Palm

Please describe your company and your position there.

Joe & Seph's are a family business who launched in 2010 with a mission to produce the best tasting popcorn in the world. All of our popcorn and caramel sauces are handmade in London by a small team of pastry chefs. We have a range of over 50 flavours of popcorn, 10 caramel sauces and are proud to have won over 40 Great Taste Awards! My name is Bea, I work as Head of Marketing & Brand at Joe & Seph'.

For what projects/services did your company hire Palm, and what were your goals?

We hired Palm to take over our overall PR strategy and to execute this strategy. At the beginning of every quarter we agree campaign KPIs with Palm which relate to our upcoming marketing activations.

How did you select this vendor?

Joe & Seph's is over 10 years old and therefore we have plenty of experience working with PR agencies. Having contacted several PR agencies with experience in our industry, we had a short call with Palm and then asked them to pitch for the account. Their pitch showed the depth of their expertise and commitment to the brand.

Describe the scope of their work in detail, including any steps and the final deliverables.

We are working with Palm across both a Food PR campaign and an Influencer Marketing campaign. Every quarter they propose a PR strategy, they draft press releases and contact relevant journalists. They organise sample drops to journalists and secure coverage in the publications we have identified as important. They also organise our Influencer Marketing Campaign, including monthly drops. Lastly, they track the exposure generated and report on all activity thoroughly.

How many people from the vendor's team worked with you, and what were their positions?

We work closely with Amber Wheatley and Hannah Sollosi whom both act as our account managers and I correspond with on a daily basis. There is also a wider team working on our account delivering further assistance and advice, which includes founder Liam.

Can you share any outcomes from the project that demonstrate progress or success?

Palm have exceeded the set KPIs every quarter. Generating really impressive coverage, in particular at Easter in the Evening Standard which helped our Chocolate Popcorn Egg sell out!

Describe their project management style, including communication tools and timeliness.

We like the way Palm works with clear reporting structures and measurement targets (KPIs) so that we are clear on outcomes. As well as press outreach across brand, product and founder media coverage, they have implemented a strategic TikTok influencer campaign which has been successful in driving awareness and great content with the right communities We look forward to continuing to work with the Palm team.

What did you find most impressive or unique about this company?

We like the way Palm works with clear reporting structures and measurement targets so that we are clear on outcomes.

Are there any areas for improvement or something they could have done differently?

Not really! They do a great job :)

Please describe your company and your position there.

I was the founder of BYOC cocktail bars and Supernatural Juice & Smoothie Bars across London & the UK.

For what projects/services did your company hire Palm PR?

We hired Palm for the launches of various products and brands, PR, social media content management, photography, videography and press events.

What were your goals for this project?

Our aims were to successfully launch each brand with enough reach to win a core customer base to build upon, as well as find a voice and content style for each brand, bar, restaurant.

How did you select this vendor?

We had worked with Emily and her team before on other projects and were always satisfied with the work that Palm provided. We had also tried out some other agencies in the mean time however we had always found Palm to produce the most consistent results.

Describe the scope of their work in detail.

Palm provided PR Services to launch the brands which included press releases, content building, photography, videography as well as developing a brand 'voice'. They then managed the social media output for the first 6-12 months on a monthly retainer.

This included weekly and monthly reports as well as submitting everything for approval before posting. They hosted launch events with local celebrities, press and also introduced many contacts and clients (both individual and corporate) to us to help us expand our customer base.

What was the team composition?

We dealt with a few members of their team, mostly Hannah who is amazing, but also Emma, Harriet, and Liam. Josh and Ben from time to time to help with some content. We always felt comfortable with any member of the Palm team as they were always professional and had great experience and training.

Can you share any outcomes from the project that demonstrate progress or success?

The launch of BYOC saw us covered with a full page spread in the metro newspaper in London. This led to us becoming fully booked for the next 4 months with 6000 booking enquiries.

