Branding & Digital Studio

Parisleaf is a brand strategy and design company. We create narratives, identities, and experiences on screens, in print, and in built environments.

Your brand has a purpose. We’re here to help you find it, show it, and make your mark.

Through the study of behavior and spirit, we help clients discover and display their purpose. From that foundation, we create communication tools that pay dividends. Design, word, and image simply happen to be our means.

 
Undisclosed
 
$150 - $199 / hr
 
10 - 49
 Founded
2010
Show all +
Gainesville, FL
headquarters

Portfolio

Key clients: 

University of Florida, PDSI, Scorpio, Walker Architects, Cade Museum, Pure Aesthetics, City of Gainesville, Greenpeace

UF Brain Tumor Summit Image

UF Brain Tumor Summit

Today, brain cancer remains a death sentence for most patients. Dr. Duane Mitchell and his colleagues at the UF McKnight Brain Institute believe that, based on recent clinical trials, within the next ten years we could see an increase in brain cancer survival from less than 10% to at least 50%.

Recognizing the need for collaboration across disciplines and across institutions, Dr. Mitchell set out to create a yearly

summit that would gather the brightest brain tumor researchers and philanthropists around a common ambition to eradicate brain cancer.

The University of Florida Foundation commissioned Parisleaf to create a brand narrative, a name, and a visual identity for this event – a summit which will hopefully be the first of many, and the annual checkpoint for the real work that will happen year by year.

After the verbal identity was established we proposed two concepts for the name and visual identity: ReMission Summit and Matter Summit. As it turns out, doctors almost never use the word remission when discussing brain cancer because it so rarely happens. In light of that, the name ReMission offers its own built-in challenge. Our decision was easy.

PDSI Image

PDSI

They manage multi-million dollar building projects for major hotel brands, and trusted us to rebuild their own.

Project Development Services, Inc. is the number one project management and development company in their industry. Despite a solid track record of hundreds of completed projects, 94% repeat clients and over $4 billion in project value, they had a brand problem.

Parisleaf designed a new

brand identity that represented the advantages and strengths that PDSI offers their clients. The work included a new logo, website, and a full range of marketing and sales materials.

We identified and showcased their values of straight talk, commitment, empowerment, courage and innovation. And we created portraits and photographs of the team at work in a style that feels friendly and approachable yet authoritative.

Citizen Centered Gainesville Image

Citizen Centered Gainesville

Uncommon mindset meets uncommon approach.

The City of Gainesville recently embarked on a new mission to become the most citizen-centered local government in the US. In 2017 this directive faced a few challenges. The existing brand did not reflect the strategic change that had occurred, but the city was not in a place where a traditional rebranding exercise could be considered. And yet, they had

immediate needs for new points of entry that would describe and illustrate the citizen-centered concept and what it means for people in Gainesville.

Since the citizen-centered philosophy is built around questions like how can we empower you? or how might this city be made even better?, we realized the most sustainable solution was to take an unbranding approach.

Scorpio Image

Scorpio

They beautify cities. We brought new life to their brand.

Since 2013, Scorpio Construction has approached every project with community impact in mind. They understand that a building is never a neutral or isolated event: it must fit into the local fabric, accomplish its intended purpose, and enhance the landscape. If it’s worth making, it should be made to last.

By 2017 the company had

cultivated an overwhelmingly positive profile in North Florida, but their boilerplate narrative and lackluster visual identity did not match their reputation.

Parisleaf responded to this imbalance by creating a full-scale brand identity that embodies building for life and champions community-centered construction.

Walker Architects Image

Walker Architects

Designing a brand that builds people.

Walker Architects is an experienced group of creative leaders and craftspeople. Their work is driven by a passion for designing spaces that enhance the lives of people who live, work, and move through them. But while their team had a reputation for delivering innovative work on time and in budget, setting down roots outside of Florida posed a challenge that would

require some sort of transformation.

