Top-rated eComm Creative Agency: Design + Digital
pb+j builds brave digital brands into enduring classics by birthing transformative eComm experiences...and it's not gross at all.
Our area of expertise is in working with premium, high-touch e-commerce brands at a critical point of growth and reinvention to pinpoint blind spots and opportunities, create mouth-watering digital implementations, and accelerate success and massive results (and we've done it for more than 450+ patrons through our proprietary 3-step process).
We love to reposition and retool B2B businesses looking to dominate in their transition to D2C.
👉 We partner with self-made successes, innovative trail-blazers, professional tastemakers, and rule-breaking challengers that are hungry for growth and serious about doing what it takes to see their vision become a vivid reality.
With deep experience in Digital Strategy, Website Design, Website Development, UX / UI Design, E-commerce Design and Development, Conversion Optimization, Brand Identity, and Pun Mastery, we know that trust is a big factor in any meaningful relationship so we hope we can start to build that trust… now!
🏆 We’re consistently a Clutch national leader for best B2B service and website design, top creative agency, and best-in-class digital strategy:
Top 2 eComm Agency in Canada (2021) | Top 10 Clutch Creative + Design Agency (2020) | Top 10 Clutch Highest-Ranking B2B Companies in Canada (2020) | Top 20 Web Design Agencies in Canada - The Manifest & Visual Objects | Shopify Expert Partner | World-leading Squarespace Specialist | Notable patrons: Harvard Business School, Stanford d.School, Harper Collins Canada, Penguin Random House, Marriott Hotels, Rogers, Endy, Progressive Nutrition
If you value the unnormal and you need a partner for online brand-building, conversion-driving, or money-making, we’re made for each other.
Get in touch!

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Focus
Portfolio
We’ve worked with over 400 clients in more than 35 industries from more than 15 countries. Clients include amazing and bold eComm brands and larger brands like Rogers, Marriott Hotels, Endy, Harvard Business School, Stanford Design School, Progressive Nutritional, Hilary Farr, Loverboy, Tersano, and Harper Collins Canada.

Pivoting to B2C E-Comm at Lightning Speed
Tersano Cleaning Innovations
In the Spring of 2020, germ warfare was on everyone’s mind. For Tersano, a company that has been selling direct to businesses for decades, the opportunity was breathtaking. Their iClean mini turns plain tap water into a powerful cleaning solution that’s chemical-free and stronger than bleach. In just eight weeks, we led various stakeholders to brand and market the iClean to consumers while keeping the B2B side intact and thriving.
REBRAND + CUSTOM SHOPIFY PLUS BUILD (UX, UI, DEV, COPY) W/ MULTIPLE GLOBAL EXPANSION STORES.

Elevating the UI to Better Showcase the Products
49th Parallel Coffee
As the whole world started working from home in 2020, online coffee retail became a vital resource. To rise to this new reality, we worked closely with 49th Parallel to improve their site functionality and retool the subscription services for better UX and seamless admin. Within the first week, we saw a 200% revenue increase and a 45% conversion increase—thanks to a truly beautiful online experience.
CUSTOM SHOPIFY WEBSITE OVERHAUL + NEW VISUAL STANDARDS.

Simplicity Personified for Growing B2C Product Brand
Distil
We worked to redefine the Distil brand, reposition their product and place in the market, and overhaul their entire e-commerce website experience and back-end operations.
Within 60 days of the site launching, they saw a +35% increase in revenue, +27% bump in average cart value, and a +20% conversion increase.
We were able to make a complex, multi-faceted product system feel easy to browse and easy for customers to buy. It's a magnetic combination.
CUSTOM SHOPIFY WEBSITE | E-COMMERCE DEVELOPMENT | UX/UI | PRODUCT ARCHITECTURE | CONVERSION RATE OPTIMIZATION
See the work >>

Writing on the Wall with B2B/B2C E-Commerce Giant
Astek Wallcoverings
Astek required a more robust and streamline web presence that focused on product-first user pathways. We developed a captivating website that accommodates their massive product line while making sure the user never feels overwhelmed or lost.
We were able to make a complex, multi-faceted product collection feel easy to browse and easy for Astek’s internal team to manage. We are on a roll.
CUSTOM SHOPIFY WEBSITE | E-COMMERCE DEVELOPMENT | UX/UI | PRODUCT ARCHITECTURE | CONVERSION OPTIMIZATION

