Paper Gecko - Digital Marketing & SEO

BACKGROUND

Please describe your company and your position there.

I'm the VP of Marketing of an IT/ SAAS business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Paper Gecko Ltd., and what were your goals?

• Digital marketing strategy
• SEO
• Website audit

We needed some support on understanding content views, impressions, and engagement. A bigger picture understanding of website performance, and user interaction, optimizing for campaigns to drive lead generation and sales through the website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have worked together on previous projects and had a solid understanding of each other's work experience. They are experts in digital marketing, flexible when it comes to the contractual agreements and they give options to scale up or down with work as needed for a small business (start-up) was important. Paper Gecko met those needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Priority deliverables:

• improve lead generation and sales campaigns
• optimizing campaigns in line with business needs
• improving SEO to increase traffic, in tandem with content strategy
• improve overall brand awareness and search engine visibility
• review CTAs across the site
• refine and track keywords driving visitors to the site to be imported into Moz on completion
• implement and review changes outlined from technical site audits to improve site quality for both visitors and search engines
• implement Moz to continue to track progress
• complete site migration
• review analytics setup and reporting
• optimize sales campaigns with digital support landing pages, CTA and Pardot page settings
• set up reporting view across campaigns for lead-generation activity
• set up paid campaigns
• target audiences in line with the business
• dedicated landing pages for lead generation
• optimize spend
• optimize social media presence
• review previous activity
• setup scheduled posting
• increase engagement, followers, and visibility
• technical advice on digital marketing and best practice
• review of optimization and integration of across company's digital channels as required

How many people from the vendor's team worked with you, and what were their positions?

Only the director was involved in communicating with us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They did reporting on a regular basis, with full dashboard metrics, traffic, and SERP. All met expectations.

Describe their project management style, including communication tools and timeliness.

They were great in terms of communication, Slack, Skype in addition to inhouse work, weekly as needed reporting.

What did you find most impressive or unique about this company?

They have an understanding of the digital world and expertise is solid, transparency in reporting. They are flexible to apply different methodologies and use data-driven metrics to drive and understand performance.

Are there any areas for improvement or something they could have done differently?

No, I was pleased with results.