An award-winning digital product agency

Paper Leaf is a digital product agency who deliver award-winning websites, web applications, and mobile applications. Founded in 2009 in Edmonton, AB, we are known as a design-led agency with a specializiation in large-scale custom WordPress projects as well as mobile applications. 

Our work is done in-house by our team, with clients ranging across Canada, into the US, as well as Australia. We tackle projects from end-to-end: from needs analysis and recommendation, through architecture and prototyping, through design and development, into hosting, support, and maintenance.

 
$25,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2009
Show all +
Edmonton, Canada
headquarters

Portfolio

Key clients: 
Some of our key clients include: Canadian Automobile Association Elections Alberta SurveyMonkey Alberta Motor Association The College of Physicians and Surgeons of Alberta Alberta Distance Learning Centre Alberta Sport Connection Covenant Health Campbell Scientific And more.

FireSmart® Begins at Home Mobile Application

The FireSmart® Begins at Home app’s primary purpose is to engage homeowners in voluntary wildfire mitigation activities by offering a self-conducted home assessment. The app guides homeowners through an interactive series of questions about their property to help residents identify specific actions they can take on their property to reduce wildfire risks. Based on the results from the interactive assessment, the user is

presented with unique mitigation tips specific to their property.


This custom mobile application is built using React Native, is available on both iOS and Android, and has a host of additional features including a resource library, seasonal reminders, and the ability for citizens to earn badges for their FireSmart success at home.

CKUA Radio – Website

CKUA is a music, arts, and cultural institution in Alberta. Primarily known for its radio station, over time CKUA has grown to become more than just a radio station – producing podcast content, video content, written content and more. Their old site did not allow the organization to effectively publish this content, or organize it in a manner conducive to discovery.


We designed a built a robust, custom

WordPress site that has a host of innovations and technical features. This includes fun items, like an automatic colour-coding system wherein the background of the home page changes colours based on the category of the featured story. It also includes an action-based navigation, inviting users to Listen (all content related to audio), Watch (video), or Read (written), and uses an innovative discovery interface that maximizes content excerpts to optimize engagement. In the background, we built out an integration with their streamer as well as their multi-source technically complex playlist data, which automatically updates the history of items played on the radio station and auto-links to purchase on Spotify, Apple Music/iTunes, and Google Play. An interactive radio schedule, associated hosts & show content, events, and Campaign Mode (which allows CKUA to check a box and load a completely different home page, optimized to capture and track donations, during their fundraising drive) round out the key features.

Elections Alberta – Software Application

We delivered an award-winning cross-platform application that was responsible for updating 1.5M records during the 10-week enumeration effort for Alberta's provincial election. The platform included support for three key enumeration workflows: self-enumeration (where any eligible Alberta resident can

log-in, validate their credentials, check their voter record for accuracy, and update if required; phone enumeration (where call centres use the application to update the records of voters who chose to call in); and door-to-door enumeration (where 7,000 door-to-door enumerators use a mobile application to go to each residence and update voter information).

Escape City – WordPress Website

Escape City was one of the first escape rooms in Edmonton, and have expanded to Saskatoon. The first iteration of their site was on Squarespace, but the platform didn't allow them to feasibly expand into other locations with properly implemented on-site search optimization. Further, Escape City is known for the quality of their rooms and the overall experience – but the online experience, around research and booking an

experience, did not align with the physical experience. So, we set out to fix that.


A custom build on WordPress allows Escape City to expand their empire into new cities and new locations without costly redevelopment. Thanks to our custom CMS implementation method called Layout Engine, which uses the custom design system and a component-based layout system to allow the client the ability to customize layout on a per-page basis (as opposed to be stuck with your standard rigid CMS page templates), they can easily add new room pages and adjust the layout to suit the content. The site also detects and saves user location data in a cookie, so on return visits the user goes right to their city's location subsection (so as to not be presented with other location-specific information that isn't relevant to them).

Seven Mechanical – Mobile Application

We designed and built a custom iOS app for Seven Mechanical – an app that utilizes Kickserv’s API as well as AirTable for unit management. The current version allows Seven Mechanical clients to log in and view all of their equipment, submit a work request, and monitor the job status. Phase 2 allows Seven Mechanical technicians to claim and complete the work, all from within the app.

Campbell Scientific – Web Application

Campbell Scientific builds some of the most rugged and dependable products for clients like Environment Canada – and their CCFC field camera is no different. They came to us needing a custom application interface for setting up, scheduling, and controlling this camera remotely over WiFi in some of the most harsh and remote conditions on earth. We delivered a multi-device interface in a short period of time, re-inventing their

flagship product.

Reviews

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Mobile App Dev for Wildfire Management Non-Profit

“They are highly skilled at taking the time to understand a client’s business and needs."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2019 - Ongoing
Project summary: 

Paper Leaf is building an iOS and Android app for a Canadian nonprofit wildfire awareness organization. The app includes scientific research and tools to help users assess their property.

The Reviewer
 
1-10
 
Edmonton, Canada
Laura Stewart
President, FireSmart
 
Verified
The Review
Feedback summary: 

Their team has developed a prototype and is moving to stage two of the development process. The app has received strong feedback from stakeholders and customers. Paper Leaf clearly understands the needs and details of the project while also providing excellent communication and project management.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company and your position there.

