What was the scope of their involvement?
We engaged Perfect Search Media for help with SEM [search engine marketing] and SEO [search engine optimization] for the site.
As a school which teaches people to code, we have a number of developers on staff; they guard our website closely, being very protective of it. In the beginning, when Perfect Search started to recommend changes to our metatags, descriptions, and all best practices associated with SEO, our team was initially reluctant to adopt them. However, after a series of calls and meetings between my tech team and the Perfect Search SEO team, we became comfortable with their approach and methods. They were able to understand the needs of our team and navigate them. This is no small feat, especially when it came to our developers and how protective they were of the site. It was ultimately a much-needed correction to the site, which helped drive the business.
We can spend an inordinate amount of money generating leads from clicks which aren’t going to convert. The collaborative process between Perfect Search Media’s expertise and our own knowledge of the business allowed us to create a targeted keyword list which kept our CPL [cost per lead] and CPA [cost per acquisition] down.
How did you come to work with Perfect Search Media?
We found them through my third employee in the company. I was expressing displeasure with our current search program, and my employee mentioned a new company which was starting up, which she knew from a friend of a friend. I told her to get them in here. Ajay [CEO & Founder, Perfect Search Media] came to visit me personally at our offices in New York, we had a great conversation about his philosophy and approach to SEM and SEO, and I appreciated how he was able to communicate complex strategies in a very simplistic way.
Soon after that, I got to know the young engineers and digital marketing strategists working at Perfect Search Media. I was very impressed with the level of talent there and decided to hire them as a trial in order to have them help us build our business. Perfect Search Media quickly became one of our most valuable partners and took over our entire marketing strategy.
What is the status of this engagement?
We started working with Perfect Search Media in June or July of 2014. I sold the business in January of 2016. The company that bought it had a preexisting relationship with another marketing firm. We stopped the collaboration with Perfect Search in August 2016.