Opening-Up E-Commerce Performance for B2C Brewery
Bomber Brewing
With a newly developed visual identity and brand standards system being rolled out, we were approached by Bomber Brewing to apply the visual brand to a new e-commerce website.
A little playful and very minimal, we balanced the energy and approachability of the new brand with a polished and sophisticated buying experience that instantly boosted online performance. Something great is brewing.
CUSTOM SHOPIFY WEBSITE | E-COMMERCE DEVELOPMENT | UX/UI | PRODUCT ARCHITECTURE

Breathtaking B2B/B2C E-Commerce Overhaul
Aria Vent
We worked with Aria Vent to reposition their brand in the market while overhauling their website to address some UX/UI, performance, and conversion concerns.
Within 90 days of launching their new website, the site is now producing nearly double revenue and +36% conversion without having made any other changes to inbound tactics.
CUSTOM SHOPIFY WEBSITE | E-COMMERCE DESIGN | CUSTOMER INSIGHTS | UX/UI | BUYERS JOURNEY + AUTOMATIONS
"The project workflow was awesome. Things got done quickly and I had a clear view of the project progress at all times. I felt that they cared about the project as much as I did and there is no doubt that we can attribute much of our recent success to the work pb+j did for us. I loved working with the team, and the results speak for themselves." — Roberta Mantenuto, CEO
See the work >>

Cracking Open a Celebrity B2C Beverage Brand
Loverboy
Loverboy was born from the passion of a television romance and reality-TV platform to reach into a new emerging beverage market in the US.
We partnered with the founders to bring the brand to life online in an engaging, bold, and vibrant way—utilizing extravagant animations, interactions, and custom-developed graphics.
This baby is ready to sell and is already doing wonders to launch the brand. Cheers!
CUSTOM SQUARESPACE WEBSITE | SHOPIFY E-COMMERCE DEVELOPMENT | ASSET DEVELOPMENT

A New Wave for Disruptive B2B Strategy Firm
Tidal Equality
This disruptive strategy firm swims at the intersection of social change and diversity and inclusion.
We were brought on to lead a website redesign that complemented Tidal's recent rebrand and worked to deliver an easy-to-use site design that perfectly matched their vision for the company.
Through open lines of communication, we aligned all stakeholders to the project goals. The final product is a streamlined website with a design concept that is quite unconventional for their sector. Their tide is just rising!
DIGITAL STRATEGY | CUSTOM SQUARESPACE WEBSITE | UX/UI | ASSET DESIGN
“We gave the team at pb+j tight constraints, both budgetary and time frame. They were very responsive and went above and beyond to help us make informed decisions. We were most impressed by their ability to understanding the ethos of our company.”
— Kristen, Co-founder and Co-CEO
See the work >>

Online Overhaul for NYC Culinary Hotspot
Fields Good Chicken
An NYC hotspot with a heart, Fields Good Chicken is well known for its company culture as much as it is for its chicken. This growing chain restaurant had recently gone through a complete rebrand and was in desperate need of an engaging and mobile-first website that guided users to order while telling its purpose-driven narrative to the masses.
Working with provided brand standards, we were able to extrapolate the visual brand online and develop some pretty awesome animations and interactive easter eggs for this restaurant website design.
CUSTOM SQUARESPACE WEBSITE | SITE ARCHITECTURE | UX/UI | ASSET DEVELOPMENT
“Your responsiveness and enthusiasm were remarkable! Not a single area of improvement needed.”
— Phoebe, Marketing Director
See the work >>

Tell Tale Awesome for B2B Film Studio
Bean Dog Films
It can be tough to stand out from your competitors and stay memorable. Bean Dog came to us to bring their specific project vision to life and create a tailored-to-fit online portfolio experience. The website is filled with fun ‘easter eggs’ and presents their work in a way that illustrates the true ‘je ne sais quoi’ of their personality.
CUSTOM SQUARESPACE WEBSITE | UX/UI | ASSET DESIGN
“You can stop your search! pb+j is the fresh, savvy, sassy and consummately professional crew you can trust to give your brand and website its best life.” — Kelsey + Shaun, Founders

