International Digital Marketing & SEO Consultant
Paper Gecko Ltd. is the official business of digital marketing consultant David Sayce. I have been working in digital marketing since 1996, before SEO had a name and before Google was even a search engine.
Since my first e-commerce site, taking my own established wholesale business into the direct to the consumer market, I have worked across many industries from online retail B2C, small and startup businesses, financial and professional services and manufacturing.
Paper Gecko can help you promote your site to your target audience to gain or retain your page 1 results across Google and most importantly improve the conversion of the casual visitor to a new customer.
I am passionate about helping businesses take control of their digital presence and present themselves in a way that inspires, impresses, and builds confidence in their products, and services. Often referred to as a ‘deep generalist’ with broad business expertise and deep marketing specialised skills.
Areas of work:
- Technical website / SEO audits
- SEO / marketing consultancy
- Defining & executing SEO strategies
- On-site optimization
- Website reviews
- Technical auditing
- Backlink auditing
- Content planning
- Rank tracking & reporting
- Website migration experience
- SERP features & Schema markup
- Page speed optimization
With over 20 years of continued learning across digital marketing, blending the tactical and strategic elements, I work with clients, from startups and small businesses to enterprise. Industries include; arts & media, e-commerce, finance, legal services, luxury & HNWI, SaaS & member services across both B2B and B2C.
I’m also very proud to have been honored in 2018 by the SEO community https://www.seroundtable.com/david-sayce-25434.html
Focus
Portfolio
I offer technical, effective digital marketing and SEO explained in simple terms, no jargon, no buzzwords. Recent clients include: Permobil My Michigan Beach Boster Bio B2B Payments Winsor & Newton Snazaroo ColArt Link Asset Service Capita Ince & Co Npower Barratt Homes Hagemeyer Newey & Eyre
SEMrush - Live Webinar Consultation
SEMrush Contributor
Watch the replay of how 5 of our clients got the opportunity to ask all their burning SEO questions to David Sayce, Digital Marketing & SEO Consultant.
Having worked with a range of international clients, from startups to enterprises, from e-commerce and retail to law firms, David has extensive expertise in website migration, development and strategy, site audits, integration of the best practices of digital marketing, and much more.
Reviews and Reputation from Law Firm Marketing
A regular webinar I host for Digital Marketing in the legal sector.
International website migration, development & consulting
Permobil founders were passionate about providing a better life for people with mobility impairments and that same passion still flows through everyone at Permobil.
Working with the senior stakeholders, region teams and agencies to improve visibility and usability of the website.
The original digital landscape consisted of 18 varients of the website across a number of territories and using different platforms.
The project was to combine these into the .com version while retaining search engine visibility for the key markets while growing the brand in new target areas.
Due diligence was undertaken to assess the risk to this multi-million dollar business before the migration began.
The migration covered
- HTTP to HTTPS
- Re Platforming
- New Servers
- Updated designs & Architecture
Results
No loss in search engine ranking and visibility for target keywords during the migration.
6 weeks post-migration we saw a 15% rise in targeted traffic to the website.
Consultation continues to further improve the website across the international markets.
Find out more at dsayce.com
Boost your digital activities
As an internet marketing consultant, I help businesses develop and implement effective marketing strategies that get real results.
This includes developing your digital strategy to integrate with your overall business goals, professional SEO services or just how to use LinkedIn for business.
Why?
- Increase sales
- Get more visitors
- Widen awareness of your brand
Is it time you brought in a freelance marketing consultant?
dsayce.com
SEO and website migration
Brought into the firm in October 2019 to review the e-commerce website and head up the migration project and SEO.
This included:
- New design
- HTTPS
- Re-platforming
At the beginning of the project, a website audit was completed and I worked with marketing and the development team to fix a number of serious issues ahead of the migration.
The result was a more focused approach to how products should be visible to the customer, growth continued through 2020 and saw over £22k month on month growth in sales through the website
Technical SEO Webinar
SEMrush Webinar
I joined Aleyda Solis, Paul Shapiro and Paige Hobart to discuss some of the worst technical SEO nightmares that websites face, the best ways to fix them fast, and how to avoid them.
Part of the SEMrush 5 Hours of Technical SEO webinar. You can watch the full recording on the SEMrush website.
Digital Lead - Financial Services
Develop and implement an overarching digital strategy to help Link Asset Services meet its business, brand and relationship strategy and aims.