Parisleaf wrote and designed a brand identity that married Walker’s ambitions and personality with a cosmopolitan sensibility that would be just as at home in Beijing or Barcelona. We brought the brand to life through a sleek and image-rich website, tactile print collateral, and a flexible suite of proposal templates.

Cade Museum Image

Cade Museum

The passive museum is over.

The Cade Museum for Creativity and Invention was moving toward grand opening. The museum had a gorgeous building under construction, plans for exhibits to fill it and spill out into the greater Gainesville community, and classes that were already underway in their temporary space.

The Cade approached Parisleaf to discuss marketing campaigns and small enhancements to

their existing brand identity. We realized what they truly needed was a brand overhaul, and a set of communication tools that would serve the museum and their patrons for decades to come.
Pure Aesthetics Image

Pure Aesthetics

Bringing inner beauty to the surface.

Pure Aesthetics is a premier med spa in Gainesville. They provide expert aesthetic care and goal-oriented coaching in a serene environment. 

Unlike aestheticians who seek to transform clients into someone else, they believe in helping people appreciate and care for the skin they’ve been given. While their excellent reputation was well known in North-Central

Florida, their unique position as aesthetic mentors and educators – coaches as much as skincare providers – had never been articulated.

Parisleaf created a verbal and visual identity system that is characterized by balance: med and spa, East and West, cleanliness and nature. We highlighted Pure Aesthetics’ desire to help each client not only look their best but also reconnect with themselves and rediscover their confidence.

We formed the identity around a simple statement that rejects shallow conceptions of beauty in favor of something deeper and more enduring:

You’re beautiful. We’re here to help you show it.

Reviews

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Branding and Web Design For Economic Development Council

"Parisleaf understood how to build a strong relationship with their client."

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Sept. 2013 - Mar. 2014
Project summary: 

Parisleaf built a WordPress website for a council that supports interactive media startups. The project involved visual design and back-end development.

The Reviewer
 
11-50 Employees
 
Seattle, Washington
Communications Coordinator, Economic Development Council
 
Verified
The Review
Feedback summary: 

Surveys show that the new website impresses visitors with its attractive design and feature-rich functionality. Parisleaf impressed with their exhaustive knowledge of development principles and their ability to convey challenging information in a user-friendly, intuitive fashion.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company.

The Economic Development Council of Seattle & King County is the only public-private economic development partnership encompassing all of King County and its 39 cities. Our mission is to expand and diversify the economy throughout King County.

What is your role at the company?

I am the Communications and Research Coordinator.

OPPORTUNITY / CHALLENGE

What was the business challenge that you were trying to address when you approached Parisleaf?

We were working on a cluster initiative to promote and grow the interactive media and gaming industry in Washington State. As part of that initiative, we established the Reactor Accelerator for interactive media startups. We approached Parisleaf because we needed to establish a web presence to build awareness for the Reactor.

SOLUTION

Please describe the scope of their work?

The scope of the project included full web design and development. Parisleaf fully designed and developed our new site [on WordPress].

What was your process for selecting Parisleaf?

Parisleaf was recommended to us by our intern, who had worked with them in the past. After viewing their portfolio and having a phone conversation with them about what they could do for us, I was impressed. After vetting a few other Web development firms, I found that Parisleaf had the best vision and would be the best partner for us.

Can you give a sense of the size of the initiative?

It probably cost between $20,000 and$30,000.

RESULTS & FEEDBACK

What were the results of the project? Are there any relevant statistics or metrics on the project?

The project began in September 2013 and ended in March 2014. The quality of their work was outstanding. Their attention to detail and knowledge of design and development concepts created a beautiful and functional website. In qualitative surveys, we have received overwhelmingly positive feedback about the look and feel of the site.

Was there anything unique or special about Parisleaf that made them stand out to you compared to other business partners?

