What evidence can you share that demonstrates the impact of the engagement?
The day we launched, we saw a big boost in our website engagement without any paid promotion. We only promoted it through our social channels and email. We also had lots of investors, prospects, and clients reach out to tell us how amazing the new look of the website was.
A lot of prospective investors thought that the new website signified monumental growth and was a look ahead on our path to success.
How did Paper Tiger perform from a project management standpoint?
They had very strong project and client management skills. There’s not one person on our team who interacted with Paper Tiger and didn’t have a positive interaction. Everyone has said they would love to work with them again. It felt like they were a part of our team.
Prior to working with Paper Tiger, we had hired another agency but it was a complete fail. They had poor project management, no flexibility, and a bad attitude. Additionally, their creative work was so underwhelming. Paper Tiger was the complete opposite.
They were extremely buttoned-up and organized, and they presented their plans from the very beginning. Even when more work was added to their plate, they never missed a deadline. The team didn’t push back on feedback; when they provided an alternative view, they always backed it up with facts.
The team was also very dependable. If we reached out to them, we knew that we would hear back from them that day. We loved working with them because they’re a great team with great ideas. They were also very flexible.
What did you find most impressive about them?
They are extremely talented from a design standpoint. Additionally, some agencies try to nickel and dime you, but their team wasn’t like that. They supported us in the way we needed to be supported.
Paper Tiger was really good at understanding the needs of a company that’s somewhat in its infancy. Our company is a startup, which has certain implications when it comes to our budget and our process of building a brand.
Are there any areas they could improve?
No, I have no suggestions. I’m the kind of person who would definitely provide constructive criticism, so that says a lot. Overall, Paper Tiger was very good at their work. There’s nothing negative to say.
Do you have any advice for potential customers?
You need to understand the exact scope of your project before bringing Paper Tiger on because they are a design agency. They’re not a full-service advertising agency that provides strategic support; they’re a design shop. If you’re looking for that type of support, you will need to bring on another partner agency.