BRAND. ATTRACT. NURTURE. GROW.

ParkerWhite is a San Diego based branding and marketing agency that helps build brands, attract leads, nurture customers, and grow sales. We have a passion for helping to improve the quality of peoples’ lives. We align ourselves with companies that are developing products and services with the same values. From medical devices, emerging e–health technologies, education, and healthy lifestyle consumer products. Health is our sweet spot!

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
1997
Show all +
Cardiff-by-the-Sea, CA
headquarters
  • 230 Birmingham Drive
    Cardiff-by-the-Sea, CA 92007
    United States
other locations

Portfolio

Key clients: 
SonoSite, Finance of America Reverse, CyMedica
ReBranding and Digital Marketing Image

ReBranding and Digital Marketing

The Situation

SneakPeek, an early gender DNA test that predicts the babys gender at 9 weeks with 99.6% accuracy. Similar to ancestry DNA tests, moms can take the test at home and send in for test results within 72 hours. The product and science-based technology is a category disruptor to the standard sonogram at 20 weeks or expensive blood tests that are typically not covered for low-risk pregnancies.

The SneakPeek product allows excited parents accurate results at an unprecedented timeframe at a sub $100 price point. Now we need to get people to know about it.

Work We Performed: Brand Strategy, Digital Strategy & Creative Digital Media Planning & Buying Conversion, Rate Optimization, Search Engine Optimization, and Website Design

ReBranding and Digital Marketing Image

ReBranding and Digital Marketing

The Situation

Chances are if you mention the words Reverse Mortgage, it’s not something that resonates with positivity. Finance of America Reverse (FAR) wanted to change those negative perceptions and misconceptions. Our task was to bring their vision to life with a complete overhaul of their brand, marketing communications, and to move away from purchasing expensive 3rd party leads that are sold to

several competitors resulting in an awful customer experience, to generating brand direct leads.

Work We Performed: Brand Strategy, Brand Identity, Brand Messaging, Photography and Video, Digital Media Planning & Buying Digital Strategy & Creative Lead Generation Programs, Email Marketing, Social Strategy, and Tracking & Analytics

CyMedica Branding and Launch Support Image

CyMedica Branding and Launch Support

The Situation

Now, more than ever, with the Value Based Care mandates theres a need for solutions that engage patients in their own health and recovery and having the data to prove its clinical efficacy; which is what makes our rebranding of the new CyMedica Orthopedics and e-vive product launch perfectly timed.

Work We Performed: Brand Strategy, Brand Messaging, Brand Identity,

Animated Videos, Creative Collateral System, and Website Design
Bioventus - Rebrand and Marketing Support Image

Bioventus - Rebrand and Marketing Support

The Situation

Bioventus selected ParkerWhite to build out their surgical orthobiologics division. They had recently purchased our client, BioStructures, to round out their full line of bone graft products and accessories under the new Bioventus Surgical Orthobiologics division. We worked with the team to define the new divisions brand and product messaging, visual identity and naming architecture

system.

Work We Performed: Brand Strategy, Brand Messaging, Brand Identity, Creative Collateral System, Creative Packaging Design, Digital Strategy and Website Design

Customer Experience and Acquistion Image

Customer Experience and Acquistion

The Situation

For over 30 years, Fairfax EggBank has been one of the largest and most successful egg banks in the United States. However, with growing competition and three distinct audiences to target (donors, recipients, and clinics), they were looking for a strategic partner to help improve customer acquisition and develop and engagement strategy.

Work We Performed: Brand

Strategy, Brand Messaging, Brand Identity, Creative Advertising Campaigns, Customer Success Stories, Digital Media Planning & Buying, Digital Strategy & Creative Search Engine Optimization,and Website Design
Branding and Customer Acquisition Image

Branding and Customer Acquisition

The Situation

The Good Feet Store, a well-established franchise selling high-end arch supports, was looking to overhaul their brand and reposition themselves to a wider audience of younger customers while elevating the brand perception and let actual customers tell their success stories.

Work We Performed: Brand Strategy, Brand Messaging, Brand Identity, Creative Collateral

Systems, Creative Packaging Design, Digital Strategy & Creative Lead Generation Programs, and Website Design

Reviews

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Marketing Services for Reverse Mortgage Company

"Workflow was one of the best aspects of the relationship."

Quality: 
4.0
Schedule: 
4.5
Cost: 
2.5
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
Mar. 2018 - Jan. 2020
Project summary: 

ParkerWhite Brand Interactive provided digital marketing services. This included advertising strategy, creative services, and web design. 

The Reviewer
 
1,001-5,000 Employees
 
Tulsa, Oklahoma
Kristil Nicholas
Performance Marketing Director, Financial Services Company
 
Verified
The Review
Feedback summary: 

ParkerWhite Brand Interactive successfully produced high-quality work. Their team increased leads. The workflow was very effective. They were organized and kept everything on pace. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I work for a reverse mortgage company as the Performance Marketing Director (previously Digital Marketing Manager)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ParkerWhite Brand Interactive?

Advertising Strategy and Execution, Creative Services (Ads, email, direct mail, etc) and Web Design Services

What were your goals for this project?

Increase awareness for the brand and drive relevance for our proprietary jumbo loan product.

SOLUTION

How did you select this vendor?

This vendor was a referral from a former partner to my company president.

Describe the scope of their work in detail.

Parker White was briefed on multiple projects and from that they were responsible for making the goals/objectives come to life through appropriate channels (website, email, print collateral, media ads, etc) and with those assets develop a strategy that would deliver optimal results that accomplished goals/objectives.

What was the team composition?

There were multiple people involved from the agency stakeholders/president down to specialized teams across digital and creative services.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Once the transition ramp period was over, Parker white produced great work and created momentum for the brand and our products. Upon focusing on our premiere product, leads generated by the PW led programs increased by over 1000%. That trend continues to grow even after we are no longer working with them. The setup work that they did definitely got us moving in the right direction as a brand.

How effective was the workflow between your team and theirs?

Workflow was one of the best aspects of the relationship. The project manager assigned to our team was awesome! Organized, accurate and always keep projects on pace - where she had control.

What did you find most impressive about this company?

The way that they fully embraced a new category for them (that is very unique) and gave it their best to provide strong strategic direction and deliver good work. Even in instances where objectives were challenging to understand, they did their best to deliver their best work and thinking.

Are there any areas for improvement?

Stronger alignment between key stakeholders and the team on the ground. There were times when a direction would be decided on with one team and that direction was muddied when high level stakeholders got involved in the conversations which sometimes caused confusion.

4.5
Overall Score I truly enjoyed working with the Parker White team. Strong collaboration, and always seeking feedback to be better.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They were always very flexible and accomodating.
  • 2.5 Cost
    Value / within estimates
    Sometimes on the pricey side and/or it would sometimes feel like money mattered more than relationship.
  • 4.0 Quality
    Service & deliverables
    Their quality of work was always great
  • 4.5 NPS
    Willing to refer
    Absolutely - especially in categories that they thrive in.

Branding & Web Design for DNA Testing Company

"Management was exceptional and communicative."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2017 - Mar. 2019
Project summary: 

ParkerWhite Brand Interactive branded a DNA testing company. They helped fortify the client's existing brand messaging and spearheaded digital marketing campaigns. They also redesigned the client's website.

The Reviewer
 
11-50 Employees
 
La Jolla, California
Hailey Knott
Digital Media Manager, Gateway Genomics, LLC
 
Verified
The Review
Feedback summary: 

ParkerWhite Brand Interactive led PPC campaigns that dramatically increased the client's ROI. The project management was exceptional, as the team managers maintained great communication and transparency. The team was eager to learn about the client's product to be able to market it effectively.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I was the Digital and Social Media Marketing Manager at Gateway Genomics, LLC. Our product, SneakPeek Test, allows expecting moms to determine the sex of their baby as early as 8 weeks into pregnancy via our at-home DNA test.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ParkerWhite Brand Interactive?

We needed to solidify our brand voice as well as set up professional, trackable digital marketing campaigns. Since we were a startup, we needed experts in these fields to help advise where our successes and opportunities were.

What were your goals for this project?

Establish trackable, converting digital marketing campaigns as well as redesign our website.

SOLUTION

How did you select this vendor?

We wanted to work with someone local to San Diego County who had experience with branding and the medical niche.

Describe the project and the services they provided in detail.

The conceptualized, designed, and implemented many paid social media campaigns for us across multiple platforms. They also redesigned our website from wireframe to implementation.

What was the team composition?

Eric led the team along with several AE's. Cindy and Keith were also excellent liaisons and brought awesome ideas to the table.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We built out our paid media campaigns and increased ROI exponentially.

How was project management arranged and how effective was it?

Management was exceptional and communicative--we were never left scratching our heads or wondering what we were paying for.

What did you find most impressive about this company?

Their willingness to learn about our product and become a complementary asset to our team. They brought their own passion to our product that is usually lost in agencies.

Are there any areas for improvement?

None that I can recall!

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing Strategy for Fertility Clinic

“They’re able to analyze and explain complex issues to solve problems collaboratively.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2017 - May 2018
Project summary: 

ParkerWhite Brand Interactive teamed up with a software solutions company to service a third-party client. They handled all elements of branding, site redesign, and marketing strategy.

The Reviewer
 
51-200 Employees
 
Northbrook, Illinois
Tim Dolloff
EVP of Client Engagement, Liventus, Inc.
 
Verified
The Review
Feedback summary: 

Exceeding the company’s expectations, the team catalyzed a 50% increase in traffic to the client’s site. With their many years of industry expertise, they were able to effectively market the product and collaborate with several parties. Customers can expect a thorough partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the EVP of client engagement of a B2B custom software solutions company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ParkerWhite Brand Interactive?

We had a client that wanted to do a full redesign of their website. We’re developers without much design expertise. So, our team collaborated with them.

SOLUTION

What was the scope of their involvement?

First, they worked directly with a fertility clinic client on digital marketing strategy. They took over the branding, site redesign, and marketing efforts. During the project, they focused on developing a strong look and feel as well as writing copy. Essentially, they helped the client with their marketing strategy.  

What is the team composition?

I collaborated with at least four resources. One of the resources was a graphic designer and another individual was a digital strategist. 

How did you come to work with ParkerWhite Brand Interactive?

We’ve collaborated with them on several projects. When we first met, they were working with a client, and we got involved in the technical aspects of the project. Because our client chose both of our teams, we had a chance to collaborate before working together. Since then, we’ve worked on several other projects. 

What is the status of this engagement?

We started that project in October 2017, and the work ended in May 2018. However, we’ve collaborated on more recent projects together as well.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had very satisfied clients. The goal of the project was to drive traffic to the client’s site. They drove visits to the site up by over 50%.  

How did ParkerWhite Brand Interactive perform from a project management standpoint?

They were organized and did a great job managing the project. We communicated over email and phone calls. 

What did you find most impressive about them?

They have strong expertise in digital marketing. They’re able to analyze and explain complex issues to solve problems collaboratively. They also have great design and aesthetic expertise.

Are there any areas they could improve?

I can’t think of anything off-hand. All of our projects have run smoothly. 

Do you have any advice for potential customers?

Look at their work early and often, providing as much feedback as possible.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Advertising for Dietary Supplements Company

"I would certainly hire them again if the need arises."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. 2019 - Feb. 2020
Project summary: 

Working within brand guidelines, ParkerWhite Brand Interactive revamped the brand image to make it more consistent across all platforms. They also did creative work that supported digital advertising efforts.

The Reviewer
 
11-50 Employees
 
San Diego, California
Martin Brown
CEO, Ambra Bioscience
 
Verified
The Review
Feedback summary: 

ParkerWhite Brand Interactive significantly improved the brand image by making it more cohesive across the website and all the ads. Although they were unable to achieve the desired customer acquisition cost, their project management skills were noteworthy. They were a responsive, professional team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Ambra Bioscience, an e-commerce store that sells dietary supplements for hunger control.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ParkerWhite Brand Interactive?

We had tried to manage our marketing internally but it got to a point where we knew we didn’t have the right level of expertise for what we wanted to accomplish. So, we decided to hire a full-service marketing company that could fix up our inconsistent product branding. 

Another goal of ours was to do a better job of advertising through Facebook, Instagram, and Google while lowering our customer acquisition cost. Additionally, we were looking for a company that could help us put together more creative ads.

SOLUTION

What was the scope of their involvement?

After discussing the beliefs and characteristics of the brand and giving them guidelines, ParkerWhite Brand Interactive came back to us with a proposal of elements that they thought would improve the brand image. 

In addition to working on our branding, they led digital advertising efforts, focusing specifically on Facebook which represented about 90% of our spend. We transferred the digital media process to them over the course of the first 30 days but the project was still very collaborative. We wrote some of the copy to make sure that the claims made were ones we could support, but they did most of the imagery.

What is the team composition?

We worked with the creative director and her staff.

How did you come to work with ParkerWhite Brand Interactive?

We wanted to work with a local company in San Diego and identified about half a dozen agencies. Our primary criteria were that the agency have experience with health and lifestyle brands and be able to work well with a company of our size. ParkerWhite Brand Interactive came strongly recommended by outside references, which is why we chose to work with them.

How much have you invested with them?

We invested about $100,000–$250,000.

What is the status of this engagement?

We worked with them from April 2019–February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They improved our brand image on the website and in general, creating much more consistency and flow across all of our messaging. Although our ads were much better, ParkerWhite Brand Interactive wasn't able to achieve a customer acquisition cost that would've been profitable for us. Overall, they did a good job.

How did ParkerWhite Brand Interactive perform from a project management standpoint?

Project management is one of ParkerWhite Brand Interactive’s strengths. They’re a small organization with one project manager who was very much involved in the work and did a great job. They were also very responsive. They communicated openly with me and we had a strong relationship.

What did you find most impressive about them?

I would recommend them to anyone particularly because they were very professional. There were no surprises when working with them and their follow-up was excellent. I would certainly hire them again if the need arises.

Are there any areas they could improve?

One area they could’ve improved was the customer acquisition cost aspect, but I don’t really hold them solely accountable for that. We talked about a lot of different advertising strategies and agreed on them together. They did their best but none of the strategies produced significantly different results. I don’t know if that even would've been possible given our product profile. 

Do you have any advice for potential customers?

Be open and transparent about your company, your challenges, and issues. This will guarantee your satisfaction.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They were really good at meeting deadlines. Because they had other clients, they missed a few deadlines but it was nothing major.
  • 4.0 Cost
    Value / within estimates
    Their costs were on the higher end but, based on the value, they were reasonable.
  • 5.0 Quality
    Service & deliverables
    The quality of the imagery, website, and content was very good.
  • 5.0 NPS
    Willing to refer
    I would strongly recommend them.