Paper Tiger

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer of Elementus

Describe what your company does in a single sentence.

Blockchain intelligence platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Paper Tiger to accomplish?

• Revamp our existing webpage with new design and and content
• Transition to a scalable CMS platform

SOLUTION

How did you find Paper Tiger?

Referral

Why did you select Paper Tiger over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Paper Tiger were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We evaluated several vendors as we looked to revamp our existing webpage. As part of this work, we were looking for a company that could not only build a fresh site from scratch, but also be strategic by helping find a scalable CMS for the long run. We also wanted a firm that produced top-notch design and custom web pages tailored to our needs. Key deliverables for this project included: 

• CMS evaluation so we could weigh our options 
• Website page layouts 
• Web page designs 
• Custom animations 
• Application integrations 
• CMS training

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The Paper Tiger team did an excellent job project managing our website build. From start to finish, the team consistently communicated and delivered feedback on how we were tracking vs. our original plan. We also had regular page designs and reviews throughout the process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was on point throughout our engagement! The team was very responsive via Slack, where we communicated daily, and delivered regular weekly updates on how the engagement was progressing. The team was very communicative and was excellent to work with,

What was your primary form of communication with Paper Tiger?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Paper Tiger is extremely passionate about delivering high-quality work. On top of that, the team was a lot of fun to work with!

Are there any areas for improvement or something Paper Tiger could have done differently?

Nothing to add here - the team was awesome to work with!

BACKGROUND

Please describe your company and position.

I am the Director of User Research & Design of Juxtapose

Describe what your company does in a single sentence.

Juxtapose is a creation-oriented investment firm that builds and funds technology companies from scratch.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Paper Tiger to accomplish?

• Redesign and develop our website from the ground up

SOLUTION

How did you find Paper Tiger?

• Online Search
• Clutch Site

Why did you select Paper Tiger over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Paper Tiger were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Juxtapose hired Paper Tiger to create a new website for us from the ground up, retaining only core aspects of our existing brand from the former site. Paper Tiger ran a comprehensive, collaborative process for design, content and development. They started out broad by working with diverse stakeholders on our team to formulate the goals of the new site as well as define our target audiences. They led a design process that started with early moodboards to high-fidelity designs, with many touchpoints along the way for collaboration and ensuring we were aligned. They developed the site and put together a CMS for us to be able to seamlessly add to the site over time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our ultimate goals were to better educate people about our firm, our process for company creation, our portfolio, and our partnership with potential portfolio CEOs and other investment firms. Since launch, we've noticed that new people we meet have a much deeper understanding of us. Second both new people and existing people in our network have commented on how much better our personality is reflected in the new design.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I had a weekly status meeting with the project leads who brought in relevant team members at different stages of the process. They were incredibly flexible to our working style, communicative, collaborative, process-oriented and willing to go above and beyond to ensure the best possible outcome.

What was your primary form of communication with Paper Tiger?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Paper Tiger's combination of design and development expertise, process orientation, value, communication, and general personality of both the agency and its individual employees really resonated with us.

Are there any areas for improvement or something Paper Tiger could have done differently?

I think the QA phase internally at Paper Tiger could have surfaced a few more bugs to fix before handing it to Juxtapose for our own QA.

BACKGROUND

Please describe your company and your position there.

I am the Co-Fonder and Chief Creative Officer of Salt Hotels

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Paper Tiger, and what were your goals?

We wanted to overhaul our corporate Salt Hotels website and in the process give it a new visual identity, we worked with Paper Tiger on both of these fronts to create a really unique new site that has become the core of our business and is informing a new brand language beyond the site.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have had the pleasure of working with Paper Tiger for many years now, we have collectively grown over the years and they have been integral to many of our website development and growth over the years.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

For this project Paper Tiger suggested we move away from the Squarespace platform where all of our previous sites were built and suggested WebFlow so we were able to achieve all the ideas we had for how to organize the content. We went through an extensive visual exercise narrowing down key visual elements that appealed to us to create a whole new look for Salt Hotels.

Paper Tiger was also very accommodating to our crazy ideas for how to organize content, rather than take this as a limitation they set out to figure out this very unique navigation we had sketched out. They presented various stages and mock-ups in Figma and we had the opportunity to comment and work through various elements of the development until we came to the final product.

