Parallaxis Innovations

BACKGROUND

Please describe your company and position.

I am the Founder of Memorialeye Event Management Private Limited

Describe what your company does in a single sentence.

Founded in 2019, Mepass embarked on a journey to address the challenges in the entertainment event industry. Through in-depth understanding and continuous innovation, we have crafted solutions that benefit three primary stakeholders: sponsors, organisers, and audiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Parallaxis Innovations to accomplish?

• Software Development services
• Mobile Application Development
• SEO Optimized End-user portal
• Event Management marketplace

SOLUTION

How did you find Parallaxis Innovations?

Referral

Why did you select Parallaxis Innovations over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Parallaxis Innovations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Project Overview
We designed and developed a comprehensive Event Marketplace Platform that connects event organizers, ticket sellers, and end users in a seamless digital ecosystem. The platform ensures smooth ticketing, distribution, and event management, while providing full administrative control through a master admin panel.

 
2. Stakeholders

• End Users – Attendees who browse, book, and manage event tickets.
• Organizers – Event creators who publish, manage, and oversee their events.
• Sellers – Authorized individuals or partners assigned by organizers to sell tickets.
• Admin (Master Admin) – Platform owner with complete control over events, users, and operations.

 
3. Scope of Work & Deliverables

• End User Portal 
  • Event Discovery & Search 
    • Browse events by category, date, location, or keyword.
    • Advanced filters (pricing, seating type, popularity).
  • Event Booking 
    • Ticket selection with seat mapping (if applicable).
    • Secure checkout with multiple payment gateways.
    • E-ticket generation with QR/Barcode support.
  • User Account 
    • Profile management.
    • Booking history & ticket downloads.
    • Refund & cancellation management.
  • Notifications 
    • Email/SMS confirmations.
    • Event reminders & updates.
• Organizer Dashboard 
  • Event Creation & Management 
    • Add event details (title, description, images, location, time, categories).
    • Define ticket types (early bird, VIP, group, etc.).
    • Upload event assets (flyers, banners).
  • Seller Management 
    • Invite & assign sellers for specific events.
    • Define commission structures for sellers.
    • Track seller performance & ticket sales.
  • Analytics & Reports 
    • Real-time ticket sales tracking.
    • Revenue dashboard.
    • Attendee insights.
• Seller Dashboard 
  • Assigned Event Access 
    • View events allocated by organizers.
    • Sell tickets directly (online/offline support).
    • Ticket Distribution
  • Generate unique seller codes/links for tracking. 
    • Monitor individual sales performance.
    • Commission & Earnings
  • Track commissions per sale. 
    • Withdraw request & payment settlements.
• Master Admin Panel 
  • User & Role Management 
    • Manage organizers, sellers, and end users.
    • Approve/ban accounts when necessary.
  • Event Oversight 
    • Review & approve events before publishing.
    • Control fraudulent or duplicate events.
  • Financial Management 
    • Commission structures at platform level.
    • Payment settlements with organizers/sellers.
  • Reporting & Analytics 
    • Global view of sales, revenue, and commissions.
    • Advanced filters by event, location, organizer, seller.
  • Content Management 
    • Manage static pages (About Us, Contact, Policies).
    • Promotions, banners, featured events.

 
4. Technical Deliverables

• Platform Architecture: Secure, scalable, and modular design.
• Frontend: Modern, responsive UI/UX for web & mobile.
• Backend: Robust API-driven system for data management.
• Payment Gateways: Multiple integrations (credit/debit cards, UPI, wallets).
• Security: Data encryption, fraud prevention, secure authentication.
• Database: Centralized relational database with optimized queries.
• Notifications: Email & SMS integration for confirmations/alerts.
• Analytics: Real-time dashboards for all stakeholders.

 
5. Additional Features

• Multi-currency & multi-language support.
• Discount codes, coupons, and promotional offers.
• Social media login & sharing.
• Integration with third-party tools (CRM, Marketing, Analytics).
• Scalability to support large traffic during peak event seasons.

 
6. Deliverables Summary

• Fully functional End User Portal (event discovery, booking, e-tickets).
• Organizer Dashboard (event creation, seller management, analytics).
• Seller Dashboard (ticket selling, commission tracking).
• Admin Panel (full control over platform operations).
• Payment Gateway Integrations (multi-currency support).
• Notification System (email/SMS).
• Reporting & Analytics modules.
• Security Implementations (encryption, authentication, fraud control).
• CMS Features for admin (static content & promotions).
• Deployment & Handover with documentation.

7. Current Status & Ongoing Development
The Event Marketplace Platform is an active and ongoing project. Core modules for end users, organizers, sellers, and admin have been developed and are continuously being refined.

We are currently:

• Enhancing performance optimization to handle higher traffic volumes.
• Integrating advanced reporting features for organizers and sellers.
• Expanding payment gateway options for broader global coverage.
• Implementing AI-driven recommendations for personalized event discovery.
• Building mobile-first enhancements for improved end-user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successfully scaled the platform from MVP to a fully functional event marketplace.
• Onboarded 60+ active event organizers managing events seamlessly.
• Enabled 100k+ end users to browse and purchase tickets online with a smooth booking flow.
• Processed thousands of ticket transactions without downtime.
• Reduced organizer workload by automating seller assignments and commission tracking.
• Provided real-time sales and revenue analytics, improving decision-making for organizers and sellers.
• Achieved high platform uptime (99%+), ensuring reliability during peak event seasons.
• Received positive client and user feedback, confirming usability and scalability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was very well-structured and transparent. They followed an agile methodology with sprints, which gave us clear visibility into progress and upcoming deliverables. Tasks were managed formally through Jira for sprint planning and issue tracking, and documentation was maintained in Confluence/Google Docs for easy reference.

For communication, we had formal weekly review meetings over Google Meet/Zoom, where they shared progress updates, demoed new features, and discussed blockers. Alongside this, they were always available on Slack/WhatsApp for quick informal discussions and urgent clarifications, which kept the project moving smoothly without delays.

Deliverables were consistently provided on time, and they adapted quickly whenever our requirements evolved. Their responsiveness, proactive suggestions, and ability to balance formal reporting with informal collaboration made the whole engagement very effective and stress-free for us.

What was your primary form of communication with Parallaxis Innovations?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most about this company was their combination of technical expertise and business understanding. They didn’t just build what we asked for - they helped us refine our ideas, suggested better approaches, and always kept the scalability of the product in mind.

Their ability to balance speed with quality was unique - they delivered complex features quickly while ensuring everything was stable and user-friendly. The team showed a rare mix of proactivity, ownership, and transparency, which made us feel like they were true partners rather than just vendors.

Another standout quality was their attention to detail in user experience and their commitment to continuous improvement as our platform grew from an MVP into a full-fledged marketplace. That dedication really sets them apart.

Are there any areas for improvement or something Parallaxis Innovations could have done differently?

Overall, we are very satisfied with Parallaxis Innovations’ work and commitment. If we had to point out one area for improvement, it would be around expanding their team capacity so they can handle parallel feature requests even faster as our product continues to scale.

That said, they were always transparent about timelines, communicated clearly, and delivered high-quality outcomes. Their openness to feedback and adaptability gives us confidence that any minor improvements will be addressed as the partnership grows.