I am the president of a small nonprofit called FireSmart Canada, a group that aims to educate the public on wildfires.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paper Leaf?

We wanted to develop an app for iOS and Android to allow Canadians to access our information and resources on wildfire prevention. Now that times have changed and people look for information online, we are moving away from paper-based resources to a mobile app. This allows us to keep research updated and relevant.  

SOLUTION

What was the scope of their involvement?

Paper Leaf came up with everything from scratch. They started with a project planning meeting and developed a prototype. We’ve completed the first phase of the app and are working on starting the second phase of development.

What is the team composition?

I work with three key contacts. We work with Katie (Project Manager, Paper Leaf), who has been sensational. John (Developer, Paper Leaf) and Tony (Developer, Paper Leaf) have worked on web development and design.

How did you come to work with Paper Leaf?

I searched on Google and started calling companies. I phoned eight companies in Canada, but I was most impressed in my discussions with Jeff (Owner & CEO, Paper Leaf).

How much have you invested with them?

We invested around $70,000 CAD (approximately $52,000 USD) with Paper Leaf.

What is the status of this engagement?

The project started in February 2019 and is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I shared the prototypes of the app to my colleagues and fire departments across the province, and they’re extremely impressed with the mobile app. It functions well and looks great. Paper Leaf’s team encouraged me to add analytical tools, but I don’t have any metrics to share yet.

How did Paper Leaf perform from a project management standpoint?

Their project management skills and communication skills are spot-on. We use Asana to coordinate our efforts. I meet weekly with the team and talk about the project. It’s worked really well and has become a standard I expect from contractors in the future.

What did you find most impressive about them?

People who work in the wildfire awareness industry have many disparate ideas and struggle to bring them together, but Paper Leaf took all the feedback and ideas generation into consideration when building the app. They are highly skilled at taking the time to understand a client’s business and needs.

Are there any areas they could improve?

No, I can’t think of anything. I wish I had more work to do with them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They are a more expensive firm, but it’s worth it.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design & Dev for Escape Room

"They were on the ball and always pushing the project forward."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2019 - May 2019
Project summary: 

Paper Leaf led the full lifecycle of design and development for an escape room company’s website. They ensured proper integrations to third-party services and seamless booking processes.

The Reviewer
 
11-50 Employees
 
Edmonton, Alberta, Canada
Mike Ringrose
Managing Partner, Escape City
 
Verified
The Review
Feedback summary: 

Paper Leaf proved to be a talented vendor capable of recognizing the importance of a design and site structure that work in concert. They offer straightforward and transparent approaches to development and feedback. Their work has played a role in increased site visit time and sales.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am one of the managing partners at Escape City. We are an escape room entertainment company that operates locations in Edmonton, Alberta, and Saskatoon, Saskatchewan.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paper Leaf?

We were looking for someone to help us with web design and development for our escape room company.

SOLUTION

What was the scope of their involvement?

At the time we engaged Paper Leaf, we had opened a second location, and we were in the middle of preparing to launch a third and grow from there. We had outgrown our Squarespace website and needed something new that could scale with us. We also had some unique challenges to address regarding how our services are booked. Ultimately, any new website that we introduced needed to integrate with third-party systems and uphold the high standards we have for our brand.

Our RFP discussed what we looked for and why certain elements were important to us. But we also made sure to expand on those comments in our first several meetings with Paper Leaf. We went into great detail about our needs. From there, Paper Leaf developed all of the wireframes and designs.

What is the team composition?

We worked closely with a project lead, a developer, and a designer. They worked in concert to make sure that the website worked properly and was as we had envisioned.

How did you come to work with Paper Leaf?

We sent an RFP to several firms in Edmonton and Western Canada. Although we recognized the importance of SEO in our business plan, we prioritized companies that had the development backbone to produce a functional site and integrate the necessary third-party systems.

Paper Leaf was among the responses we received, and they proved they could juggle the responsibilities of design and development to the extent that we needed. After several rounds of meetings, we selected them to build our website because of their system and processes.

How much have you invested in them?

We spent between $25,000–$30,000.

What is the status of this engagement?

We worked on this project from February–May 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since the launch of our new site, the average visit time is up from one minute to about three minutes, and our bounce rate has decreased. Our sales have increased by roughly 25% in the last month. Not all of that can be attributed to the website, but it has undoubtedly played a part in that success.

Our customers and employees have also reported that the website is working well for them. Right now, we are happy with the end result.

How did Paper Leaf perform from a project management standpoint?

Paper Leaf’s processes were transparent and easy to follow. At any given time, I could check in on our progress and learn about what work is happening. They also never missed a deadline. If anything, I probably delayed their work by not getting information to them in time. They were on the ball and always pushing the project forward.

What did you find most impressive about them?

Generally speaking, it is hard to find a firm that does a good job with both the design and the development side. They seem to have a really good mix of both. They understand it needs to work and function the way their client needs it to. But at the same time, they used their creative instincts to fit the website into our business and brand seamlessly. I am very happy with my choice to hire them.

