weekly phone calls. They clearly articulate their strategies so I understand what steps are being taken.

What did you find most impressive about them?

We’re a results-driven business and Perfect Search continues to meet our expectations. We continue to work with them because they’re successful and give us the right amount of attention, which is all I can really ask for.

In the past, we continued to pass them over because their business wasn’t as flashy or attention-grabbing as their competitors. Ultimately, of course, those are hollow gimmicks, and I wish we’d worked with Perfect Search sooner.

Are there any areas they could improve?

Nothing comes to mind.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO and SEM for Coding Academy

"Perfect Search Media quickly became one of our most valuable partners and took over our entire marketing strategy."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Jun. 2014 - Aug. 2016
Project summary: 

Making up for a bad experience with a previous vendor, Perfect Search Media was engaged to do SEM and SEO. Through a collaborative approach, they’ve worked on keyword management and CPL and CPA reduction.

The Reviewer
 
11-50 Employees
 
New York, New York
CEO and Founder, Coding Academy
 
Verified
The Review
Feedback summary: 

Perfect Search Media’s work produced a 25% decrease in CPL through the creation of a targeted keyword list and grew the business till it was acquired. Their team’s personally involved and data-driven approach stands out, along with their open communication and great customer service.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the CEO and founder of a coding academy, which teaches people to code so that they can find jobs in tech.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perfect Search Media?

As a young startup, we were looking to market our business and build our brand. We had worked with another provider prior to Perfect Search Media but we were not pleased with their performance.

SOLUTION

What was the scope of their involvement?

We engaged Perfect Search Media for help with SEM [search engine marketing] and SEO [search engine optimization] for the site.

As a school which teaches people to code, we have a number of developers on staff; they guard our website closely, being very protective of it. In the beginning, when Perfect Search started to recommend changes to our metatags, descriptions, and all best practices associated with SEO, our team was initially reluctant to adopt them. However, after a series of calls and meetings between my tech team and the Perfect Search SEO team, we became comfortable with their approach and methods. They were able to understand the needs of our team and navigate them. This is no small feat, especially when it came to our developers and how protective they were of the site. It was ultimately a much-needed correction to the site, which helped drive the business.

The keyword management was a collaborative process. We know our business better than anyone else, and we will know what keywords our potential audience is searching for. Perfect Search Media brought their expertise with the different Google analytical tools and market understanding. In the past, I found that digital marketing companies rarely take the advice of the client on what the best keyword is, and I have been burned not only here but also during my roles at other companies, spending ridiculous amounts of money on keywords which were only tangentially relevant or not at all to the business at hand. Just because someone is searching for “JavaScript”, for example, doesn’t mean that they want to learn the language.

We can spend an inordinate amount of money generating leads from clicks which aren’t going to convert. The collaborative process between Perfect Search Media’s expertise and our own knowledge of the business allowed us to create a targeted keyword list which kept our CPL [cost per lead] and CPA [cost per acquisition] down.

How did you come to work with Perfect Search Media?

We found them through my third employee in the company. I was expressing displeasure with our current search program, and my employee mentioned a new company which was starting up, which she knew from a friend of a friend. I told her to get them in here. Ajay [CEO & Founder, Perfect Search Media] came to visit me personally at our offices in New York, we had a great conversation about his philosophy and approach to SEM and SEO, and I appreciated how he was able to communicate complex strategies in a very simplistic way.

Soon after that, I got to know the young engineers and digital marketing strategists working at Perfect Search Media. I was very impressed with the level of talent there and decided to hire them as a trial in order to have them help us build our business. Perfect Search Media quickly became one of our most valuable partners and took over our entire marketing strategy.

What is the status of this engagement?

We started working with Perfect Search Media in June or July of 2014. I sold the business in January of 2016. The company that bought it had a preexisting relationship with another marketing firm. We stopped the collaboration with Perfect Search in August 2016.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Perfect Search Media was able to get us to the first page for all of our most relevant keywords in the targeted markets. They were able to drive a 25% decrease in CPL in a quick amount of time.

They were one of our key partners in growing the business from zero to the point of acquisition. I couldn’t have done it without Perfect Search Media, and to this day, I still recommend their company when anyone asks me for and SEM or SEO referral.

How did Perfect Search Media perform from a project management standpoint?

They have a good, young team which works its tail off. My team enjoyed working with Perfect Search Media. Ajay and I communicated over phone and text message. It always annoys me when people don’t give out their phone numbers and restrict communication to emails. I had his phone number from day one, and it was known that I could call him at any time of day, any day of the week if I had an issue. He would pick up, and also stop by when he was in New York. I sent text messages if I needed something done quickly. I appreciated having this open channel of communication, from CEO to CEO.