How many people from the vendor's team worked with you, and what were their positions?

We worked closely with Jason (founder of Paper Tiger) and had an Account Director Allison who really hand-held each step, with a few others from the team assisting at key milestones.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have had great feedback from the new website, have seen an increase in traffic and overall this new website has been built for future growth of the company which was a key piece for us.

Describe their project management style, including communication tools and timeliness.

Paper Tiger has always been a pleasure to work with, they are timely, present clear ideas and are very amenable to feedback. They are creative as well as technically savvy, able to take sketch ideas and turn them into reality.

What did you find most impressive or unique about this company?

I like that they are able to create brand identities as part of the web development process, it's not all technical. They had a high level of style, creativity, and graphic acumen.

Are there any areas for improvement or something they could have done differently?

None that I can think of = we are very satisfied with the work.

BACKGROUND

Please describe your company and your position there.

My company is an executive search firm in the life sciences industry. I'm the Head of Research & Project Management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Paper Tiger, and what were your goals?

We hired Paper Tiger to rebrand and re-do our website. We wanted a new logo/colors, and a new website that better represented our brand, services, and our amazing team.

SOLUTION

How did you select this vendor and what were the deciding factors?

Paper Tiger was recommended to us by another executive search firm that we are familiar with. We interviewed four web development firms including Paper Tiger, and ultimately decided to go with Paper Tiger because they had a process that they would take us through and were able to clearly define that process. It gave us a lot of confidence in Paper Tiger's ability to help us through the process of rebranding and redoing the website, because we really needed a firm to guide us and help us make the right decisions.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had an initial intro call with the owner of Paper Tiger who sold their services and recorded a bit about our goals. When we decided to hire Paper Tiger, we had a meeting with their content creators and developers and they walked us through several questions/topics which they had us answer as best we could before the meeting.

We had several content planning/writing meetings with Paper Tiger in the first few weeks of the project to really hone in on the messaging and the brand. Every week throughout the entire project from the beginning of the year through the project finale in August there were deliverables that Paper Tiger would share with us via email or through various design software that they used to organize the project.

Paper Tiger was very clear in their communication throughout the process and sent us checklists when they needed things from us. Sometimes we were able to answer questions or approve deliverables via email, an sometimes we met live to discuss and provide feedback. Key deliverables were things like, messaging, our story, wireframe for the website, brand look, logo, colors, imagery, etc.

How many people from the vendor's team worked with you, and what were their positions?

Two people primarily, the creative writer and the project manager. I had weekly if not daily interaction with the project manager. Weekly interaction with the creative writer during the first few months of the project which was the heavy writing phase. Once the website reached the design phase we interacted with a designer and a developer. After the project finished I had some interaction with a customer success person. We interacted with the Co-Founder/CEO in the beginning of the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Deliverables were always spot on. We rarely had to make adjustments, but when we did Paper Tiger took our feedback and provided options, which was nice. Sometimes we just needed to see comparisons of options to help us make a decision and that was exactly what Paper Tiger did.

The messaging/brand story was one of the deliverables that the owners of my company were most concerned with when we first started the project. They didn't have confidence that others could speak to what we do. When Paper Tiger sent us their version of our brand story and messaging, the owners of my company were so impressed and excited. That really kicked off the project for them and got them excited to work through the rest of the project deliverables.

Describe their project management style, including communication tools and timeliness.

Paper Tiger had a clear timeline laid out from the start. They were very communicative. The project manager was so through and organized and it helped us stay on top of any information that we needed to provide to keep the project moving forward.

I acted as internal project manager on this project from our side, so having me paired with their project manager made the project move smoothly and efficiently. If a company didn't have their own internal project manager assigned to their project, Paper Tiger's Project manager would be that much more helpful!

What did you find most impressive or unique about this company?

Their creative writing ability was amazing. Also, their design ideas and styles were so spot on with what we were hoping for. They did an amazing job writing about our brand and services. We really needed that creative writing help and they provided! The animation and design is also beautiful. We asked for two rounds of revisions on the design just to see other options, but ended up choosing one of the first designs that the team provided, it was that spot on.

Are there any areas for improvement or something they could have done differently?