How effective was the workflow between your team and theirs?

As a principle I can be quite trusting, so I was happy to just let them do their thing and take their recommendations. They're extremely creative which was exactly what we were looking for.

This made working with them extremely easy as they could just get on with the work and bring things to us for approval. Very rarely did we disagree on things they brought to us, but even when we did disagree, they were always quick to find a resolution.

What did you find most impressive about this company?

It's always great to see a company that is led from the front and involves the whole team so that they can each contribute to projects. It gives the best creative output and results for their clients. This has led to incredible consistency over the years, something that not many other firms can match.

Are there any areas for improvement?

I dont think they can improve in what they do. I used to thing that PR was expensive for what you seem to get, however, when you tally up the continued ROI over the years and the constant feed of clients and customers it can bring, it really is worth every penny. Especially if you really have a good grasp on your business.

They understand this, and whilst it is very difficult to communicate and even quantify in the long term, when you really look at it, the ROI is so impressive, even just in terms of brand perception.

Please describe your company and your position there.

We are Funkin Cocktails. We exist to make ordinary drinking occasions extraordinary. I am Senior Brand Manager and manage the brand from a consumer point of view.

For what projects/services did your company hire Palm, and what were your goals?

We hired Palm to manage our Christmas PR campaign. This encompassed social influencers and consumer press. Our main objective was to support brand awareness and sales of our Christmas gift boxes.

How did you select this vendor?

My team had previously worked with Palm, who are incredibly passionate about the brand. They were a logical fit for Funkin Cocktails.

Describe the scope of their work in detail, including any steps and the final deliverables.

The SOW was to support Halloween, Christmas and Dry January. This was press and influencer outreach across all traditional media. The deliverables were a pre-defined KPI score, which Palm easily achieved.

How many people from the vendor's team worked with you, and what were their positions?

We had contact from a wide variety of the team. Particularly the lovely Hayley and Rose, who were the driving force behind the Funkin Cocktails partnership.

Can you share any outcomes from the project that demonstrate progress or success?

We were delighted with the amount of noise through influencers on social media and traditional press coverage we received during the campaign, it truly supported our brand awareness

Describe their project management style, including communication tools and timeliness.

Palm are great at getting on with it, and taking stress out of the ways of working. They were in constant contact and their weekly reporting made our lives very easy.

What did you find most impressive or unique about this company?

Their hands-on approach was amazing! Nothing is too much trouble for the Palm team (family).

Are there any areas for improvement or something they could have done differently?

We were delighted with Palm in everyway.

Please describe your company and your position there.

I work for a food manufacturing company based in Dublin. My job as a marketing executive involves managing day to day social media along with implementing other offline marketing projects.

For what projects/services did your company hire Palm PR?

We were ultimately looking to grow brand awareness for a new brand. This involved utilising both online and offline channels and employing the media and influencers to increase awareness of the brand and its products.

What were your goals for this project?

We wanted to grow brand awareness and in turn build customer loyalty and repeat purchase. The first step towards this was ensuring consumers were aware of the new brand and then encouraging them to purchase the products.

How did you select Palm PR?

Palm PR was recommended to us.

Describe the scope of their work in detail.

We began by discussing with Palm exactly what we wanted to achieve. From here, Palm outlined a 6-month digital and offline strategy that was to be implemented for the new brand.

Palm utilised their media contacts to grow awareness and increase our brand following. Our initial goal was to achieve 55 coverage points. Palm also managed all online advertising for the brand. For digital marketing, Palm set out various campaigns which focused on both reach to increase awareness and driving web traffic to increase sales.

What was the team composition?

We worked with a set team appointed by Palm for brand promotion project. This involved different team members who we could contact for both PR and digital marketing.

Can you share any outcomes from the project that demonstrate progress or success?

Our social media following grew from 0 to 17,000 on Facebook and to over 1,000 on Instagram. In relation to our digital advertising, Palm set out a series of advertising campaigns which involved goals of reaching consumers to increase awareness and increasing web traffic to increase sales.