Are there any areas they could improve?

No, nothing comes to mind. I think they did an exceptional job.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

E-Commerce Web Dev & Design for Shoe Retail Company

"The Paper Leaf team helps us identify opprotunities and solve problems."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Sept. 2015 - Ongoing
Project summary: 

Using a WordPress website and WooCommerce, Paper Leaf developed and designed an e-commerce platform from scratch. The inventory systems and the website update hourly, giving an almost-live inventory.

The Reviewer
 
1-10 Employees
 
Edmonton, Canada
Owner, Kunitz Shoes
 
Verified
The Review
Feedback summary: 

Paper Leaf excels not only in developing a quality product but also in sharing their industry knowledge. They work hard to understand the project needs, and their passion for their work is evident in the way they help inform about the possibilities. They’re helpful and generous with their expertise.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Kunitz Shoes, a family owned and operated shoe retail company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paper Leaf?

Our website was non-transactional and didn't display our inventory. We needed to have an entirely new website developed.

SOLUTION

What was the scope of their involvement?

They developed and designed our e-commerce website from scratch. They built out the data integration components to interface between my in-store inventory systems and the transactional website. It’s a WordPress website using WooCommerce as the e-commerce component. They built a custom inventory integration, which is called an importer. We work off an FTP site. It’s all mapped nicely and gets pulled into WooCommerce through this data importer. It runs detailed reports and updates inventory hourly, which is as close to live as most people are going to get in my business. The e-commerce website was launched in April 2016.

We work on a monthly retainer with them. We have a constant backlog of things to optimize and new features to add. They help us keep up with e-commerce because it’s constantly changing. 

What is the team composition?

They’ve gone through a couple of restructurings. They currently work in a team mode. There’s a project manager and three to five folks with varied skill sets. Combined, they’re able to figure out any problem that I encounter. If I have a specific question for the data specialist, I go to him.

How did you come to work with Paper Leaf?

We worked with them 4–5 years prior to this project when we were looking for graphic design help. We received a couple of recommendations, and we called them up. They took on our graphics work, and then, they developed a website. As they grew, our needs grew simultaneously. Then, we contacted them three years ago, ready to go to the next level.

What is the status of this engagement?

We started working together in September 2015, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One of the greatest benefits of working with Paper Leaf is that we've learned how to creatively leverage what we're doing in the digital landscape. Not only do we have a high-quality product, but the process of creating it has helped us figure out where we fit in our market. The Paper Leaf team helps us identify opportunities and solve problems. Their willingness to iterate with ensures we come to the optimal conclusion.

How did Paper Leaf perform from a project management standpoint?

I have weekly transactions at a minimum with Paper Leaf. We’ve never missed a deadline. They’ve done a good job of understanding my needs. 

In terms of emergency service, I’ve always been able to reach them on a weekend. Someone typically responded within an hour, even after hours.

What did you find most impressive about them?

There’s a general enthusiasm when they approach our problems. Shoe retail is generally not the most exciting business, but when I sit down and start talking the nuts and bolts of how to build out a component that would help me sell some shoes online, I sense genuine enthusiasm from them. When they approach a problem, it’s with that same drive. 

Their shop is a walk from where I am. In-person meetings can't be replaced with phone conferences. Having a local shop is an added benefit of working with Paper Leaf.

Are there any areas they could improve?

Earlier on in our work, it was hard for me to clarify that my industry is very fast-paced. If there’s a problem or breakdown, it has to be addressed now. We talked about that, and they’re great at it.

Do you have any advice for potential customers?

Before you engage a design and development firm like Paper Leaf, be clear on what you’re looking for and what you need.

5.0
Overall Score I like all of them. They’re great.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

WordPress Web Dev & Design for Health Organization

"The Paper Leaf team remained flexible, prompt, and responsive throughout the engagement."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
Confidential
 
Mar. - Dec. 2018
Project summary: 

Paper Leaf built a responsive WordPress website for a nonprofit. They included existing brand elements and content while creating a new design, style templates, and social media gallery. They now offer support.

The Reviewer
 
11-50 Employees
 
Edmonton, Canada
Executive, Health Organization
 
Verified
The Review
Feedback summary: 

The new site debuted to increased inquiries and praise from users for its look and feel, leading to follow-up projects with Paper Leaf. The team fostered a productive workflow thanks to their timeliness, responsiveness, and knack for problem-solving. They showed professionalism from start to finish.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a nonprofit health organization. We work with rural communities throughout the province of Alberta to help them attract and retain health professionals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paper Leaf?

We wanted to pivot toward video storytelling to communicate our mission. However, our website was outdated, and we found it challenging to integrate functionalities related to storytelling, blogs, and social media. We engaged Paper Leaf to build a more user-friendly site optimized for these features.

SOLUTION

What was the scope of their involvement?

We first identified what we wanted our website to do. We based our requirements on the existing hierarchy and added areas that we wanted to include but weren’t able to at the time. Paper Leaf then built the site with an entirely new CMS—WordPress—and design from scratch. 