Our timeline did get extended out a bit, we didn't mind at all because we had been in communication with them throughout the process and knew work was being done. There's so much work that goes into this process on both ends, Paper Tiger's and yours. It's a commitment, but well worth it.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of sales at a healthcare technology startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paper Tiger?

We were going through a pivot and needed to bring new products to market, so we hired Paper Tiger to help us with branding and create a face for the products.

SOLUTION

What was the scope of their involvement?

We had an existing brand, so we asked Paper Tiger to revamp and modernize our look. The team asked questions about our key ideas and inspiration to determine the overall look and feel. Paper Tiger took our ideas and synthesized them to create a finished product, which included redesigning our logo, and creating new color schemes and iconography. 

They also produced a new sales deck for us and created digital resources using Figma and Webflow that can be translated to print. We have a software product, and they helped us mature the branding and visualize our technology and how it works for consumers. 

Additionally, they used the final branding to develop a marketing website from scratch that was more aligned with our new feel. Paper Tiger integrated animations, and the site is very dynamic. They also helped us integrate forms through HubSpot and ultimately handed the website off to our team, which we maintain and host ourselves.

What is the team composition?

We work with a designer and a project manager at Paper Tiger.

How did you come to work with Paper Tiger?

We had been searching for local branding partners online, and Paper Tiger stood out among the other vendors.  

How much have you invested with them?

We’ve invested roughly $30,000 in the partnership with Paper Tiger.

What is the status of this engagement?

We began working with Paper Tiger in August 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve received significant positive feedback regarding the site and new branding. Since we don’t have a physical product, we had to visualize our technology effectively. Paper Tiger has helped us create a defined brand that conveys our tech-forward nature to consumers in a digestible way. The website is also really dynamic, interactive, and visually appealing to scroll through.

How did Paper Tiger perform from a project management standpoint?

Paper Tiger has performed very well in terms of project management; they’ve hit their deliverables on time and under budget. They’ve been very receptive to feedback and good at responding to changes. We went into the project without a clear idea of what we wanted, and they’ve worked closely with us to develop a brand we’re happy with. We use Slack, email, and Zoom to communicate.

What did you find most impressive about them?

We’ve been most impressed with their ability to take our amorphous technology product and create a compelling visual identity for it. Our technology is invisible, and Paper Tiger has brought it to life with images and powerful branding.

Are there any areas they could improve?

Response times can always be faster during projects, so I think that’s one minor area they could improve on.

Do you have any advice for potential customers?

My advice is to go into the project with your ideas, don’t hold back, and work closely with Paper Tiger to solidify your brand's vision.

BACKGROUND

Introduce your business and what you do there.

I’m the web development director of a video game studio, and we’re located Georgia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paper Tiger?

Our web designer had switched departments, so we no longer had a web designer. Our team only had developers trying to make do with the past styles that we had. We muddled through, but we weren’t doing a great job because we were not designers.

When we had to redo our studio’s website because of a special promotion that we were having for one of our games, we were required to do a lot of custom design work. As a result, we asked Paper Tiger if they could redesign our website so that our internal developers wouldn’t need to come up with a fresh design.

SOLUTION

What was the scope of their involvement?

We had an initial call with Paper Tiger to describe our business setup. After that, the first thing they designed was a new page for a new feature we were releasing for the game. Since we wanted to drive a lot of traffic to that page, we walked Paper Tiger through our existing branding and assets we would get from the game teams, concept artists, and 3D modelers. We had really loose requirements so there was a lot of room for interpretation in them. In the end, they came back with amazing designs. 

They also redesigned our company’s website and gave us a lot of options. They even discussed the pros and cons of each option they created. The team continues to provide design services to our company.

What is the team composition?

We’re working with Jason (Co-Founder & Creative Director) and Mirko (Principal Designer).

How did you come to work with Paper Tiger?

Jason was a friend of mine for a really long time.

How much have you invested with them?

We’ve spent $40,000.

What is the status of this engagement?

We started collaborating together in January 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We had a silent CEO in the company and he never wrote to anybody. However, when he saw Paper Tiger’s work, he sent us an email telling us that we did good work. We also received good feedback internally about how much nicer the new site looks. On top of that, community feedback was also positive. 