Beyond Extraordinary B2B Post-Production Website
CT-SF
With a slew of new work ready to showcase, it was time for a bold new website that would showcase the calibre and personality of the CT-SF studio. They knew they wanted to build on Squarespace and needed the best agency around to push it past its perceived limits. Enter pb+j. We played with animations and user interactions that are both playful and beautiful. It’s one of our favourites.
CUSTOM SQUARESPACE WEBSITE | INTERACTIVE ANIMATIONS | ASSET DEVELOPMENT
“pb+j captured our personality and translated it into a bomb site that we can actually use and update! We asked for a lot of crazy things and they executed our vision and then some! We gave some ingredients and they Michelin-starred that shit!” — Melanie Bass, Executive Producer

All Smiles for Blossoming B2C Photography App
Totally Rad
The team at Totally Rad was in need of a website update...a full overhaul, actually. Their dated look and convoluted website structure were starting to get in the way of their sales and online performance. We helped to draw focus on the most high-performing products, direct users on an experiential and informational journey through their options, and drive interaction in a more substantial way.
We were able to make a beautiful, modernized, and focused website that is easy to browse and easy for the patron's team to manage. Say cheeeeeeze.
CUSTOM SQUARESPACE WEBSITE | UX/UI | CONVERSION OPTIMIZATION

Taste of Brilliance for B2C Hospitality Titan
Banff Hospitality Collective
These titans of taste and curators of culinary craftsmanship were looking to create a series of websites that not only defined what they do as a collective, but who they are. Part corporate-informational, part reservation-driving, part culture-celebrating, part job-listing, part magic, these sites needed to cover a lot of ground and still stay true to their brand and easy to understand. This is one tasty hospitality and tourism website.
CUSTOM SQUARESPACE WEBSITE
“pb+j has a very rare quality that I’ve not found in many creative agencies. They don't do Brand Bluff. What is Brand Bluff, you ask? Brand Bluff is vision which gets lost in translation; being unhappy with outcomes; not understanding process. They don’t let this happen. The difference with pb+j is that you’ll actually be happy… and it will happen fast! They take what is happening in your head and make it real so it can start actually happening in everyone else's head.” — Katie Tuff, Founder + COO

