Palm

BACKGROUND

Please describe your company and your position there.

I am the Marketing & E-commerce Manager at L.A Brewery and manage all brand communications and marketing activity

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Palm, and what were your goals?

We hired Palm for support in growing brand awareness through PR. Our goals were to send more traffic to our online shop, increase mentions, engagement & following on social media, overall to build brand awareness and generate trial.

SOLUTION

How did you select this vendor?

We spoke to multiple agencies and reviewed proposals from each. Palm's proposal and way of working was the best suited to our internal team capabilities and focuses as a business.

Describe the scope of their work in detail, including any steps and the final deliverables.

The scope of work for the project included campaign-led press releases and sampling drives to media & influencers, as well as regular press office support. Within this, press tasting events were also included.

How many people from the vendor's team worked with you, and what were their positions?

Two:

• Account Director
• Account Manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Palm PR secured us a feature on BBC's Saturday Kitchen, which amounted to a significant uplift of traffic and new customers on-site to purchase our drinks, sign up to our mailing list and enter our purchase funnel.

Describe their project management style, including communication tools and timeliness.

Palm's way of working is extremely diligent, reliable and structured. Each quarter with a clear strategy, KPI document and timeline. Any delays or problems were clearly communicated early, and weekly & end of campaign reporting is always thorough.

What did you find most impressive or unique about this company?

I was extremely impressed with the enthusiasm & diligence from the two team members. They've shown unwavering motivation to get the work done and hit targets!

Are there any areas for improvement or something they could have done differently?

Nothing!

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager at Moving Mountains Foods Ltd. and I managed the relationship with Palm PR.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Palm, and what were your goals?

To increase the company's brand awareness to the mass market via public relations. To ensure the Moving Mountains Brand is portrayed in the best possible light at all times.

SOLUTION

How did you select this vendor?

We were already working with Palm before I started the role.

Describe the scope of their work in detail, including any steps and the final deliverables.

I worked with the team at Palm PR for 18 months as a client and they were an incredible support to me and my colleagues. They always delivered great work on time and to the brief, and helped consult with us about the needs of the business and our goals. No job was too big and we got to work with the whole team and benefitted from their skills and media contacts. Palm also executed creative activations for us and all of this ran smoothly and we were thrilled with the results.

How many people from the vendor's team worked with you, and what were their positions?

4-5, from Co-Founder to PR Exec

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Palm delivered an excellent product launch campaign at a prime food venue in London. For the event, they organised everything with the venue as well as the press coverage for the launch, including an interview on local radio.

Describe their project management style, including communication tools and timeliness.

Palm were very organised with excellent communication. Including weekly, monthly, and quarterly updates, as well as ad hoc updates when important issues arose. Palm were always timely in their delivery.

What did you find most impressive or unique about this company?

Palm is always organized and professional but also flexible when required.

Are there any areas for improvement or something they could have done differently?

No areas for improvement.

BACKGROUND

Please describe your company and your position there.

We are Funkin Cocktails. We exist to make ordinary drinking occasions extraordinary. I am Senior Brand Manager and manage the brand from a consumer point of view.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Palm, and what were your goals?

We hired Palm to manage our Christmas PR campaign. This encompassed social influencers and consumer press. Our main objective was to support brand awareness and sales of our Christmas gift boxes.

SOLUTION

How did you select this vendor?

My team had previously worked with Palm, who are incredibly passionate about the brand. They were a logical fit for Funkin Cocktails.

Describe the scope of their work in detail, including any steps and the final deliverables.

The SOW was to support Halloween, Christmas and Dry January. This was press and influencer outreach across all traditional media. The deliverables were a pre-defined KPI score, which Palm easily achieved.

How many people from the vendor's team worked with you, and what were their positions?

We had contact from a wide variety of the team. Particularly the lovely Hayley and Rose, who were the driving force behind the Funkin Cocktails partnership.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were delighted with the amount of noise through influencers on social media and traditional press coverage we received during the campaign, it truly supported our brand awareness

Describe their project management style, including communication tools and timeliness.

Palm are great at getting on with it, and taking stress out of the ways of working. They were in constant contact and their weekly reporting made our lives very easy.

What did you find most impressive or unique about this company?

Their hands-on approach was amazing! Nothing is too much trouble for the Palm team (family).

Are there any areas for improvement or something they could have done differently?

We were delighted with Palm in everyway.

BACKGROUND

Please describe your company and your position there.

Joe & Seph's are a family business who launched in 2010 with a mission to produce the best tasting popcorn in the world. All of our popcorn and caramel sauces are handmade in London by a small team of pastry chefs. We have a range of over 50 flavours of popcorn, 10 caramel sauces and are proud to have won over 40 Great Taste Awards! My name is Bea, I work as Head of Marketing & Brand at Joe & Seph'.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Palm, and what were your goals?

We hired Palm to take over our overall PR strategy and to execute this strategy. At the beginning of every quarter we agree campaign KPIs with Palm which relate to our upcoming marketing activations.

SOLUTION

How did you select this vendor?