Instead of trying to force their ideas, they always try to figure out what works best for us. On top of that, they assume that we know our business better than they do. They also want us to feel successful, and they include us in their design process. Overall, working with them is a breeze because they’re receptive and talented.

How did Paper Tiger perform from a project management standpoint?

Paper Tiger is very responsive; we typically communicate through email and phone calls. They use a bunch of technologies, but they give us their outputs through Figma. They’re also easy to work with because they’re very respectful of everyone’s time; they give us updates when necessary, and they don’t get up in our face when it’s not necessary.

What did you find most impressive about them?

They have good listening skills, and they can process feedback very well.

Are there any areas they could improve?

We have a positive experience so I’m not really sure if they have any areas to improve.

Do you have any advice for potential customers?

They make up for other people’s shortcomings. For example, if you’re not a good communicator, they’ll over-communicate and clarify things for you. You’re going to get the most out of your money if you trust them enough to let them do their work. On top of that, be very clear with your feedback.

BACKGROUND

Introduce your business and what you do there.

I’m the global cloud services manager of a children’s product manufacturer. We build and sell car seats and strollers globally. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paper Tiger?

We needed to do two things: re-platform our B2C offering and establish a new B2B platform that didn’t exist previously. Our goal was to enable our omnichannel presence, not only selling through retailers but establishing our own online platforms. The B2B platform would allow us to automate ordering for our business partners, eliminating the need to call into our customer care department to place orders.

SOLUTION

What was the scope of their involvement?

 We asked Paper Tiger to create several deliverables: the look and feel of both the B2B and B2C sites, an integration of both ordering processes with our Microsoft Dynamics ERP, an integration of our Salsify product catalog, and an integration with our payment processor, authorize.net.

The look and feel required them to provide guidance as we developed the navigation scheme for both sites. They helped us understand how the user story would flow as customers came to the site, looked at products, and ordered what they wanted. Along the way, they developed wireframes for visualization and approval.

These products were developed in a three-phase process: discovery, development, and implementation (go-live). In the first phase, Paper Tiger worked with business analysts to establish what needed to be done and what currently existed. This phase led to a defined scope of what was to be done, both on our existing platform and in the creation of our second platform.

During phase two, Paper Tiger developed anything and everything having to do with our e-commerce capabilities, including integrations with our current ERP system and current payment system. (authorize.net) The implementation phase was last and consisted of transferring the code to the production platform and supporting the platforms for four weeks post-launch.

What is the team composition?

We worked with five people, though our main interactions were with Mark. (President) Everyone else was a developer or a development lead.

How did you come to work with Paper Tiger?

Their selection pre-dates me, but I know we looked for recommendations at the beginning of this project.  They were the best fit because they provided a fixed-bid contract. At the outset, they looked at the scope and offered a flat price to deliver all of it. There wasn’t an initial cost with a time and materials rate added on to it. They were very cost-effective. Additionally, we received personalized attention from Mark during the selection phase.

How much have you invested with them?

We spent around $200,000 with them, plus or minus $10,000.

What is the status of this engagement?

The project kicked off in September 2020, and the B2B and B2C sites were delivered in June and July of 2021 respectively. They provided support for a number of weeks afterward, and our engagement ended in September 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The largest impact of Paper Tiger’s work was on our B2B ordering, decreasing the time it takes for our business partners to place their orders. Before we had the B2B platform, our partners had to call us between 9 am - 5 pm to place their orders, but now they can order online 24/7. It’s impossible to quantify the value of this flexibility.

How did Paper Tiger perform from a project management standpoint?

They’re very attentive to our needs and kept up a regular cadence of calls. It was weekly, initially, and then daily during the implementation phase. We handled the majority of the project management responsibilities on our side, but Paper Tiger kept up with all our deliverables and timelines, updating us as appropriate. They delivered what we expected them to.

Microsoft Project and Basecamp helped us communicate and collaborate, along with email if detailed technical explanations were required.

What did you find most impressive about them?

The main attribute that distinguishes them is the personal attention their whole team gave us. We were never told that they couldn’t talk to us or that they were busy working on a more important project. They were truly dedicated to us.

Additionally, I liked that there was no middleman between us and the developers. We had direct access to them and got our opinions heard. It was a true partnership.