They incorporated rebranded design elements and a layout based on our old site. They also helped migrate content from the old site to the new one. The website is responsive and works well on a desktop or mobile platform. It includes a social media gallery, easy navigation to frequently visited resources, and a call to action on every page. The team created style templates for specific pages and levels in the site that we can use as needed.

What is the team composition?

We worked primarily with a project manager.

How did you come to work with Paper Leaf?

We were looking for vendors proficient in WordPress. Paper Leaf demonstrated expertise in that CMS as well as up-to-date knowledge on the latest technologies and web design practices. They had a youthful vibe that we wanted to reflect in our site. Their portfolio also displayed responsive, visually appealing, and user-friendly sites that contained functionalities that we wanted on our website.

What is the status of this engagement?

We started working together in March 2018, and the website launched in December 2018.  Paper Leaf now provides ongoing support services.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website launched to an immensely positive response. We receive frequent inquiries through our contact page and compliments on the new site’s layout, imagery, and color scheme.

Paper Leaf continues to host our site, fix bugs, and provide monthly updates as well as any modifications on demand. We’re satisfied with their work, and we’re launching a second phase of development to incorporate new features soon.

How did Paper Leaf perform from a project management standpoint?

The project fell behind schedule, but that resulted from delays on our side. The Paper Leaf team remained flexible, prompt, and responsive throughout the engagement. The project manager made sure the project ran smoothly when I wasn’t available. She kept me in the loop if anything needed approval on our end. She also was open to our suggestions and finding solutions to issues that we raised. 

What did you find most impressive about them?

Their expertise and professionalism stood out the most. Paper Leaf knows what they’re doing and can reliably deliver a top-quality product.

Are there any areas they could improve?

Their high-quality services can come at a cost-prohibitive price. We experienced sticker shock at times, but the end product was worth it. We also would have appreciated slightly more flexibility built into the final system when we decided to expand the scope and add specific features midway through the project.

Do you have any advice for potential customers?

Make sure you have a fully developed vision of your website before starting a project with Paper Leaf. We came up with ideas halfway through the project and as a result, have had to start a second stage to integrate these add-ons.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Paper Leaf delivered top-notch work.
  • 4.5 NPS
    Willing to refer

WordPress Web App for Automotive Organization

“Paper Leaf is great at finding solutions for everyone.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2017 - Ongoing
Project summary: 

Paper Leaf developed and designed a WordPress web application tool that facilitates data collection. The tool enables digital, simplified tracking and offers varying database access to key constituents.

The Reviewer
 
11-50 Employees
 
Ontario, Canada
Kristine D'Arbelles
Senior Manager Public Affairs, Canadian Automobile Association
 
Verified
The Review
Feedback summary: 

Paper Leaf succeeded in delivering a user-friendly, intuitive app that continues to gain more users. The app exceeds its initial expectations and informs more stakeholders than originally intended. The team offers excellent project management and helpful expertise, creating a lasting partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a senior manager of public affairs for the Canadian Automobile Association in the national office. We’re a federation of eight independent clubs across the country. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paper Leaf?

My team does public education regarding road safety, environmentally friendly driving, consumer representation, and air travel. We worked on several of those topics with Paper Leaf, but the biggest project was our school zone safety web app. 

Our clubs were executing a yearly campaign using pen and paper to document dangerous driving in school zones. We compiled their information in Excel and relayed it back to the school, school board, and, sometimes, the media. When the media latched on to the story, we realized pen and paper weren’t sufficient. We worked with Paper Leaf to build a tool that would improve our process for our clubs. 

SOLUTION

What was the scope of their involvement?

We discussed our problem, and Paper Leaf put a couple of solutions together. Because we're a federated model, and there were two clubs doing this campaign with pen and paper, there was also the opportunity that, if we made it easy enough, other clubs would pick it up and replicate the campaign in their areas. After a bit of brainstorming and refinement, we settled on a web app built on WordPress, which allows us to make changes internally. Paper Leaf was responsible for the overall design and look of the app. 

The project continues to evolve because more of our clubs are picking it up across the country. We've been enhancing it every year and making it more user-friendly based on the feedback we receive. As new clubs come on board, they bring their own requirements. Specifically, we added a component so a municipality working with one of our clubs could access the app. The city has its own login information, and they can go to their schools in their region, collect their data, and store it in a secure database. If multiple municipalities are inputting data, our club can see all of it, but the municipalities can only view their own data. 

As the national organization, we can see massive trends that are happening and collect general data to share with the government about what is going on in school zones. Creating the three levels of the databases was the most important requirement; the national organization can see everything, the club can see its region, and the cities only see their own data. Paper Leaf continues to manage new development tasks. 

What is the team composition?

I work with a project manager most of the time, and I’ve worked with a head developer and the main designer minimally. For the school zone project, we had two developers to ensure we finished on time. They may have other people behind the developer and designer.

How did you come to work with Paper Leaf?

We inquired with several agencies and evaluated which would be the best fit. My counterparts at the Alberta Motor Association said they had heard of Paper Leaf, and that they came highly recommended. They ended up offering the best deal and had the best plan. Since we began, their responsibilities have ballooned. 