In total, both yielded satisfactory results, and exceeded our original expectations. Our initial goal was to garner 55 PR coverage points for the brand which was exceeded as 63 points were achieved. Thanks to Palm PR, we achieved a wide range of coverage on reputable publications and from online influencers.

How effective was the workflow between your team and theirs?

Workflow between all parties was effective. Palm were always quick at responding to any queries. Any feedback we provided was always taken on board and implemented.

What did you find most impressive about this company?

Palm are very versed in digital advertising and social media marketing.

Are there any areas for improvement?

Covid-19 inhibited a lot of original ideas and plans we had for the new brand. The one thing we would say is better communication regarding the implementation of some project aspects.

Please describe your company and your position there.

The Landmark London, Director of Sales & Marketing

For what projects/services did your company hire Palm PR?

For what projects/services did your company hire Palm PR? We hired Palm to manage the public relations for the hotel, spa, F&B and HR

What were your goals for this project?

For the initial project, our objective was to share the story of the 120 year anniversary and the heritage at the heart of our grande dame London hotel. Palm was brought on to raise awareness of our rooms and suites, wedding and events facilities, F&B offering, spa and wellbeing and HR

How did you select Palm PR?

We invited them to pitch their creative approach for the hotel, competitively across other communication agencies.

Describe the scope of their work in detail.

Palm provides a comprehensive and measurable PR Service across both industry and consumer media to communicate the ethos of the hotel and rooms, dining and spa offering

What was the team composition?

Palm is a long term partner and work as an extension of our team. We work directly with Founding Director Liam, supported by a Director and Account Managers.

Can you share any outcomes from the project that demonstrate progress or success?

The 120 year anniversary PR campaign exceeded press awareness targets and helped tell the rich story of the hotel.

How effective was the workflow between your team and theirs?

Palm has a clear system to ensure transparency on output and results, which is refreshed and evaluated every quarter. They have a set structure for reporting on a weekly, monthly and quarterly basis, in addition to regular phone time when needed.

What did you find most impressive about this company?

Palm PR are very proactive and they have really improved our presence in the market place, they are a team of dedicated professionals that really stood out when we were in the tender process and I really believe we made the perfect choice in selecting them.

They are always available if we need anything and very quick to respond to our requests.

Are there any areas for improvement?

Perhaps a little bit of increased focus on HR as we return to work now the hotel has reopened

Please describe your company and your position there.

I worked with Palm whilst at a beverage company making adult soft drinks including live sodas and kombucha as the Marketing Manager.

For what projects/services did your company hire Palm, and what were your goals?

Palm was hired as a retained food PR agency to conduct consumer and trade PR outreach and manage a series of campaigns to promote the brand and various NPD.

How did you select this vendor?

We selected Palm following researching PR agencies and going through a competitive pitch process.

Describe the scope of their work in detail, including any steps and the final deliverables.

The SOW was to raise brand awareness, support different drink products, NPD press releases, news stories, and ongoing consumer and trade press and influencer relations, both reactive and proactive outreach.

How many people from the vendor's team worked with you, and what were their positions?

We worked with an account team ranging from Account Executive to Associate Director, all of whom were a pleasure to deal with and worked as an extension of our team.

Can you share any outcomes from the project that demonstrate progress or success?

Palm has a strong industry knowledge of the food, drink and hospitality sectors. They helped us to achieve cut through with impressive press coverage in key consumer media titles, particularly at seasonal moments which were key for us, such as Dry January.

Describe their project management style, including communication tools and timeliness.

Palm were engaged with our business objectives. They worked seamlessly with our in-house team and shared a clear week by week timeplan. The team kept us constantly updated via both personal phone calls, meetings and regular reporting and in-the-know about all of the press and influencer outreach. Palm outlined clear results that were measured on a quarterly basis and aligned with our target demographics.