Their communication was unmatched. While our organizations are located on opposite ends of the United States, we maintained solid and continuous communication without fail. Parisleaf understood how to build a strong relationship with their client and ensured all client needs were met fully. They were also able to translate complex user groups and subject matter readily into easily accessible information with a smooth user experience.

Looking back on their work, was there any are you think they could improve on or something that you would do differently?

I would have liked a more solidified calendar approach to meetings and milestones. The timeline we worked with was broken into "weeks" and I would've liked to have a visual to supplement that.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Branding and Web Design for Unity College

"[T]hey do excellent work, and they are wicked smart and creative."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2012 - Ongoing
Project summary: 

Parisleaf provided a range of marketing services to support a college's outreach efforts. Projects included brand strategy, responsive web design, and video production.

The Reviewer
 
200-501 Employees
 
Unity, Maine
President, Unity College
 
Verified
The Review
Feedback summary: 

The engaging, award-winning website has brought the college from low enrollment to its largest class in history. Parisleaf's dedication to the project pushed them to visit campus and understand the college's unique appeal. Their work is consistently compelling, creative, and fresh.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company. What is your role and responsibilities there?

I am the president of Unity College. We are a small liberal arts college focused on environmental studies. I'm the president of the college.

OPPORTUNITY / CHALLENGE

What was your goal for working with Parisleaf?

They have been effectively our creative agency of record. We're a small liberal college, and in a lot of ways, that's a dying breed. We needed to develop a reputable national brand, and we needed to do it quickly. Parisleaf has been crucial to this effort.

SOLUTION

Please describe the scope of their work.

They redesigned our website, which was absolutely atrocious before they began working on it. Now, it's completely responsive, and I would put it up against the website of any higher education institution in the country.

In addition, they worked on the brand strategy of the college as well as producing a series of videos that reflected the new brand.

What was your process for selecting Parisleaf?

It was a chance encounter, and they were still a very young firm without much work to show in those initial meetings. But, when I sat down with them, I instantly recognized that I was talking to brilliant people.

Can you give a sense of the size of the initiative?

It's been several hundred thousand dollars, but I'm confident that if a big national firm had done the work Parisleaf did for us, it would have been more than a million dollars.

What was the timeline of the project?

It's hard to give specifics in terms of timeline. We've worked with Parisleaf off and on since 2012.

RESULTS & FEEDBACK

What were the results of the project?

It's a tough environment for liberal arts colleges. When we began working with Parisleaf on our brand, we were in our third year of a steep decline in applications, but now, we are at maximum enrollment. We are enrolling 625 students this fall, and that's a huge increase. Obviously, there are other factors playing into that, but what they did to our website and collateral materials – definitely played a huge role.

Besides helping us to engage young high school students and their parents, the work itself has performed well. Their work with us has a CASE award as well as several Eddy awards.

I'm leaving the college soon, but I've told all my stakeholders they need to continue working with Parisleaf.

What differentiates Parisleaf from others?

What Parisleaf brought to the table was an affective power that grabs your gut. When you see their work for Unity College, you say to yourself, "Wow, this place really is different." That's a true statement, but it can be hard to convey that truth to someone who's never been here or experienced it.

They're set apart by a hundred different things, from their decision to come up from Florida and spend time on our campus in Maine, to edginess of their ideas that captured our essence, and I'm convinced would never have come from the traditional agencies that work in higher ed. That edginess, I think, comes from their youth and their ability to attract incredible talent. It's a potent combination that delivered incredible results for us.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

I think the standard answer would be that because they're in demand and growing fast, will they be able to maintain the level of customer service that got them to this point?

What advice would you give a future client of theirs?

I'm proud of these guys. They have struggled through some adversity, they do excellent work, and they are wicked smart and creative. People need to use them. They're going to be happy with the result.

5.0
Overall Score In terms of a business experience for me as a director or CEO or a manager, they have absolutely been one of the best I've ever had.
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    A hundred percent.