What did you find most impressive about Perfect Search Media?

They have very smart people working on things like SEO and keyword searches. The approach is more scientific than pure marketing. Perfect Search also has awesome customer service.

Are there any areas Perfect Search Media could improve?

No. It’s easy to be critical of a marketing agency, especially a digital one. I would have liked to have seen lower CPLs and CPAs, and overall higher rankings, but I would say this about any agency. You can never be 100% satisfied with a marketing agency, otherwise, you’re not doing your job as the CEO of a company. I was always pushing Perfect Search Media, and it was rare for me to tell them they were doing a great job. They always responded to the challenge.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They were very good with meeting deadlines, but I always tried to push Perfect Search Media to do things on a faster timeline. Most of the time, they were able to accommodate this, but not always.
  • 4.5 Cost
    Value / within estimates
    They provide an excellent service for the money, but we also get what we pay for. Perfect Search Media is not an inexpensive company.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I never hesitate to recommend Perfect Search Media, and I’ve done so in the past.

Digital Strategy for Retail Business

"Perfect Search Media provides a custom approach, is excited to work on our project, and is invested in our success."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2016 - Ongoing
Project summary: 

Beginning with a thorough assessment, Perfect Search Media provides digital marketing strategy services including SEO and paid advertising. Their recommendations are key for business growth.

The Reviewer
 
51-200 Employees
 
New York, New York
Tushar Adya
President and COO, Dylan's Candy Bar
 
Verified
The Review
Feedback summary: 

Perfect Search Media has identified ways to make all digital marketing efforts more cost effective, pushing revenue growth in the right direction. Assigned resources are current with new e-commerce trends and collaborative, adopting a highly involved approach to ensure client success.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Dylan’s Candy Bar is a specialty retail and e-commerce company. I’m president and COO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perfect Search Media?

We wanted to expand our e-commerce business particularly as it pertains to paid search and AdWords. We had used another firm but they weren’t doing a good job.

SOLUTION

What was the scope of their involvement?

They did a thorough assessment of where we were, free of charge, and came back to us with suggestions of what needs to change to accelerate our performance and our e-commerce revenue. They’ve made recommendations of where we should be investing for branded versus non-branded products and more. They’ve also taken over our entire account on PPC [pay-per-click] and SEO [search engine optimization]. As part of the initial assessment, they also recommended that we make certain changes to our website including certain landing pages for parts of the business we were trying to grow.

How did you come to work with Perfect Search Media?

I met the founder of Perfect Search Media through a common contact. We found the team to be very collaborative and really current in what’s happening in e-commerce. We felt like they were really engaged in the business and wanted to help. That’s why we chose them.

What is the status of this engagement?

We started working with them in October 2016, and the work is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

They helped us identify all the gaps in the website as well as more effective ways to use our money. I asked them the amount of revenue they could project from paid advertising and SEO, and they did a good job of giving us logic behind their estimate. We do that over the year; we measure our total revenue growth both from an SEO and paid ads perspective. That’s definitely moving in the right direction.

We’re not focused as much on PPC; the focus now is to build a bigger pipeline so that we have a bigger full year. We have a seasonal business, so a lot of the work is on investments now. More than 50% of our business happens at the end of the year, so we need to make sure we’re set up for that.

How did Perfect Search Media perform from a project management standpoint?

They’re very client service focused. We have weekly calls with them and they come very prepared to every conversation. They send the documents in advance and there’s always an agenda for the meetings. The team has been very approachable when we have questions or feedback. We communicate mostly by phone and email, and I have met them in person as well.

What did you find most impressive about Perfect Search Media?

They really invest in helping you meet your goals and it feels like they’re working as an extension of your own team. I have found that other firms are not as involved. Perfect Search Media provides a custom approach, is excited to work on our project, and is invested in our success.

Are there any areas Perfect Search Media could improve?

No.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    It’s an investment and it’ll take the course of a year to see the overall impact. I’m hoping it will be very good.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I haven’t had the opportunity to refer them yet.

Marketing Campaign for Jewelry Business

“They’re a boutique agency and a smaller operation, so you get fast responses and personal service.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2016 - Ongoing
Project summary: 

Perfect Search designs and implements digital marketing campaigns that target jewelry buyers. The team also modifies the e-commerce site’s keywords, profile, landing pages, and calls to action.