What is the status of this engagement?

We began working with them in 2017, and it’s an ongoing engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project management has been a huge value. Having someone who can translate my requests to the designer and developer to make sure I get what I ask for has been great. Paper Leaf makes sure the developers and designers are all on the same page. All I have to do is send them a note to add something or ask where we are, and they take care of it.

With the school zone safety app, they were on calls with our clubs so if one of our clubs wanted to add something specific, Paper Leaf was there to give their opinion and suggestion. They think about the ultimate goal of a button or function, and if they don't think it will work, they dig deeper to figure out why we want that function, or if there is another solution. Their expertise has been extremely valuable.

How did Paper Leaf perform from a project management standpoint?

This was my first experience working in a sprint model where we built part of the app and then evaluated it to see if we were on the right track. The teams from our clubs said the plans made sense, but that they wanted to add other features as well. Then, Paper Leaf went back to do more development and we reevaluated. Instead of dumping all the requirements on one sprint or going halfway or all the way and realizing it wasn’t what we wanted, we were able to pause early on.

They took baby steps, which was another reason why it was great having them on board. They used a program with a simplified yet workable wireframe that we could click to make sure things made sense. They built on and refined the design with every step, as they developed further functionality. 

They use Asana to keep me up to date with everything. If I have questions, I can ask, but they also provide me with a weekly report on the projects, especially long-term projects, to let me know where they are. Their project management is one of the reasons we keep coming back to them.

What did you find most impressive about them?

Their project management, as well as their expertise, are impressive. They look at my requests and determine whether it would be a valuable addition before agreeing to it. If it is, they find a solution and move forward. If not, they aren’t afraid to push back and let us know there might be a better alternative. 

Are there any areas they could improve?

No, not that I'm aware of. When we changed project managers, their knowledge transfer was great.

Do you have any advice for potential customers?

Know what you want and what your goals are instead of simply having a list of what you want them to do. Present them with your ultimate goal; Paper Leaf is excellent at extrapolating from that. 

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Dev for International Not-for-Profit Society

"From a design perspective, they did an excellent job taking us by the hand and walking us through the process."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2017 - May 2018
Project summary: 

Paper Leaf overhauled an outdated website. In addition to design, they redeveloped the backend, migrated content, and coordinated with a third-party marketing partner. The team now provides support.

The Reviewer
 
1-10 Employees
 
Edmonton, Canada
Executive Director, HTAi
 
Verified
The Review
Feedback summary: 

The site’s designs and scalable architecture received positive feedback. The team completed everything on time while accommodating scope creep and a longer-than-expected QA process. Despite minor issues with Asana, Paper Leaf’s exceptional and proactive organization made the partnership successful.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the Executive Director for Health Technology Assessment international’s (HTAi) core Secretariat team. We’re a not-for-profit academic society that provides a collaboration platform for stakeholders in the pharmaceutical, biotech, academic, and regulatory industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paper Leaf?

Our website needed a refresh because we had struggled to support operations and maintenance with limited funds. After five years without an update, the site became dormant. We were working with a firm in Central Canada, but wanted a local vendor to complete the overhaul. We also wanted Paper Leaf to be a long-term partner and manage the site going forward.

SOLUTION

What was the scope of their involvement?

Paper Leaf built the site’s new base from scratch and migrated content over from the antiquated site. The team created a new design and drove design requirements for our marketing partner’s concurrent rebrand project. The overhaul focused on external-facing public information and an architecture that enables to expand the backend. We requested a log-in feature, but haven’t concentrated on that feature yet.

Currently, Paper Leaf is working with us even though the contract is over because our team couldn’t do all the QA on time. The team is completing last-minute update requests as we wind down the original scope. Recently we signed a long-term service agreement, during which they will finish additional tasks still in their queue.

What is the team composition?

The business development representative was our first main point of contact. He then handed work over to the project manager, who served as our principal contact. The project manager had a development team working behind the scenes.

How did you come to work with Paper Leaf?

We went through a tender process and did backgrounds checks on every organization we considered. Paper Leaf’s initial overhaul work distinguished them.

How much have you invested with them?

We spent $150,000 CAD ($141,100 USD).

What is the status of this engagement?

We started working together in December 2017 and the website went live in May 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Paper Leaf was on time and within budget. From a design perspective, they did an excellent job taking us by the hand and walking us through the process.

How did Paper Leaf perform from a project management standpoint?

The team accommodated our timeline, which may have been unfairly rushed since we couldn’t get the QA done in time. We did end up requesting more work than I expected from a contract perspective. Even though the team delivered everything on time, we pushed the timeline due to the QA issue and our extra requests. We used Asana for task management, which enabled us to track developers’ progress without necessarily corresponding with the team.

What did you find most impressive about them?

The overhauled site’s design and architecture received stellar feedback from our international stakeholders. Those features made us look good, which reflected well on Paper Leaf. During the project, the team had everything covered, especially when we couldn’t manage QA. We were inundated and Paper Leaf threw us a lifeline.

Are there any areas they could improve?