Joe & Seph's is over 10 years old and therefore we have plenty of experience working with PR agencies. Having contacted several PR agencies with experience in our industry, we had a short call with Palm and then asked them to pitch for the account. Their pitch showed the depth of their expertise and commitment to the brand.

Describe the scope of their work in detail, including any steps and the final deliverables.

We are working with Palm across both a Food PR campaign and an Influencer Marketing campaign. Every quarter they propose a PR strategy, they draft press releases and contact relevant journalists. They organise sample drops to journalists and secure coverage in the publications we have identified as important. They also organise our Influencer Marketing Campaign, including monthly drops. Lastly, they track the exposure generated and report on all activity thoroughly.

How many people from the vendor's team worked with you, and what were their positions?

We work closely with Amber Wheatley and Hannah Sollosi whom both act as our account managers and I correspond with on a daily basis. There is also a wider team working on our account delivering further assistance and advice, which includes founder Liam.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Palm have exceeded the set KPIs every quarter. Generating really impressive coverage, in particular at Easter in the Evening Standard which helped our Chocolate Popcorn Egg sell out!

Describe their project management style, including communication tools and timeliness.

We like the way Palm works with clear reporting structures and measurement targets (KPIs) so that we are clear on outcomes. As well as press outreach across brand, product and founder media coverage, they have implemented a strategic TikTok influencer campaign which has been successful in driving awareness and great content with the right communities We look forward to continuing to work with the Palm team.

What did you find most impressive or unique about this company?

We like the way Palm works with clear reporting structures and measurement targets so that we are clear on outcomes.

Are there any areas for improvement or something they could have done differently?

Not really! They do a great job :)

BACKGROUND

Please describe your company and your position there.

I work for a food manufacturing company based in Dublin. My job as a marketing executive involves managing day to day social media along with implementing other offline marketing projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Palm PR?

We were ultimately looking to grow brand awareness for a new brand. This involved utilising both online and offline channels and employing the media and influencers to increase awareness of the brand and its products.

What were your goals for this project?

We wanted to grow brand awareness and in turn build customer loyalty and repeat purchase. The first step towards this was ensuring consumers were aware of the new brand and then encouraging them to purchase the products.

SOLUTION

How did you select Palm PR?

Palm PR was recommended to us.

Describe the scope of their work in detail.

We began by discussing with Palm exactly what we wanted to achieve. From here, Palm outlined a 6-month digital and offline strategy that was to be implemented for the new brand.

Palm utilised their media contacts to grow awareness and increase our brand following. Our initial goal was to achieve 55 coverage points. Palm also managed all online advertising for the brand. For digital marketing, Palm set out various campaigns which focused on both reach to increase awareness and driving web traffic to increase sales.

What was the team composition?

We worked with a set team appointed by Palm for brand promotion project. This involved different team members who we could contact for both PR and digital marketing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our social media following grew from 0 to 17,000 on Facebook and to over 1,000 on Instagram. In relation to our digital advertising, Palm set out a series of advertising campaigns which involved goals of reaching consumers to increase awareness and increasing web traffic to increase sales.

In total, both yielded satisfactory results, and exceeded our original expectations. Our initial goal was to garner 55 PR coverage points for the brand which was exceeded as 63 points were achieved. Thanks to Palm PR, we achieved a wide range of coverage on reputable publications and from online influencers.

How effective was the workflow between your team and theirs?

Workflow between all parties was effective. Palm were always quick at responding to any queries. Any feedback we provided was always taken on board and implemented.

What did you find most impressive about this company?

Palm are very versed in digital advertising and social media marketing.

Are there any areas for improvement?

Covid-19 inhibited a lot of original ideas and plans we had for the new brand. The one thing we would say is better communication regarding the implementation of some project aspects.

BACKGROUND

Please describe your company and your position there.

The Landmark London, Director of Sales & Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Palm PR?

For what projects/services did your company hire Palm PR? We hired Palm to manage the public relations for the hotel, spa, F&B and HR

What were your goals for this project?

For the initial project, our objective was to share the story of the 120 year anniversary and the heritage at the heart of our grande dame London hotel. Palm was brought on to raise awareness of our rooms and suites, wedding and events facilities, F&B offering, spa and wellbeing and HR

SOLUTION

How did you select Palm PR?

We invited them to pitch their creative approach for the hotel, competitively across other communication agencies.

Describe the scope of their work in detail.

Palm provides a comprehensive and measurable PR Service across both industry and consumer media to communicate the ethos of the hotel and rooms, dining and spa offering

What was the team composition?

Palm is a long term partner and work as an extension of our team. We work directly with Founding Director Liam, supported by a Director and Account Managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The 120 year anniversary PR campaign exceeded press awareness targets and helped tell the rich story of the hotel.

How effective was the workflow between your team and theirs?

Palm has a clear system to ensure transparency on output and results, which is refreshed and evaluated every quarter. They have a set structure for reporting on a weekly, monthly and quarterly basis, in addition to regular phone time when needed.

What did you find most impressive about this company?

Palm PR are very proactive and they have really improved our presence in the market place, they are a team of dedicated professionals that really stood out when we were in the tender process and I really believe we made the perfect choice in selecting them.