The Reviewer
 
1-10 Employees
 
Chicago, Illinois
Dustin Maudlin
Founder, Gage Diamonds
 
Verified
The Review
Feedback summary: 

The campaigns have resulted in impressive sales conversions, which are due, in large part, to Perfect Search’s SEO best practices and collaborative approach. They’re able to run successful campaigns on a limited budget and test new marketing strategies regularly.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Gage Diamonds, a jewelry store with an e-commerce platform. We sell engagement rings, wedding bands, and other jewelry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perfect Search Media?

We hired Perfect Search to drive more traffic to our website and get a higher conversion rate. We wanted to build a marketing campaign using Google AdWords and specifically targeting our niche. We knew who our customers would be; we just didn't know how to get to them. We used another service before with little success.

SOLUTION

What was the scope of their involvement?

Our goal was to tap more into the engagement ring market. We went to Perfect Search to take what we started with the other service and make it better, or scrap it and start an entirely new campaign. The project started with a small budget and slowly grew as we started to see success. Perfect Search built a profile that gives us conversion and the sales we need while staying within the budget that we set.

Through collaboration and Perfect Search’s suggestions and test trials, we were able to get to a conversion rate that we needed for our business to be successful. The campaign included keywords, negative keywords, and different searches that would drive the right demographic to our website. Perfect Search also made recommendations on how to modify our landing pages and calls to action.

How did you come to work with Perfect Search Media?

R.J., the founder of Perfect Search, was referred to me from an investment banker I’d used for advisory services. He had seen them have some success with other companies he’d worked with. I didn't vet any other companies before hiring Perfect Search, and I thought we had good synergy after meeting with them. They gave me an out clause: if I was ever unhappy with their work, I could give them notice and cancel services. It was less risky than getting into a long-term contract.

​​​​​​How much have you invested with Perfect Search Media?

I would say we’ve spent about $36,000 with Perfect Search.

What is the status of this engagement?

We started working with them around May 2016, and our collaboration is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We’ve been using Perfect Search for a year now, and we’re super happy with them. From a return standpoint, we’ve seen conversions on specific campaigns as high as 2%. In the jewelry and engagement ring space, that’s actually very good. We’ve steadily been getting 2- or 3-to-1 on sales vs. cost, so it’s been successful.

​​​​​​How did Perfect Search Media perform from a project management standpoint?

Perfect Search assigned a project manager to our account. We have biweekly conference calls to go over what’s working and what’s not working, then adjust as needed. They’ll beta test those campaigns on small budgets and if they’re successful, we continue and keep them and add to them. If they’re unsuccessful, we’ll scrap them. We’re continually testing out new products and marketing campaigns. We’re using ideas that we suggest and also ones they suggest. R.J., the founder, has visited the location just to follow up and see how we’re doing.

​​​​​​What did you find most impressive about Perfect Search Media?

They’re a boutique agency and a smaller operation, so you get fast responses and personal service whenever you call or email them. When you make suggestions, they act upon them relatively quickly.

Are there any areas Perfect Search Media could improve?

The only thing I can think of is that since they do such high-quality work now, they could expand their offerings to provide additional advertising services.

5.0
Overall Score Perfect Search is always responsive and professional, and they’re great to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Perfect Search is always on time, always meets deadlines, and always provides responses, and gets campaigns out there in a timely manner.
  • 5.0 Cost
    Value / within estimates
    I think that Perfect Search is in line with or has a slightly better cost than the bigger agencies. They give you boutique pricing.
  • 5.0 Quality
    Service & deliverables
    They’ve delivered on everything they’ve promised.
  • 5.0 NPS
    Willing to refer
    I have recommended Perfect Search to business partners and friends who own businesses.

PPC and SMM for Law Firm

"They're nimble and creative and try to come up with new and different things to test online."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2015 - Apr. 2016
Project summary: 

A legal firm wanted to expand their market research through PPC and paid social media management strategies. They'd work with a previous agency but believed they could accomplish more with Perfect Search. 

The Reviewer
 
51-200 Employees
 
Chicago, Illinois
Chief Executive, Consumer Legal Services Firm
 
Verified
The Review
Feedback summary: 

Their strategies resulted in an increase in traffic at a lower cost. From a project management standpoint, they met expectations. Through email and weekly status calls, there was always an open line of communication. The small size of the agency also enabled them to experiment and find creative solutions. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the chief executive of a company that provides consumer legal services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perfect Search Media?

We wanted to expand our market reach. We had been working with another agency but thought we’d be able to get more out of a new relationship.

SOLUTION

What was the scope of their involvement?

They helped us with pay-per-click and paid social media management.