What did you find most impressive or unique about this company?

The way the team just drove everything forward and got on with the job in hand to generate the right media results for the business. They were clear communicators and kept the campaign moving at a great pace.

Please describe your company and your position there.

I am the Event Coordinator for Wellnergy Festival

For what projects/services did your company hire Palm, and what were your goals?

Palm worked with us on both PR and Brand Partnerships on the launch of our first ever wellness festival.

How did you select this vendor?

Through recommendation

Describe the scope of their work in detail, including any steps and the final deliverables.

They introduced us to multiple potential exhibitors, sponsors and brand ambassadors each month whilst achieving great coverage in many publications such as Daily Mirror, Daily Express and Cosmopolitan.

How many people from the vendor's team worked with you, and what were their positions?

I worked mainly with Hannah and Carlotta who are Food & Drink, Hospitality & Travel Communications.

Can you share any outcomes from the project that demonstrate progress or success?

Palm have exceeded their KPI target of 30 coverage points, generating 39 coverage points. Highlights include coverage two pieces in Metro print and online, two pieces on Daily Mirror as well as coverage in the Daily Express and on the website of Hello! Magazine.

Describe their project management style, including communication tools and timeliness.

We have monthly video call meetings to cover the monthly KPIs and targets for the following month. Weekly summary emails are also sent out every Friday along with any major updates throughout the week.

What did you find most impressive or unique about this company?

Their measurement system indicates a very clear campaign structure and outcome. The team reported to us regularly.

Are there any areas for improvement or something they could have done differently?

N/A

Please describe your company and your position there.

Superfood Bakery food brand, Co-Founder

For what projects/services did your company hire Palm PR?

We hired Palm to manage the public relations for our disruptor baking mixes company.

What were your goals for this project?

For the initial project, our objective was to raise awareness and the profile of our brand, showcasing how we are a challenger to traditional baking mixes.

How did you select Palm PR?

We got in touch with them and asked them to present some ideas in a competitive pitch.

Describe the scope of their work in detail.

Their scope of work encompassed Trade and Business media outreach with an agreed volume of coverage to achieve in key titles.

What was the team composition?

We had a good spread of seniority, working closely with Directors, Account Manager and Executive.

Can you share any outcomes from the project that demonstrate progress or success?

They achieved high profile Business press coverage including a large feature in London Evening Standard as well as Trade coverage in The Grocer Magazine and other key grocery Trade titles.

It provided a strong platform for telling our story as an independent brand. We have worked with them again following the success of the initial project.

How effective was the workflow between your team and theirs?

Palm prides itself on laying out results upfront and giving transparency on the timeline and regular reporting on the campaign progress.

What did you find most impressive about this company?

Efficiency and professionalism when communicating with us and having a clear list of KPIs.

Are there any areas for improvement?

We were very happy with the project and would certainly recommend Palm PR!

Please describe your company and your position there.

DOSM at Andaz London Liverpool Street

For what projects/services did your company hire Palm PR?

For the PR and digital strategy for the hotel and 7 restaurants and bars

What were your goals for this project?

To increase room sales, F&B sales and overall awareness of the hotel and brand

How did you select this vendor?

They stuck out in the pitch process due to the examples they provided time they have inputted to the brief and enthusiasm we could feel

Describe the scope of their work in detail.

They worked full time as our PR agency for 3 years - they worked on all aspects for the hotel from events to relaunching the hotel after a major renovation including launching 4 new F&B concepts

What was the team composition?

We had full team support including the owners

Can you share any outcomes from the project that demonstrate progress or success?

Overall great to work with, they are flexible and happy to change when needed - we say many success incl a marketing award for best room campaign that Palm came up with as well as increased press and social awareness

How effective was the workflow between your team and theirs?

very good

What did you find most impressive about this company?

They deliver their promises

Are there any areas for improvement?

Can't think of anything i would change