Building a Next-Gen Site for Illustrious Animation Studio
Tangent Animation
This up-and-coming animation studio is taking the movie industry by storm. With a few notable films under their belt, they were looking to redefine their online image and break through the ceiling that their existing web presence was presenting.
We simplified the site arch to focus the narrative and user journey and highlight their most notable work. One of the secondary points of the new website was to act as a vehicle for talent recruitment and showcase their team.
CUSTOM SQUARESPACE WEBSITE | USER JOURNEY
Reviews
the project
Branding & Web Design for Online Store
“There were a lot of things we had to do on our own due to a lack of feedback and guidance from them.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
Respondent 1: I’m the general manager of an online store.
Respondent 2: I’m the owner.
What challenge were you trying to address with pb+j?
R1: We wanted to rebrand and redesign our online store.
What was the scope of their involvement?
R1: First, we went through an identity exercise and they delivered a style guide and branding components. They were also supposed to enhance our Shopify Plus website and add new features. They designed the UI/UX, wrote copy, conducted user testing, and led QA.
What is the team composition?
R1: We were in touch with eight people in total.
R2: We dealt primarily with a producer.
How did you come to work with pb+j?
R1: We searched online and ended up contacting a number of agencies. I contacted pb+j specifically because of their Clutch reviews, and they ended up being our pick.
How much have you invested with them?
R2: We spent about $100,000 CAD (approximately $79,000 USD).
What is the status of this engagement?
R1: The project lasted from August 2020–January 2021.
What evidence can you share that demonstrates the impact of the engagement?
R1: We just launched and are still fixing some things. Overall, the look and feel of the website is nice, but to this day, our wish list hasn’t been completed. There were a few items that we discussed initially, but they eventually came back to us and told us they couldn’t do them.
They also were supposed to develop a French site, but they never delivered it.
R2: Overall, we were somewhat satisfied. However, I still think the site is worse than before. We’ve had to hire another person to finish up the project, which has increased our project cost.
How did pb+j perform from a project management standpoint?
R2: Communication was a bit of an issue. Towards the end of the project, they weren’t as responsive as we would have liked. Our project manager still hasn’t responded to an email I sent weeks ago.
R1: Our partnership started off quite strong, but little by little, it became difficult to get in touch with them. There were a lot of things we had to do on our own due to a lack of feedback and guidance from them.
What did you find most impressive about them?
R1: I really liked our branding experience. They visualized our thoughts well and I’m quite pleased with how our branding turned out.
Are there any areas they could improve?
R1: They could improve their communication skills both internally and externally.
R2: For example, if we needed them to fix something, we had to contact our project manager who then had to talk to her team. IT would have been easier if we had access to whoever was doing the work.
Do you have any advice for potential customers?
R2: New clients should find a way to work with the person in charge of each aspect of the project. For example, if they’re working on branding, they should speak directly with the branding lead.
the project
Web Dev & Redesign for Nutrition Company
"Their knowledge, patience, and communication made this one of the better experiences we’ve had with a vendor."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO of a nutrition company. We manufacture, market, and distribute our own line of vitamins and dietary supplements.
What challenge were you trying to address with pb+j?
We hired pb+j to do a review of our digital platform and then redevelop the functions of our website.
What was the scope of their involvement?
The pb+j team did a UX/UI review of our entire site and looked at best practices, then installed a new theme that was more responsive. They also help us with some of our copywriting, and they’ve given us some ideas for concepts in terms of design.
The team has also provided us with more general ideas around function and given us advice around general CRM management of our customers.
What is the team composition?
We work with five or six people, including Tom (Co-Founder), Kyle (Co-Founder), Katherin (Lead Producer), Katy (Lead Designer, UX), Katie (Designer), and a copywriter.
We mostly work with Katherin, who’s our project manager and arranges most of the conversations with the rest of the team.
How did you come to work with pb+j?
We found pb+j through a referral from someone we were working with. We were considering three different companies, but we decided to work with them because we felt they really understood e-commerce, and we liked some of their previous case studies.
How much have you invested with them?
We’ve spent about $45,000 CAD (approximately $35,000 USD).
What is the status of this engagement?
We’ve been working together since September 2020. We finished most of our work, but we’re still ongoing in the final stages.
What evidence can you share that demonstrates the impact of the engagement?
Metrics-wise, the project was more so about design concepts — understanding and hitting timelines in terms of their development stages. We haven’t really tested the updated site to see if it’s more efficient and a better experience than our previous one. However, we’re happy with the overall product as of now.
How did pb+j perform from a project management standpoint?
They’re quite good. Even though we’re halfway around the world, they’ve been able to stick to timelines. The pb+j team were very accommodating and helped us quite a bit. There were some delays, but they were few and nothing we didn’t expect or understand on our side.
What did you find most impressive about them?