How did you come to work with Perfect Search Media?

A friend was working with Perfect Search and referred me to them. We talked to other companies as well.

How much have you invested with Perfect Search Media?

We paid $120,000 for their services.

What is the status of this engagement?

We started working with them in April 2015, and the work was completed in April 2016.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

They were able to increase traffic at a lower cost.

How did Perfect Search Media perform from a project management standpoint?

They were good. We used emails and weekly status calls to communicate. I had one main point of contact, and there were others I worked with as needed. They were very responsive.

What did you find most impressive about Perfect Search Media?

They’re nimble and creative. They take advantage of the smaller size of their agency, which strips out a lot of the bureaucracy. They try to come up with new and different things to test online.

Are there any areas Perfect Search Media could improve?

No.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    You pay a premium to work with an agency. I don’t think it’s always the most cost-efficient way, but it’s probably not that different from other agencies.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Adword Strategy for E-learning Company

"They are flexible and act as an extension of the team."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2016 - Ongoing
Project summary: 

Perfect Search Media helps an E-learning company with their Adword and paid search marketing on an ongoing basis. They have developed an infrastructure to evaluate and test these strategies. 

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
Kasey Gandham
Co-Founder, Packback
 
Verified
The Review
Feedback summary: 

Their Adwords strategy has proved financially advantageous. The cost per acquisition has decreased by over 70%, and the metrics always successfully tie back to the bottom line. Overall, their analytical prowess and creativity have produced strong and measurable results. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Packback works on quantifying student curiosity and critical thinking skills. We work in the higher education space to create an online question and answer learning community that students use with their professors in order to have more engaging learning experiences and to allow students to have more real-world discussions. I’m a co-founder. I lead a lot of our product marketing and growth efforts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perfect Search Media?

At the time we hired Perfect Search Media, we helped students save money on books. We were looking to expand our reach and audience, and to grow our e-commerce efforts with more affordable textbook options for students. We engaged with Perfect Search to grow a paid search marketing strategy along with AdWords. We had experience in this before so we were very involved on the strategy side. However, for execution, implementation, and enhancing the strategy, Perfect Search helped us.

SOLUTION

What was the scope of their involvement?

The biggest thing they did that set them apart was that they had constructed an infrastructure and a set of analytics that we are going to test. They also made a testing plan. Then, they strategically devised how we would deploy our budget around that. We identified through the testing plan strategies that would work to fit our growth objectives, and then strategically deployed capital against those strategies in order to start driving revenue to the business.

How did you come to work with Perfect Search Media?

We were introduced to their founder. The fact that they really preached that they wanted to be an extension of our team attracted us to them. They have a small team and the talent is quite strong. Everyone on the team is really well-trained. We actually were able to interview the individual team members that would be working on our account. It was the equivalent of us hiring key players internally.

What is the status of this engagement?

We started working with them a year and a half ago, and we still engage them as needed for other projects.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

They created an advertising AdWords strategy that ultimately generated positive financial results. It didn’t start off that way, but we were able to decrease the cost per acquisition by over 70%. That was a big success for us. It was an iterative approach to decrease the cost per acquisition over time. We had a good set of analytics that could prove that too. As opposed to just looking at metrics like cost per click or number of impressions, we were able to tie it back the bottom line.

How did Perfect Search Media perform from a project management standpoint?

They act like an extension of our team. They met our expectations. We communicated through Skype, Drive, email, phone, and in person. We were in communication with one or two resources. They were responsive.

What did you find most impressive about Perfect Search Media?

They are flexible and they act as an extension of the team. Their commitment to proving success via analytics and the bottom line was important to us.

Are there any areas Perfect Search Media could improve?

Perfect Search Media is a small team that tried to operate as an extension of our own. The advantage of which is that they gain intimate knowledge of our business, and the disadvantage of which they don't have other 'dedicated' specialists to farm out specific work to. In our case, copywriting was something our team did collectively on their own and there was no formal 'copywriter,' which required more work on our part to accomplish the copywriting phase and establish a good testing plan. 

5.0
Overall Score We had a successful outcome and the process was good.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were always upfront if a deadline may be too aggressive, which I appreciated. If I ever needed to get something done urgently, they would also listen. I think we had a good degree of communication.
  • 5.0 Cost
    Value / within estimates
    I think for us to hire that degree of talent would have cost us quite a bit.
  • 5.0 Quality
    Service & deliverables
    At the end of the day, we’re getting results.
  • 5.0 NPS
    Willing to refer
    I’ve recommended them quite a bit and will continue to do so.