Asana was a double-edged sword because checking progress was a proactive step. We didn’t get regular status updates. Overall, communication could have been more structured. But again, we were happy to use Asana and it wasn’t a real problem. We wouldn’t be doing additional business with Paper Leaf if we had any major concerns.

Any advice for potential customers?

Coming from an IT background, Asana was a new tool for me that I had to come up to speed on. Paper Leaf should be transparent with clients about using Asana and provided a detailed tutorial on how communication works on the tool.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    Actual prices were within all of the estimates.
  • 4.5 Quality
    Service & deliverables
    The met deadlines and complied with the project schedule.
  • 5.0 NPS
    Willing to refer

WordPress Dev & Content Migration for Government Agency

“When I've had concerns, they are accessible and provide solutions immediately.”

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2016 - Mar. 2017
Project summary: 

In six months, Paper Leaf migrated content from four websites to one WordPress site. They continue to improve site functionalities, interactive features, and security to increase traction.

The Reviewer
 
11-50 Employees
 
Edmonton, Canada
Marketing Consultant, Alberta Sport Connection
 
Verified
The Review
Feedback summary: 

Paper Leaf’s responsiveness and constructive feedback allowed them to follow a strict timeline and complete the content migration from four websites to one in six months. They continue to provide backend support for the website as it improves.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing consultant at Alberta Sport Connection, a government agency focused on delivery a sports system in Alberta, Canada. My job involves coordinating our communications team and social media, improving and updating the website, and engaging with other media outlets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paper Leaf?

We were using four different websites but wanted to combine them into one, larger site, while maintaining government security standards. Our old website used old technology that made it hard to update and required users to search for information between our multiple sites, which made it difficult to find information and to increase traffic. We needed a site that was easier for visitors to use and that allowed our internal team to make small updates when necessary.

SOLUTION

What was the scope of their involvement?

The Paper Leaf team combined our four sites into one, and also created three microsites within our main site. As a government agency, we have to have to follow specific security standards for each microsite, prohibiting users with access to a microsite to access the main site. Paper Leaf team built the security around each of those sites to meet the government requirements.

In addition to the security requirements, we wanted the site to be accessible to our team, allowing us to upload and edit content. Paper Leaf suggested WordPress for our backend because it seemed to allow the easiest access to our microsites.

They also built more functionalities for the new site, which lets us showcase different events or achievements through video or forums, for example. Since the site’s launch, we’ve been working with them to incorporate more features, like e-commerce, while still making improvements.

What is the team composition?

They have two project managers and a team of developers.

How did you come to work with Paper Leaf?

We worked with another company in the area for our previous website, but we knew we'd have to submit an RFP to rebuild since we’re a government agency. Paper Leaf responded to the RFP, along with other companies, and was eventually one of our final two choices. When we held our final interviews, we found they were the right fit for us.

How much have you invested with them?

After we realized we’d need additional security for the microsites, we incorporated the money for that into the contract. Eventually, we’ve invested between $100,000 and $200,000, in addition to our monthly retainer fee.

What is the status of this engagement?

The entire first phase of the project was completed in less than six months and we launched March 2017. We continue to contract with them after the site’s launch and work with them to keep improving and making adjustments as needed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We look at our site's functionalities and the pages users visit to measure the site’s success, and both metrics have improved since we launched the new site. That tells me that once people are on our site, they stay longer and are able to find the information they’re seeking. We know people use our new interactive tools, like forums, so we can see that the tracking's working.

They've also been responsive when we've had issues. For example, when we noticed our navigation wasn't working with the new setup, we told them about the problem and they quickly responded with options to build a new navigation system. Since then, our traction numbers are even better.

How did Paper Leaf perform from a project management standpoint?

We’re in regular contact with our two project managers, including weekly updates to discuss site projects and upgrades. We meet in person every six weeks to share updates our tasks and priorities, and how those compare with Paper Leaf's. During those meetings, we also had a financial review so we know where we are with our retainer fees

What did you find most impressive about them?

When I've had concerns, they are accessible and provide solutions immediately. When we approach them with ideas, they always respond constructively by telling us either how they plan to execute a task, or giving us suggestions to do something better. They've also been honest regarding finances and will let us know if our request for work isn't a good use of the retainer fee. In those cases, they present alternatives that they think will be more effective. Overall, I appreciated their responsiveness and honesty.

Are there any areas they could improve?

No. They are the perfect company for us—they’ve helped us move forward and I don't see our relationship changing anytime soon.

Do you have any advice for potential customers?

When you’re discussing your ideas with the Paper Leaf team, listen to their feedback, because they have some great ideas. That being said, they're viewing the site from a backend point of view and you're approaching it from a frontend and user perspective, so you still need to articulate when something is working and when it isn't.

5.0
Overall Score They've been fabulous to work with, and we look forward to our continued partnership.
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

iOS App Dev for Mechanical Service Company

“Paper Leaf was specific in terms of the deliverables and timelines, and they succeeded in meeting
our expectations.”

Quality: 
4.0
Schedule: 
4.0
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
Confidential
 
July 2017 - Ongoing
Project summary: 

Collaborating on the design, Paper Leaf developed a proprietary iOS app for use both internally and with customers.