Digital Transformation - Bringing together existing digital projects into a clear integrated digital communications operating model.
Research and lead digital communications best practice in the industry and align these with wider Link Group marketing and business objectives
Guide the campaign and marketing teams on how to implement a "digital-first " approach, providing practical and strategic leadership.
2017 Project was the preparation of the sale from Capita to Link Group, this included:
Review of digital systems and channels to produce a roadmap for 2018 with integrated channels
- Review of email systems
- Development of webcasting
- integration across systems including Salesforce
- Social media development
- Organic and paid search optimisation (SEO)
Development of a new digital framework (including CMS)
Migration and rebrand of 12 websites and 800 portals across the business
Manage GDPR development representing marketing within the business
Digital Marketing Consultancy
Polecat / Where reputation is no longer a risk
Through a combination of advanced data analytics and human expertise, Polecat helps the world’s largest organisations achieve Reputation, Risk and ESG management success.
Brought in to consult and manage the growth of the website and the migration project, including
- HTTP to HTTPS
- Redesign
- Replatforming
- Search Engine Optimisation
Digital Marketing Integration
Brought into the newly formed Hometeam division as a digital marketing specialist looking specifically at building awareness and increasing qualified leads into the business.
Optimising paid search with Google PPC, bringing qualified leads into the call centre via landing pages developed for each of the brand services and targeted to specific customer groups.
Developing an integrated approach to digital marketing for npower
Website Migration and SEO Development
Brought on broad to assist the marketing and in-house development teams during a refresh and re-platforming of the e-commerce website project and to ensure the website was fully optimised.
Digital Marketing & SEO Interview
Interview with Milosz Krasinski
https://miloszkrasinski.com/interview-with-david-sayce-seo-london-consul...
Reviews
the project
SEO, Website Dev & Digital Strategy for Technology Company
"They are flexible to apply different methodologies and use data-driven metrics to drive and understand performance."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the VP of Marketing of an IT/ SAAS business.
For what projects/services did your company hire Paper Gecko Ltd., and what were your goals?
- Digital marketing strategy
- SEO
- Website audit
We needed some support on understanding content views, impressions, and engagement. A bigger picture understanding of website performance, and user interaction, optimizing for campaigns to drive lead generation and sales through the website.
How did you select this vendor and what were the deciding factors?
We have worked together on previous projects and had a solid understanding of each other's work experience. They are experts in digital marketing, flexible when it comes to the contractual agreements and they give options to scale up or down with work as needed for a small business (start-up) was important. Paper Gecko met those needs.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Priority deliverables:
- improve lead generation and sales campaigns
- optimizing campaigns in line with business needs
- improving SEO to increase traffic, in tandem with content strategy
- improve overall brand awareness and search engine visibility
- review CTAs across the site
- refine and track keywords driving visitors to the site to be imported into Moz on completion
- implement and review changes outlined from technical site audits to improve site quality for both visitors and search engines
- implement Moz to continue to track progress
- complete site migration
- review analytics setup and reporting
- optimize sales campaigns with digital support landing pages, CTA and Pardot page settings
- set up reporting view across campaigns for lead-generation activity
- set up paid campaigns
- target audiences in line with the business
- dedicated landing pages for lead generation
- optimize spend
- optimize social media presence
- review previous activity
- setup scheduled posting
- increase engagement, followers, and visibility
- technical advice on digital marketing and best practice
- review of optimization and integration of across company's digital channels as required
How many people from the vendor's team worked with you, and what were their positions?
Only the director was involved in communicating with us.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
They did reporting on a regular basis, with full dashboard metrics, traffic, and SERP. All met expectations.
Describe their project management style, including communication tools and timeliness.
They were great in terms of communication, Slack, Skype in addition to inhouse work, weekly as needed reporting.
What did you find most impressive or unique about this company?
They have an understanding of the digital world and expertise is solid, transparency in reporting. They are flexible to apply different methodologies and use data-driven metrics to drive and understand performance.
Are there any areas for improvement or something they could have done differently?
No, I was pleased with results.
Paper Gecko Ltd.'s work has impressed the client with their results and work ethic. The team provided detailed reports on a regular basis, presenting the full dashboard metrics. In those metrics, the traffic and SERP rankings were included. Customers can look forward to achieving their expectations.