The entire Oral I.V. e-commerce site was running on Shopify. While Shopify is a capable e-commerce platform, it’s not particularly well suited as a general purpose host for landing pages, blogs, or other content beyond the flow of product page, cart, and checkout.
There’s a wide variety of pre-built Shopify templates, making it a good starter platform. But, it just doesn’t provide the true flexibility you get when…
designing from scratch.
It was time for Oral I.V. to move beyond their starter site and improve their performance.
We addressed by moving to the company’s presence to WordPress with integrated Shopify support. This kept their existing e-commerce operation running seamlessly while we created a new site around it.
The result was remarkably better engagement, a 124% increase in revenue, and a 161% improvement in average transaction value.