What evidence can you share that demonstrates the impact of the engagement?
We’re very happy with the way the video turned out. We distributed it across our social platforms, and it delivered in full on what we’d promised to the client. We’re pleased with the results. Pan Up Productions was great to work with. My whole team quickly agreed that we'd love to work with them again. We probably will use them in the future if we can find the right project.
How did Pan Up Productions perform from a project management standpoint?
Generally, the way we work is that our creative director serves as the director of our video shoots. The director from Pan Up Productions was really great about taking a step back and giving our creative director the floor to direct. He also knew when to jump in with insightful ideas about how to shoot different things that we weren't sure about or thoughts on how to make a shot more dynamic.
Also, their director of photography kept us on the ball in terms of staying within the timeline throughout the day. That was great because video shoots tend to spiral out of control, especially in terms of going over the allotted time. They were diligent about staying on task, which was much appreciated. I’ve not seen that level of detail on other video shoots before.
What did you find most impressive about them?
They’re so patient and accommodating. We had them shoot the video at our office. We had just moved into new offices, and my team was unfamiliar with the building. They helped us figure out how to get all the equipment upstairs, which was much appreciated. Then when we had the unexpected changes, they worked with us to figure out how to accommodate the extra rounds of edits. They gave us a fair price and worked within our timeline, even though we asked for a tight turnaround. They were able to deliver on everything.
Are there any areas they could improve?
No, we’re really happy with the outcome. I don't have any constructive criticism to provide.
Do you have any advice for potential customers?
Lay out exactly what your deliverables are and what you need from them upfront. Be really thorough about goals, and have realistic timelines. They’re great at making a preconceived vision come to life. I can't speak to their ability to flesh out a half-formed idea, but I would love to try that with them.