At PeakPoint Solutions, we help B2B technology companies overcome their strategy and marketing challenges. We can accelerate your success with Advisory, Fractional CMO, or Interim CMO services
EVALUATION & ADVICE
Do you need a marketing and strategy expert for thoughtful and objective feedback? Do you have a strategic or confidential project? Our knowledgeable Management Consultants can rapidly understand your business challenges and show you where to go next, and how.
ON-GOING LEADERSHIP
Has your business grown enough to need a proven marketing leader but isn’t ready for a full-time hire? We can provide a highly capable and proven marketer as a Fractional CMO who adeptly can build your marketing program and drive growth, while working part-time.
MANAGEMENT CONTINUITY
Are you needing a skilled Head of Marketing who can bridge a leadership gap on your marketing team? We can furnish a deeply experienced Interim CMO who can quickly integrate with your team and drive your marketing initiatives forward.
OUR EXPERTISE
From concept to execution, we generate impact and results with a toolbox that includes: Strategy, Branding, Customer Acquisition, Digital Marketing, Communications, Content Marketing, Team Building, and Project Management.
WHAT WE HAVE DONE
Company Size
We have worked with firms ranging in size and maturity from boot-strapped and VC backed start-ups to mid-cap public companies and global partnerships.
Industries
The common threads in who we have served are “B2B” and “technology,” including AI, software, semiconductors, manufacturing, and utilities. We have also worked in financial services, education, and nonprofits, as well as management and strategy consulting.
Martech Stack
The tools we have used include GenAI, Computational AI, HubSpot, Marketo, Salesforce, Oracle, Sitecore, Google (Analytics, AdWords, & Search Console), Baidu (Analytics & Advertising), AdRoll, Sprout Social, Hootsuite, WorkFront, WordPress, MS Office, Tableau, SalesLoft, Lead411, UpWor
Account-Based Marketing for AI & Behavioral Economics Firm
Account-Based Marketing
Confidential
Nov. 2021 - June 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"PeakPoint Solutions demonstrated excellent project management throughout the duration of their contract."
Apr 1, 2026
Former Director of Content Marketing, Arjuna
Jimmy Coonan
Information technology
Washington, District of Columbia
11-50 Employees
Online Review
PeakPoint Solutions provided marketing services for an AI and behavioral economics firm. The team assisted the client in launching an account-based marketing program and establishing a regular content tempo.
Thanks to PeakPoint Solutions' efforts, the client saw an increase in web traffic, leads sourced from events, and inbound form fills on their website. The team demonstrated excellent project management and aligned stakeholders internally. Moreover, PeakPoint Solutions executed projects on time.
BACKGROUND
Introduce your business and what you do there.
I’m the former director of content marketing for Arjuna Solutions. We use patented AI and behavioral economics modeling to optimize pricing and revenue for B2C campaigns. We deliver personalized, data-driven insights through a SaaS platform to boost customer retention and reduce solicitation costs.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with PeakPoint Solutions?
We needed help evaluating our marketing program, building an account-based marketing (ABM) strategy, and establishing content and event marketing.
SOLUTION
What was the scope of their involvement?
PeakPoint Solutions helped us launch an ABM program to reach our ideal customer profile through organic content, paid advertising, and events. They also helped us establish a regular content tempo. The team delivered blogs for our website, articles for industry publications, press releases, speaking sessions at events, and customer case studies. In addition, they augmented our marketing team with direct and contract staff.
What is the team composition?
We worked with 2–5 teammates from PeakPoint Solutions.
How did you come to work with PeakPoint Solutions?
We found them through a referral. We chose them over other options because they had high ratings, a great culture fit, and aligned company values.
What is the status of this engagement?
We worked together from November 2021 to June 2023.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
PeakPoint Solutions helped us launch an ABM program, establish a regular content tempo, and augment our marketing team. As a result, we increased the number of target accounts we reached, booked meetings with, and opened opportunities with. We also saw an increase in web traffic, leads sourced from events, and inbound form fills on our website.
How did PeakPoint Solutions perform from a project management standpoint?
PeakPoint Solutions demonstrated excellent project management throughout the duration of their contract. They executed projects on or ahead of time and aligned stakeholders internally, which was previously a pain point. We communicated through in-person and virtual meetings.
What did you find most impressive about them?
PeakPoint Solutions’ deep expertise across all aspects of marketing and their ability to bring proven frameworks to existing projects were impressive.
Are there any areas they could improve?
No, there weren’t any.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-1 of
1 Reviews
Our Story
Our goal is to make a difference, to make your business better.
We know you need help, that's why you are visiting this page. We are not afraid of problems, small or big. We have deep experience in B2B tech that we can bring to bear on your problem, and if that's not enough, we know who to call.
This is all about you and your success - and we will work hard, very hard, to reach that goal with you.
Meet the Team
Doug HunterPrincipal Consultant
Doug is a versatile B2B tech marketing & strategy leader with deep expertise shaping brands, driving demand gen, sharpening comms, & building high performance teams. He has developed growth strategies & executed omnichannel campaigns globally.
What Sets Us Apart
Deep Expertise & Experience
We have "been there" and "done that." With over 25 years of experience in B2B tech we have probably seen your problem and, more importantly, found creative ways to solve it.
Impeccable Integrity & Solid Work Ethic
You can trust us. We genuinely intend to do what we told you we would. If we can't, we will proactively let you know. There should be complete trust and no surprises when you work with us.
Deep Understanding & Innovation
We are not afraid of complex problems. We can systematically break down issues and understand root causes. We can then find ways to solve those. Those solutions may be tired and true, or novel and new.
Locations (1)
11547 NW Permian DrivePortland, OR,
United States97229
1
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