Are there any areas they could improve?

I shared this with Paper Tiger already, but, as we were defining the scope in the beginning, they could have created a more specific technical document. The broad statement they created describing the integrations didn’t show enough familiarity with the technology.

Do you have any advice for potential customers?

Talk to them directly and be open about any challenges in the environment. Keep them talking and asking questions. They could have done that more with us.

BACKGROUND

Please describe your company and your position there.

I am the design lead at a fintech firm based in New Jersey.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Paper Tiger?

Our company wants to build its brand identity right for the official launch. We hired Paper Tiger for designing an impactful logo and build a user-friendly website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have a tight schedule and limited budget, but we also wish to work collaboratively with our designers. Paper Tiger's work is streamlined, and the team is very responsive and reactive to our needs.

Describe the project in detail and walk through the stages of the project.

During the first month, we received a creative brief, brainstormed our mood board, and designed and finalized the logo together. For the next two months, we reviewed the design style guide and the overall web structure in parallel. In the last month, we received the beta website for QA and fine-tuned the interface.

How many resources from the vendor's team worked with you, and what were their positions?

I was in contact with 1 design lead and 1 project manager. There are also 2-3 other part-time designers and at least 1 lead developer who worked on the project and communicate through the design lead and pm.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to create a distinctive brand in a competitive industry, and we're already receiving much positive feedback from potential clients all thanks to them.

How effective was the workflow between your team and theirs?

The design lead was easy and friendly to communicate with. The project manager provided us with clear objectives in each progress update. Most of the communication (besides the early design phase) was through comments in documents and Slack. Everything was delivered on time, and we were given sufficient time to review the work progress.

What did you find most impressive or unique about this company?

They were attentive to our requests, and they were also very patient while we came up to speed. The level of their efficiency and collaboration is refreshing.

Are there any areas for improvement or something they could have done differently?

Since most of our communication lived in documents and messages, it wasn't always clear if our feedback and communication went through during the work progress. I think it would be helpful if we received more active responses and had a couple more meetings between phases to receive updates, in order to avoid miscommunication.

BACKGROUND

Introduce your business and what you do there.

I’m the director of brand for a legal technology company. We specialize in spin management and optimization for in-house counsel at Fortune 500 companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paper Tiger?

Our company was started in 2014 and spent most of the years focused on developing a great product. However, the brand itself was secondary. So, I was brought on to build a brand that covered our visual language and messaging to consumers.

When I started that project, there was some sort of a brand but nothing that was identifiable to our target consumer. I was tasked with helping to create more brand recall, which is why I hired Paper Tiger.

SOLUTION

What was the scope of their involvement?

Paper Tiger designed the logo and our overall visual language. They also built our new website. I gave them a brief in which we highlighted that our priority was that our website visitors wouldn’t confuse us with legal consultancies, but would know that we were tech first.

In addition to that, the team also helped with our marketing collateral which included email, banner ads, and pitch decks.

What is the team composition?

We worked with a couple of teammates including Jason (Creative Director) and Mark (President), who were our points of contact in the beginning. As the project progressed, we worked with other teammates. 

How did you come to work with Paper Tiger?

I did a lot of research on Google and through my network of vendors. I was looking for a vendor who was more aligned with the needs of this particular company. After stumbling upon Paper Tiger’s website and being impressed by its design, I reached out to them. 

They spoke to me about what I was looking for and it instantly felt like the right fit personality-wise. We were also really impressed by their design and ideas. Additionally, they were able to work with us on a tight timeline and within our budget constraints.

What is the status of this engagement?

Our engagement lasted from December 2019–April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The day we launched, we saw a big boost in our website engagement without any paid promotion. We only promoted it through our social channels and email. We also had lots of investors, prospects, and clients reach out to tell us how amazing the new look of the website was. 

A lot of prospective investors thought that the new website signified monumental growth and was a look ahead on our path to success.

How did Paper Tiger perform from a project management standpoint?

They had very strong project and client management skills. There’s not one person on our team who interacted with Paper Tiger and didn’t have a positive interaction. Everyone has said they would love to work with them again. It felt like they were a part of our team.