I was most impressed with pb+j’s project management skills. They also have a great understanding of some of the technical data and other aspects. Their knowledge, patience, and communication made this one of the better experiences we’ve had with a vendor.
Are there any areas they could improve?
No, I think they’re doing a great job.
Do you have any advice for potential customers?
Do a little bit of homework on what kind of website you want to build, and be really clear about what your goals are for the site. From there, pb+j can help you take your initial thinking to the next level.
the project
Branding & Design for Health & Wellness Company
"The team finds really unique ways to stand out in their creative and messaging."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I work with Jamieson Wellness, a global health and wellness company. We have a suite of brands in the vitamin and mineral supplement space. At the time of the project, I was a marketing director for specialty brands.
What challenge were you trying to address with pb+j?
We brought an aging brand into our portfolio, and it was in need of a positioning refresh. We worked with pb+j to evaluate the strengths of the brand as well as how it would live among our collection of other brands. The main objective was to produce creative that would help us to strengthen and express our new positioning within the marketplace.
What was the scope of their involvement?
We’ve worked with pb+j for a number of years. On this particular project, they put focus for a time on digital marketing, providing the full creative suite. The team developed our print and digital ads, and they helped us launch a consumer promotion contest with mostly digital and in-store components. The pbj+j team also offered us creative design.
What is the team composition?
We worked with the project manager along with the creative director and designer.
How did you come to work with pb+j?
I knew one of the co-founders, and was familiar with his work. I saw pb+j did a really great job of design and brand storytelling, so we started small with a couple of digital projects just to get their help.
We saw how great they were helping to bring the brand to life, and we found they had excellent designers and storytellers. Over time, as we’ve developed our digital programs with them, we’ve continued to see their capabilities at a higher level.
How much have you invested with them?
The total cost was between $40,000–$60,000.
What is the status of this engagement?
This particular project took place from August–September 2019, but we’ve been working together for years.
What evidence can you share that demonstrates the impact of the engagement?
The pb+j team completed the project very quickly. They did a great job of understanding the brief and asked really great qualifying questions. They came back with a great range of creative design, which is always good to see — we could’ve gone in about three or four different directions.
The best part was pb+j’s ability to package up and show us back what we asked for, but then also push us to think differently. The experience at large was great. They kicked it off with a strong understanding of what we needed with a few different potential design directions, and they did so quickly.
How did pb+j perform from a project management standpoint?
The team had a good number of people on the project, and they all responded to everything quickly, usually within the same or next day. All of our timelines were hit, even though we went out of scope a couple times.
Working directly with the creative director was really helpful, because we didn’t have to go back and forth through a middleman — the process was really efficient. The team managed the project perfectly well.
What did you find most impressive about them?
What pb+j does really well is the brand story. The team finds really unique ways to stand out in their creative and messaging. They’re a bit quirky, so they’re able to think differently from other agencies we’ve worked with, and it shows in the quality of their creative.
Are there any areas they could improve?
There was nothing negative about the project that I would want them to improve on.
Do you have any advice for potential customers?
Let pb+j get involved in the creative process early. I’ve found on some projects, I would give them the brief and they would execute. But, if I gave them the idea and some parameters and we brainstormed it together, I found it was a much better result.
the project
E-Commerce Web Dev for Branded Apparel Company
"The journey to get to that final product was impressive."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a consultant for the fashion and retail e-commerce company that employed pb+j. The retailer manufactures licensed boxer briefs.
What challenge were you trying to address with pb+j?
We hired them to build a new website for a new brand launch.
What was the scope of their involvement?
We had enlisted them to design and develop the entire e-commerce site. We came to them with a specific brand vision and goals. We wanted the site to be optimized for conversion but also encapsulate the brand’s objective.
From the beginning, they worked with us to identify the site structure and design that would accomplish both of those requirements. The team took our creative brief and assets to repurpose them into an optimized website.
The team at pb+j did everything from strategy, concepts, and the site's ultimate development.
What is the team composition?
In total, we worked with four people that included a project manager, designers, and a developer.
How did you come to work with pb+j?
A few years ago, we had a conversation with them regarding a different project. We ended up re-engaging with pb+j with a new proposal. While we had different conversations with other groups, we decided that pb+j was the best fit because of their previous work, price point, and our conversations.
How much have you invested with them?
We spent roughly $35,000.
What is the status of this engagement?
We brought them on in June 2020, and the site went live in December 2020.
What evidence can you share that demonstrates the impact of the engagement?
The conversation rate is extremely healthy. People are responding very well to the site, and we’re extremely pleased with the final product. We’re happy with how it looks and the amount of revenue it’s yielding.
