What were the results of the project?
It's a tough environment for liberal arts colleges. When we began working with Parisleaf on our brand, we were in our third year of a steep decline in applications, but now, we are at maximum enrollment. We are enrolling 625 students this fall, and that's a huge increase. Obviously, there are other factors playing into that, but what they did to our website and collateral materials – definitely played a huge role.
Besides helping us to engage young high school students and their parents, the work itself has performed well. Their work with us has a CASE award as well as several Eddy awards.
I'm leaving the college soon, but I've told all my stakeholders they need to continue working with Parisleaf.
What differentiates Parisleaf from others?
What Parisleaf brought to the table was an affective power that grabs your gut. When you see their work for Unity College, you say to yourself, "Wow, this place really is different." That's a true statement, but it can be hard to convey that truth to someone who's never been here or experienced it.
They're set apart by a hundred different things, from their decision to come up from Florida and spend time on our campus in Maine, to edginess of their ideas that captured our essence, and I'm convinced would never have come from the traditional agencies that work in higher ed. That edginess, I think, comes from their youth and their ability to attract incredible talent. It's a potent combination that delivered incredible results for us.
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
I think the standard answer would be that because they're in demand and growing fast, will they be able to maintain the level of customer service that got them to this point?
What advice would you give a future client of theirs?
I'm proud of these guys. They have struggled through some adversity, they do excellent work, and they are wicked smart and creative. People need to use them. They're going to be happy with the result.