Prior to working with Paper Tiger, we had hired another agency but it was a complete fail. They had poor project management, no flexibility, and a bad attitude. Additionally, their creative work was so underwhelming. Paper Tiger was the complete opposite.

They were extremely buttoned-up and organized, and they presented their plans from the very beginning. Even when more work was added to their plate, they never missed a deadline. The team didn’t push back on feedback; when they provided an alternative view, they always backed it up with facts. 

The team was also very dependable. If we reached out to them, we knew that we would hear back from them that day. We loved working with them because they’re a great team with great ideas. They were also very flexible.

What did you find most impressive about them?

They are extremely talented from a design standpoint. Additionally, some agencies try to nickel and dime you, but their team wasn’t like that. They supported us in the way we needed to be supported. 

Paper Tiger was really good at understanding the needs of a company that’s somewhat in its infancy. Our company is a startup, which has certain implications when it comes to our budget and our process of building a brand. 

Are there any areas they could improve?

No, I have no suggestions. I’m the kind of person who would definitely provide constructive criticism, so that says a lot. Overall, Paper Tiger was very good at their work. There’s nothing negative to say.

Do you have any advice for potential customers?

You need to understand the exact scope of your project before bringing Paper Tiger on because they are a design agency. They’re not a full-service advertising agency that provides strategic support; they’re a design shop. If you’re looking for that type of support, you will need to bring on another partner agency.

BACKGROUND

Introduce your business and what you do there.

I’m one of the founders at a health and wellness startup. We sell supplements and vitamins.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paper Tiger?

As a new company, our initial business challenge was establishing a presence. We contacted Paper Tiger to help build our brand through web design and development.

SOLUTION

What was the scope of their involvement?

We gave Paper Tiger our logo and content, and from there Paper Tiger developed a WordPress site with WooCommerce. They used the content we provided to design each webpage, and they also developed our branded fonts and color palette.

The team recommended widgets and other features we should implement to enhance the customer experience and begin to establish different funnels throughout the site.

What is the team composition?

Jason (Partner & Creative Director, Paper Tiger) was our main point of contact, and we worked with him day-to-day. We also engaged with Mark (President, Paper Tiger).  

How did you come to work with Paper Tiger?

We found Paper Tiger on Clutch, where I looked at a lot of different agencies and their portfolios. The style of Paper Tiger’s work caught my eye; their attention to detail really brought out the brand, which is why we decided to move forward with them.

How much have you invested with them?

My company spent between $10,000–$20,000.

What is the status of this engagement?

Our work together spanned April–July 2019. The site is currently live. Once our company grows, I’ll definitely re-engage them to expand the site and build in more unique functionalities to add to the user experience.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Working with Paper Tiger was a great experience. As a startup, our brand and look and feel are critical. Paper Tiger was able to bring my vision way past what I thought was possible. The feedback we’ve gotten from customers and people within our network is that the site is beautifully done, well-branded, and really sets our company apart from others in the marketplace.

How did Paper Tiger perform from a project management standpoint?

On a scale of 1 to 10, I’d give them a 10. Paper Tiger was very clear, and they were always willing to provide further clarity or walk us through a direction or approach. A line of communication was always open, and they were responsive from start to finish. They guided us on best practices and what makes a good user experience. We appreciated their due diligence, organization, and efficiency.

If I had a suggestion or wanted to change something, both Jason and Mark provided feedback on why that wasn’t necessarily the best approach. They were very articulate in explaining why they didn’t recommend something, rather than just saying no. When we had these types of conversations, I generally went with what they suggested. They helped manage our expectations and the timing of everything.

What did you find most impressive about them?

I went to Paper Tiger with an idea, and they took that idea and made it better than I expected. The entire process was smooth and seamless. We were impressed by their attention to detail, creativity, and ability to adhere to timelines. Rather than speaking in technical jargon, they made everything clear and easy to understand.  

Are there any areas they could improve?

No, nothing comes to mind. While I was researching vendors, I read several accounts of web design and development companies that were great at design but fell short at development, or vice versa. Everything was clear-cut with Paper Tiger, and they managed our expectations throughout our experience of working together.

Any advice for potential customers?

Hire them. They’re top-notch people, and the agency is fantastic. The end product speaks for itself. I have no second thoughts about who I hired for this project.