Paper Gecko Ltd. is the official business of digital marketing consultant David Sayce. I have been working in digital marketing since 1996, before SEO had a name and before Google was even a search engine.
Since my first e-commerce site, taking my own established wholesale business into the direct to the consumer market, I have worked across many industries from online retail B2C, small and startup businesses, financial and professional services and manufacturing.
Paper Gecko can help you promote your site to your target audience to gain or retain your page 1 results across Google and most importantly improve the conversion of the casual visitor to a new customer.
I am passionate about helping businesses take control of their digital presence and present themselves in a way that inspires, impresses, and builds confidence in their products, and services. Often referred to as a ‘deep generalist’ with broad business expertise and deep marketing specialised skills.
Areas of work:
Technical website / SEO audits
SEO / marketing consultancy
Defining & executing SEO strategies
Rank tracking & reporting
Website migration experience
SERP features & Schema markup
Page speed optimization
With over 20 years of continued learning across digital marketing, blending the tactical and strategic elements, I work with clients, from startups and small businesses to enterprise. Industries include; arts & media, e-commerce, finance, legal services, luxury & HNWI, SaaS & member services across both B2B and B2C.
I’m also very proud to have been honored in 2018 by the SEO community https://www.seroundtable.com/david-sayce-25434.html
SEO, Website Dev & Digital Strategy for Technology Company
Search Engine Optimization
Less than $10,000
Aug. - June 2019
Willing to Refer
"They are flexible to apply different methodologies and use data-driven metrics to drive and understand performance."
Aug 1, 2020
VP Marketing, Polecat
London, United Kingdom
Paper Gecko Ltd. provided digital marketing strategy, SEO solutions, and website audits for an IT company. They were recruited to drive content performance, engagements, and increase sales through the website.
Paper Gecko Ltd.'s work has impressed the client with their results and work ethic. The team provided detailed reports on a regular basis, presenting the full dashboard metrics. In those metrics, the traffic and SERP rankings were included. Customers can look forward to achieving their expectations.
The client submitted this review online.
Please describe your company and your position there.
I'm the VP of Marketing of an IT/ SAAS business.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Paper Gecko Ltd., and what were your goals?
Digital marketing strategy
We needed some support on understanding content views, impressions, and engagement. A bigger picture understanding of website performance, and user interaction, optimizing for campaigns to drive lead generation and sales through the website.
How did you select this vendor and what were the deciding factors?
We have worked together on previous projects and had a solid understanding of each other's work experience. They are experts in digital marketing, flexible when it comes to the contractual agreements and they give options to scale up or down with work as needed for a small business (start-up) was important. Paper Gecko met those needs.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
improve lead generation and sales campaigns
optimizing campaigns in line with business needs
improving SEO to increase traffic, in tandem with content strategy
improve overall brand awareness and search engine visibility
review CTAs across the site
refine and track keywords driving visitors to the site to be imported into Moz on completion
implement and review changes outlined from technical site audits to improve site quality for both visitors and search engines
implement Moz to continue to track progress
complete site migration
review analytics setup and reporting
optimize sales campaigns with digital support landing pages, CTA and Pardot page settings
set up reporting view across campaigns for lead-generation activity
set up paid campaigns
target audiences in line with the business
dedicated landing pages for lead generation
optimize social media presence
review previous activity
setup scheduled posting
increase engagement, followers, and visibility
technical advice on digital marketing and best practice
review of optimization and integration of across company's digital channels as required
How many people from the vendor's team worked with you, and what were their positions?
Only the director was involved in communicating with us.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
They did reporting on a regular basis, with full dashboard metrics, traffic, and SERP. All met expectations.
Describe their project management style, including communication tools and timeliness.
They were great in terms of communication, Slack, Skype in addition to inhouse work, weekly as needed reporting.
What did you find most impressive or unique about this company?
They have an understanding of the digital world and expertise is solid, transparency in reporting. They are flexible to apply different methodologies and use data-driven metrics to drive and understand performance.
Are there any areas for improvement or something they could have done differently?