What evidence can you share that demonstrates the impact of the engagement?
We wanted to rank at first or second place, or at least in the top 5 whenever someone searched for “text analytics”. Prior to our redesign, we didn’t rank for that phrase at all but now we consistently do. There were several other keywords we wanted to rank for such as “customer experience management,” and we’re in the top 5 for that.
We had a subdomain site called CX Social, which also needed to rank for different keywords—we’re in the top 10 for the top 3 keywords we wanted for that. Our website visitors continue to increase and our bounce rates have decreased dramatically by 20% – 30%.
We built out a small, premium tool using Peaktwo that is web-based. In the last 30 days alone, that tool has brought 12,000 new visitors. When we work with them and focus, we get some dramatic results.
How did Peaktwo perform from a project management standpoint?
They communicate mostly via Basecamp to have the history, but we’ve also had direct contact. If I need to pick up the phone and talk to someone on the team, they make time for me. Communication and project management are spot-on. We were on time and able to deliver everything within the scope that we had planned for the original site, which was actually a complete overhaul and a big deal. They’re really good at managing and juggling multiple projects and I’ve never had issues with delivery.
What did you find most impressive about them?
The modern and comprehensive nature of their design is what I like the most. They’re going to use the latest and greatest technologies and deliver on the metrics that matter to you while remaining within your budget. The sites that they design work and are also appealing, which is why I keep going back to them.
There were some design aspects that I insisted on because I’d seen them in other places. While those design elements may have cost a little bit more, Peaktwo was able to bring them in at a reasonable price and make them look really appealing and mobile friendly.
Are there any areas they could improve?
They’re a small boutique firm, so they’re not for everybody. If you have a massive international website, the complexity may be beyond their ability. Having said that, they did create some multi-lingual pages for us but they didn’t do well, so we took them back down. This wasn’t because of Peaktwo, but rather because our business and our focus isn’t there. With the right sized organization, they’re perfect.
Do you have any advice for potential clients of theirs?
Make the relationship collaborative. My interaction with the team there serves to show them what good looks to me through examples. Sticking to those design principles as you go is also important.