The Reviewer
 
1-10 Employees
 
Edmonton, Canada
Joffrey Orquia
President, Seven Mechanical Services
 
Verified
The Review
Feedback summary: 

Feedback has been positive on the app, which is currently being tested. Taking a highly-professional, organized approach, Paper Leaf brought the client’s vision to life, creating a unique product in their industry.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the founder and president of Seven Mechanical Services. We do heating, air conditioning, plumbing, and electrical services for commercial and industrial facilities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paper Leaf?

We’re in our fourth year. At the end of year two, my business partner and I wanted to clarify our focus and direction for the company now that we had a solid client base. We wanted to use technology to our advantage.

Our vision was to create an app. We knew that’s the direction most companies are going but nobody in the mechanical services space has an app. Everyone else uses paper and pens while our guys have iPhones and iPads. We needed someone to guide us and help us create that vision.

SOLUTION

What was the scope of their involvement?

Paper Leaf developed an iOS mobile app for us. We collaborated on the design. We met weekly and gave them a lot of feedback.

The first phase of the app is for our clients. It gives them access to their buildings with equipment lists and roof maps so they can see all of the equipment on their roof. It speeds up the process to create a service call by allowing the client to open a call in the app which goes straight into our system, prompting us. They can also access ongoing jobs and previous work for a specific building.

We just launched so right now we're in the test period. The second phase that we’ll start soon will be for our technicians. They’ll be able to access the app while on the road, enter their time, etc.

What is the team composition?

Multiple staff members were assigned to us including a project manager, a coordinator, and a developer. Some of them changed over the course of the process.

How did you come to work with Paper Leaf?

My business partner and I had the idea but we’re not developers, so we wanted to run the idea by someone. I mentioned that we could speak to the owner of Paper Leaf who I’d known for 20 years. We brainstormed with him before we got our teams together.

I’d seen some of their work and knew some of the clients they’d worked with. Those clients had nothing but good things to say so I trusted that Paper Leaf could do good work. I still put it to tender. We received bids from them and other companies as part of our due diligence.

How much have you invested with them?

I prefer to keep this confidential.

What is the status of this engagement?

We started working together in July 2017 and its ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback has been absolutely positive. Customers love the idea of it. Right now, we’re in testing. The success will be when it’s in the market and customers are using it.

I’ve been in this industry for 14–15 years. Nobody has an app for this sort of access for services. We’ve heard from clients in Toronto that there’s nothing like this out there. People get excited about something new in the market that’s game-changing.

How did Paper Leaf perform from a project management standpoint?

They were very organized and used different apps or programs to keep things on track. We tracked everything in a shared Google Drive document so that, instead of having a million emails going back and forth, everyone could see when issues arose.

We started with weekly meetings every Thursday. Over time, the meetings became shorter, sometimes down to 10 minutes. The schedule was well-defined and they stuck to it. I would say the only time we deviated from it was my fault. Paper Leaf was specific in terms of the deliverables and timelines, and they succeeded in meeting our expectations.

What did you find most impressive about them?

The first thing that stands out is their professionalism. They’re very organized. They clearly define goals and deliverables that are concise and detailed. They provided good updates. They understood the end goal and did a really good job of keeping me on track.

Are there any areas they could improve?

Obviously, every company can improve. They’ve had some turnover and our point of contact changed, which resulted in a bit of miscommunication which we discussed with them. The shared document helped to bridge that gap.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 3.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

LMS Application Dev for Regulatory Body

“They went above and beyond and made the experience completely effortless.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
June - Nov. 2017
Project summary: 

Paper Leaf built a WordPress site with a LearnDash LMS for new member orientation. The project incorporated video, user tracking, and personalized, dynamic solutions for information retention and member engagement.

The Reviewer
 
51-200 Employees
 
Canada
Advisor, Regulatory Body
 
Verified
The Review
Feedback summary: 

Paper Leaf met short deadlines, kept the project within budget and demonstrated exceptional project management skills. They developed a customized solution to meet unique needs and provided clear documentation to help manage the tool post-launch. User feedback is overwhelmingly positive. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a regulatory body and as part of the registration process, we are required to orient new members and make them aware of their professional obligations. I acted as project lead and project manager on this project.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paper Leaf?

There was an existing tool which was essentially a PowerPoint presentation with some embedded video. It wasn’t modern, engaging, or easy to update so we decided to develop a new tool that would better support the orientation piece of the registration process. We wanted a tool that focused more on video and served as an interactive learning platform.

SOLUTION

What was the scope of their involvement?

Before we met with Paper Leaf, we had internal conversations and focus groups to determine the needs of each department and to get a better understanding of what would resonate best with our members.

After learning our needs, Paper Leaf suggested a WordPress build using the LearnDash LMS plugin. They built the new tool from scratch and broke away from the rigidity of the old tool, allowing members to individualize their orientation experience. We added quizzes and ways to track user progress in the learning modules, allowing us to confirm they have completed the required modules.

Paper Leaf also provided a transcript solution for the in-line videos as part of a small support project.

What is the team composition?