They are always available if we need anything and very quick to respond to our requests.

Are there any areas for improvement?

Perhaps a little bit of increased focus on HR as we return to work now the hotel has reopened

BACKGROUND

Please describe your company and your position there.

I was the founder of BYOC cocktail bars and Supernatural Juice & Smoothie Bars across London & the UK.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Palm PR?

We hired Palm for the launches of various products and brands, PR, social media content management, photography, videography and press events.

What were your goals for this project?

Our aims were to successfully launch each brand with enough reach to win a core customer base to build upon, as well as find a voice and content style for each brand, bar, restaurant.

SOLUTION

How did you select this vendor?

We had worked with Emily and her team before on other projects and were always satisfied with the work that Palm provided. We had also tried out some other agencies in the mean time however we had always found Palm to produce the most consistent results.

Describe the scope of their work in detail.

Palm provided PR Services to launch the brands which included press releases, content building, photography, videography as well as developing a brand 'voice'. They then managed the social media output for the first 6-12 months on a monthly retainer.

This included weekly and monthly reports as well as submitting everything for approval before posting. They hosted launch events with local celebrities, press and also introduced many contacts and clients (both individual and corporate) to us to help us expand our customer base.

What was the team composition?

We dealt with a few members of their team, mostly Hannah who is amazing, but also Emma, Harriet, and Liam. Josh and Ben from time to time to help with some content. We always felt comfortable with any member of the Palm team as they were always professional and had great experience and training.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The launch of BYOC saw us covered with a full page spread in the metro newspaper in London. This led to us becoming fully booked for the next 4 months with 6000 booking enquiries.

How effective was the workflow between your team and theirs?

As a principle I can be quite trusting, so I was happy to just let them do their thing and take their recommendations. They're extremely creative which was exactly what we were looking for.

This made working with them extremely easy as they could just get on with the work and bring things to us for approval. Very rarely did we disagree on things they brought to us, but even when we did disagree, they were always quick to find a resolution.

What did you find most impressive about this company?

It's always great to see a company that is led from the front and involves the whole team so that they can each contribute to projects. It gives the best creative output and results for their clients. This has led to incredible consistency over the years, something that not many other firms can match.

Are there any areas for improvement?

I dont think they can improve in what they do. I used to thing that PR was expensive for what you seem to get, however, when you tally up the continued ROI over the years and the constant feed of clients and customers it can bring, it really is worth every penny. Especially if you really have a good grasp on your business.

They understand this, and whilst it is very difficult to communicate and even quantify in the long term, when you really look at it, the ROI is so impressive, even just in terms of brand perception.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Mama Shelter London

Describe what your company does in a single sentence.

We are a hotel

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Palm to accomplish?

Press coverage.

SOLUTION

How did you find Palm?

Referral

Why did you select Palm over others?

• Good value for cost
• Company values aligned

How many teammates from Palm were assigned to this project?

2-5 Employees

What was your primary form of communication with Palm?

Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

To provide ongoing visibility for the hotel by obtaining coverage on the activations and campaigns we do. To expose us to relevant journalists and influencers, who in turn provide content creation and share experiences relating to their visit to the hotel. To have us included in round-ups related to facilities, location and offering.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They continue to succeed in their deliverables and requirements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They work efficiently and quickly.

What did you find most impressive or unique about this company?

They are not only reactive, they are proactive coming up with ideas.

Are there any areas for improvement or something Palm could have done differently?

They don't need to improve on anything.

BACKGROUND

Please describe your company and position.

I am the Director of an advertising & marketing company

Describe what your company does in a single sentence.

Marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Palm to accomplish?

• Brand awareness

SOLUTION

How did you find Palm?

• They contacted us

Why did you select Palm over others?

• Company values aligned

What was the size of Palm’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

it was a great help having them manage celebrity talent and also event production.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• It was a pleasure working with Palm, they are real experts in the field and have clear and measurable results.

What was your primary form of communication with Palm?

• Email or Messaging App

What did you find most impressive or unique about this company?

They were a very creative team; the output was great

Are there any areas for improvement or something Palm could have done differently?

BACKGROUND

Please describe your company and your position there.

Brand manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Palm, and what were your goals?

We approached Palm to help launch a new hotel and brand in London.

SOLUTION

How did you select this vendor?

We interviewed 3 different agencies and decided to select Palm following a successful pitch.

Describe the scope of their work in detail, including any steps and the final deliverables.

Their services includes writing the press release. Managing media relations and influencers. Supported on the hotel launch party.

How many people from the vendor's team worked with you, and what were their positions?

3 to 5.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their PR effects have been very impactful and helped create more awareness of the brand in the market, we've had a mix of design, industry and lifestyle titles write positive reviews of the hotel.

Describe their project management style, including communication tools and timeliness.

Regular meetings with the team with frequent reports and sharing of media clippings and reviews.

What did you find most impressive or unique about this company?

They have been committed to understanding our business and how they can expand our awareness in the UK.

Are there any areas for improvement or something they could have done differently?

There was a few changes of team members over a short period of time.