How did pb+j perform from a project management standpoint?
From a project management standpoint, they’re phenomenal. They’re super organized and diligent. They propose timelines and schedules and ensure that everyone sticks to them.
Their entire process is conducive to achieving goals within a set timeline.
What did you find most impressive about them?
I was most impressed with the discovery phase and its subsequent process. They spend a lot of purposeful time understanding our needs and brand. After doing competitive research, they presented that to us to align with our goals and vision.
That initial discovery phase was extremely diligent. Their project management style was also very top tier. The journey to get to that final product was impressive.
Are there any areas they could improve?
I don’t have anything bad to say about them.
Do you have any advice for potential customers?
Be ready to move quickly. They throw a lot at you, and all of that is necessary for the project to be successful. They’re big on communication. If clients are eager and open to collaborating with them, the better the project will ultimately be.
the project
Branding & Website Design for Mobile Hearing Clinic
"PB+J showed incredible integrity with their work."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the founder and Director of Ears To You Mobile Hearing Clinics. I manage all operations and work with specialists and audiologists that work within the technical role in our business.
For what projects/services did your company hire pb+j?
We hired pb+j to form a brand identity and website that would be memorable as well as cutting edge and industry leading. We wanted to break the mold of the known and existing hearing clinic experience and provide a hearing appointment that caters to the needs and schedule of the end user/client/patient.
What were your goals for this project?
Our goal was to begin with the logo and branding and morph it all into a website that would be easy to use, easy to digest for all target customers, and easy for others to share within their social circles.
How did you select pb+j?
We were recommended pb+j by another web-design/hubspot specialist individual that stated if we wanted to do something different than everyone else and go against the grain to check out their services.
Describe the project in detail.
Upon selecting pb+j we spoke with Tom about the scope of necessary work. A proposal was created and adjusted after another couple phone discussions and from there, the team went to work.
Katie and Katherine were integral parts of the creation of the brand and website and were in constant contact in order to ensure the correct vision was being implemented and we were covering all the mentioned action items from the SOW. The detail surrounding pb+j team members as well as their organization and familiarity with the work that needed to be done was second to none.
What was the team composition?
Team composition was consistent of what I would call Tom, "the coach" creating the plays necessary for success. Where he then delegated to Katherine and Katie "team" to execute said plays for success and make sure that everything was on par with my and my business standards.
A copywright specialist was brought in towards the end of the SOW to make sure everything was clearly stated in a proper tone of voice we were going for and the rest is history.
Can you share any outcomes from the project that demonstrate progress or success?
Website launch and peer testing within the industry resulted in a significant uptick in usership as well as conversation surrounding the business itself. It is a wonderful conduit for scheduling appointments. The brand, colours, and overall tone of voice has been integral in setting us apart from all other competitors in the industry and is extremely noticeable with our end users.
How effective was the workflow between your team and theirs?
The effectiveness of workflow between their team and ours was seamless. Enough said. I couldn't have asked for a better outcome and better team to work with to bring my vision to life.
What did you find most impressive about this company?
I found most impressive about this company the organization of team. I think it is important to have a tight-knit team to work with where everyone can have a singular vision to move forward for the customer and pb+j had just that.
Their team was fantastic and everyone knew what was going on and when. PB+J showed incredible integrity with their work. They were honest and always were available if a question or concern came up.
Are there any areas for improvement?
None.
the project
Branding & Shopify Plus Site for Cleaning Device Launch
"PB&J kept us on schedule and ensured nothing was missed. What a team!"
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Tersano launched the iClean mini, a revolutionary handheld device that replaces traditional cleaning and disinfecting chemicals from the home and office.
For what projects/services did your company hire pb+j, and what were your goals?
PB&J was hired to redo our branding and to launch our new eCommerce sites on Shopify Plus.
How did you select pb+j and what were the deciding factors?
After interviewing several firms I just felt there was a really good fit between PB&J and their experience and where Tersano needed to go. They understood we had a solid B2B business that had to be addressed on the site while at same time having that site focus on closing sales on our iClean mini as we launch our new D2C campaign.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Oh boy, lots and lots of steps. But PB&J kept us on schedule and ensured nothing was missed. What a team!
How many people from the vendor's team worked with you, and what were their positions?
I worked directly with 7 team members from PB&J and then another 4 outside consultants that they brought in to help with certain aspects.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Everything about the experience of setting up our new eCommerce site together with the PB&J team was absolutely amazing. It was a true pleasure working with everybody.
Describe their project management style, including communication tools and timeliness.
Thorough Sophisticated yet simple Great tools with great people managing them, and our team.
What did you find most impressive or unique about this company?
PB&J was not afraid to tell us when we were trying to change certain things that we need to just trust them. How right they were as the end product is brilliant.
Are there any areas for improvement?
None that i can think of.
the project
Web Redesign for Arts Service Organization
"They are all experts in their field."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Executive Director of the Ottawa Arts Council, an arts service organization that advocates, supports and champions the work of artists and arts organizations in the nation's capital. We are a small, membership-based not-for-profit that also provides professional development opportunities for artists and arts workers.
For what projects/services did your company hire pb+j?
When I came on board in June 2019 as the new ED, I realized two things:
- we had an outdated and unresponsive website; and
- we had very limited funds to change that.
I had the pleasure of working with pb&j in a previous job and reached out again knowing they could address both these issues -- and quickly. We engaged them in a full website redesign (throughout a global pandemic) and they were able to adapt the project to meet our budget and expectations.
What were your goals for this project?
We needed to provide clarity in what services we provide to our arts community, remove redundant and outdated content, and we needed to better showcase the ways we support artists from marginalized communities. We needed to clearly show how we made an impact in the community and the value the arts have in engaging and transforming communities.
How did you select this vendor?
I worked with pb&j on a project a few years ago, when I worked at another arts institution. I remembered how accessible and well-managed the process was from concept to fruition, and how well they take care of their clients (particularly those like myself who are somewhat, shall we say, 'unskilled' in the technical world) every step of the way. I also remembered how considerate they are for not-for-profits and how they work to adapt budgets to create solutions that serve the client.
Describe the project in detail.
We did an entire overhaul of the Ottawa Arts Council website. We reviewed the content to determine what was relevant or redundant, managed easily around the project guidelines and timelines that were proposed. We were presented with initial concepts based on introductory meetings, then two additional concepts based on our feedback.
They listened carefully and applied their expertise to adapt our vision of the site into one that was effective and impactful. They presented concepts with consideration and flexibility; they addressed issues and implemented suggestions when it would best serve the purpose of our project. The process was around 3 months in total, and culminated in supporting us with going 'live'.
What was the team composition?
Tom, the co-founder, is my main point of contact for engagement. Kathryn took on the project management and Katy lead the design concepts and tutorials.
Can you share any outcomes from the project that demonstrate progress or success?
The feel of the site is now 'lighter'. Our message is clear, our impact now shows. The navigation is easier and there is less content (and hopefully less frustration) for the user when they land on the site and want to learn more about us. We are now well-trained in how to update content, thanks to video tutorials we can keep in our archives.
The latter is key for an organization our size, particularly with interns or contract communications workers coming in and out throughout the year. It's an easy way for us to train them on how to populate the site, allowing our entire team to work smarter.
How effective was the workflow between your team and theirs?
The workflow was very effective. We followed the project managers timelines, which were always considerate of our workload internally as well. Online communication and zoom meetings were efficient, and they were always cognizant and considerate of our time. Lots of laughter and openness, combined with a dedicated willingness to achieve, and in some cases surpass our expectations.
What did you find most impressive about this company?
Adaptability. If a concept isn't fully realized, they re-think and revisit within the parameters. If there's a cost issue or budget constraint, they reach out to offer solutions. If timelines are tight and there are concerns, they provide support and connection.
They are all experts in their field. But perhaps most importantly, they truly understand that clients have different understandings of website redesign processes, and you are included in that conversation as opposed to being made to feel "this isn't your skillset".
Are there any areas for improvement?
No. Seriously. Not in my opinion.
the project
Shopify Site Redesign & Development for Coffee Company
“They were able to hit all of the high-level requirements that we requested.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of e-commerce at a coffee company.
What challenge were you trying to address with pb+j?
We were looking to redesign our Shopify website.
What was the scope of their involvement?
We started with a discovery call, and then we had weekly calls that allowed us to review and approve UX design, our Shopify app list, and wireframes and mockups. Then, they started development.
What is the team composition?
I was in contact with Tom (Co-Founder & Head of Growth). We corresponded with two members directly: a project manager and a creative director.
How did you come to work with pb+j?
We did some online research about the best Canadian agencies that specialize in Shopify. pb+j came up, and they were one of the frontrunners.
How much have you invested with them?
A benefit was that when they first quoted us, they gave us three different options based on our budget. We spent around $30,000 CAD (approximately $22,200 USD).
What is the status of this engagement?
