What evidence can you share that demonstrates the impact of the engagement?
Over the years, the increased market penetration resulted in a 20% growth in active library users. While we can’t attribute that exclusively to Pam, all of our promotional efforts contributed to that success.
Beyond metrics, Pam was incredibly helpful in explaining marketing concepts, including target audiences and Nielsen audio ratings. Although I had some experience, I lacked a formal background in marketing and communications. She educated me so that I could make the best possible media buys to reach my audience.
How did Pam Spring Advertising perform from a project management standpoint?
Pam was proactive and accommodating. She did a great job of tracking our campaigns, sending reminders when artwork or scripts were due.
What did you find most impressive about them?
I appreciated her passion for our cause, and she served as an advocate for the library. She cared that we used taxpayer money and wanted to ensure that we could make the most of our budget. There were a few times when she felt like we didn’t receive the expected value from our purchase. In those cases, she would negotiate with the media service for additional accommodations. Pam would also leverage our purchased media into earned media. For instance, if we bought ads on a radio station, she would arrange for us to do an on-air interview.
Are there any areas they could improve?
No, nothing comes to mind. We were always very happy with the results. If we felt that a video wasn’t quite how we imagined it, Pam never hesitated to go back in and redo it.
Do you have any advice for potential customers?
Trust her to take care of you because she’ll see to everything on your behalf.