What evidence can you share that demonstrates the impact of the engagement?
It’s really hard to measure growth since we started from a concept on paper in 2013 and became a public company in 2018, making subsequent acquisitions between then. Our website traffic has grown with the company and Pennebaker has been a big part of that.
We certainly feel like we have a lot more recognition as a brand. We’ve seen growth across all the major marketing metrics.
How did Pennebaker perform from a project management standpoint?
They’re quite good when it comes to deadlines. My project managers are the best at executing on a day to day basis. Their communication is very good overall. We feel very comfortable interacting with them.
Deadlines are hit when they’re supposed to be. If we need something turned around very quickly, they always try to do that for us. Pennebaker really takes care of us. Jeffrey (Principal & Creative Director, Pennebaker) is truly incredible. We’re blown away by what they’ve created for us.
What did you find most impressive about them?
Pennebaker is able to come up with things that are so outside the box while still being applicable to our company. They take the needs of our industry into account. Their creative team is their biggest value add.
Are there any areas they could improve?
Pennebaker could improve their listening. We love having them as an advisor and want to hear their opinion, but I think they have an idea of what they think is the best way to do things.
Marketing agencies in general have theoretical ideas of how marketing should be, but don't always understand how and if they apply to a real company. Sometimes, we have to push back on what’s realistic and what makes sense for our company.
Do you have any advice for potential customers?
You’re going to get the most out of them if you engage them as a real partner rather than doing projects here and there. Pennebaker creates the best work for us because they really understand the company and how we’re trying to position ourselves. Their deep understanding of what we’re trying to message to the external market is really important. Pennebaker has a very unique way of messaging our culture to the market.
The ongoing engagement has taken the client’s company from an industry unknown to a market leader. Pennebaker crafts partnerships based on understanding and communication that ensures an effective collaboration. The team is creative, hard-working, and organized.