We had our discovery call April 13, 2020, they began development in mid-May, and we launched our site on June 16. We were able to launch the site within less than two months, which was awesome.
What evidence can you share that demonstrates the impact of the engagement?
Our site has been live for about three weeks, so it’s a bit early to see results. However, I’m very impressed that we were able to launch a site in such a short period of time. They were able to hit all of the high-level requirements that we requested. We had very minimal disruption to our business.
How did pb+j perform from a project management standpoint?
We connected with them via email and weekly Zoom video conferencing calls.
What did you find most impressive about them?
They were very responsive. If there was an emergency or we had questions, they definitely took the time to answer and educate us. Overall, we’re quite happy with the speed. That was a big bonus; in my past experience, site launch projects can take anywhere from six months to a year, so I was really impressed with the two-month launch process.
Are there any areas they could improve?
There were a couple of moments where we felt like we were learning together. For instance, subscriptions are really important to our business, and in the beginning, I assumed they had more experience. When it came to launching, we realized that different companies use different apps, so there were moments where we were waiting for them to figure it out and let us know, rather than having done it before.
the project
Squarespace Web Dev for Employee Experience Company
"Their work is top-notch, nothing was too hard, and the whole process was easy."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Founder and R&D at Everyday Massive — the employee experience company
For what projects/services did your company hire pb+j?
Convert a design developed by our Head of Brand into a responsive Squarespace website built on the developer platform. The new website was part of a company rebrand and replaced one that was several years old and no longer represented who we were as a company.
What were your goals for this project?
The website obviously needed to look great, but it also needed to be easily updated using the Squarespace back end.
How did you select this vendor?
We looked through the Squarespace Developer directory. PB+J stood out by a mile for their personality and work. It was more than we'd budgeted for, but in the end, we (me and our Head of Brand) really wanted to work with them.
Describe the project and the services they provided in detail.
Initial meetings were great. Everyone seemed competent and were great to deal with. A little slow off the mark, but once we were underway they translated the design seamlessly and were responsive to feedback. A little optimistic with timeframes, but nothing unreasonable given the project fell over the holidays and new year. The site was built with almost all the functionality we hoped for, and was only restricted by platform limitations. Really happy with the result.
What was the team composition?
On our side, it was just me and our Head of Brand. On their side, we were passed from the founder through a couple of project managers and a developer, due to people going on holidays.
Can you share any information that demonstrates the impact that this project has had on your business?
All anecdotal, but we've had great feedback on this site. From our perspective, it's been easy to update and we're very happy with the result.
How was project management arranged and how effective was it?
After the initial Zoom call, communication was via email. Once we got underway, they were responsive to feedback and enquiries.
What did you find most impressive about this company?
Our brand has a lot of personality, so we felt comfortable working with people who weren't afraid to be themselves. Their work is top-notch, nothing was too hard, and the whole process was easy. That's rare for web developers.
Are there any areas for improvement?
Not really. Only a few hiccups. A bit of radio silence after the discovery meeting and initial invoice, but all good once the project was underway. Time zones weren't ideal for booking the Zoom calls, but that's the reality of working globally. Timelines could have been a tad more realistic, but didn't blow out too much. All in all, it was a great experience.
the project
Digital Marketing & Web Dev for Construction Company
"Their creativity and talent stood out to us."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am CFO and Marketing Manager of our construction company.
For what projects/services did your company hire pb+j?
We re-branded, with a marketing research study, new logo, and new methodology. .
What were your goals for this project?
Wanted to reach a more upscale market
How did you select this vendor?
We have known this firm since their startup, and know that they are immensely creative and talented techniclaly as well.
Describe the scope of their work in detail.
Began an inbound marketing platform . Developed marketing assets to endear our potential clients to use e-Books, blogs, informative news bulletins. Graphic design for all of our ad content. Designed and built 2 websites, the updated one just completed in 2020. Developed a 20 years in 2020 campaign to celebrate 20 years in business.
What was the team composition?
A variety of staff members, led by a team leader that were skilled in all the areas needed.
Can you share any outcomes from the project that demonstrate progress or success?
our lead generation has grown exponentially, our online presence, and our branding presence significantly Boosted to first page on google, intelligent SEO on a regular basis.
How effective was the workflow between your team and theirs?
There were some hiccups, but overall good.
What did you find most impressive about this company?
Their creativity and talent stood out to us.
Are there any areas for improvement?
Until recently, time management. I think they have that solved now.
Although the client was happy with their branding experience, pb+j wasn’t able to deliver everything they wanted for the website. Additionally, they became increasingly difficult to reach over the course of the project. As a result, the client had to hire a new partner to finish development.