From Paper Leaf’s side, we worked closely with a project manager and four or five others, including developers and designers. Some members of their team were required to work with our IT team to coordinate the technical side of the build to ensure it met specific internal requirements. 

How did you come to work with Paper Leaf?

We sent out an RFP and invited them to pitch.

What is the status of this engagement?

We kicked off the project in June 2017 and launched that November.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They delivered a customized solution that fits our needs entirely. The best part? Everything works as it’s supposed to!

We had demanding deadlines and needed a very quick turnaround for a project of this scale and still managed to come in on time and on budget. Paper Leaf was very attentive to scope, and if we asked for something that would extend the timeline or increase the budget, they proposed alternative solutions to keep us on track. Even team members on our side, with very little web or digital marketing experience, recognized and appreciated this. 

We met with internal focus groups before the launch to benchmark 13 key attributes and get ideas for the tool from other staff who interact with our members. We met with the same groups post-launch to gauge first impressions and to revisit those same key attributes. On a 10-point scale, there was an average point increase of 4.1 across all 13 attributes.

We also have a two-question survey at the end of the tool for members to fill out after completing the tool - approximately 75% of users have completed this survey. On a 10-point scale, users have given the tool an average overall experience rating of 8+.

Users who completed the survey have also identified the tool as having a “professional look & feel” as our highest rating at an average of 9+. We would attribute this largely to the work that Paper Leaf did for us.

How did Paper Leaf perform from a project management standpoint?

They were exceptional and have project management down to a science. Web development projects can get out of hand very easily but the whole process felt seamless. They were clear, cognizant of timelines, and always receptive to questions and discussion, including any post-launch inquiries that have come up. 

What did you find most impressive about them?

They were communicative and provided a clean build with clear documentation. They went above and beyond and made the experience completely effortless. I’ve recommended them to other organizations and have nothing but good things to say about working with them.

Are there any areas they could improve?

We had a debrief post-launch. I can’t think of anything negative that came out in that session.

Do you have any advice for potential customers?

Make sure you have the right tools and resources on your end to support your project. Having a clear understanding of the scope of your project and making your expectations clear from the start will ultimately help your project succeed. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    Their costs were in line with everything they delivered. We definitely got good value from them.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would absolutely recommend them.

Custom WordPress Dev for Educational Service

"They were eager to solve problems in a collaborative setting."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
June 2015 - Ongoing
Project summary: 

Paper Leaf built a custom WordPress website to process a large volume of online registrations and an e-commerce component. They then redesigned the site and its integrated course catalogue.

The Reviewer
 
51-200 Employees
 
Edmonton, Canada
Coordinator, Alberta Distance Learning Centre
 
Verified
The Review
Feedback summary: 

The site’s user interface received positive feedback from internal audiences. The Paper Leaf team leveraged diverse skill sets to enhance results within specific timeframes, adjusted processes in a proactive manner to optimize workflows, and were collaborative and process-oriented.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work at Alberta Distance Learning Center (ADLC), an educational service provider for student and teacher instruction. I oversee communications, marketing, and the website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paper Leaf?

We wanted a custom registration system with an e-commerce component for a large influx of students, about 30,000 in total. The build needed to be visually appealing.

SOLUTION

What was the scope of their involvement?

Paper Leaf completed several projects for us. They developed a login-based student registration website on WordPress. Registrations generated output appropriate for a separate payment system. They also built the online store, which sold books and service. However, that component acted as a different system outside the login.

The team then created the course catalog, which had multilingual versions for online and print. The information architecture accommodated these variations and distinguished class types, whether teacher-to-student or teacher-to-teacher services. They redesigned the catalog and refreshed the site. The team used analytics and quantitative data to execute the former. For the latter, they built a new custom site that served as an open-resource hub.

Currently, Paper Leaf is on retainer to manage our patches and updates. We have weekly meetings to continue improvements and bug fixes.

What is the team composition?

Resources have shifted since the first project. Currently, they have two teams and a dedicated project manager, who has worked with us since the start. The teams include dedicated developers, designers, and specialists. The owner provides guidance as necessary, particularly for larger projects.

How did you come to work with Paper Leaf?

We sent out an RFP. However, that process predated my tenure at the company. I started working at ADLC about five months into Paper Leaf’s engagement.

How much have you invested with them?

We've invested $455,790 worth of work thus far.

What is the status of this engagement?

Work started in November 2015 and the most recent project ended in late 2017. Maintenance is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We received positive feedback from our internal audiences. The visual designs and infographics worked well for our site’s content.

In addition, the team’s diverse skills benefited our goals. We leveraged their design and SEO expertise during collaboration.

How did Paper Leaf perform from a project management standpoint?

The team accommodated the academic calendar to meet our needs and goals. Their communication was process-oriented, which made the partnership reliable. During meetings, they recorded minutes to keep stakeholders informed over an extended period of time. We used Asana, which helped us visualize workloads in an interactive environment.

What did you find most impressive about them?

They were eager to solve problems in a collaborative setting.

Are there any areas they could improve?

No. They restructured the team seamlessly by adjusting their processes as needed.

Do you have any advice for potential customers?

Maintain an open line of communication with them. They have a wide range of services and in-house expertise to leverage.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer