What evidence can you share that demonstrates the impact of the engagement?
They improved our brand image on the website and in general, creating much more consistency and flow across all of our messaging. Although our ads were much better, ParkerWhite Brand Interactive wasn't able to achieve a customer acquisition cost that would've been profitable for us. Overall, they did a good job.
How did ParkerWhite Brand Interactive perform from a project management standpoint?
Project management is one of ParkerWhite Brand Interactive’s strengths. They’re a small organization with one project manager who was very much involved in the work and did a great job. They were also very responsive. They communicated openly with me and we had a strong relationship.
What did you find most impressive about them?
I would recommend them to anyone particularly because they were very professional. There were no surprises when working with them and their follow-up was excellent. I would certainly hire them again if the need arises.
Are there any areas they could improve?
One area they could’ve improved was the customer acquisition cost aspect, but I don’t really hold them solely accountable for that. We talked about a lot of different advertising strategies and agreed on them together. They did their best but none of the strategies produced significantly different results. I don’t know if that even would've been possible given our product profile.
Do you have any advice for potential customers?
Be open and transparent about your company, your challenges, and issues. This will guarantee your satisfaction.